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Emerging Opportunities in the Credit Cards Market in Kazakhstan: Market Size, Industry Drivers and Consumer Trends

Published By :

Timetric

Published Date : Sep 2013

Category :

Banking

No. of Pages : 61 Pages


Synopsis

  • Timetrics \'Emerging Opportunities in the Credit Card Market in Kazakhstan: Market Size, Industry Drivers and Consumer Trends\' provides market analysis, information and insights into the credit card market in Kazakhstan
  • Current and forecast market values for the credit card industry
  • Market attractiveness and future growth prospects for the cards and payment industry in Kazakhstan
  • Analysis of various market drivers and regulations governing the cards and payment industry in Kazakhstan
  • Detailed analysis of the marketing strategies adopted for selling credit card used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of the cards and payment industry in Kazakhstan

Summary

Emerging Opportunities in the Credit Cards Market in Kazakhstan: Market Size, Industry Drivers and Consumer Trends is the result of extensive research into the Financial Services industry covering the credit card market in Kazakhstan. The report provides insights on emerging consumer attitudes and market trends, and also provides market size and growth potential by number of cards, transaction value and transaction volume of credit cards in Kazakhstan. This report also includes competitive landscape, industry dynamics and strategies adopted by the key competitors in the Kazakh cards and payment industry.

Scope

  • This report provides a comprehensive analysis of credit card industry in Kazakhstan
  • It provides current values for credit card industry for 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Kazakhstan cards and payment industry
  • It outlines the current regulatory framework in the industry
  • It details the marketing strategies used by various bankers and other institutions

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to the credit card market in Kazakhstan
  • Understand the key market trends and growth opportunities for the credit card industry in Kazakhstan
  • Assess the competitive dynamics in Kazakhstan cards and payment industry
  • Gain insights into the marketing strategies used for selling credit card in Kazakhstan
  • Gain insights into key regulations governing the cards and payment industry in Kazakhstan
Table of Content

1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions

2 MARKET ATTRACTIVENESS AND FUTURE PROSPECTS OF THE CARDS AND PAYMENTS INDUSTRY

3 ANALYSIS OF KAZAKHSTANS CARDS AND PAYMENTS INDUSTRY DRIVERS
3.1 Infrastructure Drivers
3.1.1 Increasing number of internet users
3.1.2 Increasing number of ATMs and POS terminals
3.1.3 Improvements in payment infrastructure
3.2 Business Drivers
3.2.1 Growth of e-commerce
3.2.2 Growing popularity of online payment cards
3.2.3 Growth of m-commerce
3.3 Consumer Drivers
3.3.1 Increasing number of outbound tourists
3.3.2 Increasing number of economically active individuals
3.4 Economic Fundamentals
3.4.1 Stable GDP
3.4.2 Increasing annual disposable income
3.4.3 Growing employment
3.5 Regulatory Framework

4 EMERGING CONSUMER ATTITUDES AND TRENDS
4.1 Industry Segmentation and Targeting
4.1.1 Retail segment
4.1.2 Corporate segment
4.2 Consumer Preference
4.2.1 Price
4.2.2 Services
4.2.3 Convenience

5 COMPETITIVE LANDSCAPE AND INDUSTRY DYNAMICS
5.1 Industry Share Analysis by Non-Cash Payment Channels
5.1.1 Credit transfers
5.1.2 Direct debits
5.1.3 Card payments
5.1.4 Check payments
5.2 Credit Cards Category Share by Scheme

6 STRATEGIES ADOPTED BY KEY OPERATORS
6.1 Market Entry Strategies
6.2 Marketing and Product Strategy
6.2.1 Credit cards

7 SIZE AND GROWTH POTENTIAL OF THE CARD PAYMENTS CHANNEL
7.1 Size and Forecast of the Card Payments Channel
7.1.1 Analysis by number of cards
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Credit Cards Category Size and Forecast
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.2.4 Average transaction value
7.2.5 Other key performance indicators

8 COMPANY PROFILES, PRODUCTS AND MARKETING STRATEGIES
8.1 Halyk Bank
8.1.1 Key financials
8.1.2 Card portfolio
8.1.3 Strategies
8.2 Kazkommertsbank
8.2.1 Key financials
8.2.2 Card portfolio
8.2.3 Strategies
8.3 Bank CenterCredit
8.3.1 Key financials
8.3.2 Card portfolio
8.3.3 Strategies
8.4 Alfa-Bank
8.4.1 Key financials
8.4.2 Card portfolio
8.4.3 Strategies
8.5 Kaspi Bank
8.5.1 Key financials
8.5.2 Card portfolio
8.5.3 Strategies

9 APPENDIX
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Our Services
9.5 Disclaimer

List of Table

Table 1: Cards and Payments Key Definitions
Table 2: Cards for Online Shoppers Offered by Various Banks in Kazakhstan
Table 3: Card for Senior Citizens Offered by Halyk Bank in Kazakhstan
Table 4: Cards for HNWIs Offered by Banks in Kazakhstan
Table 5: Corporate Cards Offered by Various Banks in Kazakhstan
Table 6: Kazakh Payment Channels (KZT Billion), 2008 and 2012
Table 7: Market Entry Strategies of Foreign Banks in Kazakhstan
Table 8: Kazakh Card Payments Channel Size by Number of Cards (Thousands), 20082017
Table 9: Kazakh Card Payments Channel Size by Transaction Value (KZT Trillion), 20082017
Table 10: Kazakh Card Payments Channel Size by Transaction Value (US$ Billion), 20082017
Table 11: Kazakh Card Payments Channel Size by Number of Transactions (Million), 20082017
Table 12: Kazakh Credit Cards Category Size by Number of Cards (Thousands), 20082017
Table 13: Kazakh Credit Cards Category Size by Transaction Value (KZT Billion), 20082017
Table 14: Kazakh Credit Cards Category Size by Transaction Value (US$ Billion), 20082017
Table 15: Kazakh Credit Cards Category Size by Number of Transactions (Million), 20082017
Table 16: Kazakhstan Credit Cards Category Size by Average Transaction Value (KZT), 20082017
Table 17: Kazakh Credit Cards Category Size by Average Transaction Value (US$), 20082017
Table 18: Kazakh Credit Cards Category by Frequency of Use, 20082017
Table 19: Halyk Bank Key Financial Indicators, 20112012
Table 20: Halyk Bank Card Portfolio
Table 21: Kazkommertsbank Key Financial Indicators, 20112012
Table 22: Kazkommertsbank Card Portfolio
Table 23: Bank CenterCredit Key Financial Indicators, 20112012
Table 24: Bank CenterCredit Card Portfolio
Table 25: Alfa-Bank Key Financial Indicators, 20112012
Table 26: Alfa-Bank Card Portfolio
Table 27: Kaspi Bank Key Financial Indicators, 20102011
Table 28: Kaspi Bank Card Portfolio

List of Chart

Figure 1: Kazakhstan Growth of Various Card Categories (%), 20082017
Figure 2: Kazakhstan Cards and Payments Industry Drivers
Figure 3: Number of Internet Users in Kazakhstan (Million), 20082012
Figure 4: Number of ATMs and POS Terminals in Kazakhstan (Thousands), 20082017
Figure 5: E-Commerce Growth in Kazakhstan (KZT Million), 20082012
Figure 6: Outbound Tourists in Kazakhstan (Thousand), 20082012
Figure 7: Kazakh GDP Growth Rate (%), 20082017
Figure 8: Annual Disposable Income in Kazakhstan (KZT Trillion), 20082017
Figure 9: Employment Rate in Kazakhstan (%), 20082017
Figure 10: Card Payments Channel Customer Segmentation in Kazakhstan
Figure 11: Types of Cards Offered by Banks in Kazakhstan
Figure 12: Shares of Payment Channels in Kazakhstan (%), 2008 and 2012
Figure 13: Value of Kazakh Credit Transfers (KZT Billion), 20082012
Figure 14: Value of Kazakh Direct Debits (KZT Billion), 20082012
Figure 15: Value of Kazakh Card Payments (KZT Billion), 20082012
Figure 16: Value of Kazakh Check Payments (KZT Billion), 20082012
Figure 17: Kazakh Credit Cards Category Share by Scheme (%), 2011
Figure 18: Card Marketing Strategies of Banks in Kazakhstan
Figure 19: Kazakh Card Payments Channel Size by Number of Cards (Thousands), 20082017
Figure 20: Kazakh Card Payments Channel Size by Transaction Value (KZT Billion), 20082017
Figure 21: Kazakh Card Payments Channel Size by Number of Transactions (Million), 20082017
Figure 22: Kazakh Credit Cards Category Size by Number of Cards (Thousands), 20082017
Figure 23: Kazakh Credit Cards Category Size by Transaction Value (KZT Million), 20082017
Figure 24: Kazakh Credit Cards Category Size by Number of Transactions (Million), 20082017
Figure 25: Kazakh Credit Cards Category Size by Average Transaction Value (KZT), 20082017
Figure 26: Kazakh Credit Cards Category by Frequency of Use, 20082017

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