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European Asset Finance Industry Business Outlook Survey 2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in the Asset Finance Industry

Published By :

Timetric

Published Date : Nov 2012

Category :

Banking

No. of Pages : 88 Pages


Synopsis
  • This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading asset finance companies in Europe. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
  • The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading asset finance institutions.
  • Key topics covered include business growth, profitability expectations, threats and opportunities in the European asset finance industry, key growth markets and high demand products. 
  • The report covers data and analysis on marketing budgets, marketing and sales strategies, and business practices.
  • The report examines current practices and provides information regarding future expectations.
  • The report provides qualitative analysis of the vital channels for growth and contains full survey results.

Summary

European Asset Finance Industry Business Outlook Survey 2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in the Asset Finance Industry is a new report by Timetric and VRL that extensively analyzes how media spend, marketing and sales strategies, practices and business planning are set to change in 20122013 in the European asset finance industry. This report provides information on the current size of the marketing and advertising budgets of European companies and information on how spending by these financial institutions will change, providing insight into marketing behavior. In addition, the report also identifies the future business growth of asset finance institutions, as well as merger and acquisition activity. This report not only grants access to the opinions and strategies of business decision makers and competitors but also examines their actions and business priorities.

Scope

The report features the opinions of European asset finance industry respondents related to the following:
  • Business growth and future developments in business structure
  • Merger and acquisition activity
  • Key regions of growth
  • High demand products and vital channels of growth
  • Business concerns 
  • Annual marketing budgets and change in marketing expenditure
  • Future spending outlook on media channels
  • Marketing agency selection criteria

Reasons To Buy
  • Benchmark your sales and marketing spend with industry peers to effectively determine strategy.
  • Identify the specific marketing approaches your competitors are using to win business.
  • Better promote your business by aligning your capabilities and business practices with your customers changing needs.
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of asset finance companies in Europe.
  • Project how the industry will grow, consolidate and where it will stagnate.
  • Uncover the business outlook, key challenges and opportunities identified by asset finance companies.

Key Highlights

  • A total of 44% of the respondents expect either an increase or a significant increase in the level of merger and acquisition activity over the next 12 months.
  • Respondents from asset finance lender companies identified Brazil, China and India as the top three emerging markets offering significant growth prospects in the future. A total of 33% of respondents expect Brazil to offer the highest growth potential among emerging markets.
  • In total, 44% of respondents from asset finance lenders expect no change in their marketing budgets in 2013, while 34% of respondents expect an increase and 11% anticipate a decrease.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents

2 Executive Summary

3 European Asset Finance Industry Dynamics

3.1 Business Growth and Profitability Expectations
3.1.1 Business growth and profitability expectations by asset finance lenders
3.1.2 Business growth and profitability expectations by suppliers
3.2 Expected Changes in Bad Debt Ratio
3.2.1 Expected changes in bad debt by asset finance lenders
3.3 Future Developments in Business Structure
3.3.1 Future developments in business structure of asset finance lenders
3.3.2 Future developments in business structure of suppliers
3.4 Planned Change in Staff Recruitment
3.4.1 Planned change in staff recruitment by company type
3.5 Merger and Acquisition Activity Expectations
3.5.1 M&A activity expectations by company type
3.5.2 M&A activity expectations by suppliers

4 European Asset Finance Industry: Market Growth Outlook
4.1 Demand in Emerging Markets
4.1.1 Demand in emerging markets for asset finance lenders
4.1.2 Demand in emerging markets for suppliers
4.2 Growth Expectation in Developed Countries
4.2.1 Growth expectation in developed countries by asset finance lenders
4.2.2 Growth expectation in developed countries for suppliers
4.3 High-Demand Products
4.3.1 High-demand products by asset finance lenders
4.4 Vital Channels of Growth
4.4.1 Vital channels of growth by company type

5 Threats and Opportunities for the Asset Finance Industry
5.1 Key Drivers of Growth
5.1.1 Key growth drivers by company type
5.2 Leading Business Concerns
5.2.1 Leading business concerns by asset finance lenders
5.3 Expected Change in Investment and Operational Expenditure
5.3.1 Expected change in investment and operational expenditure by asset finance lenders
5.4 Capital Availability Concerns
5.4.1 Capital availability concerns by company type

6 European Asset Finance Industry Marketing Spend Activity
6.1 Annual Marketing Budget
6.1.1 Annual marketing budgets by company type
6.2 Planned Change in Marketing Expenditure
6.2.1 Planned change in marketing expenditure by company type
6.3 Future Investment in Media Channels
6.3.1 Future investment in media channels by company type

7 Marketing and Sales Behaviors and Strategies in 2013
7.1 Key Marketing Objectives
7.1.1 Key marketing objectives by company type
7.2 Key Marketing Initiatives: Budget Allocation
7.2.1 Key marketing initiatives: budget allocation by asset finance lenders
7.2.2 Key marketing initiatives: budget allocation by suppliers
7.3 Essential Amendments to Marketing Activities in 2013
7.3.1 Amendments to marketing activities by company type
7.4 Critical Success Factors for Choosing a Marketing Agency
7.4.1 Critical success factors by company type

8 Appendix
8.1 Survey Results Closed Questions
8.2 Methodology
8.3 Contact Us
8.4 About Timetric
8.5 About VRL Financial News
8.6 Disclaimer

List of Table


Table 1: Total European Asset Finance Industry Survey Respondents by Company Type, 2012
Table 2: European Asset Finance Industry Respondents by Job Role (%), 2012
Table 3: European Asset Finance Industry Respondents by Company Turnover (%), 2012
Table 4: Business Growth and Profitability Optimism of Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 5: Business Growth and Profitability Optimism of Suppliers to the European Asset Finance Industry (%), 2013
Table 6: Expected Changes in Bad Debt of Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 7: Key Expected Changes in Business Structure by Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 8: Key Expected Changes in Business Structure by Suppliers to the European Asset Finance Industry (%), 2013
Table 9: Planned Change in Staff Recruitment by Company Type in the European Asset Finance Industry (%), 2013
Table 10: M&A Activity Expectations by Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 11: M&A Activity Expectations by Suppliers to the European Asset Finance Industry (%), 2013
Table 12: Demand in Emerging Markets for Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 13: Demand in Emerging Markets for Suppliers to the European Asset Finance Industry (%), 2013
Table 14: Growth Expectations in Developed Countries for Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 15: Growth Expectations in Developed Countries for Suppliers to the European Asset Finance Industry (%), 2013
Table 16: High Demand Products for Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 17: Vital Channels of Growth for Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 18: Key Drivers of Growth by Company Type in the European Asset Finance Industry (%), 2012
Table 19: Leading Business Concerns by Company Type in the European Asset Finance Industry (%), 2012
Table 20: Expected Change in Investment and Operational Expenditure by Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 21: Capital Availability Concerns by Company Type in the European Asset Finance Industry (%), 2013
Table 22: Annual Marketing Budgets by Company Type in the European Asset Finance Industry (%), 2012
Table 23: Planned Change in Marketing Expenditure by Company Type in the European Asset Finance Industry (%), 2013
Table 24: Future Investment in Media Channels by Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 25: Future Investment in Media Channels by Suppliers to the European Asset Finance Industry (%), 2013
Table 26: Key Marketing Objectives of Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 27: Key Marketing Objectives of Suppliers to the European Asset Finance Industry (%), 2013
Table 28: Key Marketing Initiatives: Budget Allocation by Asset Finance Lenders in the European Asset Finance Industry (%), 2012
Table 29: Key Marketing Initiatives: Budget Allocation by Suppliers to the European Asset Finance Industry (%), 2012
Table 30: Amendments to Marketing Activities by Company Type in the European Asset Finance Industry (%), 2013
Table 31: Critical Factors for Choosing a Marketing Agency by Asset Finance Lenders in the European Asset Finance Industry (%), 2012
Table 32: Critical Factors for Choosing a Marketing Agency by Suppliers to the European Asset Finance Industry (%), 2012
Table 33: Survey Results – Closed Questions

List of Chart


Figure 1: Business Growth and Profitability Optimism of Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 2: Business Growth and Profitability Optimism of Suppliers to the European Asset Finance Industry (%), 2013
Figure 3: Expected Changes in Bad Debt of Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 4: Key Expected Changes in Business Structure by Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 5: Key Expected Changes in Business Structure by Suppliers to the European Asset Finance Industry (%), 2013
Figure 6: Planned Change in Staff Recruitment by Company Type in the European Asset Finance Industry (%), 2013
Figure 7: Five Leading Emerging Markets for the European Asset Finance Industry (%), 2013
Figure 8: Demand in Emerging Markets for Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 9: Demand in Emerging Markets for Suppliers to the European Asset Finance Industry (%), 2013
Figure 10: Five Leading Developed Markets for the European Asset Finance Industry (%), 2013
Figure 11: Growth Expectations in Developed Countries for Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 12: Growth Expectations in Developed Countries for Suppliers to the European Asset Finance Industry (%), 2013
Figure 13: High Demand Products for Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 14: Vital Channels of Growth for Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 15: Key Drivers of Growth by Company Type in the European Asset Finance Industry (%), 2012
Figure 16: Five Leading Business Concerns in the European Asset Finance Industry (%), 2012
Figure 17: Leading Business Concerns by Company Type in the European Asset Finance Industry (%), 2012
Figure 18: Expected Change in Investment and Operational Expenditure by Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 19: Annual Marketing Budgets by Company Type in the European Asset Finance Industry (%), 2012
Figure 20: Planned Change in Marketing Expenditure by Company Type in the European Asset Finance Industry (%), 2013
Figure 21: Future Investment in Media Channels by Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 22: Future Investment in Media Channels by Suppliers to the European Asset Finance Industry (%), 2013
Figure 23: Key Marketing Objectives of Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 24: Key Marketing Objectives of Suppliers to the European Asset Finance Industry (%), 2013
Figure 25: Key Marketing Initiatives: Budget Allocation by Asset Finance Lenders in the European Asset Finance Industry (%), 2012
Figure 26: Key Marketing Initiatives: Budget Allocation by Suppliers to the European Asset Finance Industry (%), 2012
Figure 27: Amendments to Marketing Activities by Company Type in the European Asset Finance Industry (%), 2013
Figure 28: Critical Factors for Choosing a Marketing Agency by Asset Finance Lenders in the European Asset Finance Industry (%), 2012
Figure 29: Critical Factors for Choosing Marketing Agency by Suppliers to the European Asset Finance Industry (%), 2012

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