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Emerging Opportunities in the Credit Card Market in Pakistan: Market Size, Industry Drivers and Consumer Trends

Published By :

Timetric

Published Date : Jun 2013

Category :

Banking

No. of Pages : 56 Pages


Synopsis

The report provides market analysis, information and insights on Pakistans cards and payments market, including:

  • Current and forecast values of Pakistans cards and payments industry includes credit cards
  • Comprehensive analysis of the industrys market attractiveness and future growth areas
  • Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of Pakistans cards and payments industry

Summary

Emerging Opportunities in the Credit Card Market in Pakistan: Market Size, Industry Drivers and Consumer Trends is the result of extensive research into the financial services industry covering the credit card market in Pakistan. The report provides insights on emerging consumer attitudes and market trends, and also provides market size and growth potential by number of cards, transaction value and transaction volume of credit cards in Pakistan. This report also includes competitive landscape, industry dynamics and strategies adopted by the key competitors in the Pakistani cards and payment industry.

Scope

  • This report provides a comprehensive analysis of Pakistans cards and payments industry
  • It provides current values for Pakistans cards and payments industry for 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Pakistans cards and payments industry
  • It details the marketing strategies used by various bankers and other institutions
  • It profiles the major banks in Pakistans cards and payments industry

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Pakistans cards and payments industry and each market within it
  • Understand the key market trends and growth opportunities within Pakistans cards and payments industry
  • Assess the competitive dynamics in Pakistans cards and payments industry
  • Gain insights into the marketing strategies used for selling various types of cards in Pakistan

Key Highlights

NA
Table of Content

1 INTRODUCTION
1.1 What is this Report About?
1.2 Methodology
1.3 Definitions

2 MARKET ATTRACTIVENESS AND FUTURE PROSPECTS OF CARD PAYMENTS INDUSTRY

3 ANALYSIS OF PAKISTAN CARDS AND PAYMENTS INDUSTRY DRIVERS
3.1 Macroeconomic Fundamentals
3.1.1 GDP growth rate
3.1.2 Per capita income
3.1.3 Inflation
3.1.4 Bank repo rate
3.2 Infrastructure Drivers
3.2.1 Number of ATMs
3.2.2 E-banking
3.2.3 Increasing number of internet users
3.3 Business Drivers
3.3.1 Growing retail sector
3.3.2 Closed-loop prepaid cards
3.3.3 Urbanization
3.4 Regulatory Framework

4 EMERGING CONSUMER ATTITUDES AND TRENDS
4.1 Market Segmentation and Targeting
4.1.1 Retail sector
4.2 Consumer Preferences
4.2.1 Price
4.2.2 Convenience
4.2.3 Services

5 COMPETITIVE LANDSCAPE AND INDUSTRY DYNAMICS
5.1 Industry Share Analysis by Payment Channels
5.1.1 Overview of payment channels
5.1.2 Cash transactions
5.1.3 Credit transfer
5.1.4 Card payments
5.1.5 Checks
5.2 Credit Cards Category Share
5.2.1 By bank
5.2.2 By scheme

6 STRATEGIES ADOPTED BY KEY OPERATORS
6.1 Marketing Entry Strategies
6.2 Marketing / Product Strategies
6.2.1 Credit cards

7 SIZE AND GROWTH POTENTIAL OF THE CARDS INDUSTRY
7.1 Total Size and Forecast of the Cards Industry
7.1.1 Analysis by number of cards
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Credit Card Category Size and Forecast
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.2.4 Other key performance indicators

8 COMPANY PROFILES, PRODUCTS AND MARKETING STRATEGIES
8.1 Habib Bank Limited
8.1.1 Strategies
8.1.2 Debit cards offered
8.1.3 Credit cards offered
8.2 MCB Bank Limited
8.2.1 Strategies
8.2.2 Debit cards offered
8.2.3 Credit cards offered
8.2.4 Prepaid card offered
8.3 Standard Chartered Bank Pakistan
8.3.1 Strategies
8.3.2 Debit card offered
8.3.3 Credit cards offered

9 APPENDIX
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Our Services
9.5 Disclaimer

List of Table


Table 1: Cards and Payments Key Definitions
Table 2: Pakistan Repo Rate (%), 2009-2012
Table 3: Pakistani Payment Channels (PKR Billion), 2008 and 2012
Table 4: Pakistani Cards Industry Size by Number of Cards (Thousands), 2008-2017
Table 5: Pakistani Cards Industry Size by Transaction Value (PKR Million), 2008-2017
Table 6: Pakistani Cards Industry Size by Transaction Value (US$ Million), 2008-2017
Table 7: Pakistani Cards Industry Size by Transaction Volume (Million), 2008-2017
Table 8: Pakistani Credit Card Category Size by Number of Cards (Thousands), 2008-2017
Table 9: Pakistani Credit Card Category Size by Transaction Value (PKR Million), 2008-2017
Table 10: Pakistani Credit Card Category Size by Transaction Value (US$ Million), 2008-2017
Table 11: Pakistani Credit Card Category Size by Transaction Volume (Million), 2008-2017
Table 12: Pakistani Credit Card Category Frequency of Use, 2008-2017
Table 13: Pakistani Credit Card Category Average Transaction Value (PKR), 2008-2017
Table 14: Pakistani Credit Card Category Average Transaction Value (US$), 2008-2017
Table 15: Habib Bank Limited - Key Financial Indicators, 2010 and 2011
Table 16: MCB Bank Limited - Key Financial Indicators, 2011 and 2012
Table 17: Standard Chartered Bank Pakistan - Key Financial Indicators, 2010 and 2011

List of Chart


Figure 1: Pakistan - Growth of Various Card Categories (%), 2008-2017
Figure 2: Snapshot of Mymoneyskills.pk Website in Pakistan
Figure 3: Growth Potential of Pakistans Cards Industry by Area of Usage
Figure 4: Pakistani Cards and Payments Industry Drivers
Figure 5: Pakistani GDP Growth Rate (%), 2008-2017
Figure 6: Pakistani Per Capita Income (PKR), 2008-2012
Figure 7: Pakistani Inflation Rates (%), 2008-2017
Figure 8: Number of ATMs in Pakistan (Thousands), 2008-2017
Figure 9: Number of Internet Users in Pakistan (Million), 2008-2012
Figure 10: Pakistani Retail Sales (PKR Billion), 2008-2012
Figure 11: Urban Population in Pakistan (Million), 2008

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