ResearchMoz

Global and China Toy Industry Report, 2012

Research In China
Published Date » 2013-01-04
No. Of Pages » 125

In recent years, impacted by the economic crisis and the structural adjustment of the toy market, the traditional markets such as Europe and the United States have witnessed falling sales revenue, and their proportion in the global toy sales has stabilized or even declined. Emerging markets, including ASEAN, the Middle East, Latin America and Eastern Europe, have strong demand, and they have gradually become the important destinations for China to export toys. The global toy sales grew to USD83.3 billion in 2011 from USD78.1 billion in 2007, with a CAGR of 1.62%.

The world's leading toy companies Mattel and Hasbro have already entered a relatively mature stage, while Chinese toy companies are embracing its growth period, with huge potentials.

Even with a bright prospect, Chinese toy companies should strengthen their R & D, marketing, and integration of cultural resources.

The report resolves around the followings.

  • Development of the global toy market, major countries and the future trends;
  • Status quo, operating indicators, competition pattern and export market of China toy industry, as well as the existing problems in the industry and suggestions;
  • Toy-related industries, including plastics industry, animation industry and gaming industry;
  • Toy sub-industries, including plush toys, wooden toys, plastic toys, electronic toys, educational toys and adult toys;
  • Operation, revenue structure and development strategy of five global toy producers and eight Chinese toy makers.
Table of Content

Preface

1 Overview of Toy Industry

1.1 Definition and Category
1.2 Development Course

2 Global Toy Industry
2.1 Overview
2.2 Major Countries
2.2.1 USA
2.2.2 Japan
2.2.3 France
2.3 Development Trend
2.3.1 The Growth Rate of European and American Toy Markets Will Slow Down
2.3.2 The Toy Market in Emerging Countries Will Be Booming

3 China Toy Industry
3.1 Status Quo
3.1.1 Development
3.1.2 Major Operating Indicators
3.1.3 Related Standards and Certification
3.2 Competition Pattern
3.3 Export
3.3.1 Analysis
3.3.3 Predicament
3.4 Existing Problems and Suggestions
3.4.1 Existing Problems
3.4.2 Suggestions

4 Related Industries

4.1 Plastic Industry
4.2 Cartoon & Animation Industry
4.2.1 Introduction
4.2.2 Policy
4.2.3 Market Size
4.2.4 Cartoon
4.2.5 Animation Movie
4.2.6 Development Trend
4.3 Game Industry

5 Sub-industries
5.1 Plush Toy
5.1.1 Status Quo
5.1.2 Development Predicament
5.2 Wooden Toy
5.2.1 Status Quo
5.2.2 Related Certification and Policies
5.2.3 Broad Prospect for Domestic Market
5.2.4 Development Trend
5.3 Plastic Toy
5.3.1 Status Quo
5.3.2 Market Scale
5.3.3 Development Predicament
5.4 Electronic Toy
5.4.1 Status Quo
5.4.2 Supply and Demand
5.4.3 Influence of Related Directives on China Electronic Toy Industry
5.5 Intellectual Toy
5.5.1 Status Quo
5.5.2 Export
5.5.3 Industry Standards
5.5.4 Potential Market Demand
5.6 Adult Toy

6 Key Toy Enterprises in China
6.1 Guangdong Alpha Animation and Culture Co., Ltd.
6.1.1 Profile
6.1.2 Development Course
6.1.3 Operation
6.1.4 Revenue Structure
6.1.5 Toy Business
6.1.6 Cooperation with Hasbro
6.1.7 Comprehensive Development
6.2 Xinghui Auto Model Co., Ltd.
6.2.1 Profile
6.2.2 Brand Licensing
6.2.3 Development Course
6.2.4 Operation
6.2.5 Revenue Structure
6.2.6 Gross Margin
6.2.7 R&D Investment
6.2.8 Sales Model
6.2.9 Extension of Upstream and Downstream Industry Chains
6.3 Goldlok Toys Holdings (guangdong) Co., Ltd.
6.3.1 Profile
6.3.2 Operation
6.3.3 Revenue Structure
6.3.4 Gross Margin
6.3.5 Sales Model
6.3.6 R&D Investment
6.3.7 Electronic Toy Projects
6.4 Guangdong Qunxing Toys Joint-stock Co., ltd.
6.4.1 Profile
6.4.2 Main Products
6.4.3 Operation
6.4.4 Revenue Structure
6.4.5 Gross Margin
6.4.6 Electronic and Plastic Toy Production Bases
6.4.7 R&D Investment
6.4.8 Sales Model
6.5 Huawei Technology Co., ltd.
6.5.1 Profile
6.5.2 Main Products
6.5.3 Operation
6.5.4 Revenue Structure
6.5.5 Gross Margin
6.5.6 R&D Investment
6.5.7 "Animation + Toy" Business Model
6.5.8 Major Clients
6.5.9 Major Projects
6.6 Goodbaby International Holdings Limited
6.6.1 Profile
6.6.2 Operation
6.7 Lerado Group
6.7.1 Profile
6.7.2 Operation
6.8 Intex Toys
6.8.1 Profile
6.8.2 Operation

7 Key Toy Enterprises in Foreign Countries

7.1 Mattel
7.1.1 Profile
7.1.2 Operation
7.1.3 Launch of New Toys
7.2 Hasbro
7.2.1 Profile
7.2.2 Operation
7.2.3 Transformers Business
7.2.4 Strategy
7.3 Takara TOMY
7.3.1 Profile
7.3.2 Operation
7.3.3 Development in China
7.4 LEGO
7.4.1 Profile
7.4.2 Operation
7.4.3 Development in China
7.5 BANDAI NAMCO
7.5.1 Profile
7.5.2 Toy Products
7.5.3 Operation
7.5.4 Forecast for Operating Indicators
7.5.5 Strategy

List of Tables

NA

List of Figures

NA

Upcoming Reports:

Cement Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019
By - Transparency Market Research
Cement is a key building material which is used as a binder. Clay and limestone are key raw materials used in the manufacture of cement. Cement can also be used in mixture as a concrete and mortar. Mortar is formed by mixing cement with sand whereas concrete is formed by mixing cement, sand, fine aggregate and coarse aggregate. Mortar is used to bind blocks, stone and bricks into walls. Concrete is used in varied constructional purposes. One of the major drivers for cement market is steady and consistent growth in construction industry. Strong growth prospects of construction industry...
Influenza Vaccine Market - Global Industry Analysis, Market Size, Share, Trends, Analysis, Growth And Forecasts 2012 - 2018
By - Transparency Market Research
Influenza Vaccine is also called as flu shot and is used for protection against influenza virus. An influenza vaccine is a combination of three influenza viruses namely, influenza type A with H3N2 virus strain, influenza type A with H1N1 virus strain and influenza type B virus strain. Over the recent years, the Influenza Vaccine market has witnessed double digit growth rate due to fear of an impending pandemic. The Influenza Vaccine market has grown at a CAGR of approximately 65% between 2008 and 2010 due to the havoc caused by H1N1 virus. However, H1N1 flu vaccine...
Polystyrene Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019
By - Transparency Market Research
Polystyrene is a petroleum based plastic made from the monomer styrene. Polystyrene is an inexpensive lightweight material and finds its application in a variety of products from cups that hold our hot and cold beverages to packaging of electronic applications. The demand for polystyrene is subject to various factors like government regulations, and the trends in the demand for various by-products made from polystyrene. The global market for polystyrene is experiencing a steady growth over the last few years mainly due to the ever increasing global population. One of the major factors that...

Research Assistance

We will be happy to help you find what you need.
Please call us or write us:

866-997-4948 (Us-Canada Toll Free)
Tel: +1-518-618-1030
Email: sales@researchmoz.us
Select License type:

Share this report

Related News

Scientists Identify Cure for Dengue
Apr 18, 2014  
In a breakthrough discovery that can change the way dengue is treated, scientists have identified a drug target for the deadly dengue viruses. This discovery may help pave the way for discovery of vaccines that can cure this condition that affects nearly 390 million people throughout the world each year.  Scientists have used a new technique for this discovery to show that a region...
India is Facing a Cancer Crisis
Apr 15, 2014  
India is currently facing a cancer crisis – reports a recent research carried out at the King’s college London, in collaboration with the Tata Memorial Cancer Centre, Mumbai.  The reasons estimated for this crisis comprise of increasing rates of smoking, unequal access to proper treatment and belated diagnosis.  Every year, India witnesses around one...
Microparticle Tags to Check Counterfeit Goods Invented
Apr 14, 2014  
Researchers from the Massachusetts Institute of Technology have invented a new set of microparticles that can easily be read by smartphones and establish the authenticity of currency, electronic items and luxury goods.  This strategy is among those countless measures taken by big brands and companies to label their legitimate products in order to stop illegal copies of the...
USFDA Approves Lupins Generic Diabetic Drug
Apr 10, 2014  
The United States Food and Drugs Administration (USFDA) has finally approved Lupin Pharmaceuticals Inc (LPI), the American subsidiary of Indian drug manufacturers Lupin Ltd, to sell Pioglitazone Tablets in the U.S market. The approval has been granted first for fiscal 2015.  Pioglitazone is a generic medicine used for managing diabetes and is a version of Actos tablets...
Infrared Sensors can Soon Be Used to Develop Night-Vision Lenses - A New Discovery Confirms
Apr 8, 2014  
People who fear the dark may soon have a reason to rejoice – an infrared sensor that can eventually be used for mechanizing night-vision lenses has been developed. This effectively means that one can also see through dark with the help of these lenses.  This technology seems possible all due to graphene, a layer of tightly packed carbon atoms that has allowed the creation of...