866-997-4948(US-Canada Toll Free)

Emerging Opportunities in Lebanons Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Published By :

Timetric

Published Date : May 2013

Category :

Banking

No. of Pages : 90 Pages


Synopsis

The report provides market analysis, information and insights into Lebanon’s cards and payments market, including:

  • Current and forecast values for each category of Lebanon’s cards and payments industry including debit cards, credit cards, prepaid cards and charge cards
  • Comprehensive analysis of the industry’s market attractiveness and future growth areas
  • Analysis of various market drivers and regulations governing Lebanon’s cards and payments industry
  • Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of Lebanon’s cards and payments industry

Summary

After the debit and credit card categories, prepaid cards is the most popular card payment category in Lebanon. Indeed, in 2012, the category held the third-largest industry share of 8.0%. The total number of prepaid cards in circulation increased significantly during the review period, from 107,007 in 2008 to 157,522 in 2012, at a CAGR of 10.15%. Over the forecast period (2012−2017), this category is expected to post a CAGR of 15.43%, rising from 177,714 cards in 2013 to 315,449 in 2017. Demand is increasing due to the diversity of payment functions for prepaid cards. Both credit and charge cards are major revenue sources for financial institutions. Annual fees, interest on cash advances and value added services all contribute to the generation of profit. The categories held respective industry shares of 23.5% and 7.6% in 2012. Relatively low penetration rates are encouraging the entry of new operators and in 2011, CSC Bank (CSC) established an agreement with JCB International (JCBI) to issue JCB cards in Lebanon. Increasing levels of competition are expected to lower interest rates on credit limits and consequently encourage consumers to use more cards.

Scope

  • This report provides a comprehensive analysis of Lebanon’s cards and payments industry
  • It provides current values for Lebanon’s cards and payments industry for 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Lebanon’s cards and payments industry
  • It outlines the current regulatory framework in the industry
  • It details the marketing strategies used by various bankers and other institutions
  • It profiles the major banks in Lebanon’s cards and payments industry

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Lebanon’s cards and payments industry and each market within it
  • Understand the key market trends and growth opportunities within Lebanon’s cards and payments industry
  • Assess the competitive dynamics in Lebanon’s cards and payments industry
  • Gain insights into the marketing strategies used for selling various types of cards in Lebanon
  • Gain insights into key regulations governing Lebanon’s cards and payments industry

Key Highlights

  • Lebanon’s cards industry recorded a CAGR of 4.89% in volume terms during the review period (2008−2012). The total number of cards increased from 1.6 million in 2008 to 2.0 million cards in 2012. Over the forecast period, the industry is forecast to grow at a CAGR of 3.15%, from 2.1 million cards in 2013 to 2.4 million in 2017.
  • In Lebanon, the e-commerce channel is still in its developmental stages and only 9.2% of internet users actively purchase products online. Many use the internet to facilitate online banking rather than purchasing goods and services. This is mainly due to a lack of online payment platforms rather than a weak telecom infrastructure.
  • Smart cards which incorporate contactless technology are emerging as a trend across the globe. Contactless technology increases the speed of a transaction and such cards were introduced in Lebanon in association with MasterCard. Fransabank has been offering contactless payment technology in Lebanon since 2006 and in 2012, Bank Audi launched the contactless ABC MasterCard.
Table of Content

1 Executive Summary

2 Industry Attractiveness and Future Prospects of the Cards and Payments Industry

3 Analysis of the Lebanese Cards and Payments Industry Drivers
3.1 Macroeconomic Fundamentals
3.1.1 Rising per capita income
3.1.2 Stable GDP growth
3.1.3 Declining unemployment rate
3.2 Infrastructure Drivers
3.2.1 Improving payment infrastructure
3.2.2 Growing number of ATMs
3.2.3 Increasing number of POS terminals
3.2.4 Internet penetration
3.3 Business Drivers
3.3.1 Retail dynamics
3.3.2 Emergence of contactless payments
3.3.3 Rising demand for prepaid cards
3.3.4 Growing e-commerce market
3.4 Other Growth Drivers
3.4.1 Travel sector
3.4.2 Growing mobile commerce
3.4.3 Increased focus on target product offerings
3.5 Card Fraud Statistics
3.6 Regulatory Framework
3.6.1 Installation of ATM
3.6.2 Types of card accepted in the country
3.6.3 Regulation related to E-commerce
3.6.4 Regulation with respect to anti-money laundering

4 Emerging Consumer Attitudes and Trends
4.1 Market Segmentation and Targeting
4.1.1 Retail customers
4.1.2 Corporate customers
4.2 Consumer Preference – Price, Convenience and Service
4.2.1 Price
4.2.2 Convenience
4.2.3 Services

5 Competitive Landscape and Industry Dynamics
5.1 Debit Cards Category Share
5.1.1 By bank
5.1.2 By scheme
5.2 Credit Cards Category Share
5.2.1 By bank
5.2.2 By Scheme
5.3 Charge Cards Category Share

6 Strategies Adopted by Key Operators
6.1 Marketing / Product Strategy
6.1.1 Debit cards
6.1.2 Credit cards
6.1.3 Prepaid cards
6.2 Pricing Strategies

7 Industry Size and Growth Potential
7.1 Industry Share Analysis by Type of Card
7.2 Total Industry Size and Forecast of Cards Industry
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Cards Category Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
7.4 Prepaid Card Category Size and Forecast
7.4.1 Analysis by segment – open and closed-loop cards
7.4.2 Analysis by transaction value
7.5 Charge Card Category Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value
7.5.3 Analysis by number of transactions
7.5.4 Analysis by frequency of use
7.6 Credit Cards Category Size and Forecast
7.6.1 Analysis by number of cards
7.6.2 Analysis by transaction value
7.6.3 Analysis by transaction volume
7.6.4 Other key performance indicators

8 Company Profiles, Product, and Marketing Strategies
8.1 Byblos Bank S.A.L.
8.1.1 Strategies
8.1.2 Debit cards offered
8.1.3 Credit cards offered
8.1.4 Prepaid cards offered
8.1.5 Charge cards
8.2 Bank of Beirut
8.2.1 Strategies
8.2.2 Debit cards offered
8.2.3 Credit cards offered
8.2.4 Prepaid card offered
8.2.5 Charge cards offered
8.3 Banque Libano-Française
8.3.1 Strategies
8.3.2 Debit cards offered
8.3.3 Credit cards offered
8.3.4 Prepaid cards offered

9 Appendix
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Disclaimer

List of Table


Table 1: BankMed’s MedMiles Program on Credit Card Products
Table 2: Lebanese Cards Industry by Type of Card (Thousands), 2008–2017
Table 3: Lebanese Cards and Payments Size by Number of Cards (Thousands), 2008–2017
Table 4: Lebanese Cards and Payments Industry Size by Transaction Value (LBP Million), 2008–2017
Table 5: Lebanese Cards and Payments Size by Transaction Value (US$ Million), 2008–2017
Table 6: Lebanese Cards and Payments Size by Transaction Volume (Million), 2008–2017
Table 7: Lebanese Debit Cards Category Size by Number of Cards (Thousands), 2008–2017
Table 8: Lebanese Debit Cards Category Size by Transaction Value (LBP Million), 2008–2017
Table 9: Lebanese Debit Cards Category Size by Transaction Value (US$ Million), 2008–2017
Table 10: Lebanese Debit Cards Category Size by Number of Transactions (Million), 2008–2017
Table 11: Lebanese Debit Cards, Frequency of Use, 2008–2017
Table 12: Lebanese Prepaid Cards Category Size by Number of Cards (Thousands), 2008–2017
Table 13: Lebanese Open-Loop Prepaid Cards Segment Size by Number of Cards (Thousands),
Table 14: Lebanese Closed-Loop Prepaid Cards Segment Size by Number of Cards (Thousands),
Table 15: Lebanese Prepaid Cards Category Size by Transaction Value (LBP Million), 2008–2017
Table 16: Lebanese Prepaid Cards Category Size by Transaction Value (US$ Million), 2008–2017
Table 17: Lebanese Charge Cards Category Size by Number of Cards (Thousands), 2008–2017
Table 18: Lebanese Charge Cards Category Size by Transaction Value (LBP), 2008–2017
Table 19: Lebanese Charge Cards Category Size by Transaction Value (US$), 2008–2017
Table 20: Lebanese Charge Cards Category Size by Number of Transactions, 2008–2017
Table 21: Lebanese Charge Cards Category Frequency of Use, 2008–2017
Table 22: Lebanese Credit Cards Category Size by Number of Cards (Thousands), 2008–2017
Table 23: Lebanese Credit Cards Category Size by Transaction Value (LBP Million), 2008–2017
Table 24: Lebanese Credit Cards Category Size by Transaction Value (US$ Million), 2008–2017
Table 25: Lebanese Credit Cards Category Size by Number of Transactions (Million), 2008–2017
Table 26: Lebanese Credit Cards Category Frequency of Use, 2008–2017
Table 27: Lebanese Credit Cards Category Size by Average Transaction Value (LBP), 2008–2017
Table 28: Lebanese Credit Cards Category Size by Average Transaction Value (US$), 2008–2017

List of Chart


Figure 1: Growth of Various Card Categories in Lebanon, Review and Forecast Periods
Figure 2: Growth Potential of the Lebanese Cards and Payments Industry by Area of Usage
Figure 3: Lebanon Cards and Payments Industry Drivers
Figure 4: Per Capita Income (Million LBP) in Lebanon, 2008–2012
Figure 5: Lebanese GDP Growth Rate (%), 2008–2017
Figure 6: Lebanese Unemployment Rate (Percentage of Total Labor Force), 2008–2012
Figure 7: Number of ATMs (Thousands) in Lebanon, 2008–2017
Figure 8: Number of POS Terminals (Thousand) in Lebanon, 2008–2017
Figure 9: Lebanese Internet Penetration Rate (%), 2008–2012
Figure 10: Lebanese Taverna E-Gift Card Format
Figure 11: Internet Penetration in the MENA Region (%), 2012
Figure 12: Lebanon Outbound and Inbound Travel Segment Volume (Million), 2008–2012
Figure 13: Lebanese Smartphone Users (Million), 2011–2012
Figure 14: Type of Cards Offered by Banks in Lebanon
Figure 15: Lebanon Card Fraud Statistics (LBP Million), 2008–2012
Figure 16: Lebanon Cards Industry Segmentation
Figure 17: Cards Offered to Specialized Professionals in Lebanon
Figure 18: Lebanese Population Distribution by Age (%), 2012
Figure 19: Student Cards Offered by the Bank of Beirut in Lebanon
Figure 20: Cards Targeting HNWIs by Byblos Bank in Lebanon
Figure 21: Corporate Cards Offered in Lebanon
Figure 22: Consumer Preferences on Various Card Types
Figure 23: Annual Fees for American Express Charge Cards in Lebanon
Figure 24: Value Added Services on Byblos Bank’s Visa Platinum Credit Card
Figure 25: Lebanese Debit Card Category Share by Bank (%), 2011
Figure 26: Lebanese Debit Card Category Share by Scheme (%), 2011
Figure 27: Lebanese Credit Card Category Share by Bank (%), 2011
Figure 28: Lebanese Credit Card Category Share by Scheme (%), 2011
Figure 29: Lebanese Charge Card Category Share by Scheme (%), 2011
Figure 30: Byblos Bank Debit Cards Loyalty Program
Figure 31: Byblos Bank’s Loyalty Points Program for Credit Cards
Figure 32: Value Added Services on Credit Cards in Lebanon
Figure 33: Co-Branded and Affinity Cards Offered in Lebanon
Figure 34: Prepaid Gift Cards Offered in Lebanon
Figure 35: Internet Prepaid Cards Offered in Lebanon
Figure 36: Pricing Strategies of Various Service Providers
Figure 37: Lebanese Cards Industry by Type of Card (%), 2008–2017
Figure 38: Lebanese Cards and Payments Size by Number of Cards (Thousands), 2008–2017
Figure 39: Lebanese Cards and Payments Size by Transaction Value (LBP Billion), 2008–2017
Figure 40: Lebanese Cards and Payments Size by Transaction Volume (Million), 2008–2017
Figure 41: Lebanese Debit Cards Category Size by Number of Cards (Thousands), 2008–2017
Figure 42: Lebanese Debit Cards Category Size by Transaction Value (LBP Billion), 2008–2017
Figure 43: Lebanese Debit Cards Category Size by Number of Transactions (Million), 2008–2017
Figure 44: Lebanese Debit Cards, Frequency of Use, 2008–2017
Figure 45: Debit Card Transactions at ATMs and POS Terminals (Million), 2008–2017
Figure 46: Lebanese Prepaid Cards Category Size by Number of Cards (Thousands), 2008–2017
Figure 47: Lebanese Open-Loop Prepaid Cards Segment Size by Number of Cards (Thousands),
Figure 48: Lebanese Closed-Loop Prepaid Cards Segment Size by Number of Cards (Thousands), 2008–2017
Figure 49: Lebanese Prepaid Cards Category Size by Transaction Value (LBP Million), 2008–2017
Figure 50: Lebanese Charge Cards Category Size by Number of Cards (Thousands), 2008–2017
Figure 51: Lebanese Charge Cards Category Size by Transaction Value (LBP Million), 2008–2017
Figure 52: Lebanese Charge Cards Category Size by Number of Transactions, 2008–2017
Figure 53: Lebanese Charge Cards Category Frequency of Use, 2008–2017
Figure 54: Lebanese Credit Cards Category Size by Number of Cards (Thousands), 2008–2017
Figure 55: Lebanese Credit Cards Category Size by Transaction Value (LBP Billion), 2008–2017
Figure 56: Lebanese Credit Cards Category Size by Number of Transactions (Million), 2008–2017
Figure 57: Lebanese Credit Cards Category Frequency of Use, 2008–2017
Figure 58: Lebanese Credit Cards Category Size by Average Transaction Value (LBP), 2008–2017
Figure 59: Byblos Bank’s Customer Segmentation by Cards Offered
Figure 60: Bank of Beirut’s Customer Segmentation of Cards Offered
Figure 61: Banque Libano-Française’s Customer Segmentation of Cards Offered

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *

Upcoming Reports

  • Mobile Commerce Market - Global Industry Size, Market Share, Trends, Analysis, And Forecast, 2012 - 2017

    Mobile commerce is handled by devices like laptops, cellular phones, Smart phones and tablet computers to execute online commercial transactions. Mobile commerce is experiencing continuous growth in a variety of fields including sales and purchase of a wide range of services and goods, payments of bills, net banking and so on. All these transactions are collectively known as m-commerce or mobile commerce. Mobile commerce is a successor o...

  • Online Banking Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2012 - 2018

    Online banking is a service provided by financial institutions that allows customers to carry out financial transactions through secure websites. Many customers are turning towards the convenience and ease of online banking to carry out their financial transactions. These websites can be operated through a virtual bank by using a retail operator or through a credit union. With online banking, customers can conduct transactions such as account m...

  • ATM Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019

    ATM is an abbreviation of automated teller machine which is also known as automated banking machine, cash point, cash machine or cash line. It is a computerized telecommunication device that enables a client of financial institution to perform transactions without the support of a cashier, bank teller or clerk. The customer can perform a transaction by inserting a plastic smart card or magnetic stripe with a chip containing a unique card number...