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Future of Wine Consumption in Italy, 200515

Published By :

ICD Research

Published Date : Sep 2011

Category :

Alcoholic Beverages

No. of Pages : 93 Pages


Synopsis

Future of Wine Consumption in Italy, 2005 to 2015 is the result of ICD Researchs extensive market research covering the wine industry in Italy. It presents detailed data-driven analysis on wine consumption trends in Italy and historic and forecast wine consumption volumes at market and category level, as well as additional analysis on brand share, color, price and alcoholic strength segments.

This report brings together ICD Research's modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify key competitors and target segments to account for wine sales overall and to know which categories and segments will be in the ascendency in the coming years.

Summary

This report is the result of ICD Researchs extensive market research covering wine consumption in Italy. It provides detailed historic and forecast data on the consumption of wine in Italy, covering market size, key categories and segments, wine type, color, price and country of origin. The report also includes an analysis of the macro business environment and drivers of the market in Italy.

Scope

This report covers the overall wine industry in Italy and its three product categories: Still Wine, Sparkling Wine and Fortified Wine.

Reasons To Buy

  • This report provides highly granular detail on the wine industry in Italy. It acts as an authoritative guide for any marketer seeking to understand market trends, take the pulse of the market and understand its future direction.
  • In order to produce this comprehensive report, extensive secondary research coupled with in-depth primary interviews with industry experts was conducted. This report allows marketers to devise and fine-tune their strategic and tactical plans.
  • The report provides a complete review of the wine industry in Italy including insights on volume changes, brand dynamics and market share by country of origin along-with changes in product propositions such as premiumisation and wine color.

Key Highlights

The Wines market in Italy declined at a CARC of X.X% in the last five year period, with a market value of US$XXX million in 2010. Furthermore, the market is projected to decline at a CARCof X.X% reaching US$XXX million in 2015. During the historic period, Fortified wine was the fastest growing category, while Still wine was the largest category in volume terms with XX% of market share in 2010.
TABLE OF CONTENT

1 Introduction

1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology

2 Italy Wine Market Overview
2.1 Market Dynamics
2.2 Overall Wine Consumption, 200515
2.3 Wine Consumption by Category Overview
2.4 Wine Consumption by Major Brands (Top 10)

3 Italy Still Wine Market
3.1 Market Dynamics & Volume Analysis
3.2 Still Wine Consumption by Category
3.2.1 Overall Consumption by Country of Origin
3.3 Still Wine Market by Color
3.3.1 Market Dynamics by Color
3.3.2 Wine Consumption by Color Type
3.4 Still Wine Market by Price Segment
3.4.1 Market Dynamics by Price Segment
3.4.2 Wine Consumption by Price Segment
3.5 Still Wine by Brands

4 Italy Sparkling Wine Market
4.1 Market Dynamics & Volume Analysis
4.1.1 Sparkling Wine Consumption, 200515
4.2 Sparkling Wine by Category
4.2.1 Sparkling Wine Consumption by Category, 200515
4.2.2 Market Share of Sparkling Wine by Category, 200515
4.3 Sparkling Wine by Brands
4.3.1 Sparkling Wine Brands

5 Italy Fortified Wine Market
5.1 Market Dynamics & Volume Analysis
5.2 Fortified Wine by Category
5.2.1 Port Wine Consumption and Growth Dynamics
5.2.2 Sherry Consumption and Growth Dynamics
5.2.3 Madeira & Marsala Consumption and Growth Dynamics
5.2.4 Vermouth Consumption and Growth Dynamics
5.3 Fortified Wine by Alcoholic Strength

6 Business Environment and Country Risk
6.1 Business Confidence
6.1.1 FDI Inflows by Sector
6.2 Economic Performance
6.2.1 GDP at Constant Prices
6.2.2 GDP per Capita at Constant Prices
6.2.3 GDP Split by Key Segments
6.3 Inflation
6.3.1 Exchange Rate US$-EUR (Annual Average)
6.4 Infrastructure Quality and Availability
6.4.1 Transport Total Airports
6.4.2 Transport Highways and Railways
6.4.3 Transport - Passenger Car Penetration
6.4.4 Healthcare - Healthcare Expenditure Per Capita
6.4.5 Communication - Total Internet Subscribers
6.4.6 Communication - Broadband Internet Subscribers
6.4.7 Communication - Personal Computer penetration
6.4.8 Communication Mobile Phone Penetration Rate
6.5 Labor Force
6.6 Demographic & Social Statistics
6.6.1 Annual Disposable Income
6.6.2 Annual Per Capita Disposable Income
6.6.3 Annual Consumer Expenditure on Food
6.6.4 Annual Per Capita Consumer Expenditure on Food
6.6.5 Urban and Rural Population
6.6.6 Population by Gender
6.6.7 Age Distribution Total Population
6.6.8 No. of Households
6.7 Political and Social Risk
6.7.1 Political Stability
6.7.2 Terrorism Index
6.7.3 Transparency Index

7 Appendix
7.1 Methodology
7.2 Contact us
7.3 About ICD Research
7.4 Disclaimer

List of Table


Table 1: ICD Research Wine Type/Category Definitions
Table 2: Italy Wine Market Dynamics: past and future growth rates (200510 & 201015) and future market size (US$m 2015), by category
Table 3: Italy Wine Consumption (Liters m) and Growth (year on year), 200515
Table 4: Italy Per-capita Wine Consumption (liters/head & year-on-year growth), 200515
Table 5: Italy Wine Consumption (Liters m), by Category, 200510
Table 6: Italy Wine Consumption (Liters m), by Category, 201015
Table 7: Italy Wine Consumption, Market Shares (% vol) by Category, 200515
Table 8: Italy Wine Consumption (Liters m), by the Top 10 brands, 200510
Table 9: Italy Wine Consumption (% vol), by the Top 10 brands, 200510
Table 10: Italy Still Wine Market Dynamics: past and future growth rates (200510 & 201015) and future market size (US$m 2015), by category
Table 11: Italy Per-capita Wine Consumption (liters/head & year-on-year growth), 200515
Table 12: Italy Still Wine Consumption by Category (% vol), 200515
Table 13: Italy Still Wine Consumption (Liters m), by Country of Origin, 200510
Table 14: Italy Still Wine Consumption Growth (year on year), by Country of Origin, 200510
Table 15: Italy Still Wine Consumption (Liters m), by Country of Origin, 201015
Table 16: Italy Still Wine Consumption Growth (year on year), by Country of Origin, 201015
Table 17: Italy Still Wine Market Dynamics: past and future growth rates (200510 & 201015) and future market size (US$m 2015), by color
Table 18: Italy Wine Consumption (Liters m), by color, 200510
Table 19: Italy Wine Consumption (Liters m), by color, 201015
Table 20: Italy Wine Consumption by color (% vol), 200515
Table 21: Italy Still Wine Market Dynamics: past and future growth rates (200510 & 201015) and future market size (US$m 2015), by category
Table 22: Italy Still Wine Consumption (Liters m), by price category, 200510
Table 23: Italy Still Wine Consumption (Liters m), by price category, 201015
Table 24: Italy Still Wine Consumption by price category (% vol), 200515
Table 25: Italy Still Wine Consumption (Liters m), by the Top brands, 200510
Table 26: Italy Sparkling Wine Market Dynamics: past and future growth rates (200510 & 201015) and future market size (US$m 2015), by category
Table 27: Italy Sparkling Wine Consumption (Liters m) and Per-capita Wine Consumption liters/head), 200515
Table 28: Italy Sparkling Wine Consumption (Liters m), by category, 200510
Table 29: Italy Sparkling Wine Consumption (Liters m), by category, 201015
Table 30: Italy Sparkling Wine Consumption by category (% vol), 200515
Table 31: Italy Sparkling Wine Consumption by the Top brands (Liters m), 200510
Table 32: Italy Sparkling Wine Consumption by the Top brands, (% vol), 200510
Table 33: Italy Fortified Wine Market Dynamics: past and future growth rates (200510 & 201015) and future market size (US$m 2015), by category
Table 34: Italy Fortified Wine Consumption (Liters m), 200515
Table 35: Italy Fortified Wine Consumption (Liters m), by category, 200510
Table 36: Italy Fortified Wine Consumption (Liters m), by category, 201015
Table 37: Italy Fortified Wine Consumption by category, (% vol), 200515
Table 38: Italy Port Wine Consumption (Liters m) and Growth (year on year), 200515
Table 39: Italy Sherry Wine Consumption (Liters m) and Growth (year on year), 200515
Table 40: Italy Madeira & Maesala Wine Consumption (Liters m) and Growth (year on year), 200515
Table 41: Italy Vermouth Wine Consumption (Liters m) and Growth (year on year), 200515
Table 42: Italy Fortified Wine Consumption (Liters m), by alcoholic strength, 200510
Table 43: Italy Fortified Wine Consumption (Liters m), by alcoholic strength, 201015
Table 44: Italy FDI Inflows by Sector (US$ mn), 2003-09
Table 45: Italy GDP Value at Constant Prices (US$ mn), 2003-2015
Table 46: Italy GDP Per Capita at Constant Prices (US$), 2003-2015
Table 47: Italy GDP Split by Key Segments (% of GDP), 2003 Vs 2009
Table 48: Italy Inflation (%), 2003-2015
Table 49: Italy Exchange Rate US$-EUR (Annual Average), 2005-10
Table 50: Passenger Car Penetration in Italy (per 1000 people), 2003-15
Table 51: Per Capita Healthcare Expenditure in Italy (US$), 2003-2015
Table 52: Internet Subscribers in Italy (mn), 2003-2015
Table 53: Broadband Internet Subscribers in Italy (mn), 2003-2015
Table 54: Personal Computer Usage in Italy (per 100 people), 2003-2015
Table 55: Mobile Phone Penetration in Italy (%), 2003-2015
Table 56: Size of Labor Force in Italy (in 15-59 age group, mn), 2003-15
Table 57: Italy Annual Disposable Income (US$ mn), 2003-15
Table 58: Italy Annual Per Capita Disposable Income (US$), 2003-15
Table 59: Italy Consumer Expenditure on Food (US$ mn), 2003-15
Table 60: Italy Annual Per Capita Consumer Expenditure on Food, (US$) 2003-15
Table 61: Italy Urban and Rural Population (%), 2003-2015
Table 62: Italy Female and Male as % Population, 2003-2015
Table 63: Italy Age-wise Population Distribution (mn), 2003-15
Table 64: No. of Households (mn) in Italy, 2003-15
Table 65: Italy Total Wine Consumption (Liters m), 200515
Table 66: Italy Total Wine Consumption (Liters m), 200515
Table 67: Italy Standard Wine Consumption (Liters m), 200510
Table 68: Italy Standard Wine Consumption (Liters m), 201015
Table 69: Italy Still Wine Brands by Consumption (Liters m), 200515
Table 70: Italy Sparkling Wine Brands by Consumption (Liters m), 200510
Table 71: Italy Still Wine Consumption (Liters m) by Country of Origin, 200510
Table 72: Italy Still Wine Consumption (Liters m) by Country of Origin, 201015
Table 73: Italy Sparkling Wine Consumption (Liters m) by Category, 200510
Table 74: Italy Sparkling Wine Consumption (Liters m) by Category, 201015
Table 75: Italy Fortified Wine Consumption (Liters m), 200510
Table 76: Italy Fortified Wine Consumption (Liters m), 201015
Table 77: Italy Still Wine Consumption by Color (Liters m), 200510
Table 78: Italy Still Wine Consumption by Color (Liters m), 201015
Table 79: Italy Wine Consumption by Price Segment (Liters m), 200510
Table 80: Italy Wine Consumption by Price Segment (Liters m), 201015

List of Chart


Figure 1: Italy Wine Market Dynamics, By Category, 200515
Figure 2: Italy Wine Consumption (Liters m) and Growth (year on year), 200515
Figure 3: Italy Per-capita Wine Consumption (liters/head & year-on-year growth), 200515
Figure 4: Italy Wine Consumption (% vol), by Category, 2010
Figure 5: Italy Wine Consumption (Liters m) by Category, 200515
Figure 6: Italy Wine Consumption Market Shares (% vol) by Category, 200515
Figure 7: Italy Wine Consumption (Liters m), by the Top 10 brands, 200510
Figure 8: Italy Still Wine Market Dynamics, by Category, 200515
Figure 9: Italy Still Wine Consumption (Liters m) and Growth (year on year), 200515
Figure 10: Italy Still Wine Consumption (Liters m) by Category, 200515
Figure 11: Italy Still Wine Consumption by Category (% vol), 200515
Figure 12: Italy: Australian Still Wine Consumption (Liters m) and Growth (year on year), 200515
Figure 13: Italy: Chilean Still Wine Consumption (Liters m) and Growth (year on year), 200515
Figure 14: Italy: French Still Wine Consumption (Liters m) and Growth (year on year), 200515
Figure 15: Italy: German Still Wine Consumption (Liters m) and Growth (year on year), 200515
Figure 16: Italy: Italian Still Wine Consumption (Liters m) and Growth (year on year), 200515
Figure 17: Italy: Other Still Wine Consumption (Liters m) and Growth (year on year), 200515
Figure 18: Italy: Portuguese Still Wine Consumption (Liters m) and Growth (year on year), 200515
Figure 19: Italy: Spanish Still Wine Consumption (Liters m) and Growth (year on year), 200515
Figure 20: Italy Still Wine Market Dynamics, by Color, 200515
Figure 21: Italy Still Wine Consumption (Liters m), by color 200515
Figure 22: Italy Wine Consumption by color (% vol), 200515
Figure 23: Italy - White Wine Consumption (Liters m) and Growth (year on year), 200515
Figure 24: Italy - Red Wine Consumption (Liters m) Growth (year on year), 200515
Figure 25: Italy - Rose Wine Consumption (Liters m) and Growth (year on year), 200515
Figure 26: Italy Wine Market Dynamics By Price Category, 200515
Figure 27: Italy Still Wine Consumption (Liters m), by price category, 200515
Figure 28: Italy Still Wine Consumption (Liters m), by price category, 200515
Figure 29: Italy Still Wine Brands (Liters m), 200515
Figure 30: Italy Sparkling Wine Market Dynamics, By Category, 200515
Figure 31: Italy Sparkling Wine Consumption (Liters m) and Growth (year on year), 200515
Figure 32: Italy Sparkling Wine Consumption (Liters m) by category, 200515
Figure 33: Italy Sparkling Wine Consumption by category (% vol), 200515
Figure 34: Italy Fortified Wine Market Dynamics, By Category, 200515
Figure 35: Italy Fortified Wine Consumption (Liters mm) and Growth (year on year), 200515
Figure 36: Italy Fortified Wine Consumption (Liters m) by category, 200515
Figure 37: Fortified Wine Consumption by category (% vol), 200515
Figure 38: Port Wine Consumption (Liters m) and Growth (year on year),, 200510
Figure 39: Sherry Consumption (Liters m, %) and Growth (year on year), 200510
Figure 40: Madeira & Marsala Consumption (Liters m) and Growth (year on year), 200510
Figure 41: Vermouth Consumption (Liters m) and Growth (year on year), 200510
Figure 42: Italy FDI Inflows by Sector (US$ mn), 2003-09
Figure 43: Italy GDP Value at Constant Prices (US$ mn), 2003-2015
Figure 44: Italy GDP Per Capita at Constant Prices (US$), 2003-2015
Figure 45: Italy GDP Split by Key Segments (% of GDP), 2003 Vs 2009
Figure 46: Italy Inflation (%), 2003-2015
Figure 47: Italy Exchange Rate US$-EUR (Annual Average), 2005-10
Figure 48: No. of Airports & Ports in Italy, 2009
Figure 49: Length of Total Land Transportation System in Italy, 2009
Figure 50: Passenger Car Penetration in Italy (per 1000 people), 2003-15
Figure 51: Per Capita Healthcare Expenditure in Italy (US$), 2003-2015
Figure 52: Internet Subscribers in Italy (mn), 2003-2015
Figure 53: Broadband Internet Subscribers in Italy (mn), 2003-2015
Figure 54: Personal Computer Usage in Italy (per 100 people), 2003-2015
Figure 55: Mobile Phone Penetration in Italy (%), 2003-2015
Figure 56: Size of Labor Force in Italy (in 15-59 age group, mn), 2003-15
Figure 57: Italy Annual Disposable Income (US$ mn), 2003-15
Figure 58: Italy Annual Per Capita Disposable Income (US$), 2003-15
Figure 59: Italy Consumer Expenditure on Food (US$ mn), 2003-15
Figure 60: Italy Annual Per Capita Consumer Expenditure on Food, (US$) 2003-15
Figure 61: Italy Urban and Rural Population (%), 2003-2015
Figure 62: Italy Female and Male as % Population, 2003-2015
Figure 63: Italy Age-wise Population Distribution (%), 2003-15
Figure 64: No. of Households (mn) in Italy, 2003-15F
Figure 65: Global Terrorism Heat Map, 2009
Figure 66: Italy Transparency Index, 2003-2009

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