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Emerging Opportunities in the Debit Cards Market in Turkey: Market Size, Industry Drivers and Consumer Trends

Published By :

Timetric

Published Date : Dec 2013

Category :

Banking

No. of Pages : 53 Pages


Synopsis

  • Timetrics \"Emerging Opportunities in the Debit Cards Market in Turkey: Market Size, Industry Drivers and Consumer Trends\" provides market analysis, information and insights into the debit cards market in the Turkey
  • Current and forecast market values for the debit cards industry
  • Market attractiveness and future growth prospects for the cards and payment industry in the Turkey
  • Analysis of various market drivers and regulations governing the cards and payment industry in the Turkey
  • Detailed analysis of the marketing strategies adopted for selling debit cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of the cards and payment industry in the Turkey

Summary

\"Emerging Opportunities in the Debit Cards Market in Turkey: Market Size, Industry Drivers and Consumer Trends\" is the result of extensive research into the Financial Services industry covering the debit cards market in the Turkey. The report provides insights on emerging consumer attitudes and market trends, and also provides market size and growth potential by number of cards, transaction value and transaction volume of debit cards in the Turkey. This report also includes competitive landscape, industry dynamics and strategies adopted by the key competitors in the Turkish cards and payment industry.

Scope

  • This report provides a comprehensive analysis of debit cards industry in the Turkey
  • It provides current values for debit cards industry for 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting the Turkey cards and payment industry
  • It outlines the current regulatory framework in the industry
  • It details the marketing strategies used by various bankers and other institutions

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to the debit cards market in the Turkey
  • Understand the key market trends and growth opportunities for the debit cards industry in the Turkey
  • Assess the competitive dynamics in the Turkey cards and payment industry
  • Gain insights into the marketing strategies used for selling debit cards in the Turkey
  • Gain insights into key regulations governing the cards and payment industry in the Turkey

Key Highlights

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Table of Content

1 INTRODUCTION
1.1 What is this Report About?
1.2 Methodology
1.3 Definitions

2 ANALYSIS OF MARKET ENVIRONMENT, KEY TRENDS AND DRIVERS
2.1 Payment Infrastructure and Emerging Technologies
2.1.1 ATMs
2.1.2 POS terminals
2.1.3 NFC-enabled SIM cards
2.1.4 Biometric ATMs
2.1.5 Mobile Wallet
2.1.6 Internet penetration
2.1.7 Contactless cards
2.1.8 Mobile payments
2.1.9 Network-related developments
2.2 Business Drivers
2.2.1 Rising e-commerce sales
2.2.2 Increasing campaigns for cashless payments
2.2.3 Retail industry dynamics
2.2.4 Increasing competitive pressure to bring product innovation
2.3 Economic Fundamentals
2.3.1 GDP
2.3.2 Inflation
2.3.3 Unemployment rate
2.3.4 GDP per capita income

3 CARDS AND PAYMENTS INDUSTRY SHARE ANALYSIS
3.1 Industry Overview
3.1.1 Cash
3.1.2 Check payments
3.1.3 Card payments

4 EMERGING CONSUMER ATTITUDES AND TRENDS
4.1 Industry Segmentation and Targeting
4.1.1 Retail segment
4.1.2 Corporate customers
4.2 Travel and Tourism Spending
4.2.1 Outbound tourist trips
4.2.2 Outbound tourist spending
4.2.3 Outbound tourist card spending
4.3 Retail Card Spending
4.3.1 Analysis by product categories
4.3.2 Analysis by retail channels

5 ANALYSIS OF CARD PAYMENTS AND GROWTH PROSPECTS
5.1 Channel Share Analysis by Card Category
5.2 Size and Forecast of the Card Payments Channel
5.2.1 Analysis by number of cards in circulation
5.2.2 Analysis by transaction value

6 ANALYSIS OF DEBIT CARD PAYMENTS AND GROWTH PROSPECTS
6.1 Overall Category Size and Forecast
6.1.1 Analysis by number of cards in circulation
6.1.2 Analysis by transaction value
6.1.3 Analysis by transaction volume
6.2 Transaction Share Analysis by Channel
6.2.1 Analysis by transaction value
6.2.2 Analysis by transaction volume
6.3 Competitive Landscape
6.3.1 Scheme share analysis
6.3.2 Issuer share analysis

7 APPENDIX
7.1 Methodology
7.2 Contact Us
7.3 About Timetric
7.4 Our Services
7.5 Disclaimer

List of Table

Table 1: Cards and Payments Key Definitions
Table 2: Turkish Payment Channels (TRY Billion), 20082012
Table 3: Turkish Cards for High-Income Groups
Table 4: Turkish Corporate Cards
Table 5: Turkish Consumer Card Spending by Product Category (TRY Million), 20082012
Table 6: Turkish Consumer Card Spending by Retail Channel (TRY Million), 20082017
Table 7: Turkish Card Payments Channel by Card Category (Million), 20082017
Table 8: Turkish Card Payments Channel Size by Volume of Cards (Million), 20082017
Table 9: Turkish Card Payments Channel Size by Transaction Value (TRY Billion), 20082017
Table 10: Turkish Card Payments Channel Size by Transaction Value (US$ Billion), 20082017
Table 11: Turkish Debit Cards Category Size by Volume of Cards (Million), 20082017
Table 12: Turkish Debit Cards Category Size by Transaction Value (TRY Billion), 20082017
Table 13: Turkish Debit Cards Category Size by Transaction Value (US$ Billion), 20082017
Table 14: Turkish Debit Cards Category Size by Transactions Volume (Million), 20082017

List of Chart

Figure 1: Benchmarking the Turkish Card Payments Channel Against Other Key Regional Markets
Figure 2: Turkey Growth of Various Card Categories (%), 20082017
Figure 3: ATM Penetration per 100,000 Inhabitants in Turkey, 20082017
Figure 4: POS Terminals Penetration per 100,000 Inhabitants in Turkey, 20082017
Figure 5: Volume of Internet Users Growth in Turkey (Million), 20082012
Figure 6: Growth of Contactless Cards in Turkey (Thousand), 20082017
Figure 7: Growth of M-Payments in Turkey (Million), 20082017
Figure 8: Online Card Payments (TRY Billion), 20082012
Figure 9: Value of Retail Sales in Turkey (TRY Billion), 20082017
Figure 10: Banking Industry Landscape in Turkey (Number of Banks), 2013
Figure 11: GDP Growth in Turkey (% Change), 20082017
Figure 12: Inflation, Average Consumer Prices in Turkey (% Change), 20082017
Figure 13: Unemployment Rate in Turkey (%), 20082017
Figure 14: Turkish GDP Per Capita (Current US$), 20082017
Figure 15: Shares of Turkish Payment Channels (%), 2008 and 2012
Figure 16: Turkish Cards and Payments Industry Segmentation by Card Type
Figure 17: Turkish Trips of Outbound Tourists Trips (Thousand), 20082012
Figure 18: Turkish Outbound Tourists Spending (US$ Million), 20082017
Figure 19: Turkish Outbound Tourists Card Spending (TRY Billion), 20082012
Figure 20: Retail Consumer Card Spending by Product Category in Turkey (%), 2012
Figure 21: Turkish Retail Consumer Card Spending by Retail Channel (%), 2012
Figure 22: Total Cards Volume and Penetration in Turkey, 20082017
Figure 23: Turkish Card Payments Channel by Card Category (%), 20082017
Figure 24: Turkish Card Payments Channel Size by Volume of Cards (Million), 20082017
Figure 25: Turkish Card Payments Channel Size by Transaction Value (TRY Billion), 20082017
Figure 26: Turkish Debit Cards Volume and Penetration, 20082017
Figure 27: Turkish Debit Cards Category Size by Volume of Cards (Million), 20082017
Figure 28: Turkish Debit Cards Category Size by Transaction Value (TRY Billion), 20082017
Figure 29: Turkish Debit Cards Category Size by Transactions Volume (Million), 20082017
Figure 30: Turkish Debit Card Transactions Value Share Analysis by Channel (TRY Billion), 20082017
Figure 31: Turkish Debit Card Transactions Volume Share Analysis by Channel (Million), 20082017
Figure 32: Turkish Debit Cards Category Shares by Scheme (%), 2012
Figure 33: Turkish Debit Cards Category Share by Bank (%), 2012

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