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Emerging Opportunities in the Debit Cards Market in Rwanda: Market Size, Industry Drivers and Consumer Trends

Published By :

Timetric

Published Date : Sep 2013

Category :

Banking

No. of Pages : 47 Pages


Synopsis

  • Timetrics \'Emerging Opportunities in the Debit Card Market in Rwanda: Market Size, Industry Drivers and Consumer Trends\' provides market analysis, information and insights into the debit card market in Rwanda
  • Current and forecast market values for the debit card industry
  • Market attractiveness and future growth prospects for the cards and payment industry in Rwanda
  • Analysis of various market drivers and regulations governing the cards and payment industry in Rwanda
  • Detailed analysis of the marketing strategies adopted for selling debit card used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of the cards and payment industry in Rwanda

Summary

Emerging Opportunities in the Debit Cards Market in Rwanda: Market Size, Industry Drivers and Consumer Trends is the result of extensive research into the Financial Services industry covering the debit card market in Rwanda. The report provides insights on emerging consumer attitudes and market trends, and also provides market size and growth potential by number of cards, transaction value and transaction volume of debit cards in Rwanda. This report also includes competitive landscape, industry dynamics and strategies adopted by the key competitors in the Rwandan cards and payment industry.

Scope

  • This report provides a comprehensive analysis of debit card industry in Rwanda
  • It provides current values for debit card industry for 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Rwanda cards and payment industry
  • It outlines the current regulatory framework in the industry
  • It details the marketing strategies used by various bankers and other institutions

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to the debit card market in Rwanda
  • Understand the key market trends and growth opportunities for the debit card industry in Rwanda
  • Assess the competitive dynamics in Rwanda cards and payment industry
  • Gain insights into the marketing strategies used for selling debit card in Rwanda
  • Gain insights into key regulations governing the cards and payment industry in Rwanda
Table of Content

1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions

2 MARKET ATTRACTIVENESS AND FUTURE PROSPECTS OF THE CARDS AND PAYMENTS INDUSTRY

3 ANALYSIS OF RWANDA CARDS AND PAYMENTS INDUSTRY DRIVERS
3.1 Infrastructure Drivers
3.1.1 Increasing number of internet users
3.1.2 Growing number of ATMs
3.1.3 Increasing number of POS terminals
3.1.4 Rapidly growing banks branch network
3.2 Business Drivers
3.2.1 Emerging mobile commerce
3.2.2 Increasing adoption of smart cards for public services
3.2.3 Financing SMEs to encourage employment
3.3 Consumer Drivers
3.3.1 Increasing per capita income
3.3.2 Growing urbanization
3.4 Macroeconomic Drivers
3.4.1 Positive economic growth
3.4.2 Moderating inflation
3.4.3 Governments proactive steps to build cashless economy
3.4.4 Growth in economically active population
3.5 Regulatory Framework

4 EMERGING CONSUMER ATTITUDES AND TRENDS
4.1 Market Segmentation and Targeting
4.1.1 Retail sector
4.1.2 Corporate sector
4.2 Consumer Preference
4.2.1 Price
4.2.2 Services
4.2.3 Convenience

5 COMPETITIVE LANDSCAPE AND INDUSTRY DYNAMICS
5.1 Overview of Payment Channels
5.1.1 Cash
5.1.2 Credit transfers
5.1.3 Direct debit
5.1.4 Card payments
5.1.5 Check payments
5.2 Debit Cards Category Share
5.2.1 By bank
5.2.2 By scheme

6 STRATEGIES ADOPTED BY KEY OPERATORS
6.1 Marketing and Product Strategy
6.1.1 Debit cards

7 SIZE AND GROWTH POTENTIAL OF CARD PAYMENTS CHANNEL
7.1 Total Channel Size and Forecast of Card Payments Channel
7.1.1 Analysis by number of cards
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Debit Cards Category Size and Forecast
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.2.4 Other key performance indicators

8 COMPANY PROFILES, PRODUCTS AND MARKETING STRATEGIES
8.1 Bank of Kigali
8.1.1 Key financials
8.1.2 Card portfolio
8.1.3 Strategies
8.2 Access Bank (Rwanda) Ltd
8.2.1 Card portfolio
8.2.2 Strategies
8.3 Equity Bank (Rwanda) Ltd
8.3.1 Card portfolio
8.3.2 Strategies

9 APPENDIX
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Our Services
9.5 Disclaimer

List of Table

Table 1: Cards and Payments Key Definitions
Table 1: Rwandan Payment Channels (RWF Million), 2008 and 2012
Table 3: Rwandan Card Payments Channel Size by Number of Cards (Thousand), 20082017
Table 4: Rwandan Card Payments Channel Size by Transaction Value (RWF Billion), 20082017
Table 5: Rwandan Card Payments Channel Size by Transaction Value (US$ Million), 20082017
Table 6: Rwandan Card Payments Channel Size by Number of Transactions (Million), 20082017
Table 7: Rwandan Debit Cards Category Size by Number of Cards (Thousand), 20082017
Table 8: Rwandan Debit Cards Category Size by Transaction Value (RWF Billion), 20082017
Table 9: Rwandan Debit Cards Category Size by Transaction Value (US$ Million), 20082017
Table 10: Rwandan Debit Cards Category Size by Number of Transactions (Million), 20082017
Table 11: Rwandan Debit Cards Category by Frequency of Use, 20082017
Table 19: Bank of Kigalis Key Financial Indicators (RWF Billion), 2011 and 2012
Table 20: Bank Muscat Cards Offered and Key Features
Table 21: Access Bank (Rwanda) Ltd Cards Offered and Key Features
Table 22: Equity Bank (Rwanda) Ltd Cards Offered and Key Features

List of Chart

Figure 1: Rwanda Growth of Various Card Categories (%), 20082017
Figure 2: Rwandan Cards and Payments Industry Drivers
Figure 3: Number of Internet Users in Rwanda (Thousand), 20082012
Figure 4: Number of ATM Machines in Rwanda, 20082017
Figure 5: Number of POS Terminals in Rwanda, 20082017
Figure 6: Financing of SMEs by Banks in Rwanda (RWF Billion), 20072011
Figure 7: Per Capita Income Growth in Rwanda (Thousand), 20082017
Figure 8: Urban and Rural Population Growth in Rwanda (Million), 20082017
Figure 9: GDP Growth Rate in Rwanda (%), 20082017
Figure 10: Inflation Rate in Rwanda (%), 20082012
Figure 11: Economically Active Population in Rwanda (Million), 20082017
Figure 13: Customer Segmentation of Card Payments Channel in Rwanda
Figure 14: Proportion Distribution by Age Group in Rwanda, 2012
Figure 15: Share of Different Payment Channels in Rwanda (%), 2008 and 2012
Figure 16: Value and Growth of Cash Transactions in Rwanda (RWF Trillion), 20082012
Figure 17: Value and Growth of Credit Transfer Transactions in Rwanda (RWF Billion), 20082012
Figure 18: Value and Growth of Direct Debit Transactions in Rwanda (RWF Million), 20082012
Figure 19: Value and Growth of Card Payment Transactions in Rwanda (RWF Billion), 20082012
Figure 20: Value and Growth of Check Payment Transactions in Rwanda (RWF Billion), 20082012
Figure 21: Rwandan Debit Card Category Share by Bank (%), 2011
Figure 22: Rwandan Debit Card Category Share by Scheme (%), 2011
Figure 24: Rwandan Card Payments Channel Size by Number of Cards (Thousand), 20082017
Figure 25: Rwandan Card Payments Channel Size by Transaction Value (RWF Billion), 20082017
Figure 26: Rwandan Card Payments Channel Size by Number of Transactions (Million), 20082017
Figure 27: Rwandan Debit Cards Category Size by Number of Cards (Thousand), 20082017
Figure 28: Rwandan Debit Cards Category Size by Transaction Value (RWF Billion), 20082017
Figure 29: Rwandan Debit Cards Category Size by Number of Transactions (Million), 20082017
Figure 30: Rwandan Debit Cards Category by Frequency of Use, 20082017
Figure 31: Debit Card Transactions at ATMs (Thousand), 20082017
Figure 32: Debit Card Transactions at POS Terminals (Thousand), 20082017

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