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Global Champagne Market Report: 2014 Edition

Published By :

Koncept Analytics

Published Date : Sep 2014

Category :

Alcoholic Beverages

No. of Pages : 55 Pages


Champagne is a key constituent of luxury spirit market and is often associated with celebratory occasions and events. This beverage category has long been observed to thrive in times of economic boom while its sales decline during times of recession. Currently, the global market for champagne is on the path to recovery after suffering a year of decline due to European economic downturn which was the result of sovereign debt crisis in European Union. Champagne is of mainly three types based on the type of grapes used in the production process: Blanc-des-Blancs, Blanc-des-Noirs, and Rosé Champagnes.

France is the largest and most ancient wine and champagne producer in the world with UK remaining the top export destination for champagne in 2013. Shipments of champagnes to emerging markets like China, Brazil and India, also posted a strong growth registering new records both in volumes and value. Factors contributing to the demand in these countries include rising disposable income, increasing brand awareness, established consumer base, credit availability and improving standard of living.

The key factors driving growth of the global champagne market include rising number of HNWI and employed population, increasing internet penetration, ameliorating global economic condition and growing overall luxury market. Some of the noteworthy trends and developments of the respective industry are shifting attention to US and Asia, deep discounting by retailers and enhancing demand from emerging markets. However, the growth of champagne market is hindered by a number of factors including high import duty, adverse economic conditions, grape shortage and counterfeiting.

The report offers an analysis of the global champagne market along with the study of regional markets. It discusses major market trends, growth drivers and challenges, in detail. The market for champagne is personified by intense competition, with numerous large and regional players competing majorly on the basis of quality and cost.

LVMH is the leading player in the global champagne market in terms of revenues, volume, and number of portfolio of strong brands such as Ruinart, Moët & Chandon, Veuve Clicquot, Krug, Mercier and Dom Pérignon. The other leading players include Lanson-BCC Group, Vranken-Pommery Monopole SA, Pernod-Ricard and Laurent Perrier, among others. 
Table of Content

1. Introduction
1.1 The Champagne Appellation
1.2 Methods of Production for Sparkling Wine/Champagne
1.3 Grape Varieties Used in the Production of Champagne
1.4 Production of Champagne
1.5 Champagne Types
1.6 Champagne Producers

2. Analysis of Champagne Market
2.1 Global Champagne Market
Market Value
Market Volume
Regional Breakdown
Price Trend
2.2 France
Market Volume
Area Harvested
Average Yield
Breakdown of Ownership
Top Export Markets
2.3 Top Export Markets
2.3.1 United Kingdom
Market Value
Market Volume
2.3.2 The US
Market Value
Market Volume
2.3.3 Germany
Market Value
Market Volume
2.3.4 Japan
Market Value
Market Volume
2.3.5 Belgium
Market Value
Market Volume
2.3.6 Australia
Market Value
Market Volume

3. Market Dynamics
3.1 Industry Trends & Developments
3.1.1 Demand from Emerging Markets
3.1.2 Top Producers Shifting Attention to the US and Asia
3.1.3 Approval for New Producing Areas
3.1.4 Deep Discounting by Retailers to Drive Sales
3.2 Growth Drivers
3.2.1 Growing Global Economy
3.2.2 Rising High Net Worth Individuals
3.2.3 Grape Production
3.2.4 Escalating Luxury Market
3.2.5 Rise in Online Sales
3.3 Challenges and Issues
3.3.1 Impact of Global Economic Condition
3.3.2 High Import Duty
3.3.3 Grape Shortage
3.3.4 Counterfeiting Of Luxury Goods

4. Competitive Landscape
Competitive Overview
Market Share

5. Company Profiles
5.1 LVMH (Moët Hennessy Louis Vuitton)
5.1.1 Business Overview
5.1.2 Financial Overview
5.1.3 Business Strategies
Expansion through Acquisitions and Partnerships
Value Addition by Strengthened Customer Services
5.2 Lanson-BCC Group
5.2.1 Business Description
5.2.2 Financial Overview
5.2.3 Business Strategies
Revamping Travel Retail Business
5.3 Vranken-Pommery Monopole SA
5.3.1 Business Description
5.3.2 Financial Overview
5.3.3 Business Strategies
Expanding Geographical Footprints
Marketing and Distribution Innovation
5.4 Laurent Perrier
5.4.1 Business Description
5.4.2 Financial Overview
5.4.3 Business Strategies
Focusing on Premium Champagnes
High Quality Supplies  

List of Table


Top Five Wine Consuming Countries (2013)
Top 10 US States Consumption of Champagne (2012)
Top 10 US Metro Markets Consumption of Champagne (2012)
Shipments of Champagnes to Emerging Markets (2007-2013)
UHNWI Population by Region (2013 and 2023)
Import Duty on Champagnes in Selected Countries (2013)
Top Champagne Houses by Revenue (2013) 

List of Chart

Segments of Alcoholic Beverages
Global Production of Wine and Y-O-Y Change (2005-2013)
Global Wine Production Breakdown by Region (2013)
Usable Yield for Champagne (2006-2013)
Global Champagne Industry Turnover and Annual Growth (2005-2013)
Global Champagne Industry Sales and Annual Growth (2005-2013)
Global Champagne Industry Breakdown by Region (2013)
Global Champagne Industry by Region – by Volume (2013)
Average Price of Champagne per Bottle (2005-2013)
Wine Industry in France - by Volume (2007-2013)
Champagne Industry in France by Volume (2005-2013)
Total Vineyard Area Harvested in France (2000-2013)
Average Yield from Harvest Area in France (2000-2013)
France - Champagne Market Breakdown by Ownership (2013)
Top Export Markets of France (2013)
UK Champagne Shipments and Annual Growth – by Volume (2006-2013)
UK Champagne Shipments – by Value (2006-2013)
Champagne Shipments to the US from France (2006-2013)
Champagne Shipments to the US – by Value (2006-2013)
Champagne Shipments in Germany (2006-2013)
Champagne Shipments in Germany – by Value (2006-2013)
Champagne Shipments in Japan (2006-2013)
Champagne Shipments in Japan – by Value (2006-2013)
Champagne Shipments in Belgium (2006-2013)
Champagne Shipments in Belgium – by Value (2006-2013)
Champagne Shipments in Australia (2006-2013)
Champagne Shipments in Australia –by Value (2006-2013)
Global GDP (2006-2013)
World GDP per Capita (2006-2013)
Global HNWI Population and Annual Growth (2007-2013)
Worldwide Grapes Production (2005-2013E)
Grape Production Breakdown by Region (2013E)
Global Luxury Sales and Annual Growth (2009-2015)
Worldwide Online Personal Luxury Goods Market Trend (2008-2013E)
Global Internet Penetration Rate by Region (2013E)
New Vineyard Plantings in the US (2004-2012)
Champagne Production Breakdown by Ownership (2013)
Market Share of Top Four Champagne Houses (2012)
Top Champagne Houses by Number of Bottles Sold (2013)
LVMH’s Revenue Share by Business Groups
LVMH’s Revenue Share by Region (2013)
LVMH- Wines and Spirits Revenue and Profit (2011-2013)
Lanson-BCC’s Revenue and Net Income (2011-2013)
Vranken-Prommery Monopole’s Champagne Sales Breakdown per Brand (2013)
VrankenPommery’s Revenue and Annual Growth (2009-2013)
Laurent Perrier’s Sales and Net Income (2012-2013 & 2013-2014)

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