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Germanys Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

Published By :

Timetric

Published Date : Dec 2013

Category :

Banking

No. of Pages : 99 Pages


Synopsis

The report provides top-level market analysis, information and insights on Germany’s cards and payments industry, including:

  • Current and forecast values for each category of Germany’s cards and payments industry including debit cards, credit cards, prepaid cards and charge cards.
  • Comprehensive analysis of the industry’s market attractiveness and future growth areas.
  • Analysis of various market drivers and regulations governing Germany’s cards and payments industry.
  • Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • Competitive landscape of Germany’s cards and payments industry.

Executive summary

Despite economic slowdown, the German card payments industry registered growth during the review period (2008–2012). The card payments channel recorded a review-period compound annual growth rate (CAGR) of 3.56%, to reach 247.6 million cards in circulation in 2012 and a value of EUR519.8 billion (US$668.2 billion). Changing lifestyle demographics, an increase in the popularity of online shopping and a rise in disposable income per capita supported the growth of the volume of cards in circulation.
Key initiatives are being taken by the Central Bank of Germany (Deutsche Bundesbank) to facilitate cashless transactions, including the adoption of the secure single euro payments area (SEPA) system, the implementation of Europay, MasterCard and Visa (EMV) technology and development of e-payment systems. 

The introduction of SEPA systems across Europe will harmonize all European retail payment systems. Germany plans to completely migrate to EMV technology by February 1, 2016. EMV-based cards and point of sale (POS) terminals will facilitate the expansion of the contactless payment system and NFC technology in the retail sector. Der Deutsche Sparkassen- und Giroverband (DSGV or the German Saving Bank Association) is enabling contactless technology across all bank savings cards in 2014. Additionally, Visa Europe launched its payWave enabled credit and debit cards alongside six German banks to provide a contactless payment service in 2012. Another important development in the German contactless payment system was the launch of the Touch & Travel mobile ticketing service by Deutsche Bahn in 2011. The service allows users to touch in and out at stations via ‘Touchpoints’, through the use of a near field communication (NFC) enable card or via a 2D barcode on a smartphone.

Scope

This report provides a comprehensive analysis of Germany’s cards and payments industry.

  • It provides current value for Germany’s cards and payments industry for the year 2012 and forecast figure for the year 2017.
  • It details the different macroeconomic, infrastructural and business drivers affecting Germany’s cards and payments industry.
  • It outlines current regulatory framework in the industry.
  • It details the marketing strategies used by various bankers and other institutions.
  • It profiles the major banks in Germany’s cards and payments industry.

Reasons to buy

  • Make strategic business decisions using top-level historic and forecast market data related to Germany’s cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities within Germany’s cards and payments industry.
  • Assess the competitive dynamics in Germany’s cards and payments industry.
  • Gain insights in to the marketing strategies used for selling various types of cards in Germany’s market.
  • Gain insights into key regulations governing Germany’s cards and payment industry.

Key highlights

  • The German cards and payments industry appears lucrative due to the adoption of SEPA and e-SEPA systems, which will motivate consumers to adopt to cashless transactions. The advent of EMV, NFC, mobile payments, mobile wallets and contactless payment systems will fuel industry growth.
  • The card payments channel recorded a review-period compound annual growth rate (CAGR) of 3.56%, to reach 247.6 million cards in circulation in 2012 and a value of EUR519.8 billion (US$668.2 billion). Changing lifestyle demographics, an increase in the popularity of online shopping and a rise in disposable income per capita supported the growth of the volume of cards in circulation.
  • Key initiatives are being taken by the Central Bank of Germany (Deutsche Bundesbank) to facilitate cashless transactions, including the adoption of the secure single euro payments area (SEPA) system, the implementation of Europay, MasterCard and Visa (EMV) technology and development of e-payment systems. The introduction of SEPA systems across Europe will harmonize all European retail payment systems. Germany plans to completely migrate to EMV technology by February 1, 2016.
  • Germany recorded an e-commerce and m-commerce boom during the review period. In comparison with 2011, online retail sales grew by 24.8% in 2012. Consumer card expenditure at online retailers accounted for the highest CAGR of 22.28% in 2012. The implementation of advanced security measures such as the integrity guard, virtual credit cards, virtual keyboards and dynamic passwords increased consumer confidence.
Table of contents

1 Executive Summary

2 Analysis of Industry Environment, Key Trends and Drivers
2.1 Payment Infrastructure and Emerging Technologies
2.1.1 Automatic Teller Machines (ATMs)
2.1.2 POSs
2.1.3 Contactless payments and NFC − innovation in cards and payments industry
2.1.4 Internet penetration
2.1.5 Evolvement of e- and m-payment systems
2.2 Business Drivers
2.2.1 Retail dynamics
2.2.2 M-commerce
2.2.3 E-commerce
2.3 Economic Drivers
2.3.1 GDP
2.3.2 Life style and spending pattern
2.3.3 GDP per capita income

3 Cards and Payments Industry Share Analysis
3.1 Overview of the Cards and Payments Industry
3.1.1 Cash
3.1.2 Checks
3.1.3 Card payments
3.1.4 Direct debit
3.1.5 Credit transfer

4 Regulatory Framework and Card Fraud Statistics
4.1 Regulatory Framework
4.1.1 SEPA cards framework
4.1.2 Antimony laundering and combating the financing of terrorism (AML/CFT) measures
4.1.3 Interchange fees
4.2 Card Fraud Statistics
4.2.1 Card-not-present fraud
4.2.2 Counterfeit cards
4.2.3 Cards lost or stolen
4.2.4 Card ID theft

5 Emerging Consumer Attitudes and Trends
5.1 Industry Segmentation and Targeting
5.1.1 Retail customers
5.1.2 Corporate users
5.2 Travel and Tourism Spending
5.2.1 Outbound tourist volume
5.2.2 Outbound tourist expenditure
5.2.3 Outbound tourist card expenditure
5.3 Retail Card Spending
5.3.1 Analysis by product categories
5.3.2 Analysis by retail channels

6 Analysis of Card Payments Channel and Growth Prospects
6.1 Channel Share Analysis by Card Category
6.2 Size and Forecast of the Card Payments Channel
6.2.1 Analysis by number of cards in circulation
6.2.2 Analysis by transaction value

7 Analysis of Credit Card Payments and Growth Prospects
7.1 Overall Category Size and Forecast
7.1.1 Analysis by volume of cards in circulation
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Transaction Share Analysis by Channel
7.2.1 Analysis by transaction value
7.2.2 Analysis by transaction volume
7.3 Personal Credit Cards Size and Forecast
7.3.1 Analysis by volume of cards in circulation
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.4 Commercial Credit Cards Sub-Category Size and Forecast
7.4.1 Analysis by number of cards in circulation
7.4.2 Analysis by transaction value
7.4.3 Analysis by transaction volume
7.5 Competitive Landscape
7.5.1 Scheme share analysis
7.5.2 Issuer share analysis

8 Analysis of Debit Card Payments and Growth Prospects
8.1 Overall Category Size and Forecast
8.1.1 Analysis by number of cards in circulation
8.1.2 Analysis by transaction value
8.1.3 Analysis by transaction volume
8.2 Transaction Share Analysis by Channel
8.2.1 Analysis by transaction value
8.2.2 Analysis by transaction volume
8.3 Competitive Landscape
8.3.1 Scheme share analysis
8.3.2 Issuer share analysis

9 Analysis of Charge Card Payments and Growth Prospects
9.1 Overall Category Size and Forecast
9.1.1 Analysis by number of cards in circulation
9.1.2 Analysis by transaction value
9.1.3 Analysis by transaction volume
9.2 Transaction Share Analysis by Channel
9.2.1 Analysis by transaction value
9.2.2 Analysis by transaction volume
9.3 Personal Charge Cards Segment Size and Forecast
9.3.1 Analysis by number of cards in circulation
9.3.2 Analysis by transaction value
9.3.3 Analysis by transaction volume
9.4 Commercial Charge Cards Sub-Category Size and Forecast
9.4.1 Analysis by volume of cards in circulation
9.4.2 Analysis by transaction value
9.4.3 Analysis by transaction volume
9.5 Competitive Landscape
9.5.1 Scheme share analysis
9.5.2 Issuer share analysis

10 Analysis of Prepaid Card Payments and Growth Prospects
10.1 Overall Category Size and Forecast
10.1.1 Analysis by number of cards in circulation
10.1.2 Analysis by transaction value
10.2 Open-Loop Prepaid Cards Segment Size and Forecast
10.2.1 Analysis by number of cards in circulation
10.2.2 Analysis by transaction value
10.3 Closed-Loop Prepaid Cards Segment Size and Forecast
10.3.1 Analysis by number of cards in circulation
10.3.2 Analysis by transaction value

11 Merchant Acquiring
11.1 Merchant Acquirers

12 Company Profiles of Card Issuers
12.1 Commerzbank AG
12.1.1 Key financials
12.1.2 Card portfolio
12.1.3 Strategies
12.2 Landesbank Baden-Württemberg (LBBW)
12.2.1 Key financials
12.2.2 Card portfolio
12.2.3 Strategies
12.3 Comdirect Bank
12.3.1 Key financials
12.3.2 Card portfolio
12.3.3 Strategies
12.4 Deutsche Postbank AG
12.4.1 Key financials
12.4.2 Card portfolio
12.4.3 Strategies
12.5 Barclaycard
12.5.1 Card portfolio
12.5.2 Strategies

13 Appendix
13.1 Methodology
13.2 Contact Timetric
13.3 About Timetric
13.4 Timetric’s Services
13.5 Definitions
13.6 Disclaimer

List of Table


Table 1: German Payment Channels (EUR Billion), 2008–2012
Table 2: German Card Fraud (EUR Million), 2008–2012
Table 3: German Consumer Card Spending by Product Category (EUR Million), 2008–2012
Table 4: German Consumer Card Spending by Retail Channel (EUR Million), 2008–2017
Table 5: German Card Payments Channel by Card Category (Million), 2008–2017
Table 6: German Card Payments Channel Size by Volume of Cards (Million), 2008–2017
Table 7: German Card Payments Channel Size by Transaction Value (EUR Billion), 2008–2017
Table 8: German Card Payments Channel Size by Transaction Value (US$ Billion), 2008–2017
Table 9: German Credit Cards Category Size by Volume of Cards (Million), 2008–2017
Table 10: German Credit Cards Category Size by Transaction Value (EUR Billion), 2008–2017
Table 11: German Credit Cards Category Size by Transaction Value (US$ Billion), 2008–2017
Table 12: German Credit Cards Category Size by Transactions Volume (Million), 2008–2017
Table 13: German Personal Credit Cards Sub-Category Size by Volume of Cards (Million), 2008–2017
Table 14: German Personal Credit Cards Sub-Category Size by Transaction Value (EUR Billion),
Table 15: German Personal Credit Cards Sub-Category Size by Transaction Value (US$ Billion), 2008–2017
Table 16: German Personal Credit Cards Sub-Category Size by Number of Transactions (Million), 2008–2017
Table 17: German Commercial Credit Cards Sub-Category Size by Volume of Cards (Thousands), 2008–2017
Table 18: German Commercial Credit Cards Sub-Category Size by Transaction Value (EUR Million), 2008–2017
Table 19: German Commercial Credit Cards Sub-Category Size by Transaction Value (US$ Million),
Table 20: German Commercial Credit Cards Segment Size by Number of Transactions (Million),
Table 21: German Debit Card Category Size by Volume of Cards (Million), 2008–2017
Table 22: German Debit Cards Category Size by Transaction Value (EUR Billion), 2008–2017
Table 23: German Debit Cards Category Size by Transaction Value (US$ Billion), 2008–2017
Table 24: German Debit Cards Category Size by Volume of Transactions (Billion), 2008–2017
Table 25: German Charge Cards Category Size by Volume of Cards (Million), 2008–2017
Table 26: German Charge Cards Category Size by Transaction Value (EUR Billion), 2008–2017
Table 27: German Charge Cards Category Size by Transaction Value (US$ Billion), 2008–2017
Table 28: German Charge Cards Category Size by Volume of Transactions (Million), 2008–2017
Table 29: German Personal Charge Cards Sub-Category Size by Volume of Cards (Million), 2008–2017
Table 30: German Personal Charge Cards Sub-Category Size by Transaction Value (EUR Billion), 2008–2017
Table 31: German Personal Charge Cards Sub-Category Size by Transaction Value (US$ Billion), 2008–2017
Table 32: German Personal Charge Cards Sub-Category Size by Transactions Volume (Million),
Table 33: German Commercial Charge Cards Sub-Category Size by Cards Volume (Million), 2008–2017
Table 34: German Commercial Charge Cards Sub-Category Size by Transaction Value (EUR Billion),
Table 35: German Commercial Charge Cards Sub-Category Size by Transaction Value (US$ Billion),
Table 36: German Commercial Charge Cards Sub-Category Size by Transaction Volume (Million),
Table 37: German Prepaid Cards Category Size by Volume of Cards (Million), 2008–2017
Table 38: German Prepaid Cards Category Size by Transaction Value (EUR Billion), 2008–2017
Table 39: German Prepaid Cards Category Size by Transaction Value (US$ Billion), 2008–2017
Table 40: German Open-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2008–2017
Table 41: German Open-Loop Prepaid Cards Segment Size by Transaction Value (EUR Billion), 2008–2017
Table 42: German Open-Loop Prepaid Cards Segment Size by Transaction Value (US$ Billion),
Table 43: German Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2008–2017
Table 44: German Closed-Loop Prepaid Cards Segment Size by Transaction Value (EUR Million), 2008–2017
Table 45: German Closed-Loop Prepaid Cards Segment Size by Transaction Value (US$ Million),
Table 46: Commerzbank’s Key Financial Indicators (EUR Million), December 2011 and 2012
Table 47: Commerzbank – Card Product Offerings and Key Features
Table 48: Landesbank Baden-Wuerttemberg’s Key Financial Indicators (EUR Million), December 2011 and 2012
Table 49: Landesbank Baden-Wuerttemberg’s – Card Product Offerings and Key Features
Table 50: Comdirect Bank’s Key Financial Indicators (EUR Million), December 2011 and 2012
Table 51: Comdirect Bank AG – Card Product Offerings and Key Features
Table 52: Deutsche Postbank AG’s Key Financial Indicators (EUR Million), December 2011 and 2012
Table 53: Deutsche Postbank – Card Product Offerings and Key Features
Table 54: Barclaycard – Card Product Offerings and Key Features
Table 55: Key Definitions

List of Chart


Figure 1: Benchmarking the German Card Payments Channel Against Other Regional Channels
Figure 2: Germany – Growth of Various Card Categories, (%), 2008–2017
Figure 3: German ATMs Penetration per 100,000 Inhabitants, 2008–2017
Figure 4: German POS Penetration per 100,000 Inhabitants, 2008–2017
Figure 5: Volume of Internet Users in Germany, (Million), 2008–2012
Figure 6: Value of Retail Sales in Germany, (EUR Billion), 2008–2017
Figure 7: German Retail Consumer Card Spending at Online Retailers (EUR Billion), 2008–2012
Figure 8: German GDP Growth Rate (%), 2008–2017
Figure 9: German GDP Per Capita Income (US$), 2008–2017
Figure 10: Share of German Payment Channels (%), 2008 and 2012
Figure 11: German Card Fraud (EUR Million), 2008 and 2012
Figure 12: German Value of Card-Not-Present Fraud (EUR Million), 2008–2012
Figure 13: German Counterfeit Card Fraud Value (EUR Million), 2008–2012
Figure 14: German Value of Card Fraud by Lost or Stolen Cards (EUR Million), 2008–2012
Figure 15: Card ID Theft Fraud Value in Germany (EUR Million), 2008–2012
Figure 16: German Cards and Payments Industry Segmentation by Card Type
Figure 17: German Volume of Outbound Tourists (Million), 2008–2012
Figure 18: German Outbound Tourists Spending (EUR Billion), 2008–2017
Figure 19: German Outbound Tourists Card Spending (EUR Billion), 2012
Figure 20: German Retail Consumer Card Spending by Product Category (%), 2012
Figure 21: German Retail Consumer Card Spending by Retail Channel (%), 2012
Figure 22: German Card Payments Channel by Card Category (%), 2008–2017
Figure 23: German Card Payments Channel Size by Volume of Cards (Million), 2008–2017
Figure 24: German Card Payments Channel Size by Transaction Value (EUR Billion), 2008–2017
Figure 25: German Credit Cards Volume and Penetration, 2008–2017
Figure 26: German Credit Cards Category Size by Volume of Cards (Million), 2008–2017
Figure 27: German Credit Cards Category Size by Transaction Value (EUR Billion), 2008–2017
Figure 28: German Credit Cards Category Size by Transactions Volume (Million), 2008–2017
Figure 29: German Credit Card Transactions Value by Channel (EUR Billion), 2008–2017
Figure 30: German Credit Card Transactions Volume by Channel (Million), 2008–2017
Figure 31: German Personal Credit Cards Sub-Category Size by Volume of Cards (Million), 2008–2017
Figure 32: German Personal Credit Cards Sub-Category Size by Transaction Value (EUR Billion), 2008–2017
Figure 33: German Personal Credit Cards Segment Size by Number of Transactions (Million), 2008–2017
Figure 34: German Commercial Credit Cards Sub-Category Size by Volume of Cards (Thousands), 2008–2017
Figure 35: German Commercial Credit Cards Sub-Category Size by Transaction Value (EUR Million),
Figure 36: German Commercial Credit Cards Sub-Category Size by Number of Transactions (Million),
Figure 37: German Credit Cards Category Share by Scheme (%), 2012
Figure 38: German Credit Cards Category Share by Bank (%), 2012
Figure 39: German Debit Cards Category Volume an d Penetration, 2008–2017
Figure 40: German Debit Card Category Size by Volume of Cards (Million), 2008–2017
Figure 41: German Debit Cards Category Size by Transaction Value (EUR Billion), 2008–2017
Figure 42: German Debit Cards Category Size by Volume of Transactions (Billion), 2008–2017
Figure 43: German Debit Cards Category Transactions Value Share Analysis by Channel (EUR Billion), 2008–2017
Figure 44: German Debit Card Transactions Volume Share Analysis by Channel (Million), 2008–2017
Figure 45: German Debit Cards Category Share by Scheme (%), 2012
Figure 46: German Debit Cards Category Share by Bank (%), 2012
Figure 47: German Charge Cards Category Volume and Penetration, 2008–2017
Figure 48: German Charge Card Category Size by Volume of Cards (Million), 2008–2017
Figure 49: German Charge Cards Category Size by Transaction Value (EUR Billion), 2008–2017
Figure 50: German Charge Cards Category Size by Volume of Transactions (Million), 2008–2017
Figure 51: German Charge Card Transactions Value Share Analysis by Channel (EUR Billion), 2008–2017
Figure 52: German Charge Card Transactions Volume Share Analysis by Channel (Million),
Figure 53: German Personal Charge Cards Sub-Category Size by Volume of Cards (Million), 2008–2017
Figure 54: German Personal Charge Cards Sub-Category Size by Transaction Value (EUR Billion), 2008–2017
Figure 55: German Personal Charge Cards Sub-Category Size by Transactions Volume (Million),
Figure 56: German Commercial Charge Cards Sub-Category Size by Cards Volume (Million), 2008–2017
Figure 57: German Commercial Charge Cards Sub-Category Size by Transaction Value (EUR Billion),
Figure 58: German Commercial Charge Cards Sub-Category Size by Transaction Volume (Million),
Figure 59: German Charge Cards Category Share by Scheme (%), 2012
Figure 60: German Charge Cards Category Share by Scheme (%), 2012
Figure 61: German Prepaid Cards Category Volume and Penetration, 2008–2017
Figure 62: German Prepaid Cards Category Size by Volume of Cards (Million), 2008–2017
Figure 63: German Prepaid Cards Category Size by Transaction Value (EUR Billion), 2008–2017
Figure 64: German Open-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2008–2017
Figure 65: German Open-Loop Prepaid Cards Segment Size by Transaction Value (EUR Billion), 2008–2017
Figure 66: German Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2008–2017
Figure 67: German Closed-Loop Prepaid Cards Segment Size by Transaction Value (EUR Million),
Figure 68: German Merchant Acquirers’ POS Terminals and Market Share (%), 2012

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