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Emerging Opportunities in the Debit Card Market in Denmark: Market Size, Industry Drivers and Consumer Trends

Published By :

Timetric

Published Date : Jun 2013

Category :

Banking

No. of Pages : 61 Pages


Synopsis

The report provides market analysis, information and insights into Denmarks cards and payments market, including:

  • Current and forecast values of Denmarks cards and payments industry includes debit cards
  • Comprehensive analysis of the industrys market attractiveness and future growth areas
  • Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of Denmarks cards and payments industry

Summary

Emerging Opportunities in the Debit Card Market in Denmark: Market Size, Industry Drivers and Consumer Trends is the result of extensive research into the financial services industry covering the debit card market in Denmark. The report provides insights on emerging consumer attitudes and market trends, and also provides market size and growth potential by number of cards, transaction value and transaction volume of debit cards in Denmark. This report also includes competitive landscape, industry dynamics and strategies adopted by the key competitors in the Danish cards and payment industry.

Scope

  • This report provides a comprehensive analysis of Denmarks cards and payments industry
  • It provides current values for Denmarks cards and payments industry for 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Denmarks cards and payments industry
  • It details the marketing strategies used by various bankers and other institutions
  • It profiles the major banks in Denmarks cards and payments industry

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Denmarks cards and payments industry and each market within it
  • Understand the key market trends and growth opportunities within Denmarks cards and payments industry
  • Assess the competitive dynamics in Denmarks cards and payments industry
  • Gain insights into the marketing strategies used for selling various types of cards in Denmark

Key Highlights

NA
Table of Content

1 INTRODUCTION
1.1 What is this Report About?
1.2 Methodology
1.3 Definitions

2 INDUSTRY ATTRACTIVENESS AND FUTURE PROSPECTS OF CARDS AND PAYMENTS INDUSTRY

3 Analysis of Danish Cards and Payments Industry Drivers
3.1 Economic Fundamentals
3.1.1 GDP and per capita income
3.1.2 Inflation
3.1.3 Bank interest rates
3.2 Infrastructure Drivers
3.2.1 Growing number of POS terminals
3.2.2 Rising number of internet users
3.2.3 Rising mobile users
3.3 Business Drivers
3.3.1 E-commerce
3.3.2 M-commerce
3.3.3 Retail sales
3.4 Other Growth Drivers
3.4.1 Urban and rural populations
3.4.2 Falling unemployment
3.4.3 Travel and tourism industry
3.5 Regulatory Framework
3.5.1 New rules for calculating regular and surcharge fees on physical trades
3.5.2 Fee rules for use of payment cards in non-physical trades
3.5.3 SEPA cards framework

4 EMERGING CONSUMER ATTITUDES AND TRENDS
4.1 Market Segmentation and Targeting
4.1.1 Retail users
4.1.2 Corporate users
4.2 Consumer Preference
4.2.1 Price
4.2.2 Convenience
4.2.3 Services
4.2.4 Security
4.3 Online Buying Behavior
4.4 Preferred Payment Methods

5 COMPETITIVE LANDSCAPE AND INDUSTRY DYNAMICS
5.1 Industry Share Analysis by Payment Channel
5.1.1 Credit transfers
5.1.2 Direct debits
5.1.3 Card payments
5.1.4 Check payments
5.2 Debit Cards Category share
5.2.1 By bank
5.2.2 By scheme
6 STRATEGIES ADOPTED BY KEY OPERATORS
6.1 Market Entry Strategy
6.2 Marketing and Product Strategies
6.2.1 Debit cards

7 SIZE AND GROWTH POTENTIAL OF THE PAYMENT CARDS INDUSTRY
7.1 Total Industry Size and Forecast of Cards Industry
7.1.1 Analysis by number of cards
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Debit Card Category Size and Forecast
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.2.4 Other key performance indicators

8 COMPANY PROFILES, PRODUCTS AND MARKETING STRATEGIES
8.1 Nordea Bank Denmark
8.1.1 Strategies
8.1.2 Card products offerings and their features
8.2 Danske Bank
8.2.1 Strategies
8.2.2 Card product offerings and their features
8.3 Sydbank
8.3.1 Strategies
8.3.2 Card product offerings and their features

9 APPENDIX
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Our Services
9.5 Disclaimer

List of Table


Table 1: Cards and Payments Key Definitions
Table 2: Danish Payment Channels (DKK Million), 2008 and 2012
Table 3: Danish Cards Industry Size by Number of Cards (Thousands), 2008-2017
Table 4: Danish Cards Industry Size by Transaction Value (DKK Million), 2008-2017
Table 5: Danish Cards Industry Size by Transaction Value (US$ Million), 2008-2017
Table 6: Danish Cards Industry Size by Number of Transactions (Million), 2008-2017
Table 7: Danish Debit Card Category Size by Number of Cards (Thousands), 2008-2017
Table 8: Danish Debit Card Category Size by Transaction Value (DKK Million), 2008-2017
Table 9: Danish Debit Card Category Size by Transaction Value (US$ Million), 2008-2017
Table 10: Danish Debit Card Category Size by Transaction Volume (Million), 2008-2017
Table 11: Danish Debit Card Category by Frequency of Use, 2008-2017

List of Chart


Figure 1: Denmark - Growth of Various Card Categories (%), 2008-2017
Figure 2: Growth Potential of Denmarks Card Payments Industry by Area of Use
Figure 3: Danish Cards and Payments Industry Drivers
Figure 4: Danish GDP Growth (%), 2008-2017
Figure 5: Danish Per Capita Income (DKK), 2008-2017
Figure 6: Danish Inflation Rate (%), 2008-2017
Figure 7: Danish Lending and Deposit Rates (%), 2008-2012
Figure 8: Number of POS Terminals in Denmark (Thousands), 2008-2017
Figure 9: Number of ATMs in Denmark (Thousands), 2008-2017
Figure 10: Number of Internet Users in Denmark (Million), 2008-2012
Figure 11: Mobile Users in Denmark (Million) 2008-2012
Figure 12: E-Commerce in Denmark (DKK Million), 2008-2017
Figure 13: Danish M-Payments (DKK Million), 2008-2017
Figure 14: Retail Sales in Denmark (DKK Million), 2007-2016
Figure 15: Urban and Rural Populations in Denmark (Million), 2008-2017
Figure 16: Unemployment in Denmark (%), 2008-2017
Figure 17: Total Outbound Tourists from Denmark (%), 2008-2011
Figure 18: Segmentation and Target Markets for Danish Payment Cards
Figure 19: Danish Cards for Retail Customers
Figure 20: Danish Payment Cards for Corporate Customers
Figure 21: Consumer Preferences on Various Types of Card
Figure 22: Online Payment Options in Denmark (%)
Figure 23: Shares of Different Payment Channels in Denmark (%), 2008 and 2012
Figure 24: Danish Credit Transfer Values (DKK Million), 2008-2012
Figure 25: Danish Direct Debit Values (DKK Million), 2008-2012
Figure 26: Danish Card Payments Values (DKK Million), 2008-2012
Figure 27: Value of Danish Check Payments (DKK Million), 2008-2012
Figure 28: Danish Debit Card Category Shares by Bank (%), 2011
Figure 29: Danish Debit Card Category Shares by Scheme (%), 2011
Figure 30: Common Cards Offered in Denmark
Figure 31: Danish Cards Industry Size by Number of Cards (Thousands), 2008-2017
Figure 32: Danish Cards Industry Size by Transaction Value (DKK Million), 2008-2017
Figure 33: Danish Cards Industry Size by Transaction Volume (Million), 2008-2017
Figure 34: Danish Debit Card Category Size by Number of Cards (Thousands), 2008-2017
Figure 35: Danish Debit Card Category Size by Transaction Value (DKK Million), 2008-2017
Figure 36: Danish Debit Card Category Size by Transaction Volume (Million), 2008-2017
Figure 37: Danish Debit Card Category by Frequency of Use, 2008-2017
Figure 38: Debit Card Use at ATMs and POS Terminals (Millions), 2008-2017
Figure 39: Nordea Denmark - Market Segmentation of Cards Offered
Figure 40: Danske Bank - Key Product Portfolio
Figure 41: Danske Bank - Market Segmentation of Cards Offered (Personal)
Figure 42: Danske Bank - Market Segmentation of Cards Offered (Business)
Figure 43: Sydbank - Market Segmentation of Cards Offered

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