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Fuel cards in Europe, Eastern markets - Verdict Sector Report

Published By :

Verdict Financial

Published Date : Jan 2014

Category :

Retail

No. of Pages : 142 Pages

Summary
The combined worth of the Eastern Europe commercial fuel card markets is 8,210m in 2014e. Over the next five years the proportion of fuel purchased on fuel cards will rise year on year towards 2019e, as commercial fleets turn to fuel cards to lower costs and increase fuel efficiency. The largest increase in new cards issued by 2019 will be Poland and The Czech Republic.

Key Findings
Plan effective market entry strategies by uncovering current and future volumes and values of Eastern Europe fuel card markets.

Assess whether you should increase network acceptance of your card and identify potential new merchants by uncovering the position of competitors.

Whether you are an issuer, a processor, a leasing company or a fuel retailer, make informed pitches to partners by understanding their business.

Enhance fuel sales at your service stations by identifying which fuel cards you should accept based on their market shares and network acceptance.

Plan your regional strategy by understanding Eastern European markets, Czech Republic, Hungary, Poland, Romania and Slovakia.

Synopsis
Growing values: the value of fuel sold through fuel cards in Eastern Europe has been increasing year-on-year, and is forecast to grow from 8,210min 2014e to 9,225m by 2019e. Desire for better fuel efficiency will be the main driver behind this growth as businesses look to maximize the efficiency of their fleets.

Falling volumes: fuel volumes are declining. The volume of fuel sold through fuel cards is forecast to fall from 6.08 billion litres in 2014e to 6.06 billion litres in 2019e. Better vehicle efficiency, alternative fuel vehicles and reductions in fleet sizes will contribute to this trend.

Local retailers will lose out to larger internationals: large international players such as Shell, MOL and OMV have a strong presence in Eastern Europe.

ReasonsToBuy
How large are the Eastern European fuel card markets? What proportion of competitor sales are to small and large commercial vehicles?

How does my card's network acceptance compare to my competitors' and are there any other retailers I should consider partnering with in new markets?

Are any of my competitors distributing their fuel cards through leasing companies and are there any that I could potentially partner with?

As a fuel retailer, should I consider accepting more card brands at my service stations, and which ones would give me access to a large customer base?

As a vehicle leasing company, I would like to offer a fuel card product; can I do that alone or is there an existing card issuer I could partner with?

Table of Contents
1 CHANGES TO OUR METHODOLOGY 2014
1.1 Reportingdates
2 EASTERN SUMMARY
2.1 Market Size andforecast
Sector Trends
Untapped commercial market across EasternEurope
Large proportion of commercial vehicles not issued fuel cards
2.2 Strong domestic and international presence would encourage cardadoption
2.3 Fuel efficiency services will attract growing CRTsegment
3 CZECH REPUBLIC
3.1 Market Size
3.2 Fuel cardvolumes
3.3 Fuel cardvalue
3.4 Market Forecast
3.5 Fuel cardvolumes
3.6 Channel Shares
3.7 CRT fuel cardvolumes
3.8 Marketshares
3.9 MajorCompetitors
Company commercial fleet and CRT fuel cardvolumes
3.1 Sector Trends
Rising number of fleets issued fuel cards present opportunities
3.11 Growing need for fuel efficiency providesopportunities
4 HUNGARY
4.1 MarketSize
Total service stations inHungary
4.2 Fuel cardvolumes
4.3 MarketForecast
Total service stations inHungary
4.4 Fuel cardvolumes
4.5 Channel Shares
4.6 CRT fuel cardvolumes
4.7 Marketshares
Fuel card marketshares
4.8 MajorCompetitors
Company commercial fleet and CRT fuel cardvolumes
4.9 Sector Trends
Fuel efficiency services will create new clients
4.1 Growing fleet segment to boost cardvolumes
5 POLAND
5.1 MarketSize
Total service stations inPoland
5.2 Fuel cardvolumes
5.3 MarketForecast
Total service stations inPoland
5.4 Fuel cardvolumes
5.5 ChannelShares
Fleet fuel cardvolumes
5.6 Marketshares
Fuel card marketshares
5.7 MajorCompetitors
Company commercial fleet and CRT fuel cardvolumes
5.8 Sector Trends
81.4 % of market untapped by fuel cards
5.9 Fuel efficiency services to tap into CRTsegment
6 ROMANIA
6.1 MarketSize
Total service stations in Romania
6.2 Fuel cardvolumes
6.3 MarketForecast
Total service stations in Romania
6.4 Fuel cardvolumes
6.5 ChannelShares
Fleet fuel card volumes
6.6 CRT fuel cardvolumes
6.7 Marketshares
Fuel card marketshares
6.8 MajorCompetitors
Company commercial fleet and CRT fuel cardvolumes
6.9 Sector Trends
Excise tax causes problem for card operators
6.1 Growth to come from within themarket
7 SLOVAKIA
7.1 MarketSize
Total service stations inSlovakia
7.2 Fuel cardvolumes
7.3 MarketForecast
Total service stations in Slovakia
7.4 Fuel cardvolumes
7.5 Channel Shares
7.6 CRT fuel cardvolumes
7.7 Marketshares
Fuel card marketshares
7.8 MajorCompetitors
Company commercial fleet and CRT fuel cardvolumes
7.9 Sector Trends
Growth to come from CRT vehicles
8 APPENDIX
8.1 Definitions
9 Methodology
9.1 Reportingdates
9.2 Stage one Primaryresearch
9.3 Stage two Marketmodelling
9.4 Stage three Primaryvalidation
9.5 Stage four Datafinalisation
9.6 Furtherreading
9.7 Ask theanalyst
9.8 Disclaimer
10 Appendix
10.1 About Verdict Retail
10.2 Disclaimer

List of Tables
Table 1: Change in reporting dates, 2014
Table 2: Company fuel card volume shares (%), Czech Republic, 200914e
Table 3: Fuel card volumes (million litres), Czech Republic, 200914e
Table 4: Company commercial fleet fuel card volumes (million litres), Czech Republic, 2014e 19e
Table 5: Company commercial CRT fuel card volumes (million litres), Czech Republic, 2014e 19e
Table 6: Company fuel card volume shares (%), Hungary, 200914e
Table 7: Fuel card volumes (million litres), Hungary, 200914e
Table 8: Company commercial fleet fuel card volumes (million litres), Hungary, 2014e19e
Table 9: Company commercial CRT fuel card volumes (million litres), Hungary, 2014e19e
Table 10: Company fuel card volume shares (%), Poland, 200914e
Table 11: Fuel card volumes (million litres), Poland, 200914e
Table 12: Company commercial fleet fuel card volumes (million litres), Poland, 2014e19e
Table 13: Company commercial CRT fuel card volumes (million litres), Poland, 2014e19e
Table 14: Company fuel card volume shares (%), Romania, 200914e
Table 15: Fuel card volumes (million litres), Romania, 200914e
Table 16: Company commercial fleet fuel card volumes (million litres), Romania, 2014e19e
Table 17: Company commercial CRT fuel card volumes (million litres), Romania, 2014e19e
Table 18: Company fuel card volume shares (%), Slovakia, 200914e
Table 19: Fuel card volumes (million litres), Slovakia, 200914e
Table 20: Company commercial fleet fuel card volumes (million litres), Slovakia, 2014e19e
Table 21: Company commercial CRT fuel card volumes (million litres), Slovakia, 2014e19e
Table 22: Fuel card definitions, 2014
Table 23: Change in reporting dates, 2014

List of Figures
Figure 1: Eastern fuel card volumes and growth, 201019e
Figure 2: Eastern fuel card volume split by country, 2014e
Figure 3: Eastern fuel card values and growth, 200919e
Figure 4: Eastern fuel card value split by country, 2014e
Figure 5: Total commercial vehicles with and without fuel cards, Eastern Europe, 2014e 19e
Figure 6: Total active CRT fuel cards, Eastern Europe, 2014e 19e
Figure 7: Total service stations and year-on-year growth (%), Czech Republic, 200914e
Figure 8: Total number of fuel cards issued and proportion that are active (%), Czech Republic, 200914e
Figure 9: Fuel card volumes (million litres) and year-on-year growth (%), Czech Republic, 2009 14e
Figure 10: Total service station volumes and fuel card volumes (million litres), Czech Republic, 200914e
Figure 11: Fuel card value (m) and year-on-year growth (%), Czech Republic, 200914e
Figure 12: Total value of fuel sold and fuel card values (m), Czech Republic, 2009 14e
Figure 13: Total service stations and year-on-year growth (%), Czech Republic, 2014e19e
Figure 14: Total number of fuel cards issued and proportion that are active (%), Czech Republic, 2014e19e
Figure 15: Fuel card volumes (million litres) and year-on-year growth (%), Czech Republic, 2014e19e
Figure 16: Total service station volumes and fuel card volumes (million litres), Czech Republic, 2014e19e
Figure 17: Fuel card value (m) and year-on-year growth (%), Czech Republic, 2014e19e
Figure 18: Total value of fuel sold and fuel card values (m), Czech Republic, 2014e19e
Figure 19: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Czech Republic, 200919e
Figure 20: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Czech Republic, 200919e
Figure 21: Total fleet and CRT fuel card volumes (million litres), Czech Republic, 200919e
Figure 22: Fuel card volume market shares (%), Czech Republic, 2014e
Figure 23: Commercial fleet cards, Czech Republic, 2014e 19e
Figure 24: Proportion of total sites accepting fuel cards (%), Czech Republic, 2014e
Figure 25: Total service stations and year-on-year growth (%), Hungary, 200914e
Figure 26: Total number of fuel cards issued and proportion that are active (%), Hungary, 2009 14e
Figure 27: Fuel card volumes (million litres) and year-on-year growth (%), Hungary, 201014e
Figure 28: Total service station volumes and fuel card volumes (million litres), Hungary, 2009 14e
Figure 29: Fuel card value (m) and year-on-year growth (%), Hungary, 201014e
Figure 30: Total value of fuel sold and fuel card values (m), Hungary, 200914e
Figure 31: Total service stations and year-on-year growth (%), Hungary, 2014e19e
Figure 32: Total number of fuel cards issued and proportion that are active (%), Hungary, 2014e 19e
Figure 33: Fuel card volumes (million litres) and year-on-year growth (%), Hungary, 2014e 19e
Figure 34: Total service station volumes and fuel card volumes (million litres), Hungary, 2014e 19e
Figure 35: Fuel card value (m) and year-on-year growth (%), Hungary, 2014e19e
Figure 36: Total value of fuel sold and fuel card values (m), Hungary, 2014e 19e
Figure 37: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Hungary, 201019e
Figure 38: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Hungary, 201019e
Figure 39: Total fleet and CRT fuel card volumes (million litres), Hungary, 200919e
Figure 40: Fuel card volume market shares (%), Hungary, 2014e
Figure 41: Total commercial vehicles with and without fuel cards, Hungary, 2014e 19e
Figure 42: Fleet fuel cards, Hungary, 2014e 19e
Figure 43: Total service stations and year-on-year growth (%), Poland, 200914e
Figure 44: Total number of fuel cards issued and proportion that are active (%), Poland, 2009 14e
Figure 45: Fuel card volumes (million litres) and year-on-year growth (%), Poland, 201014e
Figure 46: Total service station volumes and fuel card volumes (million litres), Poland, 2009 14e
Figure 47: Fuel card value (m) and year-on-year growth (%), Poland, 200914e
Figure 48: Total value of fuel sold and fuel card values (m), Poland, 200914e
Figure 49: Total service stations and year-on-year growth (%), Poland, 2014e19e
Figure 50: Total number of fuel cards issued and proportion that are active (%), Poland, 2014e 19e
Figure 51: Fuel card volumes (million litres) and year-on-year growth (%), Poland, 2014e19e
Figure 52: Total service station volumes and fuel card volumes (million litres), Poland, 2014e 19e
Figure 53: Fuel card value (m) and year-on-year growth (%), Poland, 2014e19e
Figure 54: Total value of fuel sold and fuel card values (m), Poland, 2014e 19e
Figure 55: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Poland, 201019e
Figure 56: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Poland, 201119e
Figure 57: Total fleet and CRT fuel card volumes (million litres), Poland, 200919e
Figure 58: Fuel card volume market shares (%), Poland, 2014e
Figure 59: Total commercial vehicles with and without fuel cards, Hungary, 2014e 19e
Figure 60: CRT fuel cards, Poland, 2014e 19e
Figure 61: Total service stations and year-on-year growth (%), Romania, 200914e
Figure 62: Total number of fuel cards issued and proportion that are active (%), Romania, 2009 14e
Figure 63: Fuel card volumes (million litres) and year-on-year growth (%), Romania, 201014e
Figure 64: Total service station volumes and fuel card volumes (million litres), Romania, 2009 14e
Figure 65: Fuel card value (m) and year-on-year growth (%), Romania, 201014e
Figure 66: Total value of fuel sold and fuel card values (m), Romania, 200914e
Figure 67: Total service stations and year-on-year growth (%), Romania, 2014e19e
Figure 68: Total number of fuel cards issued and proportion that are active (%), Romania, 2014e 19e
Figure 69: Fuel card volumes (million litres) and year-on-year growth (%), Romania, 2014e19e
Figure 70: Total service station volumes and fuel card volumes (million litres), Romania, 2014e 19e
Figure 71: Fuel card value (m) and year-on-year growth (%), Romania, 2014e19e
Figure 72: Total value of fuel sold and fuel card values (m), Romania, 2014e19e
Figure 73: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Romania, 201019e
Figure 74: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Romania, 201019e
Figure 75: Total fleet and CRT fuel card volumes (million litres), Romania, 200919e
Figure 76: Fuel card volume market shares (%), Romania, 2014e
Figure 77: CRT fuel cards, Romania, 2014e 19e
Figure 78: Total service stations and year-on-year growth (%), Slovakia, 200914e
Figure 79: Total number of fuel cards issued and proportion that are active (%), Slovakia, 2009 14e
Figure 80: Fuel card volumes (million litres) and year-on-year growth (%), Slovakia, 201014e
Figure 81: Total service station volumes and fuel card volumes (million litres), Slovakia, 2009 14e
Figure 82: Fuel card value (m) and year-on-year growth (%), Slovakia, 201014e
Figure 83: Total value of fuel sold and fuel card values (m), Slovakia, 200914e
Figure 84: Total service stations and year-on-year growth (%), Slovakia, 2014e19e
Figure 85: Total number of fuel cards issued and proportion that are active (%), Slovakia, 2014e 19e
Figure 86: Fuel card volumes (million litres) and year-on-year growth (%), Slovakia, 2014e 19e
Figure 87: Total service station volumes and fuel card volumes (million litres), Slovakia, 2014e 19e
Figure 88: Fuel card value (m) and year-on-year growth (%), Slovakia, 2014e19e
Figure 89: Total value of fuel sold and fuel card values (m), Slovakia, 2014e19e
Figure 90: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Slovakia, 201019e
Figure 91: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Slovakia, 201019e
Figure 92: Total fleet and CRT fuel card volumes (million litres), Slovakia, 200919e
Figure 93: Fuel card volume market shares (%), Slovakia, 2014e
Figure 94: CRT fuel cards, Slovakia, 2014e 19e

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