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Fruit and Vegetables - Ireland - March 2016

Published By :

Mintel

Published Date : Mar 2016

Category :

Fruit & Vegetables

No. of Pages : N/A

The drive among Irish consumers to improve their diets and overall health has helped to boost the usage of fruit and vegetables in both NI and RoI

Table of Content

Overview

What you need to know
Issues covered in this report

Executive Summary

The market
Figure 1: Estimated total fruit and vegetable retail sales (including fresh and processed), NI and RoI, 2011-15
Forecast
Figure 2: Indexed total fruit and vegetable retail sales (including fresh and processed), NI and RoI, 2011-21
Market factors
Fluctuations in fruit and vegetable consumer prices
Five-a-day hard for consumers
Seven in 10 snack on fruit and vegetables each week
Wasting fruit and vegetables an issue for over a third
Juice trend helping to boost usage
The consumer
Loose fruit proves most popular
Figure 3: Types of fruit that consumers buy in a typical week, NI and RoI, November 2015
Bagged vegetable most popular in RoI
Figure 4: Types of vegetables that consumers buy in a typical week, NI and RoI, November 2015
Bagged potatoes considered an Irish staple
Figure 5: Types of potatoes that consumers buy in a typical week, NI and RoI, November 2015
Local sourcing and supporting fairness for farmers’ key consumer concerns
Figure 6: Agreement with statements related to fruit and vegetables, NI and RoI, November 2015
What we think

The Market – What You Need to Know

Value sales increase in NI and RoI
Fluctuations in fruit and vegetable consumer prices
Irish consumers struggle to meet five-a-day
Fresh fruit and vegetables most popular snack
Wasting fruit and vegetables an issue for over a third
Juice trend helping to boost usage

Market Size and Forecast

Value sales increase in NI and RoI
Figure 7: Estimated total fruit and vegetable retail sales (including fresh and processed), NI and RoI, 2011-21
Weather issues could create scarcity in 2016
Vegetables see slow but steady growth
Figure 8: Estimated vegetable retail sales (including fresh and processed), NI and RoI, 2011-21
Fruit sales soar on the back of juice trend
Figure 9: Estimated fruit retail sales (including fresh and processed), NI and RoI, 2011-21

Market Drivers

Vegetable prices decline between 2013-15
Figure 10: Consumer Price Indices of vegetables (including potatoes), UK and RoI, 2012-15
Fruit prices up in NI; down in RoI
Figure 11: Consumer Price Indices of vegetables (including potatoes), UK and RoI, 2012-15
Fresh fruit and vegetables most popular snack
Figure 12: Top three snack foods Irish consumers eat as a snack in a typical week, NI and RoI, November 2015
Irish consumers struggle to meet five-a-day
Figure 13: Average number of portions of fruit and vegetables eaten a day, RoI, 2005-15
Figure 14: Consumers who stated they did not meet the five-a-day recommendation each day, NI, 2012
Irish consumers more concerned about wasted produce
Figure 15: Agreement with the statement ‘I’m concerned about the amount of fruit and vegetables I waste’, NI and RoI, November 2015
Ugly fruit and vegetables
Trend towards juicing helping to boost fruit and vegetable sales
Figure 16: Small kitchen appliance purchases in the last 12 months, any purchase, UK, September 2013 and 2015
Figure 17: Agreement with selected statements relating to non-carbonated beverages, NI and RoI, August 2014
Protein trend could be beneficial to beans
Figure 18: Number of fruit and vegetable products claiming to contain high protein, UK and Ireland, 2011-15

Companies and Innovations – What You Need to Know

Strong level of private label launches
Environmental concerns helping to drive launches
Convenience a growth area
Being natural and preservative-free a key area

Who’s Innovating?

Retailers show strongest level of product launch
Figure 19: Products launched into the fruit and vegetable market, by company, UK and Ireland, 2011-16
Stronger launch activity for vegetables compared to fruit
Figure 20: Products launched into the fruit and vegetable market, by sub-category, UK and Ireland, 2011-16
Growth in environmentally friendly packaging use
Figure 21: Products launched into the fruit and vegetable market, by top five claims, UK and Ireland, 2011-16
Uplift in fruit and vegetables claiming to be microwaveable
Strong launch activity for natural fruit and vegetables

Companies and Brands

Valeo Foods
Key facts
Brands and products
Brand NPD
Recent developments
Birds Eye
Key facts
Brands and products
Brand NPD
Global Fruit Company/Del Monte
Key facts
Brands and products
Brand NPD
Recent developments
Florette
Key facts
Brands and products
Brand NPD
Fyffes
Key facts
Brands and products
Recent developments
Green Giant/General Mills
Key facts
Brands and products
Brand NPD
2 Sisters Food Group/Green Isle Foods Ltd.
Key facts
Brands and products
Brand NPD
Recent developments
Heinz/Kraft Heinz
Key facts
Brands and products
Brand NPD
Recent developments
Keelings
Key Facts
Product Portfolio
Recent Developments
McCain Foods
Key Facts
Product Portfolio
Brand NPD
Princes Food and Drink Group
Key Facts
Product Portfolio
Brand NPD
Recent Developments
Mash Direct
Product Portfolio
Brand NPD
Recent Developments

The Consumer – What You Need to Know

Loose fruit proves most popular
Bagged vegetables most popular in RoI
Bagged potatoes considered an Irish staple
Four in five want more local sourcing

The Consumer – Usage of Fruit Products

Fresh loose fruit is the most popular
Figure 22: Types of fruit that consumers buy in a typical week, NI and RoI, November 2015
Figure 23: Consumers who would purchase fresh loose fruit in a typical week, by age and social class, NI and RoI, November 2015
Parents most likely to opt for bagged fruit
Figure 24: Consumers who would purchase bagged fruit (eg bag of apples) in a typical week, by age of children, NI and RoI, November 2015
Significant drop in dried fruit eaters
Figure 25: Consumers who would purchase dried fruit in a typical week, NI and RoI, December 2014 and November 2015
Ready-to-eat fruit is an opportunity for children
Figure 26: Consumers who would purchase fresh ready-to-eat fruit/vegetable portions (eg apple slices) in a typical week, NI and RoI, December 2014 and November 2015

The Consumer – Usage of Vegetable products

Bagged vegetables most popular in RoI
Figure 27: Types of vegetables that consumers buy in a typical week, NI and RoI, November 2015
Fresh loose appeals to mature consumers
Figure 28: Consumers who purchase fresh loose vegetables in a typical week, by age, NI and RoI, November 2015
Baked beans are a family favourite
Figure 29: Consumers who purchase baked tinned beans in a typical week, by age, NI and RoI, November 2015
Women drive usage of bagged salads
Figure 30: Consumers who purchase bagged/pre-packed salads (excluding dressed salads eg pasta salad, coleslaw) in a typical week, by age, NI and RoI, November 2015
Ready-to-cook vegetables appeal to younger consumers
Figure 31: Consumers who purchase fresh ready-to-cook vegetables (eg chopped onions) in a typical week, by age, NI and RoI, November 2015

The Consumer – Usage of Potato Products

Bagged potatoes considered an Irish staple
Figure 32: Types of potatoes that consumers buy in a typical week, NI and RoI, November 2015
Figure 33: Consumers who purchase bagged potatoes in a typical week, by gender, NI and RoI, November 2015
Chips a family favourite
Figure 34: Consumers who purchase frozen processed potatoes (eg chips, wedges) in a typical week, by age of children, NI and RoI, November 2015
Prepared fresh potatoes appeals to NI consumers
Figure 35: Consumers who would purchase prepared fresh potatoes (eg chilled mashed potatoes, ready to roast diced potatoes) in a typical week, by employment status, NI and RoI, November 2015

The Consumer – Attitudes towards Fruit and Vegetables

Strong demand for more locally sourced produce
Figure 36: Agreement with statements related to fruit and vegetables, NI and RoI, November 2015
Mature consumers more likely to want more locally sourced fruit and vegetables
Figure 37: Agreement with the statement ‘Supermarkets should provide more NI/RoI sourced fruit and vegetables where possible’, by age, NI and RoI, November 2015
Over half of Irish consumers would pay more for fruit and vegetables if it benefitted farmers
Figure 38: Agreement with the statement ‘I would pay more for fruit and vegetables that guarantee a fair price paid to farmers’, by age, NI and RoI, November 2015
RoI consumers more likely than NI to buy produce via discounters
Figure 39: Agreement with the statement ‘I have bought more fruit and vegetables from discounters (eg Lidl/Aldi) in the last 12 months’, by gender and social class, NI and RoI, November 2015
Figure 40: Agreement with statements relating to purchasing groceries from discount retailers, NI and RoI, September 2015
Consumers want more health information on packaging
Figure 41: Agreement with the statement ‘Health benefits of fruit and vegetables should be stated on packaging (eg beetroot: high in potassium and magnesium, if it counts towards one of the five-a-day)’, NI and RoI, November 2015

Appendix – Data Sources, Abbreviations and Supporting Information

Market size rationale
Data sources
Consumer data sources
Abbreviations

Appendix – The Consumer

NI Toluna data tables
Figure 42: Types of fruit that consumers buy in a typical week, by demographics, NI, November 2015
Figure 43: Types of fruit that consumers buy in a typical week, by demographics, NI, November 2015 (continued)
Figure 44: Types of vegetables that consumers buy in a typical week, by demographics, NI, November 2015
Figure 45: Types of vegetables that consumers buy in a typical week, by demographics, NI, November 2015 (continued)
Figure 46: Types of potatoes that consumers buy in a typical week, by demographics, NI, November 2015
Figure 47: Types of potatoes that consumers buy in a typical week, by demographics, NI, November 2015 (continued)
Figure 48: Agreement with the statement ‘I have bought more fruit and vegetables from discounters (eg Lidl/Aldi) in the last 12 months’, by demographics, NI, November 2015
Figure 49: Agreement with the statement ‘Health benefits of fruit and vegetables should be stated on packaging (eg beetroot: high in potassium and magnesium, if it counts towards one of the five-a-day)’, by demographics, NI, November 2015
Figure 50: Agreement with the statement ‘Supermarkets should provide more NI/RoI sourced fruit and vegetables where possible’, by demographics, NI, November 2015
Figure 51: Agreement with the statement ‘It is difficult to eat five portions of fruit and vegetables each day’, by demographics, NI, November 2015
Figure 52: Agreement with the statement ‘Loose fruit and vegetables are better value than prepacked fruit and vegetables’, by demographics, NI, November 2015
Figure 53: Agreement with the statement ‘I include fruit/vegetables in my child(ren’s) lunchbox most days’, by demographics, NI, November 2015
Figure 54: Agreement with the statement ‘I’m concerned about the amount of fruit and vegetables I waste’, by demographics, NI, November 2015
Figure 55: Agreement with the statement ‘I have cut back on buying fruit and vegetables because of the cost’, by demographics, NI, November 2015
Figure 56: Agreement with the statement ‘I have cut back on buying some fruits because of the sugar content’, by demographics, NI, November 2015
Figure 57: Agreement with the statement ‘I would pay more for fruit and vegetables that guarantee a fair price paid to farmers’, by demographics, NI, November 2015
Figure 58: Agreement with the statement ‘I would like prepared portions of fruit and vegetables to be equal to one of my five-a-day’, by demographics, NI, November 2015
Figure 59: Agreement with the statement ‘I am eating more fruit and veg and less meat compared to 12 months ago’, by demographics, NI, November 2015
RoI Toluna data tables
Figure 60: Types of fruit that consumers buy in a typical week, by demographics, RoI, November 2015
Figure 61: Types of fruit that consumers buy in a typical week, by demographics, RoI, November 2015 (continued)
Figure 62: Types of vegetables that consumers buy in a typical week, by demographics, RoI, November 2015
Figure 63: Types of vegetables that consumers buy in a typical week, by demographics, RoI, November 2015 (continued)
Figure 64: Types of potatoes that consumers buy in a typical week, by demographics, RoI, November 2015
Figure 65: Types of potatoes that consumers buy in a typical week, by demographics, RoI, November 2015 (continued)
Figure 66: Agreement with the statement ‘I have bought more fruit and vegetables from discounters (eg Lidl/Aldi) in the last 12 months’, by demographics, RoI, November 2015
Figure 67: Agreement with the statement ‘Health benefits of fruit and vegetables should be stated on packaging (eg beetroot: high in potassium and magnesium, if it counts towards one of the five-a-day)’, by demographics, RoI, November 2015
Figure 68: Agreement with the statement ‘Supermarkets should provide more NI/RoI sourced fruit and vegetables where possible’, by demographics, RoI, November 2015
Figure 69: Agreement with the statement ‘It is difficult to eat five portions of fruit and vegetables each day’, by demographics, RoI, November 2015
Figure 70: Agreement with the statement ‘Loose fruit and vegetables are better value than prepacked fruit and vegetables’, by demographics, RoI, November 2015
Figure 71: Agreement with the statement ‘I include fruit/vegetables in my child(ren’s) lunchbox most days’, by demographics, RoI, November 2015
Figure 72: Agreement with the statement ‘I’m concerned about the amount of fruit and vegetables I waste’, by demographics, RoI, November 2015
Figure 73: Agreement with the statement ‘I have cut back on buying fruit and vegetables because of the cost’, by demographics, RoI, November 2015
Figure 74: Agreement with the statement ‘I have cut back on buying some fruits because of the sugar content’, by demographics, RoI, November 2015
Figure 75: Agreement with the statement ‘I would pay more for fruit and vegetables that guarantee a fair price paid to farmers’, by demographics, RoI, November 2015
Figure 76: Agreement with the statement ‘I would like prepared portions of fruit and vegetables to be equal to one of my five-a-day’, by demographics, RoI, November 2015
Figure 77: Agreement with the statement ‘I am eating more fruit and veg and less meat compared to 12 months ago’, by demographics, RoI, November 2015

List of Table

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