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Emerging Opportunities in Ukraines Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Published By :

Timetric

Published Date : Apr 2013

Category :

Banking

No. of Pages : 63 Pages


Synopsis

The report provides market analysis, information and insights into Ukraine’s cards and payments market, including:

  • Current and forecast values for each category of Ukraine’s cards and payments industry including debit cards, credit cards, prepaid cards and charge cards
  • Comprehensive analysis of the industry’s market attractiveness and future growth areas
  • Analysis of various market drivers and regulations governing Ukraine’s cards and payments industry
  • Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of Ukraine’s cards and payments industry

Summary

In volume terms, Ukraine’s cards and payments industry recorded marginal growth during the review period (2008-2012), this was due to the adverse impact of the Eurozone debt crisis. The industry recorded a CAGR of 1.20%, rising from 38.9 million cards in circulation in 2008 to 40.9 million in 2012. Over the forecast period (2013-2017), the industry is forecast to grow at a CAGR of 6.77% from 45.7 million cards in circulation in 2013 to 59.4 million in 2017. Ukraine’s GDP measured a year-on-year (YOY) growth rate of 0.2% in 2012, compared to 5.2% in 2011. The slower growth rate was mainly due to a period of economic downturn. In the third-quarter of 2012, the country’s GDP declined by 1.3% YOY following increases of 2% and 3% respectively in first and second-quarters of 2012. External demand contracted due to weakened economic conditions in countries with emerging economies, which adversely affected the performance of export-oriented industries such as metallurgy and machine building. 

Scope

  • This report provides a comprehensive analysis of Ukraine’s cards and payments industry
  • It provides current values for Ukraine’s cards and payments industry for 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Ukraine’s cards and payments industry
  • It outlines the current regulatory framework in the industry
  • It details the marketing strategies used by various bankers and other institutions
  • It profiles the major banks in Ukraine’s cards and payments industry

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Ukraine’s cards and payments industry and each market within it
  • Understand the key market trends and growth opportunities within Ukraine’s cards and payments industry
  • Assess the competitive dynamics in Ukraine’s cards and payments industry
  • Gain insights into the marketing strategies used for selling various types of cards in Ukraine
  • Gain insights into key regulations governing Ukraine’s cards and payments industry

Key Highlights

  • Ukraine’s GDP measured a year-on-year (YOY) growth rate of 0.2% in 2012, compared to 5.2% in 2011. The slower growth rate was mainly due to a period of economic downturn. In the third-quarter of 2012, the country’s GDP declined by 1.3% YOY following increases of 2% and 3% respectively in first and second-quarters of 2012.
  • In 2012, Ukrainian retail turnover recorded a YOY growth rate of 15.7%, reaching US$81.3 billion during January-October 2012. Notably, the Lugansk and Donetsk regions registered the highest growth, indeed total retail trade increased by 19.5% and 18.2% respectively in these locations.
  • Over the forecast period, the prepaid cards category posted a CAGR of 36.93%, rising from a projected 1.5 million cards in circulation by the end of 2013 to 5.4 million in 2017. In volume terms, the debit cards category held the highest market share of 71.0% in 2012. The second-largest market share of 25.7% was held by the credit cards category, followed by the prepaid cards category with a market share of 2.8%.
  • Total card payments reached UAH685.6 billion (US$86.1 billion) by the end of 2012, identifying a trend that consumers are increasingly using bank cards to complete their transactions. The volume of payments made via domestic credit cards rose quicker than those made through debit cards. Due to a growth in card payments, fraud increased during the review period, rising from UAH4.0 million (US$800,000) in 2008 to UAH4.7 million (US$600,000) in 2012.
Table of Content

1 Executive Summary

2 Market Attractiveness and Future Prospects of Cards and Payments Industry

3 Analysis of Country Cards and Payments Industry Drivers
3.1 Infrastructure Drivers
3.1.1 Rising number of internet users
3.1.2 Increasing adoption of contactless payment cards
3.1.3 Growing number of ATMs
3.1.4 Increasing number of POS terminals
3.2 Business Drivers
3.2.1 Retail sector dynamics
3.2.2 Growing trend for shopping online
3.2.3 Increasing outbound tourism with visa cancellation agreements
3.3 Other Growth Drivers
3.3.1 Growing economy and external market conditions
3.3.2 Consumer lifestyles and spending habits
3.4 Card Fraud Statistics
3.5 Regulatory Framework

4 Emerging Consumer Attitudes and Trends
4.1 Market Segmentation and Targeting
4.1.1 Retail customers
4.1.2 Corporate sector
4.2 Consumer Preference
4.2.1 Price
4.2.2 Service
4.2.3 Convenience

5 Competitive Landscape and Industry Dynamics
5.1 Debit Cards Category Share
5.1.1 By bank
5.1.2 By scheme
5.2 Credit Cards Category Share
5.2.1 By bank
5.2.2 By scheme
5.3 Charge Cards Category Share
5.3.1 By scheme

6 Strategies Adopted by Key Players
6.1 Market Entry Strategies
6.2 Marketing / Product Strategies
6.2.1 Debit cards
6.2.2 Credit cards
6.2.3 Prepaid cards
6.2.4 Charge cards
6.3 Pricing Strategies

7 Industry Size and Growth Potential of Payment Card Industry
7.1 Industry Share Analysis by Type of Card
7.2 Total Industry Size and Forecast of Cards Industry
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Card Category Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
7.4 Prepaid Card Category Size and Forecast
7.4.1 Number of total prepaid cards
7.4.2 Analysis by transaction value
7.5 Charge Card Category Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value
7.5.3 Analysis by transaction volume
7.5.4 Analysis by frequency of use
7.6 Credit Card Category Size and Forecast
7.6.1 Analysis by number of cards
7.6.2 Analysis by transaction value
7.6.3 Analysis by transaction volume
7.6.4 Other key performance indicators

8 Company Profiles, Product, and Marketing Strategies
8.1 PrivatBank
8.1.1 Strategies
8.1.2 Credit cards offered
8.2 Raiffeisen Bank Aval
8.2.1 Strategies
8.2.2 Cards for retail customers
8.2.3 Corporate cards
8.3 Ukrsotsbank
8.3.1 Strategies
8.3.2 Debit cards offered
8.3.3 Credit cards offered
8.3.4 Corporate cards

9 Appendix
9.1 Methodology
9.1 Contact Us
9.2 About Timetric
9.3 Disclaimer

List of Table


Table 1: Number of Banks Growth with Foreign Capital in Ukraine, 20072011
Table 2: Ukraines Cards Industry by Type of Card (Thousands), 20082017
Table 3: Ukraines Cards Industry Size by Volume (Thousands), 20082017
Table 4: Ukraines Cards and Payments Industry Size by Transaction Value (UAH Million), 20082017
Table 5: Ukraines Cards and Payments Industry Size by Transaction Value (US$ Million), 20082017
Table 6: Ukraines Cards and Payments Industry Size by Transaction Volume (Million), 20082017
Table 7: Ukraines Debit Card Category Size by Volume (Thousands), 20082017
Table 8: Ukraines Debit Card Category Size by Value of Transactions (UAH Million), 20082017
Table 9: Ukraines Debit Card Category Size by Value of Transactions (US$ Million), 20082017
Table 10: Ukraines Debit Card Category Size by Transaction Volume (Million), 20082017
Table 11: Ukraines Debit Card Category Size by Frequency of Use, 20082017
Table 12: Ukraines Prepaid Card Category Size by Volume (Thousands), 20082017
Table 13: Ukraines Prepaid Cards Category Size by Value of Transactions (UAH Million), 20082017
Table 14: Ukraines Prepaid Cards Category Size by Value of Transactions (US$ Million), 20082017
Table 15: Ukraines Charge Card Category Size by Volume (Thousands), 20082017
Table 16: Ukraines Charge Card Category Size by Value of Transactions (UAH Million), 20082017
Table 17: Ukraines Charge Card Category Size by Value of Transactions (US$ Million), 20082017
Table 18: Ukraines Charge Card Category Size by Transaction Volume (Million), 20082017
Table 19: Ukraines Charge Card Category Size by Frequency of Use, 20082017
Table 20: Ukraines Credit Card Category Size by Volume (Thousands), 20082017
Table 21: Ukraines Credit Card Category Size by Value of Transactions (UAH Million), 20082017
Table 22: Ukraines Credit Card Category Size by Value of Transactions (US$ Million), 20082017
Table 23: Ukraines Credit Card Category Size by Transaction Volume (Million), 20082017
Table 24: Ukraines Credit Card Category Size by Frequency of Use, 20082017
Table 25: Ukraines Credit Card Category Size by Average Transaction Value (UAH), 20082017
Table 26: Ukraines Credit Card Category Size by Average Transaction Value (US$), 20082017
Table 27: Key Facts of PrvatBank, 2011

List of Chart


Figure 1: Growth of Payment Cards in Ukraine, Review and Forecast Periods
Figure 2: Growth Potential of Ukraines Cards and Payments Industry by Area of Usage
Figure 3: Ukraines Cards and Payments Industry Drivers
Figure 4: Number of Internet Users in Ukraine (Million), 20082012
Figure 5: Snapshot of MasterCard PayPass Contactless Card and Terminal
Figure 6: Number of ATMs in Ukraine (Thousands), 20082017
Figure 7: Number of POS Terminals in Ukraine (Thousands), 20082017
Figure 8: Ukraines Number of Departures (Million) and Growth Rate (%), 20072011
Figure 9: Ukrainian Outbound Tourists to Other Countries (%), 2011
Figure 10: Ukraines GDP Value (Billion) and Growth Rate (%), 20082017
Figure 11: Ukraine Card Fraud Statistics (UAH Million), 20082012
Figure 12: Cards Offered for Retail Customers and Corporate Customers in Ukraine
Figure 13: Consumer Preferences on Various Types of Cards
Figure 14: Ukraines Debit Card Category Share by Banks (%), 2011
Figure 15: Ukraines Debit Card Category Share by Schemes (%), 2011
Figure 16: Ukraines Credit Card Category Share by Bank (%), 2011
Figure 17: Ukraines Credit Card Category Share by Schemes (%), 2011
Figure 18: Ukraines Charge Cards Category Share by Schemes (%), 2011
Figure 19: Credit Cards Offered by Banks and Scheme Providers in Ukraine
Figure 20: Ukraines Cards Industry by Type of Card (%), 20082017
Figure 21: Ukraines Cards Industry Size by Volume (Thousands), 20082017
Figure 22: Ukraines Cards and Payments Industry Size by Transaction Value (UAH Million), 20082017
Figure 23: Ukraines Cards and Payments Industry Size by Transaction Volume (Million), 20082017
Figure 24: Ukraines Debit Card Category Size by Volume (Thousands), 20082017
Figure 25: Ukraines Debit Card Category Size by Value of Transactions (UAH Million), 20082017
Figure 26: Ukraines Debit Card Category Size by Transaction Volume (Million), 20082017
Figure 27: Ukraines Debit Card Category Size by Frequency of Use, 20082017
Figure 28: Debit Card Usage at ATMs and POS Terminals in Ukraine (Thousands), 20082017
Figure 29: Ukraines Prepaid Card Category Size by Volume (Thousands), 20082017
Figure 30: Ukraines Prepaid Cards Category Size by Value of Transactions (UAH Million), 20082017
Figure 31: Ukraines Charge Card Category Size by Volume (Thousands), 20082017
Figure 32: Ukraines Charge Card Category Size by Value of Transactions (UAH Million), 20082017
Figure 33: Ukraines Charge Card Category Size by Transaction Volume (Million), 20082017
Figure 34: Ukraines Charge Card Category Size by Frequency of Use, 20082017
Figure 35: Ukraines Credit Card Category Size by Volume (Thousands), 20082017
Figure 36: Ukraines Credit Card Category Size by Value of Transactions (UAH Million), 20082017
Figure 37: Ukraines Credit Card Category Size by Transaction Volume (Million), 20082017
Figure 38: Ukraines Credit Card Category Size by Frequency of Use, 20082017
Figure 39: Ukraines Credit Card Category Size by Average Transaction Value (UAH), 20082017
Figure 40: PrivatBanks Debit and Credit Card Categories Growth Rate (%), 20072011
Figure 41: PrivatBanks Market Segmentation of Cards Offered
Figure 42: Snapshot of PrivatBanks Virtual Card
Figure 43: Raiffeisen Bank Avals Debit and Credit Card Categories Growth Rate (%), 20072011
Figure 44: Raiffeisen Bank Avals Market Segmentation of Cards Offered
Figure 45: Ukrsotsbanks Market Segmentation of Cards Offered

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