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Flavour Trends in Juice Drinks and Iced Tea Drinks

Published By :

Canadean

Published Date : Aug 2010

Category :

Soft Drinks

No. of Pages : 93 Pages

Synopsis

Detailed market research report on flavor trends in juice/juice drinks & iced/RTD tea drinks

Summary

Using a combination of textual commentary, analysis, data tables and Marimekko charts, the Flavour Trends in Juice and Iced Tea Drinks report provides an overview of flavour trends for the four key juice categories: 100% juice, nectars (25-99% juice) juice drinks (up to 25% juice) and iced/ready-to-drink tea drinks.

The report details the leading flavours and market drivers, for example:

  • Orange is still at the number one spot with a share fluctuating at around 20% 
  • The fastest growing flavours in 2009 were mixed combinations featuring 2, 3 or more fruits 
  • Superfruits like pomegranate and acai are being added to flavour mixes, driven by the continuing health trend 
  • Lemon is forecasted to take share from orange, driven especially by market trends in China and Turkey 
  • Lemon accounts for over half the Indian market but does not even appear in the top 10 of several European markets 
Content includes:

Executive Summary analysing: 

  • Category growth trends 
  • Flavour ranking 
  • Key players/brands 
  • Pricing 
  • Flavours to watch, including the fastest growing flavours by category 2007-2010 forecast 
  • Key flavour houses, including key activity and strategy 
  • Marimekko chart showing top 5 flavours globally* by category, 2009 
  • Regional overviews (East & West Europe, Asia, Latin America) 
  • Key individual country profiles (Argentina, Brazil, China, Czech Republic, France, Germany, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Spain, Thailand, Turkey, Ukraine, United Kingdom, USA, Vietnam) 
  • Marimekko charts showing top 5 flavours by category for each region and country, 2009 
  • Top 10 flavours volume tabled by region and country, 2005 to 2009 
  • Commentary on key drivers and trends for each region and country 
  • Commentary on key drivers and trends in Australia, South Africa & Nigeria 
  • *aggregate of 53 markets
Scope

Detailed market research report on flavor trends in juice/juice drinks & iced/RTD tea drinks

Reasons To Buy

  • Canadeans NEW Flavour Trends in Juice and Iced Tea Drinks report is an essential read for anyone involved in the juice and flavourings industry. 
  • The report provides an overview of flavour trends for the four key juice categories. 
  • Ideal for understanding the shape of the flavour market, identifying the top trends in key markets and providing insights into consumer palettes and tastes for different flavours around the world. 
  • Includes global and selected regional overviews, plus information on 20 key individual markets
  • Canadean's Quarter 2 2010 Indonesia Quarterly Beverage Tracker report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator. 
  • Ideal for benchmarking total market vs retail audit and other data. 
  • An essential tool for keeping up-to-date with the latest industry developments.
Key Highlights

  • Orange is still at the number one spot with a share fluctuating at around 20% 
  • The fastest growing flavours in 2009 were mixed combinations featuring 2, 3 or more fruits 
  • Superfruits like pomegranate and acai are being added to flavour mixes, driven by the continuing health trend 
  • Lemon is forecasted to take share from orange, driven especially by market trends in China and Turkey 
  • Lemon accounts for over half the Indian market but does not even appear in the top 10 of several European markets
Table Of Contents

EXECUTIVE SUMMARY

Highlights
Chart - Global Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009
Flavours to Watch: Innovation Focuses on Mixes
Figure 1 France, Nestea Vitao Acai/Blueberry (Nestle)
Figure 2 USA, SoBe Lifewater Goji Melon (PepsiCo)
Figures 3 & 4 Germany, Hohes C Domestic Fruit (Eckes-Granini)
Chart - Global Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Fastest Growing Flavours by Category, 2007-2010F
Table - Global Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009
The Flavour Ranking: Orange Number One
Figure 5 China, Shuirong C100 (Nongfushanquan)
Figure 6 Japan, Refresh (Kagome)
Figure 7 Japan, I Love Vegi (Suntory)

Key Players/Brands
Pricing: FCOJ Prices Rocketing
Chart - Global Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Category Growth, 2005-2009

Category Growth Trends
Table - Flavour Houses: Key Players Company Name, Key Activity, Strategy, 2009 

Revenue

EAST EUROPE OVERVIEW
Chart - East Europe Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009
Table - East Europe Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks
Figure 8 Turkey, Uludag Limonata (Erbak Uludag)
Figure 9 Turkey, Buzz Limonata (Dimes)
EAST EUROPE KEY MARKET PROFILES
Czech Republic, Poland, Russia, Turkey, Ukraine
Chart - Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009
Table - Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks

WEST EUROPE OVERVIEW
Chart - West Europe Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009
Table - West Europe Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks
Figure 10 UK, Innocent Smoothie (Innocent)

WEST EUROPE KEY MARKET PROFILES
France, Germany, Italy, Spain, United Kingdom
Chart - Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009
Table - Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks

ASIA OVERVIEW
Chart - Asia Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009
Table - Asia Europe Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks
Figure 11 India, Fresh Juice Seller
Figure 12 India, Nimbu Pani Seller
Figure 13 China, Coconut Palm Coconut Juice

ASIA KEY MARKET PROFILES
China, India, Indonesia, Japan, Thailand, Vietnam
Chart - Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009
Table - Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks

NORTH AMERICA KEY MARKET PROFILE
United States of America
Chart - Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009
Table - Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks
Figure 14 USA, Zola Smoothie

LATIN AMERICA OVERVIEW
Chart - Latin America Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009
Table - Latin America Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks
Figure 15 Mexico, Jumex Super Frutas (Jumex)

LATIN AMERICA KEY MARKET PROFILES
Argentina, Brazil, Mexico
Chart - Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009
Table - Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks

AUSTRALIA OVERVIEW
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks

SOUTH AFRICA & NIGERIA OVERVIEW
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks
Figure 16 South Africa, Ceres Junior Juice (Pioneer Foods)
Figure 17 South Africa, Oros (Tiger Foods)

PRODUCT DEFINITIONS
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks
Smoothies

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