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Finland Cider Market Insights 2013

Published By :

Canadean

Published Date : Aug 2013

Category :

Alcoholic Beverages

No. of Pages : 41 Pages


Product Synopsis

Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the cider industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by price segment, alcoholic strength and type (e.g. apple, pear, flavoured). Consumption volumes are provided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.

Introduction and Landscape

Why was the report written?

The 2013 Finland Cider Market Insights report is a high level market research report on the Finnish cider industry. Published by Canadean, this report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market. The report covers total market (on- and off-premise) and includes valuable insight and analysis on cider market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?

The cider market in Finland is relatively mature due to the boom in the category which began 15 years ago. The per capita consumption of cider is one of the highest in Europe. The market fell by almost 11% to around 446 th hl, not helped by a poor summer.

What are the key drivers behind recent market changes?

Due to the maturity of the market, significant growth levels are no longer achieved or expected. The target market is young adults, but over time the category has become old fashioned and not as trendy and exciting as long drinks (alcoholic beverages similar to FABs) or FABs.

What makes this report unique and essential to read?

The Finland Cider Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the cider market. The report provides a much more granular and detailed data set than our competitors.

Key Features and Benefits

  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Finland cider market.
  • This report provides readers with in-depth data on market segmentation: mainstream, premium, super premium, discount; alcoholic strength; type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.
  • This report provides an analysis of industry structure, reports on company volumes and selected company profiles
  • This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non- refillable. Market valuation data and selected pricing data are also included.

Key Market Issues

  • Often new variants are only in the market for a few months, and are then replaced if they are not selling in sufficient quantities.
  • Pear volumes have been declining steadily over the last few years, with both local and imported brands losing volume.
  • Golden Cap volumes were depressed as the brand lost campaign slots and was not included in price deals. 
  • In 2012, as the cider category declined, discount brands lost out as well. Consumers appear to have been lured by cheaper discount beer products. 
  • At the end of 2012 Swedish brand Kopparberg ceased its Finnish operation. It handed sales over to an agency, perhaps indicating a somewhat disinterested view of the market.

Key Highlights

  • Exports continue to become more important in the cider category, and in 2012 they increased by 30%. 
  • Olvi continued to grow its Olvi brand through flavor extensions, whilst its Fizz brand had a packaging makeover and increased campaigns in 2012.
  • The market is still dominated by the top three Finnish producers. 
  • From a marketing perspective, the majority of activity which took place in 2012 was on in-store pricing.
  • The refillable metal keg grew 10% in 2012 due to it being more cost effective for bar and restaurant owners.
Table of Content

Section 1 Market Update 

KEY FACTS 
  • Market Size 
  • Growth 
  • Market Value 
  • Distribution 2012 
MARKET COMMENTARY 
  • Current and Emerging Trends 
  • Outlook 
  • Imports and Exports 
  • Segmentation 
BRANDS 
  • Top 10 Cider Brands - Volume, 2010-2012 
  • Top 10 International Premium and Super premium Cider Brands - Volume, 2010-2012 
  • Brand Analysis 
  • Private Label/Private Label Producers 
  • New Products Activity 
INDUSTRY STRUCTURE 
  • Chart - Leading Brewers/Importers, 2012 
  • Market Structure 
  • Cider Producers/Importers 
PACKAGING 
  • Chart - Consumption by Pack Material/Type, 2012 
  • Packaging Trends 
CHANNEL ANALYSIS 
  • Chart - Distribution by Channel, 2012 
  • Chart - Consumption by Price Segment, 2012 
  • Market Valuation and Pricing 
  • Cider Market Valuation (Local Currency), 2011-2013F 
  • Distribution Trends 
LEGISLATION AND TAXATION TABLES 
  • Table 1.2.1 - Taxation Base 
  • Table 1.2.3 - Legal Controls on Cider 
PRICING TABLES 
  • Table 1.3.1 - Selected Consumer Cider Prices: Off-Premise, 2011-2013 
  • Table 1.3.2 - Selected Consumer Cider Prices: On-Premise, 2011-2013 
DATA TABLES 
  • Commercial Beverage Consumption - per Capita - Litres, 2002-2013F 
  • Commercial Beverage Consumption - per Capita - % Share, 2002-2013F 
  • Commercial Beverage Consumption - per Capita - Growth, 2002-2012 
  • Commercial Beverage Consumption - Million Litres, 2002-2013F 
  • Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F 
  • Cider Production/Trade/Consumption - Growth, 2006-2013F 
  • Consumption of FABs and Cider, 2002-2013F 
  • Cider Market Valuation (Local Currency), 2011-2013F 
  • Cider Consumption by Local Definition, 2009-2013F. 
  • Cider Consumption by Standard Price Segmentation, 2009-2013F 
  • Cider Consumption by Alcoholic Strength, 2009-2013F 
  • Cider Consumption by Type, 2009-2013F 
  • Cider Consumption by Geographic Scope, 2009-2013F 
  • Cider All Trademarks, 2008-2012 
  • Cider Brands by Local Definition, 2008-2012 
  • Cider Brands by Standard Price Segment, 2008-2012 
  • Cider Brands by Alcoholic Strength, 2008-2012 
  • Cider Brands by Type, 2008-2012 
  • Cider Imported Brands by Origin, 2008-2012 
  • Cider Private Label Brands, 2008-2012 
  • Cider Trademark Owners, 2008-2012 
  • Cider Local Operators, 2008-2012 
  • Cider Leading Brewers/Importers, 2008-2012 
  • Cider Consumption by Pack Mix: Refill ability/Type/Pack/Size, 2009-2013F 
  • Cider Distribution: On vs. Off Premise, 2009-2013F 
Section 2 Brewer Profiles 
BREWER PROFILES 
  • OY HARTWALL AB 
  • OyHartwall AB Full Cider Brand List 
  • Hartwall Brand Volumes, 2008-2012 
  • OLVI OYJ 
  • OlviOyj Full Cider Brand List 
  • Olvi  Brand Volumes, 2008-2012 
  • OY SINEBRYCHOFF AB 
  • OySinebrychoff Full Cider Brand List 
  • Sinebrychoff  Brand Volumes, 2008-2012 
MINI PROFILES 
  • ServaaliOy 
  • Oy Kopparberg Finland AB 
Methodology 
Beer and Cider Attributes Definitions 
Product Definitions 
Packaging Definitions 
Glossary 
Map

List of Table

Table 1: Data Revisions Summary 
Table 2: Cider Key Facts 
Table 3: Top 10 Cider Brands - Volume, 2010-2012 
Table 4: Top 10 International Premium and Superpremium Cider Brands - Volume, 2010-2012 
Figure 1: Cider Leading Brewers/Importers, 2012 
Figure 2: Cider Consumption by Pack Material/Type, 2012 
Figure 3: Cider Distribution by Channel, 2012 
Figure 4: Cider Consumption by Price Segment, 2012 
Table 5: Cider Market Valuation (Local Currency), 2011-2013F 
Table 6: - Taxation Base 
Table 7: - Legal Controls on Cider 
Table 8: Selected Consumer Cider Prices: Off-Premise, 2011-2013 
Table 9: Selected Consumer Cider Prices: On-Premise, 2011-2013 
Table 10: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F 
Table 11: Commercial Beverage Consumption - Per Capita % Share, 2002-2013F 
Table 12: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F 
Table 13: Commercial Beverage Consumption - Million Liters, 2002-2013F 
Table 14: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F 
Table 15: Cider Production/Trade/Consumption, 2005-2013F 
Table 16: Cider Production/Trade/Consumption - Growth, 2005-2013F 
Table 17: Consumption of FABs and Cider, 2002-2013F 
Table 18: Cider Market Valuation (Local Currency), 2011-2013F 
Table 19: Cider Consumption by Local Definition, 2009-2013F
Table 20: Cider Consumption by Standard Price Segmentation, 2009-2013F 
Table 21: Cider Consumption by Alcoholic Strength, 2009-2013F 
Table 22: Cider Consumption by Type, 2009-2013F 
Table 23: Cider Consumption by Geographic Scope, 2009-2013F 
Table 24: Cider All Trademarks, 2008-2012 
Table 25: Cider Brands by Local Definition, 2008-2012 
Table 26: Cider Brands by Standard Price Segment, 2008-2012 
Table 27: Cider Brands by Alcoholic Strength, 2008-2012 
Table 28: Cider Brands by Type, 2008-2012 
Table 29: Imported Brands by Origin, 2008-2012 
Table 30: Cider Private Label Brands, 2008-2012 
Table 31: Cider Trademark Owners, 2008-2012 
Table 32: Cider Local Operators, 2008-2012 
Table 33: Cider leading Brewers/Importers, 2008-2012 
Table 34: Cider Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F 
Table 35: Cider Distribution: On vs Off Premise, 2009-2013F
Table 36: Oy Hartwall AB Full Cider Brand List 
Table 37: Hartwall Brand Volumes 2008-2012 
Table 38: Olvi Oyj Full Cider Brand List 
Table 39: Olvi Brand Volumes 2008-2012 
Table 40: Oy Sinebrychoff Full Cider Brand List 
Table 41: Sinebrychoff Brand Volumes 2008-2012 
Table 42: Company Servaali Oy
Table 43: Company Oy Kopparberg Finland AB

List of Chart

Figure 1: Cider Leading Brewers/Importers, 2012 
Figure 2: Cider Consumption by Pack Material/Type, 2012 
Figure 3: Cider Distribution by Channel, 2012 
Figure 4: Cider Consumption by Price Segment, 2012

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