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Emerging Opportunities in Swedens Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Timetric
Published Date » 2013-02-27
No. Of Pages » 84
Synopsis

The report provides market analysis, information and insights into Swedens cards and payments market, including:
  • Current and forecast values for each segment of Swedens cards and payments market including debit cards, credit cards, prepaid cards and charge cards
  • Comprehensive analysis of the industrys market attractiveness and future growth areas
  • Analysis of various market drivers and regulations governing Swedens cards and payments market
  • Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of Swedens cards and payments market
Summary

Sweden is an export-oriented mixed economy, ranking as the fourth most competitive country in the world according to the World Economic Forum 20122013. Sweden is moving fast towards being an electronic and cashless-driven economy. 

Its cards industry as a whole grew marginally at a CAGR of 1.23% during the review period, primarily driven by the debit and credit card categories. The slow growth in the cards industry was mainly due to global economic crises as well as the Eurozone debt crisis that impacted the growth of major industries across Europe.

During the review period, debit cards occupied the largest share in the overall cards and payments industry, and recorded a CAGR of 3.38%. The overall card industry is expected to grow at a CAGR of 2.83% over the forecast period, driven primarily by the debit cards category, which is expected to grow at a CAGR of 2.81%. The credit cards category is also expected to grow, with a CAGR of 2.89% during the forecast period, while charge cards are expected to exhibit positive growth at a CAGR of 2.51%.

Scope
  • This report provides a comprehensive analysis of Swedens cards and payments market
  • It provides current values for Swedens cards and payments market for 2011 and forecast figures for 2016
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Swedens cards and payments industry
  • It outlines the current regulatory framework in the industry
  • It details the marketing strategies used by various bankers and other institutions
  • It profiles the major banks in Swedens cards and payments market
Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Swedens cards and payments market and each market within it
  • Understand the key market trends and growth opportunities within Swedens cards and payments market
  • Assess the competitive dynamics in Swedens cards and payments market
  • Gain insights into the marketing strategies used for selling various types of cards in Sweden
  • Gain insights into key regulations governing Swedens cards and payments market
Key Highlights
  • Sweden is moving fast towards being an electronic and cashless-driven economy. The cards industry as a whole grew marginally at a CAGR of 1.23% during the review period, primarily driven by the debit and credit card categories.
  • The overall card industry is expected to grow at a CAGR of 2.83% over the forecast period, driven primarily by the debit cards category, which is expected to grow at a CAGR of 2.81%.
  • As banking customers become more sophisticated, banks are looking to differentiate their product offerings and card customization is gaining attention.
  • Contactless and NFC payments are also being rolled out extensively across Sweden.
  • The growing market for online trade in Sweden is one of the primary factors responsible for the expansion of the countrys cards and payments industry.
Table of Content

1 Executive Summary

2 Industry Attractiveness and Future Prospects for the Cards and Payments Industry

3 Analysis of Swedish Cards and Payments Industry Drivers
3.1 Infrastructure Drivers
3.1.1 Contactless and NFC technology as payment terminals
3.1.2 QR code-based mobile payments
3.1.3 Acceptance of smart cards for e-ticketing, online tax deductions and healthcare
3.1.4 Increasing acceptance of EMV cards
3.1.5 Growing number of ATMs
3.1.6 Growing number of POSs
3.2 Business Drivers
3.2.1 Retail industry
3.2.2 Growth in e-commerce
3.2.3 Growing mobile commerce
3.2.4 Outbound business and leisure travel and tourism
3.3 Economic Indicators
3.3.1 Repo rate
3.3.2 Stable inflation rate
3.3.3 GDP actual volume change
3.4 Card Fraud Statistics
3.5 Regulatory Framework
3.5.1 SEPA cards framework
3.5.2 Swedish laws regarding card use
3.5.3 Anti-money laundering
3.5.4 Payment security initiatives by Visa Europe
3.5.5 Adherence to the PCI security standards

4 Emerging Consumer Attitudes and Trends
4.1 Market Segmentation and Targeting
4.2 Retail Segment
4.2.1 Students and the younger population
4.2.2 Targeting high net worth individuals (HNWIs)
4.2.3 Cards targeted at outbound leisure and business tourists
4.3 Corporate Users
4.3.1 Businesses and departments
4.4 Consumer Preference
4.4.1 Price
4.4.2 Services
4.4.3 Convenience
4.5 Online Buying Behavior
4.6 Preferred Payment Methods

5 Competitive Landscape and Industry Dynamics
5.1 Market Share Analysis by Payment Channel
5.1.1 Credit transfers
5.1.2 Direct debit
5.1.3 Card payments
5.1.4 Check payments
5.2 Debit Cards
5.2.1 By bank
5.2.2 By scheme
5.3 Credit Cards
5.3.1 By bank
5.3.2 By scheme
5.4 Charge Cards

6 Strategies Adopted by Key Operators
6.1 Market Entry Strategies
6.2 Marketing and Product Strategies
6.2.1 Debit cards
6.2.2 Dual-function cards
6.3 Pricing Strategies

7 Market Size and Growth Potential of the Payment Card Industry
7.1 Market Share Analysis by Type of Card
7.2 Total Market Size and Forecast of Card Industry
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Card Category Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
7.4 Charge Card Category Size and Forecast
7.4.1 Analysis by number of cards
7.4.2 Analysis by transaction value
7.4.3 Analysis by transaction volume
7.4.4 Frequency of use
7.5 Credit Cards Category Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value
7.5.3 Analysis by transaction volume
7.5.4 Other key performance indicators

8 Company Profiles, Product and Marketing Strategies
8.1 Swedbank
8.1.1 Strategies
8.1.2 Swedbank key financials
8.2 Nordea Bank
8.2.1 Strategies
8.2.2 Nordea Bank key financials
8.3 Westra Wermlands Sparbank
8.3.1 Strategies
8.4 Svenska Handelsbanken AB
8.5 Skandinaviska Enskilda Banken AB (SEB)

9 Appendix
9.1 Methodology
9.2 Definitions
9.3 Contact Us
9.4 About Timetric
9.4.1 Our approach
9.5 Services
9.6 Disclaimer

List of Tables


Table 1: Swedish Payment Channels (SEK Million), 20082012
Table 2: Swedish Cards Industry by Type of Card (Thousands), 20082017
Table 3: Swedish Cards Industry Size by Volume (Thousands), 20082017
Table 4: Swedish Cards Industry Size by Transaction Value (SEK Million), 20082017
Table 5: Swedish Cards Industry Size by Transaction Value (US$ Million), 20082017
Table 6: Swedish Cards Industry Size by Transaction Volume (Million), 20082017
Table 7: Swedish Debit Card Category Size (Thousands), 20082017
Table 8: Swedish Debit Card Category Size (SEK Million), 20082017
Table 9: Swedish Debit Card Category Size (US$ Million), 20082017
Table 10: Swedish Debit Card Category Size by Transaction Volume (Million), 20082017
Table 11: Swedish Card Category Size by Frequency of Use (Transactions per Card per Year), 20082017
Table 12: Swedish Charge Card Category Size (Thousands), 20082017
Table 13: Swedish Charge Card Category Size (SEK Million), 20082017
Table 14: Swedish Charge Card Category Size (US$ Million), 20082017
Table 15: Swedish Charge Card Category Size by Transaction Volume (Million), 20082017
Table 16: Swedish Charge Card Category Size by Frequency of Use (Transactions per Card per Year), 20082017
Table 17: Swedish Credit Card Category Size by Volume (Thousands), 20082017
Table 18: Swedish Credit Card Category Size by Transaction Value (SEK Million), 20082017
Table 19: Swedish Credit Card Category Size by Transaction Value (US$ Million), 20082017
Table 20: Swedish Credit Card Category Size by Transaction Volume (Million), 20082017
Table 21: Swedish Credit Card Category Size by Frequency of Use (Transactions per Card per Year), 20082017
Table 22: Swedish Credit Card Category Size by Average Transaction Value (SEK), 20082017
Table 23: Swedish Credit Card Category Size by Average Transaction Value (US$), 20082017
Table 24: Swedbank Key Financial Indicators, 20102011
Table 25: Nordea Bank Key Financial Indicators, 20102011
Table 26: Svenska Handelsbanken Bank Key Financial Indicators, 20102011
Table 27: Skandinaviska Enskilda Banken AB (SEB) Key Financial Indicators, 20102011
Table 28: Cards and Payments Key Definitions

List of Figures


Figure 1: Current and Future Prospects of Various Cards in Sweden
Figure 2: Growth Potential of the Swedish Cards and Payments Industry by Area of Use
Figure 3: Swedish Cards and Payments Industry Drivers
Figure 4: EMV Deployment in Sweden, March 2012
Figure 5: Number of ATMs in Sweden (Thousands), 20082017
Figure 6: Number of POS Terminals in Sweden (Thousands), 20082017
Figure 7: Retail Sales in Sweden (SEK Billion), 20082012
Figure 8: E-Commerce Sales in Sweden (SEK Billion), 20082012
Figure 9: Proportion of Purchases made on Smartphones in Sweden per Month (%), 2012
Figure 10: Outbound Business and Leisure Tourist Volume (Million), 20082012
Figure 11: Change in Repo Rate (%), 20112012
Figure 12: Sweden Inflation (%), 20112012
Figure 13: GDP Actual Volume Change (%), 20112012
Figure 14: Sweden Card Fraud Statistics (SEK Million), 20082012
Figure 15: Overview of PCI Data Security Standards
Figure 16: PIN Entry Device Security Requirements
Figure 17: Payment Application DSS Requirements
Figure 18: Swedish Cards and Payments Industry Segmentation by Card Type
Figure 19: Comparison of Swedens Young Population and Other Ages (%), 2012
Figure 20: Debit Cards Offered for Students in Sweden
Figure 21: Cards for Premium Customers in Sweden
Figure 22: Outbound Expenditure on Travel and Tourism (SEK Billion), 20082012
Figure 23: Corporate Cards Offered in Sweden
Figure 24: Consumer Preferences on Various Types of Cards
Figure 25: Share of Online Buyers by Age Group in Sweden (%), March 2012
Figure 26: Shares of Online Payment Options through Smartphones in Sweden (%), 2012
Figure 27: Shares of Payment Channels in Sweden (%), 2012
Figure 28: Swedish Credit Transfers (SEK Million), 20082012
Figure 29: Swedish Direct Debits (SEK Million), 20082012
Figure 30: Swedish Cards Payments (SEK Million), 20082012
Figure 31: Swedish Check Payments (SEK Million), 20082012
Figure 32: Swedish Debit Cards by Issuing Banks (%), 2011
Figure 33: Swedish Debit Card Category Share by Scheme (%), 2011
Figure 34: Swedish Credit Card Category Shares by Bank (%), 2011
Figure 35: Swedish Credit Card Category Shares by Scheme (%), 2011
Figure 36: Swedish Charge Card Category Shares by Scheme (%), 2011
Figure 37: Market Entry Strategies of Foreign Banks in Sweden, 2011
Figure 38: Sweden Marketing Strategies Based on Card Type
Figure 39: Debit Card Pricing Strategies of Various Service Providers
Figure 40: Dual-Function Card Pricing Strategies of Various Service Providers
Figure 41: Swedish Cards Industry by Type of Card (%), 20082017
Figure 42: Swedish Cards Industry Size by Volume (Thousands), 20082017
Figure 43: Swedish Cards Industry Size by Transaction Value (SEK Million), 20082017
Figure 44: Swedish Cards Industry Size by Transaction Volume (Million), 20082017
Figure 45: Swedish Debit Card Category Size (Thousands), 20082017
Figure 46: Swedish Debit Card Category Size (SEK Million), 20082017
Figure 47: Swedish Debit Card Category Size by Transaction Volume (Million), 20082017
Figure 48: Swedish Card Category Market Size by Frequency of Use (Transactions per Card per Year), 20082017
Figure 49: Debit Card Use at ATMs and POS Terminals (Million), 20082017
Figure 50: Swedish Charge Card Category Size (Thousands), 20082017
Figure 51: Swedish Charge Card Category Market Size (SEK Million), 20082017
Figure 52: Swedish Charge Card Category Size by Transaction Volume (Million), 20082017
Figure 53: Swedish Charge Card Category Size by Frequency of Use (Transactions per Card per Year), 20082017
Figure 54: Swedish Credit Card Category Size by Volume (Thousands), 20082017
Figure 55: Swedish Credit Card Category Size by Transaction Value (SEK Million), 20082017
Figure 56: Swedish Credit Card Category Size by Transaction Volume (Million), 20082017
Figure 57: Swedish Credit Card Category Size by Frequency of Use, 20082017
Figure 58: Swedish Credit Card Category Size by Average Transaction Value (SEK), 20082017
Figure 59: Cards Offered by Swedbank with Special Features
Figure 60: Cards Offered by Nordea Bank with Special Features
Figure 61: Cards Offered by Westra Wermlands Sparbank with Special Features

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