Carbonates consumption in Peru is forecast to only grow by 1% in the forthcoming years, affected by the ""junk food law,"" which promotes healthy eating for children and adolescents, and a poor economic forecast. This suggests the category needs new approaches and fresh ideas to revitalize the segment, where health and quality play an essential role.The segment is also quite static and is dominated by Inca Kola with its yellow soft drink products. New launches need to provide a sustained innovative idea, in the form of a defined selling proposition, with a clear target audience and very specific benefits.
Failure Case Study: La Moradita de Inca Kola Soft Drink is part of Canadean's Successes and Failures research and explores the reasons for the failure of this product in Peru.
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The Soup market in Israel is forecast to register higher growth in both value and volume terms during 2014-2019 when compared to 2009-2014. Dried Soup (mixes) is the leading category by volume sales and is expected to gain maximum market share in value terms during 2014-2019. Hypermarkets & Supermarkets is the leading distribution channel in Israel’s Food market. Flexible packaging is the most widely used packaging material and Prize of...