Global and China Toy Industry Report, 2012

• Development of the global toy market, major countries and the future trends;
• Status quo, operating indicators, competition pattern and export market of China toy industry, as well as the existing problems in the industry and suggestions;
• Toy-related industries, including plastics industry, animation industry and gaming industry;
• Toy sub-industries, including plush toys, wooden toys, plastic toys, electronic toys, educational toys and adult toys;
• Operation, revenue structure and development strategy of five global toy producers and eight Chinese toy makers.

1 Overview of Toy Industry
1.1 Definition and Category
1.2 Development Course

2 Global Toy Industry
2.1 Overview
2.2 Major Countries
2.2.1 USA
2.2.2 Japan
2.2.3 France
2.3 Development Trend
2.3.1 The Growth Rate of European and American Toy Markets Will Slow Down
2.3.2 The Toy Market in Emerging Countries Will Be Booming

3 China Toy Industry
3.1 Status Quo
3.1.1 Development
3.1.2 Major Operating Indicators
3.1.3 Related Standards and Certification
3.2 Competition Pattern
3.3 Export
3.3.1 Analysis
3.3.3 Predicament
3.4 Existing Problems and Suggestions
3.4.1 Existing Problems
3.4.2 Suggestions

4 Related Industries
4.1 Plastic Industry
4.2 Cartoon & Animation Industry
4.2.1 Introduction
4.2.2 Policy
4.2.3 Market Size
4.2.4 Cartoon
4.2.5 Animation Movie
4.2.6 Development Trend
4.3 Game Industry

5 Sub-industries
5.1 Plush Toy
5.1.1 Status Quo
5.1.2 Development Predicament
5.2 Wooden Toy
5.2.1 Status Quo
5.2.2 Related Certification and Policies
5.2.3 Broad Prospect for Domestic Market
5.2.4 Development Trend
5.3 Plastic Toy
5.3.1 Status Quo
5.3.2 Market Scale
5.3.3 Development Predicament
5.4 Electronic Toy
5.4.1 Status Quo
5.4.2 Supply and Demand
5.4.3 Influence of Related Directives on China Electronic Toy Industry
5.5 Intellectual Toy
5.5.1 Status Quo
5.5.2 Export
5.5.3 Industry Standards
5.5.4 Potential Market Demand
5.6 Adult Toy

6 Key Toy Enterprises in China
6.1 Guangdong Alpha Animation and Culture Co., Ltd.
6.1.1 Profile
6.1.2 Development Course
6.1.3 Operation
6.1.4 Revenue Structure
6.1.5 Toy Business
6.1.6 Cooperation with Hasbro
6.1.7 Comprehensive Development
6.2 Xinghui Auto Model Co., Ltd.
6.2.1 Profile
6.2.2 Brand Licensing
6.2.3 Development Course
6.2.4 Operation
6.2.5 Revenue Structure
6.2.6 Gross Margin
6.2.7 R&D Investment
6.2.8 Sales Model
6.2.9 Extension of Upstream and Downstream Industry Chains
6.3 Goldlok Toys Holdings (guangdong) Co., Ltd.
6.3.1 Profile
6.3.2 Operation
6.3.3 Revenue Structure
6.3.4 Gross Margin
6.3.5 Sales Model
6.3.6 R&D Investment
6.3.7 Electronic Toy Projects
6.4 Guangdong Qunxing Toys Joint-stock Co., ltd.
6.4.1 Profile
6.4.2 Main Products
6.4.3 Operation
6.4.4 Revenue Structure
6.4.5 Gross Margin
6.4.6 Electronic and Plastic Toy Production Bases
6.4.7 R&D Investment
6.4.8 Sales Model
6.5 Huawei Technology Co., ltd.
6.5.1 Profile
6.5.2 Main Products
6.5.3 Operation
6.5.4 Revenue Structure
6.5.5 Gross Margin
6.5.6 R&D Investment
6.5.7 "Animation + Toy" Business Model
6.5.8 Major Clients
6.5.9 Major Projects
6.6 Goodbaby International Holdings Limited
6.6.1 Profile
6.6.2 Operation
6.7 Lerado Group
6.7.1 Profile
6.7.2 Operation
6.8 Intex Toys
6.8.1 Profile
6.8.2 Operation

7 Key Toy Enterprises in Foreign Countries
7.1 Mattel
7.1.1 Profile
7.1.2 Operation
7.1.3 Launch of New Toys
7.2 Hasbro
7.2.1 Profile
7.2.2 Operation
7.2.3 Transformers Business
7.2.4 Strategy
7.3 Takara TOMY
7.3.1 Profile
7.3.2 Operation
7.3.3 Development in China
7.4 LEGO
7.4.1 Profile
7.4.2 Operation
7.4.3 Development in China
7.5 BANDAI NAMCO
7.5.1 Profile
7.5.2 Toy Products
7.5.3 Operation
7.5.4 Forecast for Operating Indicators
7.5.5 Strategy