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Emerging Opportunities in the Debit Card Market in Cambodia: Market Size, Industry Drivers and Consumer Trends

Published By :

Timetric

Published Date : Jun 2013

Category :

Banking

No. of Pages : 48 Pages


Synopsis

The report provides market analysis, information and insights into Cambodias cards and payments market, including:

  • Current and forecast values of Cambodias cards and payments industry includes debit cards
  • Comprehensive analysis of the industrys market attractiveness and future growth areas
  • Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of Cambodias cards and payments industry

Summary

Emerging Opportunities in the Debit Card Market in Cambodia: Market Size, Industry Drivers and Consumer Trends 

Scope

  • This report provides a comprehensive analysis of Cambodias cards and payments industry
  • It provides current values for Cambodias cards and payments industry for 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Cambodias cards and payments industry
  • It details the marketing strategies used by various bankers and other institutions
  • It profiles the major banks in Cambodias cards and payments industry

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Cambodias cards and payments industry and each market within it
  • Understand the key market trends and growth opportunities within Cambodias cards and payments industry
  • Assess the competitive dynamics in Cambodias cards and payments industry
  • Gain insights into the marketing strategies used for selling various types of cards in Cambodia

Key Highlights

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Table of Content

1 INTRODUCTION
1.1 What is this Report About?
1.2 Methodology
1.3 Definitions

2 INDUSTRY ATTRACTIVENESS AND FUTURE PROSPECTS OF CARDS AND PAYMENTS INDUSTRY

3 ANALYSIS OF CAMBODIAS CARDS AND PAYMENTS INDUSTRY DRIVERS
3.1 Infrastructure Drivers
3.1.1 Increasing number of POS terminals
3.1.2 Growing number of ATMs
3.1.3 Growing number of internet users
3.1.4 Cards with enhanced security features
3.2 Business Drivers
3.2.1 Connection of ATM terminals network
3.2.2 Increasing number of outbound tourists
3.3 Macroeconomic fundamentals
3.3.1 GDP
3.3.2 Urban vs rural population
3.4 Regulatory Framework

4 EMERGING CONSUMER ATTITUDES AND TRENDS
4.1 Industry Segmentation and Targeting
4.2 Retail Segment
4.3 Corporate Segment
4.4 Consumer Preference
4.4.1 Price
4.4.2 Services
4.4.3 Convenience
4.5 Online Purchasing Behavior
4.6 Preferred Payment Methods

5 COMPETITIVE LANDSCAPE AND INDUSTRY DYNAMICS
5.1 Industry Share Analysis by Payment Channels
5.1.1 Overview of payment channels
5.1.2 Cash payments
5.1.3 Check payments
5.1.4 Card payments
5.2 Debit Cards Category Share
5.2.1 By bank
5.2.2 By scheme

6 STRATEGIES ADOPTED BY KEY OPERATORS
6.1 Market Entry Strategies
6.2 Marketing / Product Strategy
6.2.1 Debit cards

7 INDUSTRY SIZE AND GROWTH POTENTIAL OF THE PAYMENT CARD INDUSTRY
7.1 Total Industry Size and Forecast of Card Industry
7.1.1 Analysis by number of cards
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Debit Cards Category Size and Forecast
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.2.4 Other key performance indicators

8 COMPANY PROFILES, PRODUCTS, AND MARKETING STRATEGIES
8.1 ANZ Royal Bank (Cambodia) Ltd
8.1.1 Strategies
8.1.2 Credit cards offered
8.2 Canadia Bank Plc
8.2.1 Strategies
8.2.2 Credit cards offered
8.2.3 Debit cards offered
8.3 Singapore Banking Corporation Ltd
8.3.1 Strategies
8.3.2 Credit cards offered
8.3.3 Debit cards offered
8.4 Union Commercial Bank Plc
8.4.1 Strategies
8.4.2 Credit cards offered

9 APPENDIX
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Our Services
9.5 Disclaimer

List of Table


Table 1: Cards and Payments Key Definitions
Table 2: Cambodian Payment Channels (KHR Billion), 2008 and 2012
Table 3: Market Entry Strategies of Foreign Banks in Cambodia
Table 4: Cambodian Cards Industry Size by Number of Cards (Thousands), 2008-2017
Table 5: Cambodian Cards Industry Size by Transaction Value (KHR Trillion), 2008-2017
Table 6: Cambodian Cards Industry Size by Transaction Value (US$ Million), 2008-2017
Table 7: Cambodian Cards Industry Size by Number of Transactions (Million), 2008-2017
Table 8: Cambodian Debit Cards Category Size by Number of Cards (Thousands), 2008-2017
Table 9: Cambodian Debit Cards Category Size by Transaction Value (KHR Billion), 2008-2017
Table 10: Cambodian Debit Cards Category Size by Transaction Value (US$ Million), 2008-2017
Table 11: Cambodian Debit Cards Category Size by Number of Transactions (Million), 2008-2017
Table 12: Cambodian Debit Cards Category Frequency of Use, 2008-2017

List of Chart


Figure 1: Growth of Various Card Categories in Cambodia, Review and Forecast Periods
Figure 2: Growth Potential of The Cambodian Cards and Payments Industry by Area of Usage
Figure 3: Cambodian Cards and Payments Industry Drivers
Figure 4: Number of POS Terminals in Cambodia (Thousands), 2008

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