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Emerging Opportunities in Lithuanias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Published By :

Timetric

Published Date : Oct 2013

Category :

Banking

No. of Pages : 70 Pages


Synopsis

The report provides market analysis, information and insights into Lithuania\'s cards and payments market, including:

  • Current and forecast values for each category of Lithuania\'s cards and payments industry including debit cards and credit cards
  • Comprehensive analysis of the industry’s market attractiveness and future growth areas
  • Analysis of various market drivers and regulations governing Lithuania\'s cards and payments industry
  • Detailed analysis of the marketing strategies adopted for selling debit and credit cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of Lithuania\'s cards and payments industry

Executive summary

Lithuania’s card payments channel declined during the review period (2008−2012) for three primary reasons. Firstly, the economic slowdown that adversely affected the financial services sector. Secondly, payment cards are less popular in smaller towns and are seldom accepted in traditional marketplaces, and thirdly, many Lithuanians prefer to make payments with cash due to a fear of card fraud. Growing e-commerce, rising disposable income, changes in consumer spending habits and the recovery of outbound tourism will help the growth of the card payments channel over the forecast period (2013−2017).

Scope

  • This report provides a comprehensive analysis of Lithuania\'s cards and payments industry
  • It provides current values for Lithuania\'s cards and payments industry for 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Lithuania\'s cards and payments industry
  • It outlines the current regulatory framework in the industry
  • It details the marketing strategies used by various bankers and other institutions
  • It profiles the major banks in Lithuania\'s cards and payments industry

Reasons to buy

  • Make strategic business decisions using historic and forecast market data related to Lithuania\'s cards and payments industry and each market within it
  • Understand the key market trends and growth opportunities within Lithuania\'s cards and payments industry
  • Assess the competitive dynamics in Lithuania\'s cards and payments industry
  • Gain insights into the marketing strategies used for selling various types of cards in Lithuania
  • Gain insights into key regulations governing Lithuania\'s cards and payments industry

Key highlights

  • In terms of the number of cards in circulation, Lithuania’s card payments channel recorded a review-period CAGR of -3.77%. While the debit cards category recorded a CAGR of -3.49%, the credit cards category recorded a CAGR of -5.90%.
  • In terms of the number of cards in circulation, the card payments channel is projected to record a CAGR of 1.17% over the forecast period. The debit cards category is projected to increase from 3.2 million cards in 2013 to 3.4 million in 2017 at a CAGR of 1.17%, while the credit cards category is forecast to increase from 400,999 cards in 2013 to 419,642 in 2017, at a CAGR of 1.14%.
  • In terms of transaction value, the card payments channel grew at a CAGR of 2.94% during the review period and is forecast to grow at a CAGR of 7.39%.
  • In terms of the number of transactions, the card payments channel increased at a CAGR of 5.75% during the review period and is expected to grow at a CAGR of 6.27% over the forecast period.
  • Stable GDP growth, the rise of e-commerce, increasing disposable income and the recovery of outbound tourism are expected to drive the growth of the card payments channel over the forecast period.
Table of contents

1 Executive Summary

2 Market Attractiveness and Future Prospects of the Cards and Payments Industry

3 Analysis of Lithuania\'s Cards and Payments Industry Drivers
3.1 Infrastructure Drivers
3.1.1 Increasing number of internet users
3.1.2 Increasing number of POS terminals
3.1.3 EMV migration enabling secure card payments
3.2 Business Drivers
3.2.1 Recovery of outbound tourism
3.2.2 E-commerce growth
3.3 Consumer Drivers
3.3.1 Large number of young population
3.3.2 Increasing per capita income
3.4 Macroeconomic Fundamentals
3.4.1 Stable GDP
3.4.2 Stable employment rate
3.4.3 Increasing annual disposable income
3.5 Card Fraud Statistics
3.6 Regulatory Framework

4 Emerging Consumer Attitudes and Trends
4.1 Industry Segmentation and Targeting
4.1.1 Retail segment
4.1.2 Corporate segment
4.2 Consumer Preference
4.2.1 Price
4.2.2 Services
4.2.3 Convenience

5 Competitive Landscape and Industry Dynamics
5.1 Industry Share Analysis by Payment Channels
5.1.1 Credit transfer
5.1.2 Cash payments
5.1.3 Direct debit
5.1.4 Card payments
5.1.5 Check payments
5.2 Debit Cards Category Share
5.2.1 By bank
5.2.2 By scheme
5.3 Credit Cards Category Share
5.3.1 By bank
5.3.2 By scheme

6 Strategies Adopted by Key Operators
6.1 Market Entry Strategies
6.2 Marketing and Product Strategy
6.2.1 Debit cards
6.2.2 Credit cards
6.3 Pricing Strategies

7 Size and Growth Potential of the Card Payments Channel
7.1 Channel Share Analysis by Card Category
7.2 Size and Forecast of the Card Payments Channel
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Cards Category Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
7.4 Credit Cards Category Size and Forecast
7.4.1 Analysis by number of cards
7.4.2 Analysis by transaction value
7.4.3 Analysis by transaction volume
7.4.4 Average transaction value
7.4.5 Other key performance indicators

8 Company Profiles, Products and Marketing Strategies
8.1 SEB Bank
8.1.1 Card portfolio
8.1.2 Strategies
8.2 DNB Bankas
8.2.1 DNB Bankas key financials
8.2.2 Card portfolio
8.2.3 Strategies
8.3 Danske Bank
8.3.1 Danske Bank key financials
8.3.2 Card portfolio
8.3.3 Strategies
8.4 Swedbank
8.4.1 Swedbank key financials
8.4.2 Card portfolio
8.4.3 Strategies
8.5 Šiauliu Bankas
8.5.1 Šiauliu Bankas key financials
8.5.2 Card portfolio
8.5.3 Strategies

9 Appendix
9.1 Methodology
9.2 Contact Timetric
9.3 About Timetric
9.4 Timetric\'s Services
9.5 Disclaimer

List of Table


Table 1: Lithuania - Number of Outbound Tourist Trips (Thousand), 2008-2011
Table 2: Cards for Online Shoppers Offered by Various Banks in Lithuania
Table 3: Cards for Students and Young Consumers Offered by Various Banks in Lithuania
Table 4: Cards for HNWIs Offered by Various Banks in Lithuania
Table 5: Cards for Corporate Customers Offered by Various Banks in Lithuania
Table 6: Lithuanian Payment Channels (LTL Billion), 2008 and 2012
Table 7: Market Entry Strategies of Foreign Banks in Lithuania
Table 8: Lithuanian Card Payments Channel by Card Category (Thousand), 2008-2017
Table 9: Lithuanian Card Payments Channel Size by Number of Cards (Thousand), 2008-2017
Table 10: Lithuanian Card Payments Channel Size by Transaction Value (LTL Billion), 2008-2017
Table 11: Lithuanian Card Payments Channel Size by Transaction Value (US$ Billion), 2008-2017
Table 12: Lithuanian Card Payments Channel Size by Number of Transactions (Million), 2008-2017
Table 13: Lithuanian Debit Cards Category Size by Number of Cards (Thousand), 2008-2017
Table 14: Lithuanian Debit Cards Category Size by Value of Transaction (LTL Billion), 2008-2017
Table 15: Lithuanian Debit Cards Category Size by Value of Transaction (US$ Billion), 2008-2017
Table 16: Lithuanian Debit Cards Category Size by Number of Transactions (Million), 2008-2017
Table 17: Lithuanian Debit Cards Category by Frequency of Use, 2008-2017
Table 18: Lithuanian Credit Cards Category Size by Number of Cards (Thousand), 2008-2017
Table 19: Lithuanian Credit Cards Category Size by Transaction Value (LTL Billion), 2008-2017
Table 20: Lithuanian Credit Cards Category Size by Transaction Value (US$ Million), 2008-2017
Table 21: Lithuanian Credit Cards Category Size by Number of Transactions (Million), 2008-2017
Table 22: Lithuanian Credit Cards Category Size by Average Transaction Value (LTL), 2008-2017
Table 23: Lithuanian Credit Cards Category Size by Average Transaction Value (US$), 2008-2017
Table 24: Lithuanian Credit Cards Category by Frequency of Use, 2008-2017
Table 25: SEB Bank - Card Portfolio
Table 26: DNB Bankas Key Financial Indicators, 2011-2012
Table 27: DNB Bankas - Card Portfolio
Table 28: Danske Bank Key Financial Indicators, 2011-2012
Table 29: Danske Bank- Card Portfolio
Table 30: Swedbank Key Financial Indicators, 2011-2012
Table 31: Swedbank - Card Portfolio
Table 32: Šiauliu Bankas Key Financial Indicators, 2011-2012
Table 33: Šiauliu Bankas - Card Portfolio

List of Chart


Figure 1: Lithuania - Growth of Various Card Categories (%), 2008-2017
Figure 2: Cards and Payments Industry Drivers in Lithuania
Figure 3: Number of Internet Users in Lithuania (Million), 2008-2012
Figure 4: Number of POS Terminals and ATMs in Lithuania (Thousand), 2008-2017
Figure 5: Lithuania - Outbound Tourist Expenditure (LTL Million), 2008-2011
Figure 6: Per Capita Income in Lithuania (LTL Thousand), 2008?2017
Figure 7: Lithuania GDP Growth Rate (%), 2008-2017
Figure 8: Employment Rate in Lithuania (%), 2008-2017
Figure 9: Annual Disposable Income in Lithuania (LTL Billion), 2008-2012
Figure 10: Lithuania Card Fraud Statistics (LTL Million), 2008-2012
Figure 11: Card Payments Channel Customer Segmentation in Lithuania
Figure 12: Types of Cards Offered by Banks in Lithuania
Figure 13: Shares of Different Payment Channels in Lithuania (%), 2008 and 2012
Figure 14: Value of Credit Transfer in Lithuania (LTL Billion), 2008-2012
Figure 15: Value of Cash Payments in Lithuania (LTL Billion), 2008-2012
Figure 16: Value of Direct Debit in Lithuania (LTL Billion), 2008-2012
Figure 17: Value of Card Payments in Lithuania (LTL Billion), 2008-2012
Figure 18: Value of Check Payments in Lithuania (LTL Billion), 2008-2012
Figure 19: Lithuanian Debit Cards Category Share by Bank (%), 2011
Figure 20: Lithuanian Debit Cards Category Share by Scheme (%), 2011
Figure 21: Lithuanian Credit Cards Category Share by Bank (%), 2011
Figure 22: Lithuanian Credit Cards Category Share by Scheme (%), 2011
Figure 23: Card Marketing Strategies of Banks in Lithuania
Figure 24: Lithuanian Card Payments Channel by Card Category (%), 2008-2017
Figure 25: Lithuanian Card Payments Channel Size by Number of Cards (Million), 2008-2017
Figure 26: Lithuanian Card Payments Channel Size by Transaction Value (LTL Billion), 2008-2017
Figure 27: Lithuanian Card Payments Channel Size by Number of Transactions (Million), 2008-2017
Figure 28: Lithuanian Debit Cards Category Size by Number of Cards (Million), 2008-2017
Figure 29: Lithuanian Debit Cards Category Size by Value of Transaction (LTL Billion), 2008-2017
Figure 30: Lithuanian Debit Cards Category Size by Number of Transactions (Million), 2008-2017
Figure 31: Lithuanian Debit Cards Category by Frequency of Use, 2008-2017
Figure 32: Debit Card Transactions at ATMs and POS Terminals (Million), 2008-2017
Figure 33: Lithuanian Credit Cards Category Size by Number of Cards (Thousand), 2008-2017
Figure 34: Lithuanian Credit Cards Category Size by Transaction Value (LTL Billion), 2008-2017
Figure 35: Lithuanian Credit Cards Category Size by Number of Transactions (Million), 2008-2017
Figure 36: Lithuanian Credit Cards Category Size by Average Transaction Value (LTL), 2008-2017
Figure 37: Lithuanian Credit Cards Category by Frequency of Use, 2008-2017

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