866-997-4948(US-Canada Toll Free)

Emerging Opportunities in the Credit Card Market in Croatia: Market Size, Industry Drivers and Consumer Trends

Published By :

Timetric

Published Date : Jul 2013

Category :

Banking

No. of Pages : 63 Pages

Synopsis

The report provides market analysis, information and insights into Croatia’s cards and payments market, including:

  • Current and forecast values of Croatia’s cards and payments industry includes credit cards
  • Comprehensive analysis of the industry’s market attractiveness and future growth areas
  • Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of Croatia’s cards and payments industry

Summary

Emerging Opportunities in the Credit Card Market in Croatia: Market Size, Industry Drivers and Consumer Trends” is the result of extensive research into the Financial Services industry covering the credit card market in Croatia. The report provides insights on emerging consumer attitudes and market trends, and also provides market size and growth potential by number of cards, transaction value and transaction volume of credit cards in Croatia. This report also includes competitive landscape, industry dynamics and strategies adopted by the key competitors in the Croat cards and payment industry.

Scope

  • This report provides a comprehensive analysis of Croatia’s cards and payments industry.
  • It provides current values for Croatia’s cards and payments industry for 2012 and forecast figures for 2017.
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Croatia’s cards and payments industry.
  • It details the marketing strategies used by various bankers and other institutions.
  • It profiles the major banks in Croatia’s cards and payments industry.

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Croatia’s cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities within Croatia’s cards and payments industry.
  • Assess the competitive dynamics in Croatia’s cards and payments industry.
  • Gain insights into the marketing strategies used for selling various types of cards in Croatia.

Key Highlights

NA
TABLE OF CONTENT

1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions

2 MARKET ATTRACTIVENESS AND FUTURE PROSPECTS OF THE CARDS AND PAYMENTS INDUSTRY

3 ANALYSIS OF CROATIAN CARDS AND PAYMENTS INDUSTRY DRIVERS
3.1 Economic Fundamentals
3.1.1 Rising per capita income
3.1.2 GDP growth rate
3.1.3 Low inflation
3.2 Infrastructure Drivers
3.2.1 Advanced security measures
3.2.2 Growing number of ATMs
3.2.3 Increasing number of POS terminals
3.2.4 Emergence of contactless payments
3.3 Business Drivers
3.3.1 Growing m-commerce
3.3.2 Increased focus on target product offerings
3.3.3 Consumer shift towards cashless transactions
3.4 Regulatory Framework
3.4.1 Payment service providers
3.4.2 Regulations with respect to issuance of credit cards
3.4.3 Anti-money laundering and combating financing terrorism

4 EMERGING CONSUMER ATTITUDES AND TRENDS
4.1 Market Segmentation and Targeting
4.1.1 Retail customers
4.1.2 Corporate customers
4.2 Consumer Preference
4.2.1 Price
4.2.2 Convenience
4.2.3 Services

5 COMPETITIVE LANDSCAPE AND INDUSTRY DYNAMICS
5.1 Industry Share Analysis by Payment Channels
5.1.1 Overview of payment channels
5.1.2 Cash transactions
5.1.3 Direct debits
5.1.4 Card payments
5.1.5 Checks
5.2 Credit Cards Category Share
5.2.1 By bank
5.2.2 By scheme

6 STRATEGIES ADOPTED BY KEY OPERATORS
6.1 Marketing and Product Strategies
6.1.1 Credit cards

7 SIZE AND GROWTH POTENTIAL OF THE CARD PAYMENTS CHANNEL
7.1 Size and Forecast of the Card Payments Channel
7.1.1 Analysis by number of cards
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Credit Cards Category Size and Forecast
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by number of transactions
7.2.4 Other key performance indicators

8 COMPANY PROFILES, PRODUCT, AND MARKETING STRATEGIES
8.1 Privredna Banka Zagreb
8.1.1 Strategies
8.2 Zagrebačka Banka
8.2.1 Strategies
8.3 Erste&Steiermärkische Bank d.d.
8.3.1 Strategies

9 APPENDIX
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Our Services
9.5 Disclaimer

List of Table


Table 1: Cards and Payments Key Definitions
Table 2: Croatian Payment Channels (HRK Billion), 2008–2012
Table 3: Croatian Card Payments Channel Size by Number of Cards (Thousands), 2008–2017
Table 4: Croatian Card Payments Channel Size by Transaction Value (HRK Billion), 2008–2017
Table 5: Croatian Card Payments Channel Size by Transaction Value (US$ Billion), 2008–2017
Table 6: Croatian Card Payments Channel Size by Number of Transactions (Million), 2008–2017
Table 7: Croatian Credit Card Category Size by Number of Cards (Thousands), 2008–2017
Table 8: Croatian Credit Cards Category Size by Transaction Value (HRK Billion), 2008–2017
Table 9: Croatian Credit Cards Category Size by Transaction Value (US$ Billion), 2008–2017
Table 10: Croatian Credit Cards Category Size by Number of Transactions (Million), 2008–2017
Table 11: Croatian Credit Cards Category Frequency of Use, 2008–2017
Table 12: Croatian Credit Cards Category Average Transaction Value (HRK), 2008–2017
Table 13: Croatian Credit Cards Category Average Transaction Value (US$), 2008–2017

List of Chart


Figure 1: Croatia – Growth of Various Card Categories (%), 2008–2017
Figure 2: Growth Potential of Croatia’s Card Payments Channel by Area of Use
Figure 3: Prepaid Cards Category Share by Number of Cards (%), 2012–2017
Figure 4: Croatian Cards and Payments Industry Drivers
Figure 5: Per Capita Income (HRK Thousand) in Croatia, 2008–2017
Figure 6: GDP Growth Rate (%), 2008–2017
Figure 7: Croatia Inflation Rate (%), 2008–2017
Figure 8: Number of ATM Terminals (Thousands) in Croatia, 2008–2017
Figure 9: Number of POS Terminals (Thousands) in Croatia, 2008–2017
Figure 10: Croatian Smartphone Penetration (%), 2011 and 2012
Figure 11: Penetration of 3G Mobile Service in Croatia 2008–2012
Figure 12: Types of Card Offered by Banks in Croatia
Figure 13: Croatian Payment Channels (%), 2008 and 2012
Figure 14: Croatian Card Payments – Customer Segmentation
Figure 15: Cards Offered to Specialist Professionals in Croatia
Figure 16: The Croatian Young Population (%), 2012
Figure 17: Student Cards Offered by Banks in Croatia
Figure 18: Croatian Population Aged Above 55 Years (Million), 2008–2012
Figure 19: Cards for Retired People by Erste&Steiermärkische Bank in Croatia
Figure 20: Cards Targeting HNWIs by Banks
Figure 21: Corporate Cards Offered in Croatia
Figure 22: Consumer Preferences on Various Card Categories
Figure 23: Issuance Fees for Cards in Croatia
Figure 24: Instalment Facility Offered on Visa Classic Card by OTP Banka
Figure 25: Travel Inconvenience Cover by Erste&Steiermärkische Bank
Figure 26: Shares of Different Payment Channels in Croatia (%), 2012
Figure 27: Value of Croatian Cash Transactions (HRK Billion), 2008–2012
Figure 28: Value of Croatian Direct Debit Transactions (HRK Billion), 2008–2012
Figure 29: Value of Croatian Card Payments (HRK Billion), 2008–2012
Figure 30: Value of Croatian Check Payments (HRK Billion), 2008–2012
Figure 31: Croatia Credit Card Category Shares by Bank (%), 2011
Figure 32: Croatia Credit Card Category Shares by Scheme (%), 2011
Figure 33: Erste&Steiermärkische Bank’s Credit Card Loyalty Points Program
Figure 34: Co-Branded and Affinity Cards Offered in Croatia
Figure 35: Complementary Insurance Services on Credit Cards Provided by Croatian Banks
Figure 36: Croatian Card Payments Channel Size by Number of Cards (Thousands), 2008–2017
Figure 37: Croatian Card Payments Channel Size by Transaction Value (HRK Billion), 2008–2017
Figure 38: Croatian Card Payments Channel Size by Number of Transactions (Million), 2008–2017
Figure 39: Croatian Credit Card Category Size by Number of Cards (Thousands), 2008–2017
Figure 40: Croatian Credit Cards Category Size by Transaction Value (HRK Billion), 2008–2017
Figure 41: Croatian Credit Cards Category Size by Number of Transactions (Million), 2008–2017
Figure 42: Croatian Credit Cards Category Frequency of Use, 2008–2017
Figure 43: Croatian Credit Cards Category Average Transaction Value (HRK), 2008–2017
Figure 44: Privredna Banka Zagreb – Market Segmentation of Cards Offered
Figure 45: Cards Offered by Privredna Banka Zagreb
Figure 46: The My Way Classic Visa Card
Figure 47: Zagrebačka Banka – Segmentation of Cards Offered
Figure 48: Cards Offered by Zagrebačka Banka
Figure 49: Erste&Steiermärkische Bank d.d. – Segmentation of Cards Offered
Figure 50: Strategies by Erste&Steiermärkische Bank d.d.
Figure 51: Customized Card Format of Erste&Steiermärkische Bank

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *

Upcoming Reports

  • Online Banking Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2012 - 2018

    Online banking is a service provided by financial institutions that allows customers to carry out financial transactions through secure websites. Many customers are turning towards the convenience and ease of online banking to carry out their financial transactions. These websites can be operated through a virtual bank by using a retail operator or through a credit union. With online banking, customers can conduct transactions such as account m...

  • ATM Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019

    ATM is an abbreviation of automated teller machine which is also known as automated banking machine, cash point, cash machine or cash line. It is a computerized telecommunication device that enables a client of financial institution to perform transactions without the support of a cashier, bank teller or clerk. The customer can perform a transaction by inserting a plastic smart card or magnetic stripe with a chip containing a unique card number...

  • Mobile Commerce Market - Global Industry Size, Market Share, Trends, Analysis, And Forecast, 2012 - 2017

    Mobile commerce is handled by devices like laptops, cellular phones, Smart phones and tablet computers to execute online commercial transactions. Mobile commerce is experiencing continuous growth in a variety of fields including sales and purchase of a wide range of services and goods, payments of bills, net banking and so on. All these transactions are collectively known as m-commerce or mobile commerce. Mobile commerce is a successor o...