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Emerging Opportunities in the Debit Card Market in Egypt: Market Size, Industry Drivers and Consumer Trends

Published By :

Timetric

Published Date : Jun 2013

Category :

Banking

No. of Pages : 55 Pages


Synopsis

The report provides market analysis, information and insights into Egypts cards and payments market, including:

  • Current and forecast of Egypts cards and payments industry includes debit cards
  • Comprehensive analysis of the industrys market attractiveness and future growth areas
  • Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of Egypts cards and payments industry

Summary

Emerging Opportunities in the Debit Card Market in Egypt: Market Size, Industry Drivers and Consumer Trends is the result of extensive research into the Financial Services industry covering the debit card market in Egypt. The report provides insights on emerging consumer attitudes and market trends, and also provides market size and growth potential by number of cards, transaction value and transaction volume of debit cards in Egypt. This report also includes competitive landscape, industry dynamics and strategies adopted by the key competitors in the Egyptian cards and payment industry.

Scope

  • This report provides a comprehensive analysis of Egypts cards and payments industry
  • It provides current values for Egypts cards and payments industry for 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Egypts cards and payments industry
  • It details the marketing strategies used by various bankers and other institutions
  • It profiles the major banks in Egypts cards and payments industry

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Egypts cards and payments industry and each market within it
  • Understand the key market trends and growth opportunities within Egypts cards and payments industry
  • Assess the competitive dynamics in Egypts cards and payments industry
  • Gain insights into the marketing strategies used for selling various types of cards in Egypt

Key Highlights

NA
Table of Content

1 INTRODUCTION
1.1 What is this Report About?
1.2 Methodology
1.3 Definitions

2 MARKET ATTRACTIVENESS AND FUTURE PROSPECTS OF CARD AND PAYMENTS INDUSTRY

3 ANALYSIS OF EGYPTS CARDS AND PAYMENTS INDUSTRY DRIVERS
3.1 Infrastructure Drivers
3.1.1 Increasing number of POS terminals
3.1.2 Rising number of internet users
3.1.3 Increase in smartphone users encouraged mobile payments
3.1.4 Growing number of ATMs
3.2 Business Drivers
3.2.1 Rising internet retail
3.2.2 Cash-based economy shifting to e-money
3.2.3 Growing payment infrastructure
3.3 Other Growth Drivers
3.3.1 Urban vs. rural population
3.3.2 Rising consumer confidence
3.3.3 Changing lifestyles and spending habits
3.4 Regulatory Framework

4 EMERGING CONSUMER ATTITUDES AND TRENDS
4.1 Market Segmentation and Targeting
4.1.1 Retail customers
4.1.2 Corporate customers
4.2 Consumer Preference
4.2.1 Price
4.2.2 Service
4.2.3 Convenience

5 COMPETITIVE LANDSCAPE AND INDUSTRY DYNAMICS
5.1 Industry Share Analysis by Payment Channels
5.1.1 Overview of payment channels
5.1.2 Credit transfers
5.1.3 Card payments
5.1.4 Check payments
5.2 Debit Cards Category Share
5.2.1 By bank
5.2.2 By scheme

6 STRATEGIES ADOPTED BY KEY OPERATORS
6.1 Market Entry Strategies
6.1.1 Case studies
6.2 Marketing / Product Strategy
6.2.1 Debit cards

7 INDUSTRY SIZE AND GROWTH POTENTIAL OF PAYMENTS CARD INDUSTRY
7.1 Total Industry Size and Forecast of Cards Industry
7.1.1 Analysis by number of cards
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Debit Card Category Size and Forecast
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.2.4 Other key performance indicators

8 COMPANY PROFILES, PRODUCTS AND MARKETING STRATEGIES
8.1 Banque Misr (S.A.E.)
8.1.1 Strategies
8.1.2 Debit cards offered
8.1.3 Credit cards offered
8.1.4 Prepaid cards offered
8.2 Commercial International Bank (CIB)
8.2.1 Strategies
8.2.2 Credit cards offered
8.2.3 Prepaid cards offered
8.3 HSBC Bank Egypt
8.3.1 Strategies
8.3.2 Credit cards offered
8.3.3 Debit cards offered

9 APPENDIX
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Our Services
9.5 Disclaimer

List of Table


Table 1: Cards and Payments Key Definitions
Table 2: Egyptian Payment Channels (EGP Million), 2008 and 2012
Table 3: Egyptian Cards Industry Size by Number of Cards (Thousand), 2008-2017
Table 4: Egyptian Cards Industry Size by Transaction Value (EGP Million), 2008-2017
Table 5: Egyptian Cards Industry Size by Transaction Value (US$ Million), 2008-2017
Table 6: Egyptian Cards Industry Size by Number of Transactions (Million), 2008-2017
Table 7: Egyptian Debit Card Category Size by Number of Cards (Thousand), 2008-2017
Table 8: Egyptian Debit Card Category Size by Transaction Value (EGP Million), 2008-2017
Table 9: Egyptian Debit Card Category Size by Transaction Value (US$ Million), 2008-2017
Table 10: Egyptian Debit Card Category Size by Number of Transactions (Million), 2008-2017
Table 11: Egyptian Debit Card Category by Frequency of Use, 2008-2017

List of Chart


Figure 1: Current and Future Growth of Various Card Categories in Egypt (%), 2008-2017
Figure 2: Growth Potential of Egypts Cards and Payments Industry by Area of Usage
Figure 3: Egypts Cards and Payments Industry Drivers
Figure 4: Number of POS Terminals in Egypt (Thousand), 2008-2017
Figure 5: Number of Internet Users in Egypt (Million), 2008-2012
Figure 6: Internet Penetration Rate in Egypt (%), 2008-2012
Figure 7: Banque Misrs Internet Credit Card and its Features
Figure 8: Number of ATMs in Egypt (Thousand), 2008-2017
Figure 9: Internet Retailers in Egypt
Figure 10: Urban vs. Rural Population in Egypt (Million), 2008-2017
Figure 11: Retail Customer Segmentation of Cards Offered in Egypt
Figure 12: Corporate Customer Segmentation of Cards Offered in Egypt
Figure 13: Consumer Preferences on Various Types of Cards
Figure 14: Share of Different Payment Channels in Egypt (%), 2008 and 2012
Figure 15: Value of Credit Transfers in Egypt (EGP Million), 2008-2012
Figure 16: Value of Card Payment Transactions in Egypt (EGP Million), 2008-2012
Figure 17: Value of Check Payments in Egypt (EGP Million), 2008-2012
Figure 18: Egyptian Debit Card Category Share by Bank (%), 2011
Figure 19: Egyptian Debit Card Category Share by Scheme (%), 2011
Figure 20: Mode of Entry into Egypt by Foreign Banks
Figure 21: Egyptian Cards Industry Size by Number of Cards (Thousand), 2008-2017
Figure 22: Egyptian Cards Industry Size by Transaction Value (EGP Million), 2008-2017
Figure 23: Egyptian Cards Industry Size by Number of Transactions (Million), 2008-2017
Figure 24: Egyptian Debit Card Category Size by Number of Cards (Thousand), 2007-2017
Figure 25: Egyptian Debit Card Category Size by Transaction Value (EGP Million), 2008-2017
Figure 26: Egyptian Debit Card Category Size by Number of Transactions (Million), 2008-2017
Figure 27: Egyptian Debit Card Category by Frequency of Use, 2008-2017
Figure 28: Egyptian Number of Debit Card Transactions at ATMs and POS Terminals (Million),
Figure 29: Banque Misr - Market Segmentation of Cards Offered
Figure 30: Banque Misr - Ahly Club Membership Installment Card and Features
Figure 31: Commercial International Bank - Market Segmentation of Cards Offered
Figure 32: HSBC Bank Egypt - Market Segmentation of Cards Offered
Figure 33: Special Offers on Card Products by HSBC Bank Egypt

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