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Emerging Opportunities in the Credit Card Market in Bahrain: Market Size, Industry Drivers and Consumer Trends

Published By :

Timetric

Published Date : Jul 2013

Category :

Banking

No. of Pages : 48 Pages

Synopsis

The report provides market analysis, information and insights into Bahrain’s cards and payments market, including:

  • Current and forecast values of Bahrain’s cards and payments industry includes credit cards
  • Comprehensive analysis of the industry’s market attractiveness and future growth areas
  • Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of Bahrain’s cards and payments industry

Summary

Emerging Opportunities in the Credit Card Market in Bahrain: Market Size, Industry Drivers and Consumer Trends” is the result of extensive research into the Financial Services industry covering the credit card market in Bahrain. The report provides insights on emerging consumer attitudes and market trends, and also provides market size and growth potential by number of cards, transaction value and transaction volume of credit cards in Bahrain. This report also includes competitive landscape, industry dynamics and strategies adopted by the key competitors in the Bahraini cards and payment industry.

Scope

  • This report provides a comprehensive analysis of Bahrain’s cards and payments industry.
  • It provides current values for Bahrain’s cards and payments industry for 2012 and forecast figures for 2017.
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Bahrain’s cards and payments industry.
  • It details the marketing strategies used by various bankers and other institutions.
  • It profiles the major banks in Bahrain’s cards and payments industry.

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Bahrain’s cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities within Bahrain’s cards and payments industry.
  • Assess the competitive dynamics in Bahrain’s cards and payments industry.
  • Gain insights into the marketing strategies used for selling various types of cards in Bahrain.

Key Highlights

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TABLE OF CONTENT

1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions

2 INDUSTRY ATTRACTIVENESS AND FUTURE PROSPECTS OF THE CARDS AND PAYMENTS INDUSTRY

3 ANALYSIS OF BAHRAIN CARDS AND PAYMENTS INDUSTRY DRIVERS
3.1 Infrastructure Drivers
3.1.1 Rising number of internet users
3.1.2 Migration to EMV cards
3.1.3 Increasing number of POS terminals
3.1.4 Growing number of ATMs
3.2 Macroeconomic Drivers
3.2.1 Stable economic growth
3.2.2 Rising young population
3.2.3 Rising disposable income
3.3 Business and Consumer drivers
3.3.1 Retail sales growth
3.3.2 Growing e-commerce
3.3.3 Increasing awareness of m-payment services
3.3.4 Growing expenditure on outbound travel
3.4 Regulatory Framework

4 EMERGING CONSUMER ATTITUDES AND TRENDS
4.1 Market Segmentation and Targeting
4.1.1 Retail sector
4.1.2 Corporate sector
4.2 Consumer Preference
4.2.1 Price
4.2.2 Service
4.2.3 Convenience

5 COMPETITIVE LANDSCAPE AND INDUSTRY DYNAMICS
5.1 Industry Share Analysis by Payment Channels
5.2 Credit Cards Category Share
5.2.1 By bank
5.2.2 By scheme

6 STRATEGIES ADOPTED BY KEY OPERATORS
6.1 Marketing / Product Strategy
6.1.1 Credit cards

7 SIZE AND GROWTH POTENTIAL OF THE CARD PAYMENTS CHANNEL
7.1 Total Size and Forecast of the Card Payments Channel
7.1.1 Analysis by number of cards
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Credit Card Category Size and Forecast
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by number of transactions
7.2.4 Other key performance indicators

8 COMPANY PROFILES, PRODUCTS AND MARKETING STRATEGIES
8.1 HSBC Bahrain
8.1.1 Strategies
8.1.2 Credit cards offered
8.2 Standard Chartered Bank Bahrain
8.2.1 Strategies
8.2.2 Credit cards offered
8.3 BMI Bank
8.3.1 Strategies
8.3.2 Debit card offered
8.3.3 Credit cards offered

9 APPENDIX
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Our Services
9.5 Disclaimer

List of Table


Table 1: Cards and Payments Key Definitions
Table 2: Bahraini Card Payments Channel Size by Number of Cards (Thousands), 2008–2017
Table 3: Bahraini Card Payments Channel Size by Transaction Value (BHD Million), 2008–2017
Table 4: Bahraini Card Payments Channel Size by Transaction Value (US$ Million), 2008–2017
Table 5: Bahraini Card Payments Channel Size by Number of Transactions (Million), 2008–2017
Table 6: Bahraini Credit Card Category Size by Number of Cards (Thousands), 2008–2017
Table 7: Bahraini Credit Card Category Size by Transaction Value (BHD Million), 2008–2017
Table 8: Bahraini Credit Card Category Size by Transaction Value (US$ Million), 2008–2017
Table 9: Bahraini Credit Card Category Size by Number of Transactions (Million), 2008–2017
Table 10: Bahraini Credit Card Category by Frequency of Use (Transactions per Card per Year),
Table 11: Bahraini Credit Card Category Size by Average Transaction Value (BHD), 2008–2017
Table 12: Bahraini Credit Card Category Size by Average Transaction Value (US$), 2008–2017

List of Chart


Figure 1: Bahrain – Growth of Various Card Categories (%), 2008–2017
Figure 2: Current and Future Prospects of Various Card Types in Bahrain
Figure 3: Growth Potential of Bahrain Cards and Payments Industry by Area of Usage
Figure 4: Bahraini Cards and Payments Industry Drivers
Figure 5: Number of Internet Users (Million), 2008–2012
Figure 6: Number of POS Terminals in Bahrain (Thousands), 2008–2017
Figure 7: Number of ATMs in Bahrain, 2008–2017
Figure 8: Bahraini GDP Growth Rate (%), 2008–2017
Figure 9: Bahraini Young Population Aged 15 to 29 Years (Thousand), 2008–2012
Figure 10: Bahraini Annual Disposable Income (BHD Million), 2008–2012
Figure 11: Bahraini Retail Sales Value (US$ Billion), 2008–2012
Figure 12: Bahraini E-commerce Value (US$ Million), 2008–2012
Figure 13: Bahraini Expenditure on Outbound Travel (BHD Million), 2008–2012
Figure 14: Bahraini Card Payments Channel Customer Segmentation and Target Markets
Figure 15: Student Card Offered by CrediMax in Bahrain
Figure 16: Cards Offered Targeting Frequent Flyers in Bahrain
Figure 17: Consumer Preferences on Various Card Categories
Figure 18: Bahraini Credit Cards Category Share by Bank (%), 2011
Figure 19: Bahraini Credit Cards Category Share by Scheme (%), 2011
Figure 20: Standard Chartered Falconflyer Co-Branded Cards
Figure 21: BMI Bank’s Cash Prizes Program for Ayadi Credit Cardholders
Figure 22: Bahraini Card Payments Channel Size by Number of Cards (Thousands), 2008–2017
Figure 23: Bahraini Card Payments Channel Size by Transaction Value (BHD Million), 2008–2017
Figure 24: Bahraini Card Payments Channel Size by Number of Transactions (Million), 2008–2017
Figure 25: Bahraini Credit Card Category Size by Number of Cards (Thousands), 2008–2017
Figure 26: Bahraini Credit Card Category Size by Transaction Value (BHD Million), 2008–2017
Figure 27: Bahraini Credit Card Category Size by Number of Transactions (Million), 2008–2017
Figure 28: Bahraini Credit Card Category by Frequency of Use (Transactions per Card per Year), 2008–2017
Figure 29: Bahraini Credit Card Category Size by Average Transaction Value (BHD), 2008–2017
Figure 30: HSBC Bahrain – Market Segmentation of Cards Offered
Figure 31: Standard Chartered Bahrain – Market Segmentation of Cards Offered
Figure 32: BMI Bank – Market Segmentation of Cards Offered

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