By CBR Pharma Insights
Due to decreasing sales growth, the pharmaceutical industry as a whole has seen a steady decline in consumer marketing budgets. At the same time, it has experienced an increase in both competition from generics and oversight by the FDA.Mass media advertising has long been the cornerstone of brand-building in the US pharmaceutical market. However, in the current commercial and regulatory environment, brand managers are going to need to look for mo...
By Renub Research
The evolution of the tablet PC is due to the fact that consumers want something more portable than a laptop, more powerful than a netbook, and more comfortable than a smartphone and a Tablet PC could very well fill all of those needs. In 2010, Apple iPad set off a benchmark for Tablet PC on a global scale by selling more than 15 Million units in a single year. Thus virtually compelling all other major consumer electronic manufacturers to ...