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Emerging Opportunities in the Debit Card Market in Bulgaria: Market Size, Industry Drivers and Consumer Trends

Published By :

Timetric

Published Date : Jul 2013

Category :

Banking

No. of Pages : 61 Pages

Synopsis

The report provides market analysis, information and insights into Bulgaria’s cards and payments market, including:

  • Current and forecast values of Bulgaria’s cards and payments industry includes debit cards
  • Comprehensive analysis of the industry’s market attractiveness and future growth areas
  • Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of Bulgaria’s cards and payments industry

Summary

Emerging Opportunities in the Debit Card Market in Bulgaria: Market Size, Industry Drivers and Consumer Trends” is the result of extensive research into the Financial Services industry covering the debit card market in Bulgaria. The report provides insights on emerging consumer attitudes and market trends, and also provides market size and growth potential by number of cards, transaction value and transaction volume of debit cards in Bulgaria. This report also includes competitive landscape, industry dynamics and strategies adopted by the key competitors in the Bulgarian cards and payment industry.

Scope

  • This report provides a comprehensive analysis of Bulgaria’s cards and payments industry.
  • It provides current values for Bulgaria’s cards and payments industry for 2012 and forecast figures for 2017.
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Bulgaria’s cards and payments industry.
  • It details the marketing strategies used by various bankers and other institutions.
  • It profiles the major banks in Bulgaria’s cards and payments industry.

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Bulgaria’s cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities within Bulgaria’s cards and payments industry.
  • Assess the competitive dynamics in Bulgaria’s cards and payments industry.
  • Gain insights into the marketing strategies used for selling various types of cards in Bulgaria.

Key Highlights

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TABLE OF CONTENT

1 INTRODUCTION
1.1 What is this Report About?
1.2 Methodology
1.3 Definitions

2 MARKET ATTRACTIVENESS AND FUTURE PROSPECTS OF THE CARDS AND PAYMENTS INDUSTRY

3 ANALYSIS OF BULGARIA’S CARDS AND PAYMENTS INDUSTRY DRIVERS
3.1 Infrastructure Drivers
3.1.1 Increasing number of ATMs and POS terminals
3.1.2 Emergence of contactless and NFC technology
3.1.3 Growing number of internet users
3.1.4 Introduction of Single Euro Payments Area (SEPA)
3.2 Business Drivers
3.2.1 Virtual payment cards
3.2.2 Growing outbound leisure travel
3.3 Macroeconomic fundamentals
3.3.1 Stable GDP growth
3.3.2 Declining inflation
3.4 Regulatory Framework
3.4.1 Payment instruments’ regulations
3.4.2 SEPA cards framework
3.4.3 International bank account number (IBAN)
3.4.4 Money laundering

4 EMERGING CONSUMER ATTITUDES AND TRENDS
4.1 Industry Segmentation and Targeting
4.1.1 Retail segment
4.1.2 Corporate segment
4.2 Consumer Preference
4.2.1 Price
4.2.2 Services
4.2.3 Convenience
4.3 Online Buying Behavior
4.4 Preferred Payment Methods

5 COMPETITIVE LANDSCAPE AND INDUSTRY DYNAMICS
5.1 Industry Share Analysis by Payment Channels
5.1.1 Overview of payment channels
5.1.2 Credit transfer
5.1.3 Card payments
5.1.4 Direct debit
5.2 Debit Cards Category Share
5.2.1 By bank
5.2.2 By scheme

6 STRATEGIES ADOPTED BY KEY OPERATORS
6.1 Market Entry Strategies
6.2 Marketing / Product Strategy
6.2.1 Debit cards

7 SIZE AND GROWTH POTENTIAL OF THE CARD PAYMENTS CHANNEL
7.1 Size and Forecast of the Card Payments Channel
7.1.1 Analysis by number of cards
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Debit Cards Category Size and Forecast
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.2.4 Other key performance indicators

8 COMPANY PROFILES, PRODUCTS AND MARKETING STRATEGIES
8.1 UniCredit Bulbank
8.1.1 Strategies
8.1.2 Credit cards offered
8.1.3 Debit cards offered
8.2 DSK Bank
8.2.1 Strategies
8.2.2 Credit cards offered
8.2.3 Debit cards offered
8.3 First Investment Bank
8.3.1 Strategies
8.3.2 Credit cards offered
8.3.3 Debit cards offered

9 APPENDIX
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Our Services
9.5 Disclaimer

List of Table


Table 1: Cards and Payments Key Definitions
Table 2: Number of Outbound Tourists in Bulgaria, 2011–2012
Table 3: Bulgaria Payment Channels (BGN Million), 2008 and 2012
Table 4: Market Entry Strategies of Foreign Banks in Bulgaria
Table 5: Bulgarian Card Payments Channel Size by Number of Cards (Thousands), 2008–2017
Table 6: Bulgarian Card Payments Channel Size by Transaction Value (BGN Million), 2008–2017
Table 7: Bulgarian Card Payments Channel Size by Transaction Value (US$ Million), 2008–2017
Table 8: Bulgarian Card Payments Channel Size by Number of Transactions (Million), 2008–2017
Table 9: Bulgarian Debit Cards Category Size by Number of Cards (Thousands), 2008–2017
Table 10: Bulgarian Debit Cards Category Size by Transaction Value (BGN Million), 2008–2017
Table 11: Bulgarian Debit Cards Category Size by Transaction Value (US$ Million), 2008–2017
Table 12: Bulgarian Debit Cards Category Size by Number of Transactions (Million), 2008–2017
Table 13: Bulgarian Debit Cards Category Frequency of Use, 2008–2017

List of Chart


Figure 1: Bulgaria – Growth of Various Card Categories, 2013–2017
Figure 2: Growth Potential of Bulgaria’s Card Payments Channel by Area of Use
Figure 3: Bulgarian Cards and Payments Industry Drivers
Figure 4: Number of ATMs and POS terminals in Bulgaria (Thousands), 2008–2017
Figure 5: Number of Internet Users in Bulgaria (Million), 2008–2012
Figure 6: Bulgarian GDP Growth Rate (%), 2008–2017
Figure 7: Bulgaria Inflation Rate (%), 2008–2017
Figure 8: Bulgarian Card Payments Channel Customer Segmentation
Figure 9: Bulgarian Consumer Preferences on Various Types of Cards
Figure 10: Online Purchases Preference in Bulgaria (%), 2012
Figure 11: Shares of Different Payment Channels in Bulgaria (%), 2008 and 2012
Figure 12: Bulgaria Value of Credit Transfer (BGN Million), 2008–2012
Figure 13: Bulgaria Value of Card Payments (BGN Million), 2008–2012
Figure 14: Bulgaria Value of Direct Debit Payments (BGN Million), 2008–2012
Figure 15: Bulgarian Debit Cards Category Share by Bank (%), 2011
Figure 16: Bulgarian Debit Cards Category Share by Scheme (%), 2011
Figure 17: Share of Banks in Bulgarian Banking Industry (%), 2012
Figure 18: Bulgarian Card Payments Channel Size by Number of Cards (Thousands), 2008–2017
Figure 19: Bulgarian Card Payments Channel Size by Transaction Value (BGN Million), 2008–2017
Figure 20: Bulgarian Card Payments Channel Size by Number of Transactions (Million), 2008–2017
Figure 21: Bulgarian Debit Cards Category Size by Number of Cards (Thousands), 2008–2017
Figure 22: Bulgarian Debit Cards Category Size by Transaction Value (BGN Million), 2008–2017
Figure 23: Bulgarian Debit Cards Category Size by Number of Transactions (Million), 2008–2017
Figure 24: Bulgarian Debit Cards Category Frequency of Use, 2008–2017
Figure 25: Debit Card Transactions ATMs and POS Terminals (Million), 2008–2017
Figure 26: UniCredit Bulbank – Market Segmentation of Cards Offered
Figure 27: DSK Bank – Market Segmentation of Cards Offered
Figure 28: Fibank – Market Segmentation of Cards Offered

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