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European Asset Finance Industry CEO Business Outlook Survey 2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in the Asset Finance Industry

Published By :

Timetric

Published Date : Nov 2012

Category :

Banking

No. of Pages : 60 Pages


Synopsis

  • This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of CEO-level executives from leading asset finance companies in Europe. The opinions and forward looking statements of 48 industry executives have been captured in our in-depth survey.
  • The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading asset finance institutions.
  • Key topics covered include business growth, profitability expectations, threats and opportunities in the European asset finance industry, key growth markets and high demand products. 
  • The report covers data and analysis on marketing budgets, marketing and sales strategies, and business practices.
  • The report examines current practices and provides information regarding future expectations.
  • The report provides qualitative analysis of the vital channels for growth and contains full survey results.

Summary

European Asset Finance Industry CEO Business Outlook Survey 2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in the Asset Finance Industry is a new report by Timetric and VRL that extensively analyzes how media spend, marketing and sales strategies, practices and business planning are set to change in 20122013 in the European asset finance industry. This report provides information on the current size of the marketing and advertising budgets of European companies and information on how spending by these financial institutions will change, providing insight into marketing behavior. In addition, the report also identifies the future business growth of asset finance institutions, as well as merger and acquisition activity. This report not only grants access to the opinions and strategies of business decision makers and competitors but also examines their actions and business priorities.

Scope

The report features the opinions of European asset finance industry CEO level respondents related to the following:

  • Business growth and future developments in business structure
  • Merger and acquisition activity
  • Key regions of growth
  • High demand products and vital channels of growth
  • Business concerns 
  • Annual marketing budgets and change in marketing expenditure
  • Future spending outlook on media channels
  • Marketing agency selection criteria

Reasons To Buy
  • Benchmark your sales and marketing spend with industry peers to effectively determine strategy.
  • Identify the specific marketing approaches your competitors are using to win business.
  • Better promote your business by aligning your capabilities and business practices with your customers changing needs.
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of asset finance companies in Europe.
  • Project how the industry will grow, consolidate and where it will stagnate.
  • Uncover the business outlook, key challenges and opportunities identified by asset finance companies.

Key Highlights
  • A total of 48% of the respondents expect either an increase or a significant increase in the level of merger and acquisition activity over the next 12 months.
  • CEO-level respondents from asset finance lender companies identified Eastern Europe, India and Brazil as the top three emerging markets offering significant growth prospects.
  • In total, 54% of respondents from asset finance lenders expect no change in their marketing budgets in 2013, while 35% expect an increase, and 8% anticipate a decrease.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents

2 Executive Summary

3 European Asset Finance Industry Dynamics: C-Level Respondents
3.1 Business Growth and Profitability Expectations
3.2 Expected Changes in Bad Debt Ratio
3.3 Future Developments in Business Structure
3.4 Planned Change in Staff Recruitment
3.5 M&A Activity Expectations

4 European Asset Finance Industry Market Growth Outlook: C-Level Respondents
4.1 Demand in Emerging Markets
4.2 Growth Expectation in Developed Countries
4.3 High-Demand Products
4.4 Key Growth Channels

5 Threats and Opportunities in the Asset Finance Industry: C-Level Respondents
5.1 Key Drivers of Growth
5.2 Leading Business Concerns
5.3 Expected Change in Investment and Operational Expenditure
5.4 Capital Availability Concerns

6 European Asset Finance Industry Marketing Spend Activity : C-Level Respondents
6.1 Annual Marketing Budget
6.2 Planned Change in Marketing Expenditure
6.3 Future Investment in Media Channels

7 Marketing and Sales Behaviour and Strategies in 2013: C-Level Respondents
7.1 Key Marketing Objectives
7.2 Key Marketing Initiatives: Budget Allocation
7.3 Essential Amendments to Marketing Activities in 2013
7.4 Critical Success Factors for Choosing a Marketing Agency

8 Appendix
8.1 Survey Results Closed Questions
8.2 Methodology
8.3 Contact Us
8.4 About Timetric
8.5 About VRL Financial News
8.6 Disclaimer

List of Table


Table 1: Total European Asset Finance Industry Survey Respondents by Company Type, 2012
Table 2: Business Growth and Profitability Optimism in the European Asset Finance Industry (%), 2013
Table 3: Expected Changes in Bad Debt in the European Asset Finance Industry (%), 2013
Table 4: Key Expected Changes in Business Structure in the European Asset Finance Industry (%), 2013
Table 5: Planned Change in Staff Recruitment in the European Asset Finance Industry (%), 2013
Table 6: M&A Activity Expectations in the European Asset Finance Industry (%), 2013
Table 7: Demand in Emerging Markets in the European Asset Finance Industry (%), 2013
Table 8: Growth expectation in Developed Countries in the European Asset Finance Industry (%), 2013
Table 9: High-Demand Products in the European Asset Finance Industry (%), 2013
Table 10: Key Growth Channels in the European Asset Finance Industry (%), 2013
Table 11: Key Drivers of Growth in the European Asset Finance Industry (%), 2012
Table 12: Leading Business Concerns in the European Asset Finance Industry (%), 2012
Table 13: Expected Change in Investment and Operational Expenditure in the European Asset Finance Industry (%), 2013
Table 14: Capital Availability Concerns in the European Asset Finance Industry (%), 2013
Table 15: Annual Marketing Budgets in the European Asset Finance Industry (%), 2012
Table 16: Planned Change in Marketing Expenditure in the European Asset Finance Industry (%), 2013
Table 17: Future Investment in Media Channels in the European Asset Finance Industry (%), 2013
Table 18: Key Marketing Objectives in the European Asset Finance Industry (%), 2013
Table 19: Key Marketing Initiatives: Budget Allocation in the European Asset Finance Industry (%), 2012
Table 20: Amendments to Marketing Activities in the European Asset Finance Industry (%), 2013
Table 21: Critical Factors for Choosing Marketing Agency in the European Asset Finance Industry (%), 2012
Table 22: Survey Results Closed Questions

List of Chart


Figure 1: Business Growth and Profitability Optimism in the European Asset Finance Industry (%), 2013
Figure 2: Expected Changes in Bad Debt in the European Asset Finance Industry (%), 2013
Figure 3: Key Expected Changes in Business Structure in the European Asset Finance Industry (%), 2013
Figure 4: Planned Change in Staff Recruitment in the European Asset Finance Industry (%), 2013
Figure 5: Demand in Emerging Markets in the European Asset Finance Industry (%), 2013
Figure 6: Growth Expectation in Developed Countries in the European Asset Finance Industry (%), 2013
Figure 7: High-Demand Products in the European Asset Finance Industry (%), 2013
Figure 8: Key Growth Channels in the European Asset Finance Industry (%), 2013
Figure 9: Key Drivers of Growth in the European Asset Finance Industry (%), 2012
Figure 10: Leading Business Concerns in the European Asset Finance Industry (%), 2012
Figure 11: Expected Change in Investment and Operational Expenditure in the European Asset Finance Industry (%), 2013
Figure 12: Annual Marketing Budgets in the European Asset Finance Industry (%), 2012
Figure 13: Planned Change in Marketing Expenditure in the European Asset Finance Industry (%), 2013
Figure 14: Future Investment in Media Channels in the European Asset Finance Industry (%), 2013
Figure 15: Key Marketing Objectives in the European Asset Finance Industry (%), 2013
Figure 16: Key Marketing Initiatives: Budget Allocation in the European Asset Finance Industry (%), 2012
Figure 17: Amendments to Marketing Activities in the European Asset Finance Industry (%), 2013
Figure 18: Critical Factors for Choosing Marketing Agency in the European Asset Finance Industry (%), 2012

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