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Emerging Opportunities in the Debit Cards Market in Iran: Market Size, Industry Drivers and Consumer Trends

Published By :

Timetric

Published Date : Sep 2013

Category :

Banking

No. of Pages : 51 Pages


Synopsis

  • Timetrics \'Emerging Opportunities in the Debit Card Market in Iran: Market Size, Industry Drivers and Consumer Trends\' provides market analysis, information and insights into the debit card market in Iran
  • Current and forecast market values for the debit card industry
  • Market attractiveness and future growth prospects for the cards and payment industry in Iran
  • Analysis of various market drivers and regulations governing the cards and payment industry in Iran
  • Detailed analysis of the marketing strategies adopted for selling debit card used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of the cards and payment industry in Iran

Summary

Emerging Opportunities in the Debit Cards Market in Iran: Market Size, Industry Drivers and Consumer Trends is the result of extensive research into the Financial Services industry covering the debit card market in Iran. The report provides insights on emerging consumer attitudes and market trends, and also provides market size and growth potential by number of cards, transaction value and transaction volume of debit cards in Iran. This report also includes competitive landscape, industry dynamics and strategies adopted by the key competitors in the Iranian cards and payment industry.

Scope

  • This report provides a comprehensive analysis of debit card industry in Iran
  • It provides current values for debit card industry for 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Iran cards and payment industry
  • It outlines the current regulatory framework in the industry
  • It details the marketing strategies used by various bankers and other institutions

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to the debit card market in Iran
  • Understand the key market trends and growth opportunities for the debit card industry in Iran
  • Assess the competitive dynamics in Iran cards and payment industry
  • Gain insights into the marketing strategies used for selling debit card in Iran
  • Gain insights into key regulations governing the cards and payment industry in Iran
Table of Content

1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions

2 MARKET ATTRACTIVENESS AND FUTURE PROSPECTS OF THE CARDS AND PAYMENTS INDUSTRY

3 ANALYSIS OF IRANS CARDS AND PAYMENTS INDUSTRY DRIVERS
3.1 Infrastructure Drivers
3.1.1 Increasing number of internet users
3.1.2 Increasing number of ATMs and POS terminals
3.2 Macroeconomic Fundamentals
3.2.1 Stable GDP growth
3.2.2 Urbanization
3.2.3 Tourism to support economic growth
3.3 Consumer Drivers
3.3.1 Increasing number of economically active persons
3.3.2 Increasing per capita income
3.4 Business Drivers
3.4.1 Growth in e-commerce
3.4.2 Growing popularity of web payment cards
3.5 Regulatory Framework

4 EMERGING CONSUMER ATTITUDES AND TRENDS
4.1 Industry Segmentation and Targeting
4.1.1 Retail Segment
4.1.2 Corporate segment
4.2 Consumer Preference
4.2.1 Price
4.2.2 Service
4.2.3 Convenience

5 COMPETITIVE LANDSCAPE AND INDUSTRY DYNAMICS
5.1 Industry Share Analysis by Payment Channels
5.1.1 Check payments
5.1.2 Card payments
5.1.3 Cash payments
5.2 Debit Cards Category Share
5.2.1 By bank
5.2.2 By scheme

6 STRATEGIES ADOPTED BY KEY OPERATORS
6.1 Market Entry Strategies
6.2 Marketing and Product Strategy
6.2.1 Debit cards

7 SIZE AND GROWTH POTENTIAL OF THE CARD PAYMENTS CHANNEL
7.1 Size and Forecast of the Card Payments Channel
7.1.1 Analysis by number of cards
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Debit Cards Category Size and Forecast
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.2.4 Other key performance indicators

8 COMPANY PROFILES, PRODUCTS AND MARKETING STRATEGIES
8.1 EN Bank
8.1.1 Key financials
8.1.2 Card portfolio
8.1.3 Strategies
8.2 Bank Pasargad
8.2.1 Key financials
8.2.2 Card portfolio
8.2.3 Strategies
8.3 Bank Mellat
8.3.1 Card portfolio
8.3.2 Strategies
8.4 Parsian Bank
8.4.1 Key financials
8.4.2 Card portfolio
8.4.3 Strategies
8.5 Bank Keshavarzi
8.5.1 Key financials
8.5.2 Card portfolio
8.5.3 Strategies

9 APPENDIX
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Our Services
9.5 Disclaimer

List of Table

Table 1: Cards and Payments Key Definitions
Table 2: Iranian Payment Channels (IIR Trillion), 2008 and 2012
Table 3: Market Entry Strategies of Foreign Banks in Iran
Table 4: Iranian Card Payments Channel Size by Number of Cards (Million), 20082017
Table 5: Iranian Card Payments Channel Size by Transaction Value (IIR Trillion), 20082017
Table 6: Iranian Card Payments Channel Size by Transaction Value (US$ Billion), 20082017
Table 7: Iranian Card Payments Channel Size by Number of Transactions (Million), 20082017
Table 8: Iranian Debit Cards Category Size by Number of Cards (Million), 20082017
Table 9: Iranian Debit Cards Category Size by Value of Transaction (IIR Trillion), 20082017
Table 10: Iranian Debit Cards Category Size by Value of Transaction (US$ Billion), 20082017
Table 11: Iranian Debit Cards Category Size by Number of Transactions (Million), 20082017
Table 12: Iranian Debit Cards Category by Frequency of Use, 20082017
Table 13: EN Bank Key Financial Indicators, 20112012
Table 14: EN Bank Card Portfolio
Table 15: Bank Pasargad Key Financial Indicators, 20102011
Table 16: Bank Pasargad Card Portfolio
Table 17: Bank Mellat Card Portfolio
Table 18: Parsian Bank Key Financial Indicators, 20112012
Table 19: Parsian Bank Card Portfolio
Table 20: Bank Keshavarzi Key Financial Indicators, 20102011
Table 21: Bank Keshavarzi Card Portfolio

List of Chart

Figure 1: Iran Growth of Various Card Categories (%), 20082017
Figure 2: Cards and Payments Industry Drivers in Iran
Figure 3: Number of Internet Users in Iran (Million), 20082012
Figure 4: Number of ATMs and POS terminals in Iran (Thousands), 20082017
Figure 5: Iranian GDP Growth Rate (%), 20082017
Figure 6: Urban and Rural Populations in Iran (Million), 20082017
Figure 7: Economically Active Population in Iran (Million), 20082017
Figure 8: Per Capita Income in Iran (IIR Million), 20082017
Figure 9: Card Payments Channel Customer Segmentation in Iran
Figure 10: Types of Cards Offered by Banks in Iran
Figure 11: Shares of Different Payment Channels in Iran (%), 2008 and 2012
Figure 12: Value of Check Payments in Iran (IIR Trillion), 20082012
Figure 13: Value of Card Payments in Iran (IIR Trillion), 20082012
Figure 14: Value of Cash Payments in Iran (IIR Trillion), 20082012
Figure 15: Iranian Debit Cards Category Share by Bank (%), 2011
Figure 16: Iranian Debit Cards Category Share by Scheme (%), 2011
Figure 17: Card Marketing Strategies of Banks in Iran
Figure 18: Iranian Card Payments Channel Size by Number of Cards (Million), 20082017
Figure 19: Iranian Card Payments Channel Size by Transaction Value (IIR Trillion), 20082017
Figure 20: Iranian Card Payments Channel Size by Number of Transactions (Million), 20082017
Figure 21: Iranian Debit Cards Category Size by Number of Cards (Million), 20082017
Figure 22: Iranian Debit Cards Category Size by Value of Transaction (IIR Trillion), 20082017
Figure 23: Iranian Debit Cards Category Size by Number of Transactions (Million), 20082017
Figure 24: Iranian Debit Cards Category by Frequency of Use, 20082017
Figure 25: Iranian Debit Card Transactions at ATMs and POS Terminals (Million), 20082017

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