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Emerging Opportunities in the Credit Card Market in Austria: Market Size, Industry Drivers and Consumer Trends

Published By :

Timetric

Published Date : Jun 2013

Category :

Banking

No. of Pages : 61 Pages


Synopsis

The report provides market analysis, information and insights into Austrias cards and payments market, including:

  • Current and forecast values of Austrias cards and payments industry includes credit cards
  • Comprehensive analysis of the industrys market attractiveness and future growth areas
  • Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of Austrias cards and payments industry

Summary

Emerging Opportunities in the Credit Card Market in Austria: Market Size, Industry Drivers and Consumer Trends is the result of extensive research into the financial services industry covering the credit card market in Austria. The report provides insights on emerging consumer attitudes and market trends, and also provides market size and growth potential by number of cards, transaction value and transaction volume of credit cards in Austria. This report also includes competitive landscape, industry dynamics and strategies adopted by the key competitors in the Austrian cards and payment industry.

Scope

  • This report provides a comprehensive analysis of Austrias cards and payments industry
  • It provides current values for Austrias cards and payments industry for 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Austrias cards and payments industry
  • It details the marketing strategies used by various bankers and other institutions
  • It profiles the major banks in Austrias cards and payments industry

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Austrias cards and payments industry and each market within it
  • Understand the key market trends and growth opportunities within Austrias cards and payments industry
  • Assess the competitive dynamics in Austrias cards and payments industry
  • Gain insights into the marketing strategies used for selling various types of cards in Austria

Key Highlights

NA
Table of Content

1 INTRODUCTION
1.1 What is this Report About?
1.2 Methodology
1.3 Definitions

2 MARKET ATTRACTIVENESS AND FUTURE PROSPECTS OF THE CARDS AND PAYMENTS INDUSTRY

3 ANALYSIS OF AUSTRIAN CARDS AND PAYMENTS INDUSTRY DRIVERS
3.1 Infrastructure Drivers
3.1.1 Single Euro Payments Area (SEPA)
3.1.2 Growth and modernization in POS terminals
3.1.3 Growth in ICT usage in households and business enterprises
3.1.4 Growing number of ATMs
3.2 Business Drivers
3.2.1 E-commerce
3.2.2 M-commerce
3.2.3 Retail chains
3.3 Economic fundamentals
3.3.1 Gross domestic product (GDP)
3.3.2 Urban population
3.3.3 Declining inflation and increasing annual disposable income
3.4 Regulatory Framework
3.4.1 SEPA cards framework
3.4.2 Guidelines and requirements of the payment services directive (PSD)
3.4.3 Regulations on cross-border payments in euros
3.4.4 EPC mobile contactless SEPA guidelines

4 EMERGING CONSUMER ATTITUDES AND TRENDS
4.1 Industry Segmentation and Targeting
4.2 Retail Segment
4.2.1 Targeting the high net worth individual (HNWI) population
4.2.2 Cards for children and young consumers
4.2.3 Cards targeted at travel and tourism
4.3 Corporate Segment
4.3.1 Businesses and departments
4.4 Consumer Preference
4.4.1 Price
4.4.2 Services
4.4.3 Convenience
4.5 Online Buying Behavior
4.6 Preferred Payment Methods

5 COMPETITIVE LANDSCAPE AND INDUSTRY DYNAMICS
5.1 Industry Share Analysis by Payment Channels
5.1.1 Overview of payment channels
5.1.2 Credit transfer
5.1.3 Direct debit
5.1.4 Card payments
5.1.5 Check payments
5.2 Credit Cards Category Share
5.2.1 By bank
5.2.2 By scheme

6 STRATEGIES ADOPTED BY KEY OPERATORS
6.1 Market Entry Strategies
6.2 Marketing and Product Strategies
6.2.1 Credit cards

7 INDUSTRY SIZE AND GROWTH POTENTIAL OF PAYMENTS CARD INDUSTRY
7.1 Total Industry Size and Forecast of Cards Industry
7.1.1 Analysis by number of cards
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Credit Cards Category Size and Forecast
7.2.1 Analysis by number of cards
7.1.1 Analysis by transaction value
7.1.2 Analysis by transaction volume
7.1.3 Other key performance indicators

8 COMPANY PROFILES, PRODUCTS AND MARKETING STRATEGIES
8.1 Bank Austria
8.1.1 Strategies
8.1.2 Credit cards offered
8.1.3 Debit cards offered
8.1.4 Prepaid cards offered
8.2 Erste Bank
8.2.1 Strategies
8.2.2 Credit cards offered
8.2.3 Debit cards offered
8.3 Raiffeisen Bank
8.3.1 Strategies
8.3.2 Credit cards offered
8.3.3 Debit cards offered
8.3.4 Prepaid cards offered
8.4 Volksbank
8.4.1 Strategies
8.4.2 Credit cards offered
8.4.3 Debit cards offered

9 APPENDIX
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Our Services
9.5 Disclaimer

List of Table


Table 1: Cards and Payments Key Definitions
Table 2: Austrian Internet Penetration, 2008-2012
Table 3: Austrian Payment Channels (EUR Million), 2008 and 2012
Table 4: Austrian Cards Industry Size by Number of Cards (Thousand), 2008-2017
Table 5: Austrian Cards Industry Size by Transaction Value (EUR Million), 2008-2017
Table 6: Austrian Cards Industry Size by Transaction Value (US$ Million), 2008-2017
Table 7: Austrian Cards Industry Size by Number of Transactions (Million), 2008-2017
Table 8: Austrian Credit Cards Category Size by Volume (Thousand), 2008-2017
Table 9: Austrian Credit Cards Category Size by Transaction Value (EUR Million), 2008-2017
Table 10: Austrian Credit Cards Category Size by Transaction Value (US$ Million), 2008-2017
Table 11: Austrian Credit Cards Category Size by Transaction Volume (Million), 2008-2017
Table 12: Austrian Credit Cards Frequency of Use (Transactions per Card per Year), 2008-2017
Table 13: Austrian Credit Cards Category Average Transaction Value (EUR), 2008-2017
Table 14: Austrian Credit Cards Category Average Transaction Value (US$), 2008-2017

List of Chart


Figure 1: Austria - Growth of Various Card Categories (%), Review and Forecast Period
Figure 2: Growth Potential of the Austrian Cards and Payments Industry by Area of Use
Figure 3: Austrian Cards and Payments Industry Drivers
Figure 4: Number of POS Terminals in Austria (Thousands), 2008-2017
Figure 5: Number of ATMs in Austria (Thousands), 2008-2017
Figure 6: Growth in E-Commerce in Austria (EUR Billion), 2008-2011
Figure 7: Austrian GDP Growth Rate (%), Q1 2011-Q4 2012
Figure 8: Urbanization in Austria, 2012
Figure 9: Austrian Inflation (%), 2008-2017
Figure 10: Austrian Annual Disposable Income (EUR Billion), 2008-2017
Figure 11: Industry Segmentation of Cards in Austria
Figure 12: Corporate Cards Offered in Austria
Figure 13: Austrian Consumer Preferences for Various Types of Card
Figure 14: Share of Different Payment Channels in Austria (%), 2012
Figure 15: Austrian Value of Credit Transfers (EUR Million), 2008-2012
Figure 16: Austrian Value of Direct Debit (EUR Million), 2008-2012
Figure 17: Austrian Value of Card Payments (EUR Million), 2008-2012
Figure 18: Austrian Value of Check Payments (EUR Million), 2008-2012
Figure 19: Austrian Credit Cards Category Shares by Bank (%), 2011
Figure 20: Austrian Credit Cards Category Shares by Scheme (%), 2011
Figure 21: Market Entry Strategies of Foreign Banks in Austria, 2011
Figure 22: Marketing Strategies Based on Card Type in Austria
Figure 23: Austrian Cards Industry Size by Number of Cards (Thousand), 2008-2017
Figure 24: Austrian Cards Industry Size by Transaction Value (EUR Million), 2008-2017
Figure 25: Austrian Cards Industry Size by Number of Transactions (Million), 2008-2017
Figure 26: Austrian Credit Cards Category Size by Volume (Thousand), 2008-2017
Figure 27: Austrian Credit Cards Category Size by Transaction Value (EUR Million), 2008-2017
Figure 28: Austrian Credit Cards Category Size by Transaction Volume (Million), 2008-2017
Figure 29: Austrian Credit Cards Frequency of Use (Transactions per Card per Year), 2008-2017
Figure 30: Austrian Credit Cards Category Average Transaction Value (EUR), 2008-2017
Figure 31: Bank Austria - Market Segmentation of Cards Offered
Figure 32: Erste Bank - Market Segmentation of Cards Offered
Figure 33: Raiffeisen Bank - Market Segmentation of Cards Offered
Figure 34: Volksbank - Market Segmentation of Cards Offered

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