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Global Airports Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Airports Industry

Published By :

ICD Research

Published Date : Jan 2013

Category :

Airports

No. of Pages : 148 Pages


Product Synopsis


Global Airports Survey 20132014: Market Trends, Marketing Spend and Sales Strategies in the Global Airports Industry is a new report by ICD Research that analyzes how airports industry companies media spend, marketing and sales strategies and practices, and business planning are set to change in 20132014. This report provides the current size of the marketing and advertising budgets of global airports industry suppliers and how spending by global airports industry suppliers will change, providing insight into global marketing behavior. In addition, the report also identifies future growth of global airports industry buyers and suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Introduction and Landscape

Why was the report written?

This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading global airport industry executives. The report provides data and analysis on global airports industry suppliers media spend, marketing and sales strategies, and practices and business planning within the global airports industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within global airports industry. The report also identifies global airports industry buyers and suppliers future growth, M&A and investment expectations. Most secondary research reports are based on general industry drivers and do not understand the industry executives attitude and changing behaviors, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, ICD Research created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global airports industry

What is the current market landscape and what is changing?

The average size of the global, annual marketing budget of global airports industry supplier respondents stood at US$3.7 million in 2012, a figure that increased to US$4.7 million in 2013.

What are the key drivers behind recent market changes?

Overall, in the process of choosing marketing agencies, the ability to target specific audience niches and low cost are considered the most important factors by global airports industry suppliers.

What makes this report unique and essential to read?

This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading airports industry companies. This report provides the reader with a definitive analysis of the industry outlook and explores how opportunities and demand are set to change in 20132014. Furthermore, the report reveals the current size of airports industry suppliers marketing and advertising budgets and how expenditure by industry suppliers will change, providing insight into global marketing behavior. This report identifies the key marketing aims of organizations and the sales strategies companies will adopt in order to adapt to market conditions in 2013. Additionally, this chapter also aims to identify key amendments to marketing agencies that aid business generation, respondents criteria for marketing agency selection, and attitudes towards marketing and sales.

Key Features and Benefits

  • Projects industry trends and revenue growth expectations in 2013.
  • Drive revenues by understanding future product investment areas and key growth regions.
  • Uncover key challenges and opportunities and identify key actions required to maintain and win buyer business.
  • Formulate effective sales and marketing strategies by identifying the overall size of the marketing budgets of global airports industry supplier companies
  • Identifies the key marketing aims of organizations and which sales strategies companies will be adopting to deal with market conditions in 20132014
Key Market Issues

  • China, Brazil and the Middle East are the important emerging markets to offer growth in 2013.
  • Market uncertainty, cost containment, and responding to pricing pressure remain the leading business concerns for the global airports industry in 2013.
  • The average size of the global, annual marketing budget of global airports industry supplier respondents stood at US$3.7 million in 2012, a figure that increased to US$4.7 million in 2013.
  • Social media and networking sites, corporate and brand websites, and email and newsletters are expected to have increased expenditure in 2013 as identified by 38%, 34% and 33% of respondents respectively.
  • Overall, customer intelligence and analytics, competitor and market intelligence research, and CRM systems and business performance management solutions were identified as the marketing and sales solutions most expected to be invested during 2013.
Key Highlights

  • An analysis of revenue growth expectations by senior level respondents reveals that 46% are more optimistic about their companys revenue growth in 2013.
  • A significant percentage of airport operator respondents highlighted capital expenditure towards facility expansion, IT infrastructure development, and employee training would increase in 2013. 
  • The top three priorities for global airports industry buyer respondents in 2013 are improving operational efficiency, stabilize company finances, and expand in current market.
  • A total of 45% of respondents from airport operator companies, and 53% of respondents from airport support services companies and 52% of respondents from airport industry supplier companies anticipate a minimum of 2% increase of their current workforce in 2013.
  • Survey results show that, respondents from the global airports industry identified Singapore, Taiwan and Hong Kong to offer the highest growth potential among developed countries in 20132014.
Table of Contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1) Online Survey

2) Secondary Research

3) Data Analysis and Report Writing

4) Quality Control

1.4 Global Airports Industry: Profile of Survey Respondents
1.4.1 Global airports industry: profile of buyer respondents
1.4.2 Global airports industry: profile of supplier respondents

2 Executive Summary

3 Global Airport Industry Dynamics
3.1 Revenue Growth Projections in the Global Airports Industry
3.1.1 Revenue growth projections by company type
3.1.2 Revenue growth projections by region
3.1.3 Revenue growth projections by company turnover
3.1.4 Revenue growth projections by senior level respondents
3.2 Future Developments in Business Structure in the Global Airports Industry
3.2.1 Future developments in business structure by buyers
3.2.2 Future developments in business structure by suppliers
3.2.3 Future developments in business structure by region
3.2.4 Future developments in business structure by company turnover
3.2.5 Future developments in business structure by senior level respondents
3.3 Change in Company Strategies in the Global Airports Industry
3.3.1 Change in leading company strategies by buyers
3.3.2 Change in leading company strategies by suppliers
3.3.3 Change in leading company strategies by region
3.3.4 Change in leading company strategies by turnover
3.4 Merger and Acquisition Activity Projections in the Global Airports Industry
3.4.1 MandA activity projections by buyers
3.4.2 MandA activity projections by suppliers
3.4.3 MandA activity projections by region
3.4.4 MandA activity projections by company turnover
3.4.5 MandA activity projections by purchasing decision authority
3.5 Estimation of Capital Expenditure in the Global Airports Industry
3.5.1 Estimation of capital expenditure by buyers
3.5.2 Estimation of capital expenditure by suppliers
3.5.3 Estimation of capital expenditure by region
3.5.4 Estimation of capital expenditure by company turnover
3.6 Planned Change in Staff Recruitment Activity in the Global Airports Industry
3.6.1 Planned change in staff recruitment activity by buyers
3.6.2 Planned change in staff recruitment activity by suppliers
3.6.3 Planned change in staff recruitment activity by region
3.6.4 Planned change in staff recruitment activity by company turnover

4 Global Airport Industry Market Growth Outlook
4.1 Global Airports Industry: Demand in Emerging Markets
4.1.1 Demand in emerging markets by buyers
4.1.2 Global airports industry - demand in emerging markets by suppliers
4.1.3 Global airports industry - demand in emerging markets by region
4.1.4 Global airports industry - demand in emerging markets by company turnover
4.2 Global Airport Industry - Growth Projections in Developed Countries
4.2.1 Growth projections in developed countries by buyers
4.2.2 Growth projections in developed countries by suppliers
4.2.3 Growth projections in developed countries by region
4.2.4 Growth projections in developed countries by company turnover

5 Threats and Opportunities for the Global Airports Industry
5.1 Global Airport Industry - Leading Business Concerns for 2013-2014
5.1.1 Leading business concerns for 2013-2014 by company type
5.1.2 Leading business concerns for 2013-2014 by region
5.1.3 Leading business concerns for 2013-2014 by company turnover
5.2 Global Airports Industry: Key Supplier Actions to Maintain and Win Buyer Business
5.2.1 Actions to maintain and secure buyer business by buyers
5.2.2 Actions to maintain and secure buyer business by region
5.2.3 Actions to maintain and secure buyer business by company turnover
5.2.4 Actions to maintain and secure buyer business by purchasing decision authority

6 Global Airports Industry Supplier Marketing Spend Activity
6.1 Annual Marketing Budgets: Global Airports Industry Suppliers
6.1.1 Annual marketing budgets by region: global airports industry suppliers
6.1.2 Annual marketing budgets by company turnover: global airports industry suppliers
6.2 Planned Change in Marketing Expenditure Levels: Global Airports Industry Suppliers
6.2.1 Planned change in marketing expenditure levels by region: global airports industry suppliers
6.2.2 Planned change in marketing expenditure by turnover: global airports industry suppliers
6.2.3 Planned change in marketing expenditure by decision making authority: global airports industry suppliers
6.2.4 Planned change in marketing expenditure levels vs. revenue growth expectations
6.3 Future Investment by Media Channel: Global Airports Industry Suppliers
6.3.1 Future investment by media channel by region: global airports industry suppliers
6.3.2 Future investment by media channel by company turnover
6.4 Global Airports Industry Suppliers' Future Investment in Marketing and Sales
6.4.1 Planned investment in marketing and sales technologies by region: global airports industry suppliers
6.4.2 Planned investment in marketing and sales by company turnover: global airports industry suppliers
6.4.3 Planned investment in marketing and sales by senior level respondents: global airports industry suppliers

7 Marketing and Sales Behaviors and Strategies in 2013-2014
7.1 Key Marketing Aims for 2013-2014: Global Airports Industry Suppliers
7.1.1 Key marketing aims by region: global airports industry suppliers
7.1.2 Key marketing aims by company turnover: global airports industry suppliers
7.2 Essential Amendments to Marketing Activities in 2013-2014
7.2.1 Amendments to marketing activities by region: global airports industry suppliers
7.2.2 Amendments to marketing activities by company turnover: global airports industry suppliers
7.2.3 Amendments to marketing activities by decision making authority - global airports industry suppliers
7.3 Critical Success Factors for Choosing a Marketing Agency
7.3.1 Critical success factors by region: global airports industry suppliers
7.3.2 Critical success factors by company turnover: global airports industry suppliers

8 Appendix
8.1 Full Survey Results - Closed Questions
8.2 Methodology
8.3 Contact us
8.4 About ICD Research
8.5 Disclaimer

List of Table

Table 1: Global Airports Industry Survey Respondents by Company Type, 2013 
Table 2: Global Airports Industry Buyer Respondents by Job Role (%), 2013 
Table 3: Global Airports Industry Buyer Respondents by Region (%), 2013 
Table 4: Global Airports Industry Buyer Respondents by Global Company Turnover (%), 2013 
Table 5: Global Airports Industry Supplier Respondents by Job Role (%), 2013 
Table 6: Global Airports Industry Supplier Respondents by Region (%), 2013 
Table 7: Global Airports Industry Supplier Respondents by Global Company Turnover (%), 2013 
Table 8: Revenue Growth Optimism in the Global Airport Industry (%), 2010-2013 
Table 9: Revenue Growth Optimism in the Global Airport Industry by Buyers (%), 2010-2013 
Table 10: Revenue Growth Optimism in the Global Airport Industry by Suppliers (%), 2010-2013 
Table 11: Revenue Growth Optimism in the Global Airport Industry by Region (%), 2013 
Table 12: Revenue Growth Optimism in the Global Airport Industry by Turnover (%), 2013 
Table 13: Revenue Growth Optimism by Senior Level Respondents - Global Airport Industry (%), 2013 
Table 14: Key Expected Changes in Business Structure by Buyers - Global Airport Industry (%), 2013 
Table 15: Key Expected Changes in Business Structure by Suppliers - Global Airport Industry (%), 2013 
Table 16: Global Airport Industry - Key Expected Changes in Business Structure by Region (%), 2013 
Table 17: Global Airport Industry - Key Expected Changes in Business Structure by Turnover (%), 2013 
Table 18: Change in Leading Company Strategies by Buyers - Global Airport Industry (%), 2013 
Table 19: Change in Leading Company Strategies by Suppliers - Global Airport Industry (%), 2013 
Table 20: Change in Leading Company Strategies by Turnover - Global Airport Industry (%), 2013 
Table 21: MandA Activity Projections - Global Airport Operators Industry (%), 2010-2013 
Table 22: MandA Activity Projections - Global Airport Support Services (%), 2010-2013 
Table 23: MandA Activity Projections - Global Airport Industry Suppliers (%), 2010-2013 
Table 24: Global Airport Industry MandA Activity Projections by Region (%), 2013 
Table 25: Global Airport Industry MandA Activity Projections by Turnover (%), 2013 
Table 26: Global Airport Industry MandA Activity Projections by Purchasing Decision Authority (%), 2013 
Table 27: Global Airport Industry - Increase in Capital Expenditure by Airport Operators (%), 2013 
Table 28: Global Airport Industry - Increase in Capital Expenditure by Airport Support Services (%), 2013 
Table 29: Global Airport Industry - Increase in Capital Expenditure by Airports Industry Suppliers (%) , 2013 
Table 30: Global Airport Industry - Planned Change in Staff Recruitment Activity by Buyers (%), 2013 
Table 31: Global Airport Industry - Planned Change in Staff Recruitment by Airports Industry Suppliers (%), 2013 
Table 32: Global Airport Industry - Planned Change in Staff Hiring Activities by Region (%), 2013 
Table 33: Global Airport Industry - Planned Change in Staff Hiring Activities by Turnover (%), 2013 
Table 34: Global Airport Industry - Demand in Emerging Markets by Airport Operators (%), 2013 
Table 35: Global Airport Industry - Demand in Emerging Markets by Airport Support Services (%), 2013 
Table 36: Global Airport Industry - Demand in Emerging Markets by Airports Industry Suppliers (%), 2013 
Table 37: Global Airport Industry - Growth Projections in Developed Countries by Airport Operators (%), 2013 
Table 38: Global Airport Industry - Growth Projections in Developed Countries by Airport Support Services (%), 2013 
Table 39: Global Airport Industry - Growth Projections in Developed Countries by Airports Industry Suppliers (%), 2013 
Table 40: Global Airport Industry - Leading Business Concerns (%), 2010-2013 
Table 41: Global Airport Industry - Leading Business Concerns by Company Type (%), 2013-2014 
Table 42: Global Airport Industry - Leading Business Concerns by Region (%), 2013-2014 
Table 43: Global Airport Industry - Leading Business Concerns by Turnover (%), 2013-2014 
Table 44: Global Airport Industry - Securing Buyer Business: Buyer vs. Supplier Responses (%), 2013 
Table 45: Actions to Secure Buyer Business, Global Airport Industry Buyer Responses (%), 2013 
Table 46: Global Airport Industry - Securing Buyer Business by Region (%), 2013 
Table 47: Global Airport Industry - Securing Buyer Business by Turnover (%), 2013 
Table 48: Annual Marketing Budgets - Global Airports Industry Suppliers (%), 2010-2013 
Table 49: Annual Marketing Budgets by Region - Global Airports Industry Suppliers (%), 2013 
Table 50: Annual Marketing Budgets by Turnover - Global Airports Industry Suppliers (%), 2013 
Table 51: Planned Change in Marketing Expenditure - Global Airports Industry Suppliers (%), 2010-2013 
Table 52: Planned Change in Marketing Expenditure Levels by Region (%), 2013 
Table 53: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2013 
Table 54: Planned Change in Marketing Expenditure Levels by Decision Making Authority (%), 2013 
Table 55: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2013 
Table 56: Future Investment by Media Channels - Global Airports Industry Suppliers (%), 2013 
Table 57: Planned Investment in Marketing and Sales Technologies - Global Airports Industry Suppliers (%) , 2013 
Table 58: Planned Investment in Marketing and Sales Technologies by Company Turnover - Global Airports Industry Suppliers (%), 2013 
Table 59: Planned Investment in Marketing and Sales Technologies by Senior Level Respondents - Global Airports Industry Suppliers (%), 2013 
Table 60: Key Marketing Aims - Global Airports Industry Suppliers (%), 2013 
Table 61: Amendments to Marketing Activities - Global Airports Industry Suppliers (%), 2013 
Table 62: Amendments to Marketing Activities by Region - Global Airports Industry Suppliers (%), 2013 
Table 63: Amendments to Marketing Activities by Company Turnover - Global Airports Industry Suppliers (%), 2013 
Table 64: Amendments to Marketing Activities by Decision Making Authority - Global Airports Industry Suppliers (%), 2013 
Table 65: Critical Success Factors - Global Airports Industry Suppliers (%), 2010-2013 
Table 66: Global Airport Industry Survey Results - Closed Questions 

List of Chart

Figure 1: Revenue Growth Optimism in the Global Airport Industry (%), 2010-2013 
Figure 2: Revenue Growth Optimism in the Global Airport Industry by Company Type (%), 2010-2013 
Figure 3: Revenue Growth Optimism in the Global Airport Industry by Region (%), 2013 
Figure 4: Revenue Growth Optimism in the Global Airport Industry by Turnover (%), 2013 
Figure 5: Revenue Growth Optimism by Senior Level Respondents - Global Airport Industry (%), 2013 
Figure 6: Key Expected Changes in Business Structure by Buyers - Global Airport Industry (%), 2013 
Figure 7: Key Expected Changes in Business Structure by Suppliers - Global Airport Industry (%), 2013 
Figure 8: Key Expected Changes In Business Structure by Senior Level Respondents - Global Airport Industry (%), 2012 
Figure 9: Change in Leading Company Strategies by Buyers - Global Airport Industry (%), 2013 
Figure 10: Change in Leading Company Strategies by Suppliers - Global Airport Industry (%), 2013 
Figure 11: Change in Leading Company Strategies by Region - Global Airport Industry (%), 2013 
Figure 12: MandA Activity Projections - Global Airport Industry (%), 2013 
Figure 13: MandA Activity Projections - Global Airport Operators Industry (%), 2010-2012 
Figure 14: MandA Activity Projections - Global Airport Support Services (%), 2010-2013 
Figure 15: MandA Activity Projections - Global Airport Industry Suppliers (%), 2010-2013 
Figure 16: Global Airport Industry MandA Activity Projections by Region (%), 2013 
Figure 17: Global Airport Industry MandA Activity Projections by Turnover (%), 2013 
Figure 18: Global Airport Industry MandA Activity Projections by Purchasing Decision Authority (%), 2013 
Figure 19: Global Airport Industry - Increase in Capital Expenditure by Airport Operators (%), 2013 
Figure 20: Global Airport Industry - Increase in Capital Expenditure by Airport Support Services (%), 2013 
Figure 21: Global Airport Industry - Increase in Capital Expenditure by Airports Industry Suppliers (%), 2013 
Figure 22: Global Airport Industry - Increase in Capital Expenditure by Region (%), 2013 
Figure 23: Global Airport Industry - Increase in Capital Expenditure by Turnover (%), 2013
Figure 24: Global Airport Industry - Planned Change in Staff Recruitment Activity by Buyers (%), 2013 
Figure 25: Global Airport Industry - Planned Change in Staff Recruitment by Airports Industry Suppliers (%), 2013 
Figure 26: Global Airport Industry - Planned Change in Staff Hiring Activities by Region (%), 2013 
Figure 27: Global Airport Industry - Planned Change in Staff Hiring Activities by Turnover (%), 2013 
Figure 28: Global Airport Industry - Top Ten Growth Regions (%), 2013 
Figure 29: Global Airport Industry - Top Five Emerging Markets, 2013 
Figure 30: Global Airport Industry - Demand in Emerging Markets by Airport Operators (%), 2013 
Figure 31: Global Airport Industry - Demand in Emerging Markets by Airport Support Services (%), 2013 
Figure 32: Global Airport Industry - Demand in Emerging Markets by Airports Industry Suppliers (%), 2013 
Figure 33: Global Airport Industry - Demand in Emerging Markets by Region (%), 2013 
Figure 34: Global Airport Industry - Demand in Emerging Markets by Company Turnover (%), 2013 
Figure 35: Global Airport Industry - Top Five Developed Regions by Growth (%), 2013 
Figure 36: Global Airport Industry - Growth Projections in Developed Countries by Airport Operators (%), 2013 
Figure 37: Global Airport Industry - Growth Projections in Developed Countries by Airport Support Services (%), 2013 
Figure 38: Global Airport Industry - Growth Projections in Developed Countries by Airports Industry Suppliers (%), 2013 
Figure 39: Global Airport Industry - Increase in Growth Projections of Developed Countries by Region (%), 2013 
Figure 40: Global Airport Industry - Increase in Growth Projections of Developed Countries by Turnover (%), 2013 
Figure 41: Global Airport Industry - Top Five Leading Business Concerns, 2013-2014 
Figure 42: Global Airport Industry - Leading Business Concerns (%), 2013-2014 
Figure 43: Global Airport Industry - Securing Buyer Business: Buyer vs. Supplier Responses (%), 2013 
Figure 44: Actions to Secure Buyer Business, Global Airport Industry Buyer Responses (%), 2013 
Figure 45: Global Airport Industry - Securing Buyer Business by Turnover (%), 2013 
Figure 46: Global Airport Industry - Securing Buyer Business by Purchasing Decision Authority (%), 2013 
Figure 47: Annual Marketing Budgets - Global Airports Industry Suppliers (%), 2010-2013 
Figure 48: Annual Marketing Budgets by Region - Global Airports Industry Suppliers (%), 2013 
Figure 49: Annual Marketing Budgets by Turnover - Global Airports Industry Suppliers (%), 2013 
Figure 50: Planned Change in Marketing Expenditure - Global Airports Industry Suppliers (%), 2010-2013 
Figure 51: Planned Change in Marketing Expenditure Levels by Decision Making Authority (%), 2013 
Figure 52: Future Investment by Media Channels - Global Airports Industry Suppliers (%), 2013 
Figure 53: Future Investment by Media Channels by Region (% Increase Responses), 2013 
Figure 54: Future Investment by Media Channels by Company Turnover (% Increase Responses), 2013 
Figure 55: Planned Investment in Marketing and Sales Technologies - Global Airports Industry Suppliers (%), 2013 
Figure 56: Planned Investment in Marketing and Sales Technologies by Region - Global Airports Industry Suppliers (%), 2013 
Figure 57: Key Marketing Aims - Global Airports Industry Suppliers (%), 2013 
Figure 58: Key Marketing Aims by Region - Global Airports Industry Suppliers (%), 2013 
Figure 59: Key Marketing Aims by Company Turnover - Global Airports Industry Suppliers (%), 2013 
Figure 60: Amendments to Marketing Activities - Global Airports Industry Suppliers (%), 2013 
Figure 61: Amendments to Marketing Activities by Region - Global Airports Industry Suppliers (%), 2013 
Figure 62: Amendments to Marketing Activities by Company Turnover - Global Airports Industry Suppliers (%), 2013 
Figure 63: Amendments to Marketing Activities by Decision Making Authority - Global Airports Industry Suppliers (%), 2013 
Figure 64: Critical Success Factors - Global Airports Industry Suppliers (%), 2013 
Figure 65: Critical Success Factors by Region - Global Airports Industry Suppliers (%), 2013 
Figure 66: Critical Success Factors by Company Turnover - Airports Industry Suppliers (%), 2013 

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