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Global Diaper Market Report: 2013 Edition

Published By :

Koncept Analytics

Published Date : Feb 2014

Category :

Personal Care

No. of Pages : 64

Hygiene is defined as a set of practices which are performed in order to prevent or to reduce the occurrence and dispersion of disease causing agents. Depending upon a number of parameters, hygiene can be categorized into a number of types such as hand hygiene, respiratory hygiene, food hygiene, laundry hygiene, medical hygiene at home, personal hygiene, excessive body hygiene, culinary hygiene and personal hygiene services. However, the overall hygiene market is broadly classified into three segments: baby diapers, feminine care products and adult incontinence products.

Diapers are classified into two types: disposable diapers and cloth diapers. Cloth diapers are further segmented into nine types namely; flat diaper, prefolds diaper, fitted diaper, contours diaper, shaped diaper, tie-up diaper, pocket diaper, all-in-one diaper and all-in two diaper. Adult diapers and adult absorbent briefs are the chief products of the adult incontinence product segment.

The key factors driving growth of the global diaper industry include ameliorating economic conditions such as rising GDP and GNI, rising urban population, increasing healthcare expenditure, growing aging and infant population, apart from others. Some of the noteworthy trends and developments of this industry include launch of fluff-less diaper, penetration of retail brands, increasing adoption of environmental friendly products, launch of diaper buzzers for baby diapers. However, the growth of the industry is hindered by social economic constrains, pricing dynamics and environmental challenges.

The report contains a comprehensive analysis of the global diaper industry along with an analysis of major geographic regions. Asia Pacific constituted the largest share in all three segments of the hygiene industry in 2012. An intense competition is noted among few major players; Kimberly-Clark, P&G, Hengan and SCA. Apart from global and segment-wise competitive analysis, the company profiles of leading players in the market are also included in the report.
Table of Content

1. Overview
1.1 Types of Diapers
1.1.1 Cloth Diapers
1.1.2 Disposable Diapers
1.2 Usage of Diapers

2. Hygiene & Diaper Market Analysis
2.1 Global Hygiene Market
  • Major Markets
  • Market Segmentation
2.2 Global Diaper Market
  • Market Value
  • Market Segments
  • Growth Rate
2.2.1 Baby Diaper
  • Market Value
  • Market Volume
  • Per Capita Consumption
2.2.2 Adult Incontinence
  • Market Value
  • Market Volume
  • Per Capita Consumption
2.3 Diaper Market - Regional Analysis
2.3.1 Baby Diaper Market by Region
  • Regional Markets by Value
  • Regional Markets by Volume
2.3.2 Adult Incontinence Market by Region
  • Regional Markets by Value
  • Regional Markets by Volume
3. Market Dynamics
3.1 Growth Drivers
3.1.1 Growing Global Healthcare Expense
3.1.2 Shift from Rural to Urban Regions
3.1.3 Improving Living & Hygiene Standards
3.1.4 Accelerating Global Aging Population
3.1.5 Improving Economic Conditions
3.2 Key Trends & Developments
3.2.1 Launch of Fluff-Less Diaper
3.2.2 Penetration of Retail Brands
3.2.3 Increasing Life Expectancy
3.2.4 Introduction of Diaper Buzzer
3.2.5 Increased Adoption of Environment Friendly Products
3.3 Challenges
3.3.1 Pricing Dynamics
3.3.2 Social and Economic Constrain
3.3.3 Environmental Challenges

4. Competitive Landscape
4.1 Global Market 
4.2 Regional Markets
4.2.1 The US
4.2.2 Europe
4.2.3 Brazil
4.2.4 China
4.2.5 Indonesia

5. Company Profiles
5.1 Procter & Gamble
5.1.1 Business Overview
5.1.2 Financial Overview
5.1.3 Business Strategies
  • Focus on Innovation
  • Expansion through Acquisitions
5.2 Kimberly Clark Corporation
5.2.1 Business Overview
5.2.2 Financial Overview
5.2.3 Business Strategies
  • Restructuring of Business Activities
  • Focus on R&D Activities
5.3 SCA
5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies
  • Strategic Acquisitions/Joint Ventures
  • Launch of Sustainability Targets
5.4 Hengan International Ltd.
5.4.1 Business Overview
5.4.2 Financial Overview
5.4.3 Business Strategies
  • Focus on Capacity Expansion
  • Efficient Internal Control System
6. Market Outlook
6.1 Market Forecast
6.2 Forecast Methodology
6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis

List of Table


Regional Baby Diaper Market – by Volume (2008-2012) 
Regional Baby Diaper Market – by Value (2008-2012) 
Regional Adult Diaper Market – by Volume (2008-2012) 
Regional Adult Diaper Market – by Value (2008-2012) 
Dependent & Independent Variables (2007-2012) 
Correlation Matrix
Model Summary – Coefficient of Determination

List of Chart


Hygiene Care Segments
Types of Diapers
Uses of Diapers
Global Hygiene Market Share by Segment (2012) 
Top Global Hygiene Markets (2012) 
Global Hygiene Market Share by Region (2012) 
Global Diaper Market – By Value (2012) 
Global Disposable Diaper – by Segment (2012) 
CAGR of Global Diaper Market (2007-2012) 
Global Baby Diaper Market – by Volume (2008-2012) 
Global Baby Diaper Market – by Value (2008-2012) 
Global Baby Diaper Daily Consumption per Capita (2008-2012) 
Global Baby Diaper Penetration Ratio (4 piece/day=100%) (2008-2012) 
Global Adult Diaper Market – by Volume (2008-2012) 
Global Adult Diaper Market – by Value (2008-2012) 
Global Adult Diaper Daily Consumption Per Capita (2008-2012) 
Percentage Share of Regions in Baby Diaper Market – by Volume (2012) 
Percentage Share of Regions in Baby Diaper Market – by Value (2012) 
China’s Baby Diaper Market by Price-Band (2012) 
China’s Baby Diaper Market by Distribution Channel (2012) 
Baby Diaper Production in Japan (2007-2013E) 
Incontinence Product Usage – by Region, Units/Capita/Year (2012) 
Percentage Share of Regions in Adult Diaper Market – by Volume (2012) 
Percentage Share of Regions in Adult Diaper Market – by Value (2012) 
Adult Diaper Production in Japan (2007-2013E) 
Adult Diaper Sales in Korea (2011-2013E) 
Global Health Care Expenditure Per Capita (2008-2012) 
Global Urban Population (2007-2012) 
Global Aging Population (Over 65) as a Percentage of Total Population (2008-2012) 
Global GDP (2007-2012) 
World Gross National Income (2008-2012) 
Share of Private Label in Baby Diapers Segment in Europe (2012) 
Global Diaper Market Share by Company (2012) 
Global Incontinence Products Market Share (2012) 
The US Disposable Diaper Market Share by Company (Q213) 
The US Adult Incontinence Share at Retail (2012) 
European Incontinence Care Market Share by Company (2012) 
Western Europe Diaper Market Share by Company (Q213) 
UK Diaper Market Share by Company (2012) 
Brazil Diaper Market Share by Company (April 2013) 
China Baby Diaper Market Share by Company (September 2013) 
China Adult Incontinence Market Share by Company (2012) 
Indonesia Baby Diaper Market Share by Company (Sep 2013) 
P&G Revenue Share by Business Segment (2013) 
P&G Revenue and Income (2009-2013) 
Kimberly-Clark Revenue Share by Business Segment (2012) 
Kimberly-Clark Revenue and Income (2008-2012) 
SCA Revenue Share by Business Segments (2012) 
SCA Revenue and Income (2010-2012) 
Hengan Revenue Share by Business Segments (2012) 
Hengan’s Net Revenue and Profit (2008-2012) 
Global Diaper Market – by Value (2008-2016F) 

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