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Emerging Opportunities in Latvias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Published By :

Timetric

Published Date : Sep 2013

Category :

Banking

No. of Pages : 85 Pages


Synopsis

The report provides market analysis, information and insights into Latvia’s cards and payments industry, including:

  • Current and forecast values for each category of Latvia’s cards and payments industry including debit cards, credit cards, prepaid cards and charge cards.
  • Comprehensive analysis of the industry’s market attractiveness and future growth areas.
  • Analysis of various market drivers and regulations governing Latvia’s cards and payments industry.
  • Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market.
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards.
  • Competitive landscape of Latvia’s cards and payments industry.

Executive summary

The Republic of Latvia is an open economy where exports contribute for almost one-third of the GDP. Latvia is a member of the United Nations (UN), European Union (EU) and International Monetary Fund (IMF). Latvia’s economy was adversely affected by the eurozone crisis in 2009. While cash remains the dominant method of payment in Latvia, there have been concerted efforts from card issuers, the government and regulatory bodies to support card use. The nation’s debit, prepaid and charge card categories have expanded rapidly. A large part of this growth has been driven by infrastructure improvements such as contactless technology and increased adoption of smartphones. All these factors have made payment cards far more accessible, resulting in moderate growth for the card payments channel. 

The channel registered a CAGR of 0.21% during the review period (2008–2012), and grew from 2.65 million cards in 2008 to 2.67 million in 2012. Over the forecast period (2013–2017), the channel is forecast to grow from 2.79 million cards in 2013 to 3.6 million in 2017, at a CAGR of 6.73%. The key drivers for this growth include a stable inflationary forecast, positive employment opportunities and an increasing volume of corporate and leisure travelers. Latvia is also expected to register high growth in terms of online and traditional retail revenues.

Scope

  • This report provides a comprehensive analysis of Latvia’s cards and payments industry.
  • It provides current values for Latvia’s cards and payments industry for 2012 and forecast figures for 2017.
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Latvia’s cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details the marketing strategies used by various bankers and other institutions.
  • It profiles the major banks in Latvia’s cards and payments industry.

Reasons to buy

  • Make strategic business decisions using historic and forecast market data related to the Latvia cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities within the Latvia cards and payments industry.
  • Assess the competitive dynamics in the Latvia cards and payments industry.
  • Gain insights into the marketing strategies used for selling various types of cards in Latvia.
  • Gain insights into key regulations governing the Latvia cards and payments industry.

Key highlights

  • In terms of number of cards in circulation, the Latvian card payments channel grew at a CAGR of 0.21% during the review period, from 2.65 million in 2008 to 2.67 million in 2012. The growth of the channel was supported by the improved banking infrastructure, significant internet and smartphone penetration, and growth of payment cards such as debit, prepaid and charge cards.
  • Debit cards will remain the fastest-growing card category over the forecast period. In terms of number of cards in circulation, the category constituted 70.0% of the overall card payments channel in 2012. Its share is expected to increase to 54.0% by 2017. The debit card category is expected to grow at a CAGR of 0.78% over the forecast period.
  • According to the World Travel and Tourism Council’s 2013 figures, total expenditure on outbound travel in Latvia declined from LVL607.4 million in 2008 to LVL428.1 million following the eurozone crisis. Total expenditure on outbound travel, however, rose from LVL428.1 million in 2010 to LVL539.5 million in 2012. In Latvia, banks have increased the issuance of globally accepted credit and debit cards to meet cardholder requirements.
  • According to Statistics Latvia, in 2011, there was a rise in online shopping as 14.1% of internet users in the country purchased products and services online. E-commerce has significant growth potential as around 70% of the total population in Latvia uses the internet for various purposes such as shopping, social media and use of online services.
Table of contents

1 Executive Summary

2 Industry Attractiveness and Future Prospects of the Cards and Payments Industry

3 Analysis of Latvia’s Cards and Payments Industry Drivers
3.1 Infrastructure Drivers
3.1.1 Increasing acceptance of EMV cards
3.1.2 Contactless and NFC technology as payment terminals
3.1.3 Wide acceptance of electronic (or digital) wallets
3.1.4 Growing market for smart cards
3.1.5 Growing number of ATMs and POS terminals
3.2 Business Drivers
3.2.1 Growth in retail sector
3.2.2 Increasing competition
3.2.3 Growth in e-commerce
3.2.4 Outbound business and leisure travel and tourism
3.3 Consumer Drivers
3.3.1 Annual disposable income
3.3.2 Consumer confidence index
3.3.3 Consumer spending habits
3.4 Economic Fundamentals
3.4.1 Stable GDP growth
3.4.2 Stable inflation rate
3.4.3 Unemployment rate
3.5 Card Fraud Statistics
3.6 Regulatory Framework
3.6.1 SEPA cards framework
3.6.2 Anti-money laundering

4 Emerging Consumer Attitudes and Trends
4.1 Market Segmentation and Targeting
4.1.1 Retail segment
4.1.2 Corporate segment
4.2 Consumer Preference
4.2.1 Price
4.2.2 Services
4.2.3 Convenience
4.3 Preferred Payment Methods

5 Competitive Landscape and Industry Dynamics
5.1 Industry Share Analysis by Payment Channels
5.1.1 Overview of payment channels
5.1.2 Credit transfers
5.1.3 Direct debit
5.1.4 Card payments
5.1.5 Check payments
5.2 Debit Cards
5.2.1 By bank
5.2.2 By scheme
5.3 Credit Cards
5.3.1 By bank
5.3.2 By scheme
5.4 Charge Cards

6 Strategies Adopted by Key Players
6.1 Market Entry Strategies
6.2 Marketing and Product Strategy
6.2.1 Credit cards
6.2.2 Debit cards
6.3 Pricing Strategies

7 Industry Size and Growth Potential of Card Payments Channel
7.1 Industry Share Analysis by Type of Card
7.2 Total Market Size and Forecast of Card Payments Channel
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Card Category Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
7.4 Prepaid Card Category Size and Forecast
7.4.1 Analysis by segment – open- and closed-loop cards
7.4.2 Analysis by transaction value
7.5 Charge Card Category Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value
7.5.3 Analysis by transaction volume
7.5.4 Frequency of use
7.6 Credit Card Category Size and Forecast
7.6.1 Analysis by number of cards
7.6.2 Analysis by transaction value
7.6.3 Analysis by transaction volume
7.6.4 Other key performance indicators

8 Company Profiles, Products and Marketing Strategies
8.1 Swedbank
8.1.1 Key financials
8.1.2 Card portfolio
8.1.3 Strategies
8.2 SEB Bank
8.2.1 Key financials
8.2.2 Card portfolio
8.2.3 Strategies
8.3 Baltic International Bank
8.3.1 Key financials
8.3.2 Card portfolio
8.3.3 Strategies
8.4 Danske Bank
8.4.1 Key financials
8.4.2 Card portfolio
8.4.3 Strategies
8.5 Citadele
8.5.1 Key financials
8.5.2 Card portfolio
8.5.3 Strategies

9 Appendix
9.1 Methodology
9.2 Definitions
9.3 Contact Us
9.4 About Timetric
9.5 Timetric’s Services
9.6 Disclaimer

List of Table


Table 1: Latvian Annual Disposable Income (LVL Million), 2008–2017
Table 2: Latvian Payment Channels (LVL Million), 2008–2012
Table 3: Latvian Card Payments Channel by Type of Card (Thousand), 2008–2017
Table 4: Latvian Card Payments Channel Size by Volume (Thousands), 2008–2017
Table 5: Latvian Card Payments Channel Size by Transaction Value (LVL Million), 2008–2017
Table 6: Latvian Card Payments Channel Size by Transaction Value (US$ Million), 2008–2017
Table 7: Latvian Card Payments Channel Size by Transaction Volume (Million), 2008–2017
Table 8: Latvian Debit Card Category Size (Thousands), 2008–2017
Table 9: Latvian Debit Card Category Size (LVL Million), 2008–2017
Table 10: Latvian Debit Card Category Size (US$ Million), 2008–2017
Table 11: Latvian Debit Card Category Size by Transaction Volume (Million), 2008–2017
Table 12: Latvian Debit Card Category Size by Frequency of Use (Transaction per Card per Year), 2008–2017
Table 13: Latvian Prepaid Card Category Size (Thousands), 2008–2017
Table 14: Latvian Open-Loop Prepaid Cards Category Size (Thousands), 2008–2017
Table 15: Latvian Closed-Loop Prepaid Cards Category Size (Thousands), 2008–2017
Table 16: Latvian Prepaid Cards Category Size (LVL Million), 2008–2017
Table 17: Latvian Prepaid Cards Category Size (US$ Million), 2008–2017
Table 18: Latvian Charge Card Category Size (Thousands), 2008–2017
Table 19: Latvian Charge Card Category Size (LVL Million), 2008–2017
Table 20: Latvian Charge Card Category Size (US$ Million), 2008–2017
Table 21: Latvian Charge Card Category Size by Transaction Volume (Million), 2008–2017
Table 22: Latvian Charge Card Category Size by Frequency of Use (Transactions per Card per Year), 2008–2017
Table 23: Latvian Credit Card Category Size by Volume (Thousands), 2008–2017
Table 24: Latvian Credit Card Category Size by Transaction Value (LVL Million), 2008–2017
Table 25: Latvian Credit Card Category Size by Transaction Value (US$ Million), 2008–2017
Table 26: Latvian Credit Card Category Size by Transaction Volume (Million), 2008–2017
Table 27: Latvian Credit Card Category Size by Frequency of Use (Transactions per Card per Year), 2008–2017
Table 28: Latvian Credit Card Category Size by Average Transaction Value (LVL), 2008–2017
Table 29: Latvian Credit Card Category Size by Average Transaction Value (US$), 2008–2017
Table 30: Swedbank – Key Financial Indicators, 2011–2012
Table 31: Cards Offered by Swedbank
Table 32: SEB Bank – Key Financial Indicators, 2011–2012
Table 33: Cards Offered by SEB Bank
Table 34: Baltic International Bank – Key Financial Indicators, 2011–2012
Table 35: Cards Offered by Baltic International Bank
Table 36: Danske Bank – Key Financial Indicators, 2011–2012
Table 37: Cards Offered by Danske Bank
Table 38: Citadele – Key Financial Indicators, 2011–2012
Table 39: Cards Offered by Citadele
Table 40: Key Definitions

List of Chart


Figure 1: Latvia – Growth of Various Card Categories (%), 2008–2017
Figure 2: Prepaid Cards Category Share by Number of Cards in Latvia (%), 2012 and 2017
Figure 3: Latvian Cards and Payments Industry Drivers
Figure 4: Migration of SEPA cards to EMV, 2010–2012
Figure 5: EMV Adoption Level in Latvia, 2013
Figure 6: Number of ATMs and POS Terminals in Latvia (Thousand), 2008–2017
Figure 7: Monthly Latvian Retail Sales Growth (%), 2011–2013
Figure 8: Internet Access by Age Group in Latvia (%), 2011
Figure 9: Outbound Expenditure on Travel and Tourism (LVL Million), 2008–2012
Figure 10: Latvian Annual Disposable Income (LVL Million), 2008–2017
Figure 11: Latvian Consumer Confidence Index, 2010–2013
Figure 12: GDP Growth Rate (%), 2008–2017
Figure 13: Inflation Rate (%), 2008–2017
Figure 14: Total Unemployment Rate (%), 2008–2017
Figure 15: Latvia Card Fraud Statistics (LVL Thousand), 2008–2012
Figure 16: Latvian Cards Payments Channel Segmentation by Card Type
Figure 17: Types of Cards Offered by Banks in Latvia
Figure 18: Cards for Premium Customers in Latvia
Figure 19: Comparison of Latvia’s Young Population and Other Ages (%), 2012
Figure 20: Corporate Cards Offered in Latvia
Figure 21: Shares of Payment Channels in Latvia (%), 2012
Figure 22: Value of Latvian Credit Transfers (LVL Million), 2008–2012
Figure 23: Value of Latvian Direct Debit Transactions (LVL Million), 2008–2012
Figure 24: Value of Latvian Card Payments (LVL Million), 2008–2012
Figure 25: Value of Latvian Check Payments (LVL Million), 2008–2012
Figure 26: Latvian Debit Cards by Issuing Banks (%), 2011
Figure 27: Latvian Debit Card Category Shares by Scheme (%), 2011
Figure 28: Latvian Credit Card Category Shares by Bank (%), 2011
Figure 29: Latvian Credit Card Category Shares by Scheme (%), 2011
Figure 30: Latvian Charge Card Category Shares by Scheme (%), 2011
Figure 31: Market Entry Strategies of Foreign Banks in Latvia
Figure 32: Latvian Marketing and Product Strategies Based on Card Type
Figure 33: Credit Card Pricing Strategies of Various Service Providers
Figure 34: Debit Card Pricing Strategies of Various Service Providers
Figure 35: Latvian Card Payments Channel by Card Category (%), 2008–2017
Figure 36: Latvian Card Payments Channel Size by Volume (Thousands), 2008–2017
Figure 37: Latvian Card Payments Channel Size by Transaction Value (LVL Million), 2008–2017
Figure 38: Latvian Card Payments Channel Size by Transaction Volume (Million), 2008–2017
Figure 39: Latvian Debit Card Category Size (Thousands), 2008–2017
Figure 40: Latvian Debit Card Category Size (LVL Million), 2008–2017
Figure 41: Latvian Debit Card Category Size by Transaction Volume (Million), 2008–2017
Figure 42: Latvian Debit Card Category Size by Frequency of Use (Transaction per Card per Year), 72008–2017
Figure 43: Debit Card Use at ATMs and POS Terminals (Thousands), 2008–2017
Figure 44: Latvian Prepaid Card Category Size (Thousands), 2008–2017
Figure 45: Latvian Open-Loop Prepaid Cards Category Size (Thousands), 2008–2017
Figure 46: Latvian Closed-Loop Prepaid Cards Category Size (Thousands), 2008–2017
Figure 47: Latvian Prepaid Cards Category Size (LVL Million), 2008–2017
Figure 48: Latvian Charge Card Category Size (Thousands), 2008–2017
Figure 49: Latvian Charge Card Category Size (LVL Million), 2008–2017
Figure 50: Latvian Charge Card Category Size by Transaction Volume (Million), 2008–2017
Figure 51: Latvian Charge Card Category Size by Frequency of Use (Transactions per Card per Year), 2008–2017
Figure 52: Latvian Credit Card Category Size by Volume (Thousands), 2008–2017
Figure 53: Latvian Credit Card Category Size by Transaction Value (LVL Million), 2008–2017
Figure 54: Latvian Credit Card Category Size by Transaction Volume (Million), 2008–2017
Figure 55: Latvian Credit Card Category Size by Frequency of Use (Transactions per Card per Year), 2008–2017
Figure 56: Latvian Credit Card Category Size by Average Transaction Value (LVL), 2008–2017
Figure 57: Insurance Cover Offered on Various Cards by Citadele

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