TechNavio\'s analysts forecast the Energy Drink market in the US to grow at a CAGR of 12.9 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing global urbanization. This market has also been witnessing the emergence of energy drinks that contain natural ingredients. However, health risks associated with the consumption of energy drinks could pose a challenge to the growth of this market.
TechNavio\'s report, the Energy Drink Market in the US 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Energy Drink market in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this space include Living Essentials LLC, Monster Beverage Corp., PepsiCo Inc., Red Bull GmbH, and Rockstar Inc.
The other vendor mentioned in this report is The Coca Cola Co.
Key questions answered in this report:
- What will the market size be in 2015 and at what will be the growth rate?
- What are key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by key vendors?
- What are the strengths and weaknesses of each of these key vendors?
Table of Contents:
1. Executive Summary
2. List of Abbreviations
4. Market Research Methodology
Market Research Process
5. Scope of the Report
6. Market Landscape
6.1 Market Size and Forecast by Revenue
6.2 Five Forces Analysis
7. Market Segmentation
7.1 Energy Drink Market in the US- Segmentation by Products
7.2 Energy Drink Segment in the US
Market Size and Forecast
7.3 Energy Shots Segment
Market Size and Forecast
7.4 Energy Drink Mixes Segment
7.5 Energy Drink Market in the US- Segmentation by Retail Outlets
8. Vendor Landscape
9. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Key Vendor Analysis
15.1 Living Essentials LLC
15.2 Monster Beverage Corp.
15.3 PepsiCo Inc.
15.4 Red Bull GmbH
15.5 Rockstar Inc.
16. Other Reports in this Series
List of Chart
Exhibit 1: Global Beverage Market Segmentation by Product 2012
Exhibit 2: Market Research Methodology
Exhibit 3: Energy Drink market in the US 2012-2016 (US$ billion)
Exhibit 4: Energy Drink Market in the US Segmentation by Products 2012-2016
Exhibit 5: Energy Drink Market in the US Segmentation by Products 2012-2016 (US$ billion)
Exhibit 6: Energy Drink Segment in the US 2012-2016 (US$ billion)
Exhibit 7: Energy Shots Segment in the US 2012-2016 (US$ billion)
Exhibit 8: Energy Drink Mixes Segment in the US 2012-2016 (US$ billion)
Exhibit 9: Energy Drink Market in the US- Segmentation by Retail Outlets 2012
Exhibit 10: Energy Drink market in the US Segmentation by Vendor 2012
Exhibit 11: Department Segmentation of Monster Beverage Corp.
Exhibit 12: Product Mix of PepsiCo.
Exhibit 13: Business Segmentation of PepsiCo. Inc.
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