FMCG Business Confidence Report H1 2015 is a new report by Canadean that globally analyzes industry opinions on the latest economic and consumer issues, and their impact on investment decisions and growth prospects within the FMCG industry. This report also examines executive opinion about the current and future state of the economy and its retrospective effect on the industry. Furthermore, it analyzes the likely effect of supplier price changes, sales performance, and staff headcount within the industry over the next six months. It provides an overview of the key priorities, threats, and opportunities for the global FMCG industry over the next six months.
- Overall, 55% of FMCG respondents state that they are operating in a stable economic environment, while 28% state that the current economic conditions are favorable.
- The majority of respondents anticipate a positive change in company growth prospects over the next six months.
- Business operatives from Asia-Pacific and the Rest of the World anticipate highest increase in sales growth over the next six months.
- Protecting and growing market share, new product development, and improving operational efficiency are the most preferred priorities by FMCG industry executives operating across all regions.
This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading global FMCG industry executives. The report analyzes current economic conditions prevailing across the globe and their impact on the FMCG industry, and forecasts the company and industry growth prospects over the next six months. Furthermore, it provides information about the impact of consumer confidence, supplier prices, and staff headcount likely to affect investment decisions in the industry over the next six months.
In particular, it provides an in-depth analysis of the following:
- Industry executives' opinion about the current state of the global economy: examines the prevailing economic conditions and executives' opinion about the global economy and the state of economy across various regions.
- Growth prospects of company and industry: provides industry executives' expectations towards the growth prospects of their company and the industry over the next six months.
- Change in consumer confidence: analyzes FMCG industry executives' opinion about the change in consumer confidence, globally, over the next six months.
- Impact of supplier prices: determines the expected change in supplier prices across various categories and their impact on business confidence, and examines the key factors influencing the change.
- Change in staff headcount and sales performance: tracks the expected change in staff headcount and sales among industry executives operating in various regions, over the next six months.
- Investment activities: ascertains the various investment activities on which industry executives intend to focus, and tracks the change priorities and strategies regarding future investments.
- Business concerns: examines industry executives' attitudes towards various business concerns and their change in opinion over the last six months.
- Key priorities: identifies the immediate priorities of industry executives operating in various regions, and tracks the change in executives' sentiment compared to the last six months.
- The report projects the current and future operating conditions of the FMCG industry and allows readers to make effective business decisions.
- The report assists readers in making strategic decisions by understanding the present and future economic conditions, and consumer issues including key growth regions.
- FMCG industry suppliers will be provided with a clear uncovering of the key challenges and opportunities, and identify the key priorities likely to affect the industry's growth prospects.
- The report forecasts the change in supplier prices of various products, which are likely to influence the industry's growth prospects over the next six months.
The report helps industry executives recognize the change in consumer confidence levels in the global FMCG industry over the next six months.
Methodology and sample size
State of the economy
Growth prospects and consumer confidence
Supplier prices and levels of expenditure
Organizational outlook and strategy
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