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Emerging Opportunities in the Credit Card Market in Colombia: Market Size, Industry Drivers and Consumer Trends

Published By :

Timetric

Published Date : Jun 2013

Category :

Banking

No. of Pages : 64 Pages


Synopsis

The report provides market analysis, information and insights into Colombias cards and payments market, including:

  • Current and forecast values of Colombias cards and payments industry includes credit 
  • cards
  • Comprehensive analysis of the industrys market attractiveness and future growth areas
  • Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of Colombias cards and payments industry

Summary

Emerging Opportunities in the Credit Card Market in Colombia: Market Size, Industry Drivers and Consumer Trends is the result of extensive research into the financial services industry covering the credit card market in Colombia. The report provides insights on emerging consumer attitudes and market trends, and also provides market size and growth potential by number of cards, transaction value and transaction volume of credit cards in Colombia. This report also includes competitive landscape, industry dynamics and strategies adopted by the key competitors in the Colombian cards and payment industry.

Scope

  • This report provides a comprehensive analysis of Colombias cards and payments industry
  • It provides current values for Colombias cards and payments industry for 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Colombias cards and payments industry
  • It details the marketing strategies used by various bankers and other institutions
  • It profiles the major banks in Colombias cards and payments industry

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Colombias cards and payments industry and each market within it
  • Understand the key market trends and growth opportunities within Colombias cards and payments industry
  • Assess the competitive dynamics in Colombias cards and payments industry
  • Gain insights into the marketing strategies used for selling various types of cards in Colombia

Key Highlights

NA
Table of Content

1 INTRODUCTION
1.1 What is this Report About?
1.2 Methodology
1.3 Definitions

2 MARKET ATTRACTIVENESS AND FUTURE PROSPECTS OF CARD PAYMENTS INDUSTRY

3 ANALYSIS OF COLOMBIAN PAYMENT CARDS MARKET DRIVERS
3.1 Macroeconomic Fundamentals
3.1.1 High GDP growth rate
3.1.2 Increasing per capita income
3.1.3 Improvement in employment
3.2 Infrastructure Drivers
3.2.1 EMV migration growing in Colombia
3.2.2 Number of point-of-sale (POS) terminals
3.2.3 Launch of contactless cards
3.2.4 Growing number of ATMs
3.3 Business Drivers
3.3.1 E-commerce growth
3.3.2 M-commerce dynamics
3.3.3 Growth of tourism
3.4 Consumer Drivers
3.4.1 Urban versus rural population
3.4.2 Annual disposable income
3.4.3 Large unbanked population
3.4.4 Declining poverty rate
3.5 Regulatory Framework
3.5.1 KYC policy
3.5.2 Transaction verification
3.5.3 Regulation with respect to anti-money laundering
3.5.4 New law on protection of consumer rights

4 EMERGING CONSUMER ATTITUDES AND TRENDS
4.1 Market Segmentation and Targeting
4.1.1 Retail sector
4.1.2 Corporate sector
4.2 Consumer Preference
4.2.1 Price
4.2.2 Convenience
4.2.3 Services
4.3 Online Buying Behaviour
4.4 Preferred Payment Methods

5 COMPETITIVE LANDSCAPE AND INDUSTRY DYNAMICS
5.1 Market Share Analysis by Payment Channels
5.1.1 Overview of payment channels
5.1.2 Cash transaction
5.1.3 Credit transfer
5.1.4 Cards
5.1.5 Checks
5.2 Credit Cards Category Share
5.2.1 By bank
5.2.2 By scheme

6 STRATEGIES ADOPTED BY KEY OPERATORS
6.1 Market Entry Strategies
6.2 Marketing / Product Strategy
6.2.1 Credit cards

7 MARKET SIZE AND GROWTH POTENTIAL OF CARD PAYMENTS INDUSTRY
7.1 Total Market Size and Forecast of Card Payments Industry
7.1.1 Analysis by number of cards
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Credit Card Market Size and Forecast
7.2.1 Analysis by card volume
7.2.2 Analysis by card value
7.2.3 Analysis by transaction volume
7.2.4 Other key performance indicators

8 COMPANY PROFILES, PRODUCT AND MARKETING STRATEGIES
8.1 Banco Davivienda
8.1.1 Strategies
8.2 BBVA Colombia
8.2.1 Strategies
8.3 Banco de Bogota
8.3.1 Strategies
8.4 Banco de Occidente
8.4.1 Strategies

9 APPENDIX
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Our Services
9.5 Disclaimer

List of Table


Table 1: Cards and Payments Key Definitions
Table 2: Colombian Payment Channels (COP Billion), 2008-2012
Table 3: Colombian Card Payments Industry Size by Volume (Thousands), 2008-2017
Table 4: Colombian Card Payments Industry Size by Transaction Value (COP Billion), 2008-2017
Table 5: Colombian Card Payments Industry Size by Transaction Value (US$ Billion), 2008-2017
Table 6: Colombian Card Payments Industry Size by Transaction Volume (Million), 2008-2017
Table 7: Colombian Credit Card Category Size by Volume (Thousands), 2008-2017
Table 8: Colombian Credit Card Category Size by Transaction Value (COP Billion), 2008-2017
Table 9: Colombian Credit Card Category Size by Transaction Value (US$ Billion), 2008-2017
Table 10: Colombian Credit Card Category Size by Transaction Volume (Million), 2008-2017
Table 11: Colombian Credit Card Category Average Transaction Value (COP), 2008-2017
Table 12: Colombian Credit Card Category Average Transaction Value (US$), 2008-2017

List of Chart


Figure 1: Current and Future Prospects of Various Cards in Colombia (%), 2008-2017
Figure 2: Growth Potential of the Colombian Card Payments Industry by Area of Usage
Figure 3: Colombian Card Payments Industry Market Drivers
Figure 4: Colombian GDP Growth Rate (%), 2008-2017
Figure 5: Colombian Per Capita Income (COP Million), 2008-2012
Figure 6: Colombian Unemployment Rate (%), 2008-2012
Figure 7: Number of POS Terminals in Colombia (Thousands), 2008-2012
Figure 8: Number of ATMs in Colombia (Thousands), 2008-2017
Figure 9: Internet Penetration in Colombia (%), 2008-2017
Figure 10: E-commerce Sales (US$ Million), 2008-2012
Figure 11: Smartphone Sales Growth Rate (%), 2012
Figure 12: Tourist Volume in Colombia (Million), 2008-2012
Figure 13: Urban versus Rural Population (Million), 2008-2012
Figure 14: Colombian Annual Disposable Income (COP Trillion), 2008-2017
Figure 15: Colombian Poverty Rate (%), 2008-2011
Figure 16: Colombian Card Payments Industry Segmentation
Figure 17: Colombian Young Population (Million), 2008-2012
Figure 18: Colombian Female Population (Million), 2008-2012
Figure 19: Cards Targeted at Women in Colombia
Figure 20: Consumer Preferences on Various Types of Cards
Figure 21: Share of Payment Channels in Colombia (%), 2012
Figure 22: Colombian Value of Cash Transactions (COP Trillion), 2008-2012
Figure 23: Colombian Value of Credit Transfer (COP Billion), 2008-2012
Figure 24: Colombian Value of Card Payments (COP Trillion), 2008-2012
Figure 25: Colombian Value of Check Payments (COP Billion), 2008-2012
Figure 26: Colombian Credit Card Category Share by Bank (%), 2011
Figure 27: Colombian Credit Card Category Share by Scheme (%), 2011
Figure 28: List of Foreign Banks Operating in Colombia
Figure 29: Marketing Strategies Based on Card Type
Figure 30: Co-Branded Credit Cards Offered by Banco Davivienda
Figure 31: Promotional Credit Card Offers by Different Bank
Figure 32: Colombian Card Payments Industry Size by Volume (Thousands), 2008-2017
Figure 33: Colombian Card Payments Industry Size by Transaction Value (COP Billion), 2008-2017
Figure 34: Colombian Card Payments Industry Size by Transaction Volume (Million), 2008-2017
Figure 35: Colombian Credit Card Category Size by Volume (Thousands), 2008-2017
Figure 36: Colombian Credit Card Category Size by Transaction Value (COP Billion), 2008-2017
Figure 37: Colombian Credit Card Category Size by Transaction Volume (Million), 2008-2017
Figure 38: Colombian Credit Card Category Average Transaction Value (COP), 2008-2017
Figure 39: Products Offered by Banco Davivienda
Figure 40: Cards Offered by Banco Davivienda
Figure 41: Cards Offered by BBVA Colombia
Figure 42: Cards Offered by Banco de Bogota
Figure 43: Cards Offered by Banco de Occidente

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