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Emerging Opportunities in the Debit Card Market in Lebanon: Market Size, Industry Drivers and Consumer Trends

Published By :

Timetric

Published Date : Jun 2013

Category :

Banking

No. of Pages : 68 Pages


Synopsis

The report provides market analysis, information and insights into Lebanons cards and 
payments market, including:

  • Current and forecast values of Lebanons cards and payments industry includes debit cards
  • Comprehensive analysis of the industrys market attractiveness and future growth areas
  • Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of Lebanons cards and payments industry

Summary

Emerging Opportunities in the Debit Card Market in Lebanon: Market Size, Industry Drivers and Consumer Trends is the result of extensive research into the financial services industry covering the debit card market in Lebanon. The report provides insights on emerging consumer attitudes and market trends, and also provides market size and growth potential by number of cards, transaction value and transaction volume of debit cards in Lebanon. This report also includes competitive landscape, industry dynamics and strategies adopted by the key competitors in the Lebanese cards and payment industry.

Scope

  • This report provides a comprehensive analysis of Lebanons cards and payments industry
  • It provides current values for Lebanons cards and payments industry for 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Lebanons cards and payments industry
  • It details the marketing strategies used by various bankers and other institutions
  • It profiles the major banks in Lebanons cards and payments industry

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Lebanons cards and payments industry and each market within it
  • Understand the key market trends and growth opportunities within Lebanons cards and payments industry
  • Assess the competitive dynamics in Lebanons cards and payments industry
  • Gain insights into the marketing strategies used for selling various types of cards in Lebanon

Key Highlights

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Table of Content

1 INTRODUCTION
1.1 What is this Report About?
1.2 Methodology
1.3 Definitions

2 INDUSTRY ATTRACTIVENESS AND FUTURE PROSPECTS OF THE CARDS AND PAYMENTS INDUSTRY

3 ANALYSIS OF THE LEBANESE CARDS AND PAYMENTS INDUSTRY DRIVERS
3.1 Macroeconomic Fundamentals
3.1.1 Rising per capita income
3.1.2 Stable GDP growth
3.1.3 Declining unemployment rate
3.2 Infrastructure Drivers
3.2.1 Improving payment infrastructure
3.2.2 Growing number of ATMs
3.2.3 Increasing number of POS terminals
3.2.4 Internet penetration
3.3 Business Drivers
3.3.1 Retail dynamics
3.3.2 Emergence of contactless payments
3.3.3 Rising demand for prepaid cards
3.3.4 Growing e-commerce market
3.4 Other Growth Drivers
3.4.1 Travel sector
3.4.2 Growing mobile commerce
3.4.3 Increased focus on target product offerings
3.5 Regulatory Framework
3.5.1 Installation of ATM
3.5.2 Types of card accepted in the country
3.5.3 Regulation related to E-commerce
3.5.4 Regulation with respect to anti-money laundering

4 EMERGING CONSUMER ATTITUDES AND TRENDS
4.1 Market Segmentation and Targeting
4.1.1 Retail customers
4.1.2 Corporate customers
4.2 Consumer Preference - Price, Convenience and Service
4.2.1 Price
4.2.2 Convenience
4.2.3 Services

5 COMPETITIVE LANDSCAPE AND INDUSTRY DYNAMICS
5.1 Debit Cards Category Share
5.1.1 By bank
5.1.2 By scheme

6 STRATEGIES ADOPTED BY KEY OPERATORS
6.1 Marketing / Product Strategy
6.1.1 Debit cards

7 INDUSTRY SIZE AND GROWTH POTENTIAL OF THE PAYMENT CARD INDUSTRY
7.1 Total Industry Size and Forecast of Cards Industry
7.1.1 Analysis by number of cards
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Debit Cards Category Size and Forecast
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.2.4 Other key performance indicators

8 COMPANY PROFILES, PRODUCT, AND MARKETING STRATEGIES
8.1 Byblos Bank S.A.L.
8.1.1 Strategies
8.1.2 Debit cards offered
8.1.3 Credit cards offered
8.1.4 Prepaid cards offered
8.1.5 Charge cards
8.2 Bank of Beirut
8.2.1 Strategies
8.2.2 Debit cards offered
8.2.3 Credit cards offered
8.2.4 Prepaid card offered
8.2.5 Charge cards offered
8.3 Banque Libano-Franaise
8.3.1 Strategies
8.3.2 Debit cards offered
8.3.3 Credit cards offered
8.3.4 Prepaid cards offered

9 APPENDIX
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Our Services
9.5 Disclaimer

List of Table


Table 1: Cards and Payments Key Definitions
Table 2: Lebanese Cards and Payments Size by Number of Cards (Thousands), 2008-2017
Table 3: Lebanese Cards and Payments Industry Size by Transaction Value (LBP Million), 2008-2017
Table 4: Lebanese Cards and Payments Size by Transaction Value (US$ Million), 2008-2017
Table 5: Lebanese Cards and Payments Size by Transaction Volume (Million), 2008-2017
Table 6: Lebanese Debit Cards Category Size by Number of Cards (Thousands), 2008-2017
Table 7: Lebanese Debit Cards Category Size by Transaction Value (LBP Million), 2008-2017
Table 8: Lebanese Debit Cards Category Size by Transaction Value (US$ Million), 2008-2017
Table 9: Lebanese Debit Cards Category Size by Number of Transactions (Million), 2008-2017
Table 10: Lebanese Debit Cards, Frequency of Use, 2008-2017

List of Chart


Figure 1: Growth of Various Card Categories in Lebanon, Review and Forecast Periods
Figure 2: Growth Potential of the Lebanese Cards and Payments Industry by Area of Usage
Figure 3: Lebanon Cards and Payments Industry Drivers
Figure 4: Per Capita Income (Million LBP) in Lebanon, 2008-2012
Figure 5: Lebanese GDP Growth Rate (%), 2008-2017
Figure 6: Lebanese Unemployment Rate (Percentage of Total Labor Force), 2008-2012
Figure 7: Number of ATMs (Thousands) in Lebanon, 2008-2017
Figure 8: Number of POS Terminals (Thousand) in Lebanon, 2008-2017
Figure 9: Lebanese Internet Penetration Rate (%), 2008-2012
Figure 10: Lebanese Taverna E-Gift Card Format
Figure 11: Internet Penetration in the MENA Region (%), 2012
Figure 12: Lebanon Outbound and Inbound Travel Segment Volume (Million), 2008-2012
Figure 13: Lebanese Smartphone Users (Million), 2011-2012
Figure 14: Type of Cards Offered by Banks in Lebanon
Figure 15: Lebanon Cards Industry Segmentation
Figure 16: Cards Offered to Specialized Professionals in Lebanon
Figure 17: Lebanese Population Distribution by Age (%), 2012
Figure 18: Student Cards Offered by the Bank of Beirut in Lebanon
Figure 19: Cards Targeting HNWIs by Byblos Bank in Lebanon
Figure 20: Corporate Cards Offered in Lebanon
Figure 21: Consumer Preferences on Various Card Types
Figure 22: Annual Fees for American Express Charge Cards in Lebanon
Figure 23: Value Added Services on Byblos Banks Visa Platinum Credit Card
Figure 24: Lebanese Debit Card Category Share by Bank (%), 2011
Figure 25: Lebanese Debit Card Category Share by Scheme (%), 2011
Figure 26: Byblos Bank Debit Cards Loyalty Program
Figure 27: Lebanese Cards and Payments Size by Number of Cards (Thousands), 2008-2017
Figure 28: Lebanese Cards and Payments Size by Transaction Value (LBP Billion), 2008-2017
Figure 29: Lebanese Cards and Payments Size by Transaction Volume (Million), 2008-2017
Figure 30: Lebanese Debit Cards Category Size by Number of Cards (Thousands), 2008-2017
Figure 31: Lebanese Debit Cards Category Size by Transaction Value (LBP Billion), 2008-2017
Figure 32: Lebanese Debit Cards Category Size by Number of Transactions (Million), 2008-2017
Figure 33: Lebanese Debit Cards, Frequency of Use, 2008-2017
Figure 34: Debit Card Transactions at ATMs and POS Terminals (Million), 2008-2017
Figure 35: Byblos Banks Customer Segmentation by Cards Offered
Figure 36: Bank of Beiruts Customer Segmentation of Cards Offered
Figure 37: Banque Libano-Fran

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