866-997-4948(US-Canada Toll Free)

Global Cards and Payments Industry Outlook Survey 20122013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in the Cards and Payments Industry

Published By :

Timetric

Published Date : Aug 2012

Category :

Advertising and Marketing

No. of Pages : 80 Pages


Synopsis

  • This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading cards and payments industry executives. The opinions and forward looking statements of 60 industry executives have been captured in our in-depth survey, of which 65% represent directors, departmental heads and C-level respondents.
  • The research is based on primary survey research conducted by Timetric and VRL accessing B2B panels comprised of senior decision makers and leading companies.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • Key topics covered include economic outlook, business confidence, threats and opportunities in the industry, key growth markets and high demand products. 
  • The report covers data and analysis on company marketing budgets, marketing and sales strategies, and business practices.
  • In the report companies identify the factors to maintain their business and the key actions being taken by industry players to overcome the leading business threats.
  • The report examines current practices and provides future expectations over the next 1224 months.
  • The report provides qualitative analysis of the critical business success factors and vital channels for growth and contains full survey results.

Summary

Global Cards and Payments Industry Outlook Survey 20122013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in the Cards and Payments Industry is a new report by Timetric and VRL that analyzes how media spend, marketing and sales strategies and business practices are set to change in 20122013 in the cards and payments industry. This report gives you access to the media channel spending outlooks, marketing budgets, marketing agency selection criteria, business challenges and sales tactics of leading companies. The report also identifies future growth of companies, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Scope

The report features the opinions of global cards and payments industry respondents related to the following:

  • Revenue growth and future developments in business structure
  • Merger and acquisition activity
  • Change in staff recruitment activity
  • Key regions of growth
  • High demand products and vital channels of growth
  • Key industry threats and opportunities
  • Annual marketing budgets and change in marketing expenditure
  • Future spending outlook on media channels
  • Marketing agency selection criteria

Reasons To Buy
  • Benchmark your sales and marketing spend with industry peers to effectively determine strategy.
  • Identify the specific marketing approaches your competitors are using to win business.
  • Better promote your business by aligning your capabilities and business practices with your customers changing needs.
  • Secure stronger customer relationships by understanding the leading business concerns, drivers and changing strategies of cards and payments industry companies.
  • Project how the industry will grow, consolidate and where it will stagnate.
  • Uncover the business outlook, key challenges and opportunities identified by companies in the industry.

Key Highlights
  • Brazil, India and China are estimated to be the fastest growing regions among emerging markets for the cards and payments industry. The relatively lower levels of public debt in these regions, leading economic growth, expansion of business activities into emerging markets, changing consumer lifestyles and increasing disposable incomes are fueling growth.
  • A total of 47% of respondents expect their companies to increase their marketing expenditure over the next 12 months, with only 9% looking to decrease it.
  • Product and service differentiation, accepting recommendations from existing customers, brand strength and awareness act as essential features to attract new customers.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents

2 Executive Summary

3 Industry Dynamics

3.1 Revenue Growth Expectations
3.2 Future Developments in Business Structure
3.2.1 New product developments
3.3 Planned Change in Staff Recruitment
3.4 Merger and Acquisition Activity Expectations

4 Cards and Payments Industry: Market Growth Outlook
4.1 Demand in Emerging Markets
4.2 Growth Expectations in Developed Countries
4.3 High Demand Products
4.4 Vital Channels of Growth

5 Threats and Opportunities for the Cards and Payments Industry
5.1 Key Drivers of Growth
5.2 Leading Business Concerns
5.3 Critical Business Success Factors
5.4 Essential Features for Customer Attraction

6 Cards and Payments Industry: Marketing Expenditure Activity
6.1 Annual Marketing Budgets
6.2 Planned Change in Marketing Expenditure
6.3 Future Investment in Media Channels

7 Marketing and Sales Behaviors and Strategies in 2012-2013
7.1 Key Marketing Aims
7.2 Key Marketing Initiatives: Budget Allocations
7.3 Essential Amendments to Marketing Activities in 2012-2013
7.4 Critical Success Factors for Choosing a Marketing Agency
7.5 Industry Leaders

8 Appendix
8.1 Full Survey Results
8.2 Methodology
8.3 Contact Us
8.4 About Timetric
8.5 About VRL Financial News
8.6 Disclaimer

List of Table


Table 1: Global Cards and Payments Industry Respondents by Job Role (%), 2012
Table 2: Global Cards and Payments Industry Respondents by Company Turnover (%), 2012
Table 3: Revenue Growth Optimism in Global Cards and Payments Industry (%), 2012-2013
Table 4: Key Expected Changes in Business Structure in the Global Cards and Payments Industry (%), 2012-2013
Table 5: New Product Developments in the Global Cards and Payments Industry (%), 2012
Table 6: Planned Change in Staff Recruitment in the Global Cards and Payments Industry (%), 2012-2013
Table 7: Merger and Acquisition Activity Expectations in the Global Cards and Payments Industry (%), 2012-2013
Table 8: Demand in Emerging Markets in the Global Cards and Payments Industry (%), 2012-2013
Table 9: Growth Expectations in Developed Countries in the Global Cards and Payments Industry (%), 2012
Table 10: High Demand Products in the Global Cards and Payments Industry (%), 20122013
Table 11: Vital Channels of Growth in the Global Cards and Payments Industry (%), 2012-2013
Table 12: Key Drivers of Growth in the Global Cards and Payments Industry (%), 2012
Table 13: Leading Business Concerns in the Global Cards and Payments Industry (%), 2012
Table 14: Critical Business Success Factors in the Global Cards and Payments Industry (%), 2012
Table 15: Essential Features for Customer Attraction in the Global Cards and Payments Industry (%), 2012
Table 16: Annual Marketing Budgets in the Global Cards and Payments Industry (%), 2012
Table 17: Planned Change in Marketing Expenditure in the Global Cards and Payments Industry (%), 2012-2013
Table 18: Future Investment in Media Channels in the Global Cards and Payments Industry (%), 2012-2013
Table 19: Key Marketing Aims in the Global Cards and Payments Industry (%), 2012-2013
Table 20: Essential Amendments to Marketing Activities in the Global Cards and Payments Industry (%), 2012-2013
Table 21: Critical Success Factors for Choosing a Marketing Agency in the Global Cards and Payments Industry (%), 2012
Table 22: Top Companies in the Global Cards and Payments Industry, 2012
Table 23: Survey Results Closed Questions

List of Chart


Figure 1: Revenue Growth Optimism in Global Cards and Payments Industry (%), 20122013
Figure 2: Key Expected Changes in Business Structure in the Global Cards and Payments Industry (%), 2012-2013
Figure 3: New Product Developments in the Global Cards and Payments Industry (%), 2012
Figure 4: Planned Change in Staff Recruitment in the Global Cards and Payments Industry (%), 2012-2013
Figure 5: Merger and Acquisition Activity Expectations in the Global Cards and Payments Industry (%), 2012-2013
Figure 6: Demand in Emerging Markets in the Global Cards and Payments Industry (%), 2012-2013
Figure 7: Growth Expectations in Developed Countries in the Global Cards and Payments Industry (%), 2012
Figure 8: High Demand Products in the Global Cards and Payments Industry (%), 20122013
Figure 9: Vital Channels of Growth in the Global Cards and Payments Industry (%), 2012-2013
Figure 10: Key Drivers of Growth in the Global Cards and Payments Industry (%), 2012
Figure 11: Leading Business Concerns in the Global Cards and Payments Industry (%), 2012
Figure 12: Critical Business Success Factors in the Global Cards and Payments Industry (%), 2012
Figure 13: Essential Features for Customer Attraction in the Global Cards and Payments Industry (%), 2012
Figure 14: Annual Marketing Budgets in the Global Cards and Payments Industry (%), 2012
Figure 15: Planned Change in Marketing Expenditure in the Global Cards and Payments Industry (%), 2012-2013
Figure 16: Future Investment in Media Channels in the Global Cards and Payments Industry (%), 2012-2013
Figure 17: Key Marketing Aims in the Global Cards and Payments Industry (%), 2012-2013
Figure 18: Key Marketing Initiatives: Budget Allocations in the Global Cards and Payments Industry (%), 2012
Figure 19: Essential Amendments to Marketing Activities in the Global Cards and Payments Industry (%), 2012-2013
Figure 20: Critical Success Factors for Choosing a Marketing Agency in the Global Cards and Payments Industry (%), 2012

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title *
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *