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Global CEO Business Outlook Survey 2011-2012

Published By :

ICD Research

Published Date : Aug 2011

Category :

Survey Snapshot

No. of Pages : 69 Pages


Synopsis

  • The report is based on primary surveys conducted by ICD Research accessing its B2B panels comprised of C-level dcision makers consisting of CEOs, managing diretors and other board level respondents.
  • The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • The report provides qualitative analysis of key industry opportunities and threats and also contains the full survey results.
  • The report analyses trends in procurement and marketing expenditures, procurement 
  • practices and factors for supplier selection.
  • In this report, C-level respondents identify the measures that suppliers should undertake to maintain their business. 
  • The report provides extensive analysis on effective promotional channels. 

Summary

This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of C-level respondents consisting of CEOs and other senior level respondents such as managing directors and board members from leading companies. It analyzes how industry buyers\' procurement expenditure, industry suppliers\' media spend, business strategies and practices are set to change in 20112012. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. Furthermore, this report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope

  • The opinions and forward looking statements of 1,285 C-level respondents consisting of CEOs and other senior level respondents such as managing directors and board members from leading companies have been captured in our in-depth survey.
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers, marketing decision makers and leading supplier organizations.
  • The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East.
  • Key topics covered include industry buyers\' expenditure activity, procurement behaviors and strategies, suppliers\' media spend activity, marketing and sales behaviors and strategies as well as threats and opportunities, economic outlook and business confidence among both buyers and suppliers.
  • In the report, buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats.
  • The report examines current practices and provides future expectations over the next 12-24 months.
  • The report provides qualitative analysis of the key industry threats and opportunities.

Reasons To Buy

  • Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers as viewed by C-level executives.
  • Predict how the industry will grow, consolidate and where it will stagnate.
  • Drive revenues by understanding future product investment areas and growth regions.
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry.
  • Better promote your business by aligning your capabilities and business practices with your customer\'s changing needs.
  • Formulate effective sales and marketing strategies by identifying how buyer budgets are changing and direction of spend in the future.
  • Benchmark your sales and marketing spend with respect to the opinions of C-level executives to effectively determine strategy.

Key Highlights

  • China, India and Brazil are predicted to be the fastest growing regions among developing countries. 
  • Across the globe, XX% of C-level respondents expect revenue growth in the next 12 months 
  • The majority of C-level respondents from buyer companies plan to increase procurement spend over the next 12 months
Table Of Content

1 Introduction

1.1 What is this report about?
1.2 Methodology
1) Online Survey
2) Secondary Research
3) Data Analysis and Report Writing
4) Quality Control
1.3 Profile of survey respondents

2 Executive Summary

3 Industry Dynamics
3.1 Revenue growth expectations
3.1.1 Revenue growth expectations by region
3.1.2 Revenue growth expectations by turnover
3.2 Future developments in business structure
3.3 Merger and acquisition activity predictions
3.3.1 Merger and acquisition activity predictions by region
3.3.2 Merger and acquisition activity predictions by company turnover

4 Market Growth Outlook
4.1 Demand in emerging markets
4.1.1 Demand in emerging markets by region
4.1.2 Demand in emerging markets by company turnover
4.2 Growth expectations in developed countries
4.2.1 Growth expectations in developed countries by region
4.2.2 Growth expectations in developed countries by company turnover

5 Threats and Opportunities
5.1 Leading business concerns for 20112012
5.1.1 Leading business concerns for 20112012 by region
5.1.2 Leading business concerns for 20112012 by company turnover
5.2 Key supplier actions to maintain and secure buyer business
5.2.1 Actions to maintain and secure buyer business by region
5.2.2 Actions to maintain and secure buyer business by turnover

6 Procurement Dynamics
6.1 Annual procurement budgets
6.1.1 Annual procurement budgets by region
6.1.2 Annual procurement budgets by company turnover
6.2 Planned change in procurement expenditure
6.2.1 Planned change in procurement expenditure by region
6.2.2 Planned change in procurement expenditure by company turnover
6.3 Variations in regional supplier prices
6.3.1 Variations in regional supplier prices by region
6.3.2 Variations in regional supplier prices by company turnover

7 Procurement Behaviors and Strategies
7.1 Critical success factors for supplier selection
7.2 E-procurement
7.2.1 E-procurement by region
7.2.2 E-procurement by company turnover

8 Marketing Spend Activity
8.1 Annual marketing budgets
8.1.1 Annual marketing budgets by region
8.1.2 Annual marketing budgets by company turnover
8.2 Planned change in marketing expenditure levels
8.2.1 Planned change in marketing expenditure levels by region
8.2.2 Planned change in marketing expenditure levels by company turnover
8.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations
8.3 Future investment in marketing and sales technology
8.3.1 Planned investment in marketing and sales technologies by region
8.3.2 Planned investment in marketing and sales technologies by company turnover

9 Marketing and Sales Strategies
9.1 Future investment by media channel
9.1.1 Future investment by media channel by region
9.1.2 Planned change in marketing spend by company turnover
9.2 Marketing agency selection criteria
9.2.1 Marketing agency selection criteria by region
9.2.2 Marketing agency selection criteria by company turnover

10 Appendix
10.1 Methodology
10.2 Contact us
10.3 About ICD Research
10.4 Disclaimer

List of Table


Table 1: Total Industry Survey Respondents by Industry, 2011
Table 2: Respondents by Global Company Turnover (%), 2011
Table 3: Respondents by Region (%), 2011
Table 4: Revenue Growth Optimism (%), 2011
Table 5: Revenue Growth Optimism (%), 2011
Table 6: Revenue Growth Optimism by Turnover (%), 2011
Table 7: Merger and Acquisition Activity Expectations (%), 2011
Table 8: Merger and Acquisition Activity Expectations by Region (%), 2011
Table 9: Merger and Acquisition Activity Expectations by Company Turnover (%), 2011
Table 10: Demand in Emerging Markets (%), 2011
Table 11: Growth Expectations in Developed Countries (%), 2011
Table 12: Leading Business Concerns (%), 20112012
Table 13: Leading Business Concerns by Region (%), 20112012
Table 14: Leading Business Concerns by Company Turnover (%), 20112012
Table 15: Actions to Maintain and Secure Buyer Business by Region (%), 2011
Table 16: Annual Procurement Budgets in US$ (%), 2011
Table 17: Annual Procurement Budgets in US$ by Company Turnover (%), 2011
Table 18: Expected Change in Total Procurement Expenditure (%), 2011
Table 19: Variations in Regional Supplier Prices (%), 2011
Table 20: Variations in Regional Supplier Prices by Region (%), 2011
Table 21: Variations in Regional Supplier Prices by Company Turnover (%), 2011
Table 22: EProcurement: Level of Implementation (%), 2011
Table 23: Procurement Budget Increase vs. E-Procurement (%), 2011
Table 24: EProcurement: Level of Implementation by Company Turnover (%), 2011
Table 25: Annual Marketing Budgets (%), 2011
Table 26: Annual Marketing Budgets by Region (%), 2011
Table 27: Annual Marketing Budgets by Company Turnover (%), 2011
Table 28: Planned Change in Marketing Expenditure (%), 2011
Table 29: Planned Change in Marketing Expenditure Levels by Region (%), 2011
Table 30: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Table 31: Planned Investment in Marketing and Sales Technologies (%), 2011

List of Chart


Figure 1: Revenue Growth Optimism (%), 2011
Figure 2: Revenue Growth Optimism by Region (%), 2011
Figure 3: Revenue Growth Optimism by Turnover (%), 2011
Figure 4: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011
Figure 5: Key Expected Changes in Business Structure (%), 2011
Figure 6: Merger and Acquisition Activity Expectations by Region (%), 2011
Figure 7: Merger and Acquisition Activity Expectations by Company Turnover (%), 2011
Figure 8: Top Ten Growth Regions (%), 2011
Figure 9: Demand in Emerging Markets (%), 2011
Figure 10: Demand in Emerging Markets by Region (%), 2011
Figure 11: Demand in Emerging Markets by Company Turnover (%), 2011
Figure 12: Growth Expectations in Developed Countries by Region (% Increase Responses), 2011
Figure 13: Growth Expectations in Developed Countries by Company Turnover (% Increase), 2011
Figure 14: Leading Business Concerns (%), 20112012
Figure 15: Actions to Maintain and Secure Buyer Business (%), 2011
Figure 16: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
Figure 17: Annual Procurement Budgets in US$ (%), 2011
Figure 18: Annual Procurement Budgets in US$ by Region (%), 2011
Figure 19: Annual Procurement Budgets in US$ by Company Turnover (%), 2011
Figure 20: Expected Change in Total Procurement Expenditure by Region (%), 2011
Figure 21: Expected Change in Total Procurement Expenditure by Company Turnover (%), 2011
Figure 22: Variations in Regional Supplier Prices (%), 2011
Figure 23: Variations in Regional Supplier Prices by Company Turnover (%), 2011
Figure 24: Critical Success Factors for Supplier Selection, 2011
Figure 25: EProcurement: Level of Implementation (%), 2011
Figure 26: EProcurement: Level of Implementation by Region (%), 2011
Figure 27: EProcurement: Level of Implementation by Company Turnover (%), 2011
Figure 28: Annual Marketing Budgets: Airports Industry Suppliers (%), 20092011
Figure 29: Annual Marketing Budgets by Region (%), 2011
Figure 30: Annual Marketing Budgets by Company Turnover (%), 2011
Figure 31: Planned Change in Marketing Expenditure (%), 2011
Figure 32: Planned Change in Marketing Expenditure Levels by Region (%), 2011
Figure 33: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Figure 34: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2011
Figure 35: Planned Investment in Marketing and Sales Technologies by Region (%), 2011
Figure 36: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011
Figure 37: Future Investment by Media Channels (%), 2011
Figure 38: Future Investment by Media Channels by Region (% Increase Responses), 2011
Figure 39: Future Investment by Media Channels by Company Turnover (% Increase Responses), 2011
Figure 40: Marketing Agency Selection Criteria (%), 2011
Figure 41: Marketing Agency Selection Criteria by Region (%), 2011
Figure 42: Marketing Agency Selection Criteria by Company Turnover (% ), 2011

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