866-997-4948(US-Canada Toll Free)

Emerging Opportunities in Polands Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Published By :

Timetric

Published Date : Nov 2012

Category :

Banking

No. of Pages : 90 Pages

Synopsis

The report provides market analysis, information and insights into Polands cards and payments market, including:

  • Current and forecast values for each segment of Polands cards and payments market including debit cards, credit cards, prepaid cards and charge cards
  • Comprehensive analysis of the industrys market attractiveness and future growth areas
  • Analysis of various market drivers and regulations governing Polands cards and payments market
  • Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of Polands cards and payments market
Summary

The Polish cards industry grew positively during the review period at a CAGR of 6.89% and is expected to continue to do so over the forecast period. There were declines in the credit and charge card categories during the review period. The credit cards category is expected to grow only nominally during the forecast period, while charge cards are expected to continue to decline, although at a lesser rate than during the review period. Prepaid cards display huge potential for growth during the forecast period and are forecast to grow at a CAGR of 15.50% during the forecast period. The emergence of contactless payments has encouraged card use among consumers. Contactless payments enable quick processing of transactions and better security than chip-based cards. Contactless card terminals are increasingly being installed in retail outlets, transport networks and government offices. MasterCards PayPass enables card-based payments at retail outlets such as McDonalds, Mercer's Coffee and EuroApteka, and also allows payments through mobile phones. A recent initiative by First Data is expected to extend contactless payments to parking lots. Contactless cards are issued a one-time CVV number for authorizing transactions.

Scope

  • This report provides a comprehensive analysis of Polands cards and payments market
  • It provides current value for Polands cards and payments market for 2011 and forecast figures for 2016
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Polands cards and payments industry
  • It outlines the current regulatory framework in the industry
  • It details the marketing strategies used by various bankers and other institutions.
  • It profiles the major banks in Polands cards and payments market
Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Polands cards and payments market and each market within it
  • Understand the key market trends and growth opportunities within Polands cards and payments market
  • Assess the competitive dynamics in Polands cards and payments market
  • Gain insights into the marketing strategies used for selling various types of cards in Poland
  • Gain insights into key regulations governing Polands cards and payment market
Key Highlights

  • The Polish cards industry grew positively during the review period at a CAGR of 6.89%, and is expected to continue to do so over the forecast period.
  • The value of transactions made through credit and charge cards is very low compared to transactions through debit cards, reflecting the general aversion of Polish consumers to credit-fuelled spending.
  • The credit card category is expected to recover only nominally during the forecast period. The category declined at a CAGR of -9.29% during the review period and is expected to post low, but positive growth of 2.66% during the forecast period.
  • Digital banking and virtual cards are new product innovations expected to boost online card use. Digital banking integrates social networking sites and online retail stores to facilitate payments online, and in 2011, 6.05% of the overall transactions were made through debit, credit or charge cards.
  • Growth in e-commerce and m-commerce is expected to boost card industry growth. E-commerce accounted for 3.1% of retail sales in 2011 and is expected to grow by 24% in 2012.
Table of Content

1 Executive Summary

2 Attractiveness and Future Prospects of the Cards and Payments Industry

3 Analysis of Cards and Payments Industry Drivers

3.1 Macroeconomic Drivers
3.1.1 Household consumption expenditure
3.1.2 Falling unemployment
3.1.3 Total investment outlays
3.1.4 Reference interest rate
3.1.5 Average monthly gross wages
3.2 Infrastructure Drivers
3.2.1 Internet penetration
3.2.2 Near field communication (NFC) platforms in smartphones
3.2.3 Contactless terminals
3.2.4 MasterCard PayPass
3.3 Business Drivers
3.3.1 Card charges reduction
3.3.2 Social gifting firms
3.3.3 Virtual payment cards
3.3.4 Digital banks
3.4 Consumer Drivers
3.4.1 Customized contactless fan cards
3.4.2 Contactless payments in transport networks
3.4.3 Growth of consumer loans
3.4.4 Growth of e-commerce
3.5 Card Fraud Statistics
3.5.1 By channel
3.6 Regulatory Framework
3.6.1 Rules under the Electronic Payments Instruments Act, 2002
3.6.2 Central Bank initiative to reduce card charges
3.6.3 Prospective regulatory standards in Polands cards and payments industry 

4 Emerging Consumer Attitudes and Trends
4.1 Market Segmentation and Targeting
4.2 Consumer Preference Price, Convenience and Service
4.2.1 Price
4.2.2 Convenience
4.2.3 Services
4.2.4 Processing time
4.3 Online Buying Behavior
4.4 Preferred Payment Methods 

5 Competitive Landscape and Industry Dynamics
5.1 Industry Share Analysis by Payment Channel
5.1.1 Overview of payment channels
5.1.2 Cash
5.1.3 Credit transfer
5.1.4 Checks
5.1.5 Direct debit
5.1.6 Cards
5.2 Debit Cards Market Share
5.2.1 By bank
5.2.2 By scheme
5.3 Credit Cards Market Share
5.3.1 By bank
5.3.2 By scheme
5.4 Charge Cards Market Share
5.4.1 By scheme 

6 Strategies Adopted by Key Operators
6.1 Market Entry Strategies
6.2 Marketing and Product Strategies
6.2.1 Debit cards
6.2.2 Credit cards
6.2.3 Prepaid cards
6.3 Pricing Strategies
6.3.1 Debit cards
6.3.2 Credit cards
6.3.3 Prepaid cards 

7 Market Size and Growth Potential of Payment Card Industry
7.1 Industry Share Analysis by Type of Card
7.2 Total Size and Forecast of the Polish Card Industry
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Card Category Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
7.4 Prepaid Card Market Size and Forecast
7.4.1 Analysis by number of cards
7.4.2 Analysis by segment closed-loop and open-loop cards
7.4.3 Analysis by transaction value
7.5 Charge Card Market Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value
7.5.3 Analysis by transaction volume
7.6 Credit Card Market Size and Forecast
7.6.1 Analysis by number of cards
7.6.2 Analysis by transaction value
7.6.3 Analysis by transaction volume
7.6.4 Other key performance indicators 

8 Company Profiles, Product, and Marketing Strategies
8.1 PKO BP Bank Polski
8.1.1 Strategies
8.1.2 Debit cards offered
8.1.3 Credit cards offered
8.1.4 Prepaid cards
8.2 Bank Pekao SA
8.2.1 Strategies
8.2.2 Debit cards offered
8.2.3 Credit cards offered
8.2.4 Charge cards offered
8.2.5 Prepaid cards offered
8.3 ING Bank BSK
8.3.1 Strategies
8.3.2 Debit cards offered
8.3.3 Credit cards offered
8.3.4 Prepaid cards offered 

9 Appendix
9.1 Methodology
9.2 Definitions
9.3 Contact Us
9.4 About Timetric
9.4.1 Our Approach
9.5 Services
9.6 Disclaimer

List of Table

Table 1: Interchange Fees for Visa and MasterCard, 2011
Table 2: Payment Channels in Poland (PLN Million), 20082012
Table 3: Market Entry Strategies of Foreign Banks in Poland, 2011
Table 4: Debit Card Fees of Selected Banks in Poland
Table 5: Credits Card Fees of Selected Banks in Poland
Table 6: Prepaid Card Fees of Selected Banks in Poland
Table 7: Card Industry in Poland by Type of Card (Number in Thousands), 20082017
Table 8: Market Size by Volume of Poland Card Industry (Thousands), 20082017
Table 9: Market Size by Value of Poland Cards Industry (PLN Million), 20082017
Table 10: Market Size by Value of Poland Cards Industry (US$ Million), 20082017
Table 11: Market Size by Transaction Volume of Poland Cards Industry (Million), 20082017
Table 12: Debit Card Category Size in Poland (Thousands), 20082017
Table 13: Debit Card Category Size in Poland by Transaction Value (PLN Million), 20082017
Table 14: Debit Card Category Size in Poland by Transaction Value (US$ Million), 20082017
Table 15: Debit Card Category Size in Poland by Transaction Volume (Million), 20082017
Table 16: Debit Card Category Size in Poland by Frequency of Use (Transactions/Card/Year), 20082017
Table 17: Prepaid Card Category Size in Poland (Thousands), 20082017
Table 18: Open-Loop Prepaid Card Segment in Poland (Thousands), 20082017
Table 19: Closed-Loop Prepaid Card Segment in Poland (Thousands), 2008 2017
Table 20: Prepaid Card Category Size in Poland (PLN Million), 20082017
Table 21: Prepaid Card Category Size in Poland (US$ Million), 20082017
Table 22: Charge Card Category Size in Poland (Thousands), 20082017
Table 23: Card Category Size in Poland by Transaction Value (PLN Million), 20082017
Table 24: Card Category Size in Poland by Transaction Value (US$ Million), 20082017
Table 25: Charge Card Category Size in Poland by Transaction Volume (Million), 20082017
Table 26: Credit Card Category Size in Poland by Volume (Thousands), 20082017
Table 27: Credit Card Category Size in Poland by Transaction Value (PLN Million), 20082017
Table 28: Credit Card Category Size in Poland by Transaction Value (US$ Million), 20082017
Table 29: Credit Card Category Size in Poland by Transaction Volume (Million), 20082017
Table 30: Credit Card Category Size in Poland by Frequency of Use (Transactions/Card/Year), 20082017
Table 31: Credit Card Category Size in Poland by Average Transaction Value (PLN), 20082017
Table 32: Credit Card Category Size in Poland by Average Transaction Value (US$), 20082017
Table 33: Cards and Payments Key Definitions

List of Chart

Figure 1: Current and Future Prospects of Various Cards in Poland
Figure 2: Growth Potential of the Polish Cards and Payments Industry by Area of Use
Figure 3: Drivers of the Polish Cards and Payments Industry
Figure 4: Household Consumption Expenditure (as a Percentage of GDP), 2007 2010
Figure 5: Unemployment Rate (% of Labour Force), 20082017
Figure 6: Total Investment Outlays (PLN Billion), 20082012
Figure 7: Reference Interest Rate (%), 20072011
Figure 8: Average Monthly Gross Wages (PLN), 20082012
Figure 9: Outstanding Consumer Loans in Poland, 20082012
Figure 10: Polish Card Fraud Statistics by Channel (PLN Million), 20082012
Figure 11: Polish Cards and Payments Retail Segmentation by Card Type
Figure 12: Polish Cards and Payments Corporate Segmentation by Card Type
Figure 13: Polish Population by Age Group, 2008 2012
Figure 14: Cards Targeting Attendees of Festivals and National Events
Figure 15: Consumer Preferences on Various Types of Cards
Figure 16: Online Spending by Poland Population, 2011
Figure 17: Online Payment Methods Used by Polish Consumers, 2011
Figure 18: Shares of Payment Channels in Poland (%), 2012
Figure 19: Value and Growth of Cash-Based Transactions in Poland
Figure 20: Value and Growth of Credit Transfers in Poland
Figure 21: Value and Growth of Check Payments in Poland
Figure 22: Value and Growth of Direct Debit in Poland
Figure 23: Value and Growth of Card Payments in Poland
Figure 24: Polish Debit Card Category Shares by Bank (Number of Cards), 2011
Figure 25: Polish Debit Card Category Shares by Scheme (Number of Cards), 2011
Figure 26: Polish Credit Card Category Shares by Bank (%), 2011
Figure 27: Polish Credit Card Category Shares by Scheme (Number of Cards), 2011
Figure 28: Polish Charge Card Category Shares by Scheme (Number of Cards), 2011
Figure 29: Card Industry in Poland by Type of Card (%), 20082017
Figure 30: Market Size by Volume of Poland Card Industry (Thousands), 20082017
Figure 31: Market Size by Value of Poland Cards Industry (PLN Million), 20082017
Figure 32: Market Size by Transaction Volume of Poland Cards Industry (Million), 20082017
Figure 33: Debit Card Category Size in Poland (Thousands), 20082017
Figure 34: Debit Card Category Size in Poland by Transaction Value (PLN Million), 20082017
Figure 35: Debit Card Category Size in Poland by Transaction Volume (Million), 20082017
Figure 36: Debit Card Category Size in Poland by Frequency of Use (Transactions/Card/Year), 20082017
Figure 37: Debit Card Use ATMs and POS Terminals (Million), 20082017
Figure 38: Prepaid Card Category Size in Poland (Thousands), 20082017
Figure 39: Open-Loop Prepaid Card Segment in Poland (Thousands), 20082017
Figure 40: Closed-Loop Prepaid Card Segment in Poland (Thousands), 20082017
Figure 41: Country Prepaid Cards Category Market Size (PLN Million), 20082017
Figure 42: Charge Card Category Size in Poland (Thousands), 20082017
Figure 43: Card Category Size in Poland by Transaction Value (PLN Million), 20082017
Figure 44: Charge Card Category Size in Poland by Transaction Volume (Million), 20082017
Figure 45: Credit Card Category Size in Poland by Volume (Thousands), 20082017
Figure 46: Credit Card Category Size in Poland by Transaction Value (PLN Million), 20082017
Figure 47: Credit Card Category Size in Poland by Transaction Volume (Million), 20082017
Figure 48: Credit Card Category Size in Poland by Frequency of Use (Transaction/Card/Year), 20082017
Figure 49: Credit Card Category Size in Poland by Average Transaction Value (PLN), 20082017
Figure 50: PKO BP Bank Polski, Segmentation of Cards Offered
Figure 51: Bank Pekao SA, Segmentation of Cards Offered
Figure 52: ING Bank BSK, Segmentation of Cards Offered

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *

Upcoming Reports

  • ATM Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019

    ATM is an abbreviation of automated teller machine which is also known as automated banking machine, cash point, cash machine or cash line. It is a computerized telecommunication device that enables a client of financial institution to perform transactions without the support of a cashier, bank teller or clerk. The customer can perform a transaction by inserting a plastic smart card or magnetic stripe with a chip containing a unique card number...

  • Online Banking Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2012 - 2018

    Online banking is a service provided by financial institutions that allows customers to carry out financial transactions through secure websites. Many customers are turning towards the convenience and ease of online banking to carry out their financial transactions. These websites can be operated through a virtual bank by using a retail operator or through a credit union. With online banking, customers can conduct transactions such as account m...

  • Mobile Commerce Market - Global Industry Size, Market Share, Trends, Analysis, And Forecast, 2012 - 2017

    Mobile commerce is handled by devices like laptops, cellular phones, Smart phones and tablet computers to execute online commercial transactions. Mobile commerce is experiencing continuous growth in a variety of fields including sales and purchase of a wide range of services and goods, payments of bills, net banking and so on. All these transactions are collectively known as m-commerce or mobile commerce. Mobile commerce is a successor o...