866-997-4948(US-Canada Toll Free)

France Cider Market Insights 2013

Published By :

Canadean

Published Date : Aug 2013

Category :

Alcoholic Beverages

No. of Pages : 34 Pages


Product Synopsis

Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the cider industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by price segment, alcoholic strength and type. Consumption volumes are provided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.

Introduction and Landscape

Why was the report written?
The 2013 France Cider Market Insights report is a high level market research report on the French cider industry. Published by Canadean, this report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market. The report covers total market (on- and off-premise) and includes valuable insight and analysis on cider market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?Cider volumes are in ongoing decline in France, sales declined by a further 3% in 2012. Historically, the key cider regions are at the north of France (Brittany and Normandy), but cider is available nationwide, and is a standard product in retail. Traditionally a country famous for wine, France also has a successful beer industry, which takes consumers away from the cider industry, especially those in younger age groups.

What are the key drivers behind recent market changes?
The traditional product perceived as dated and the competition of wine and beer has been hard for cider producers.

What makes this report unique and essential to read?
The France Cider Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the cider market. The report provides a much more granular and detailed data set than our competitors.

Key Features and Benefits

  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the France cider market.
  • This report provides readers with in-depth data on market segmentation: mainstream, premium, super premium, discount; alcoholic strength; type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.
  • This report provides an analysis of industry structure, reports on company volumes and selected company profiles
  • This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non- refillable. Market valuation data and selected pricing data are also included

Key Market Issues

  • The traditional cider brands are perceived as dated, producers now trying to target younger consumers with new products and pack sizes. This focus has the goal of changing the perception of cider consumption from jovial get-togethers to more dynamic, lifestyle-oriented occasions.
  • Niche products, such as artisanal or organic ciders, mainly from smaller producers, increasingly appear on the market. The development of new varieties is still a field to be explored by the industry. Nevertheless, a trend towards new influences has sprung up in the last years, with minor players being the more innovative forces in the game.
  • Consolidated market with only a few players. The cider market in France is still dominated by the big players who together accounting for approaching 88% of branded production. 
  • Smaller producers often form cooperatives to join forces and find their niches in the struggling market.
  • Cider in France is segmented by taste and alcohol content. All segments declined in volume in 2012, reflecting the development of the overall category.

Key Highlights

  • The decline of the French cider market is expected to continue in 2013 with a fall of more than 2% anticipated. All branded products are expected to continue to shed volume.
  • Most retail chains offer PL ciders under their own names, some of them produced by the large cider companies. Taking all PL sales into account, segment sales rose up by 1%, due to the nationwide availability and good quality of the ciders seen on the market; this segments performance prevented a steeper category decline.
  • In terms of price segmentation, both the discount and premium sectors saw share and volume gains.
  • The success of Ecusson Ros continued in 2012, bringing the number two trademark in the country new customers, who appreciated Ecusson's willingness to innovate.
  • Pricing for nearly all distribution channels remained the same or rose in 2012 but category value declined because of large volume loss.
Table of Content

Section 1 Market Update 

KEY FACTS 

  • Market Size 
  • Growth 
  • Market Value 
  • Distribution 2012 

MARKET COMMENTARY 

  • Current and Emerging Trends 
  • Outlook 
  • Imports and Exports 
  • Segmentation 

BRANDS 

  • Top 10 Cider Brands - Volume, 2010-2012 
  • Top 10 International Premium and Super premium Cider Brands - Volume, 2010-2012 
  • Brand Analysis 
  • Private Label/Private Label Producers 
  • New Products Activity 

INDUSTRY STRUCTURE 

  • Chart - Leading Brewers/Importers, 2012 
  • Market Structure 
  • Cider Producers/Importers 

PACKAGING 

  • Chart - Consumption by Pack Material/Type, 2012 
  • Packaging Trends 

CHANNEL ANALYSIS 

  • Chart - Distribution by Channel, 2012 
  • Chart - Consumption by Price Segment, 2012 
  • Market Valuation and Pricing 
  • Cider Market Valuation (Local Currency), 2011-2013F 
  • Distribution Trends 

LEGISLATION AND TAXATION TABLES 

  • Table 1.2.1 - Taxation Base 
  • Table 1.2.3 - Legal Controls on Cider 

PRICING TABLES 

  • Table 1.3.1 - Selected Consumer Cider Prices: Off-Premise, 2011-2013 
  • Table 1.3.2 - Selected Consumer Cider Prices: On-Premise, 2011-2013 

DATA TABLES 

  • Commercial Beverage Consumption - per Capita - Litres, 2002-2013F 
  • Commercial Beverage Consumption - per Capita - % Share, 2002-2013F 
  • Commercial Beverage Consumption - per Capita - Growth, 2002-2012 
  • Commercial Beverage Consumption - Million Litres, 2002-2013F 
  • Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F 
  • Cider Production/Trade/Consumption - Growth, 2006-2013F 
  • Consumption of FABs and Cider, 2002-2013F 
  • Cider Market Valuation (Local Currency), 2011-2013F 
  • Cider Consumption by Local Definition, 2009-2013F. 
  • Cider Consumption by Standard Price Segmentation, 2009-2013F 
  • Cider Consumption by Alcoholic Strength, 2009-2013F 
  • Cider Consumption by Type, 2009-2013F 
  • Cider Consumption by Geographic Scope, 2009-2013F 
  • Cider All Trademarks, 2008-2012 
  • Cider Brands by Local Definition, 2008-2012 
  • Cider Brands by Standard Price Segment, 2008-2012 
  • Cider Brands by Alcoholic Strength, 2008-2012 
  • Cider Brands by Type, 2008-2012 
  • Cider Private Label Brands, 2008-2012 
  • Cider Trademark Owners, 2008-2012 
  • Cider Local Operators, 2008-2012 
  • Cider Leading Brewers/Importers, 2008-2012 
  • Cider Consumption by Pack Mix: Refill ability/Type/Pack/Size, 2009-2013F 
  • Cider Distribution: On vs. Off Premise, 2009-2013F 

Section 2 Brewer Profiles 

BREWER PROFILES 

  • CSR - CIDRERIES SOPAGLY REUNIES 
  • CSR Full Cider Brand List 
  • CSR Brand Volumes, 2008-2012 
  • VAL DE RANCE 
  • Val De Rance Full Cider Brand List 
  • Val de Rance Brand Volumes, 2008-2012 

MINI PROFILES 

  • GuilletFreres 
  • MTI 

Methodology 

  • Beer and Cider Attributes Definitions 
  • Product Definitions 
  • Packaging Definitions 
  • Glossary 
  • Map

List of Table


Table 1: Cider Key Facts
Table 2: Top 10 Cider Brands - Volume, 2010-2012
Table 3: Top 10 International Premium and Superpremium Cider Brands - Volume, 2010-2012
Figure 1: Cider Leading Brewers/Importers, 2012
Figure 2: Cider Consumption by Pack Material/Type, 2012
Figure 3: Cider Distribution by Channel, 2012
Figure 4: Cider Consumption by Price Segment, 2012
Table 4: Cider Market Valuation (Local Currency), 2011-2013F
Table 5: - Taxation Base
Table 6: - Historical Excise Rates of Cider
Table 7: - Legal controls on Cider
Table 8: - Tax Burden on Cider
Table 9: Selected Consumer Cider Prices: Off-Premise, 2011-2013
Table 10: Selected Consumer Cider Prices: On-Premise, 2011-2013
Table 11: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F
Table 12: Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
Table 13: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
Table 14: Commercial Beverage Consumption - Million Liters, 2002-2013F
Table 15: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
Table 16: Cider Production/Trade/Consumption, 2005-2013F
Table 17: Cider Production/Trade/Consumption - Growth, 2005-2013F
Table 18: Consumption of FABs and Cider, 2002-2013F
Table 19: Cider Market Valuation (Local Currency), 2011-2013F
Table 20: Cider Consumption by Local Definition, 2009-2013F
Table 21: Cider Consumption by Standard Price Segmentation, 2009-2013F
Table 22: Cider Consumption by Alcoholic Strength, 2009-2013F
Table 23: Cider Consumption by Type, 2009-2013F
Table 24: Cider Consumption by Geographic Scope, 2009-2013F
Table 25: Cider All Trademarks, 2008-2012
Table 26: Cider Brands by Local Definition, 2008-2012
Table 27: Cider Brands by Standard Price Segment, 2008-2012
Table 28: Cider Brands by Alcoholic Strength, 2008-2012
Table 29: Cider Brands by Type, 2008-2012
Table 30: Imported Brands by Origin, 2009-2012
Table 31: Cider Private Label Brands, 2008-2012
Table 32: Cider Trademark Owners, 2008-2012
Table 33: Cider Local Operators, 2008-2012
Table 34: Cider leading Brewers/Importers, 2008-2012
Table 35: Cider Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F
Table 36: Cider Distribution: On vs Off Premise, 2009-2013F
Table 37: CSR Full Cider Brand List
Table 38: CSR Brand Volumes 2008-2012
Table 39: Val De Rance Full Cider Brand List
Table 40: Val de Rance Brand Volumes 2008-2012
Table 41: Company GUILLET FRERES
Table 42: Company MTI

List of Chart


Figure 1: Cider Leading Brewers/Importers, 2012
Figure 2: Cider Consumption by Pack Material/Type, 2012
Figure 3: Cider Distribution by Channel, 2012
Figure 4: Cider Consumption by Price Segment, 2012

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *

Upcoming Reports

  • Consumer and Market Insights: Soup Market in Israel

    The Soup market in Israel is forecast to register higher growth in both value and volume terms during 2014-2019 when compared to 2009-2014. Dried Soup (mixes) is the leading category by volume sales and is expected to gain maximum market share in value terms during 2014-2019. Hypermarkets & Supermarkets is the leading distribution channel in Israel’s Food market. Flexible packaging is the most widely used packaging material and Prize of...