866-997-4948(US-Canada Toll Free)

Emerging Opportunities in Kenya's Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Published By :

Timetric

Published Date : Apr 2013

Category :

Banking

No. of Pages : 53 Pages


Synopsis

The report provides market analysis, information and insights into Kenya's cards and payments market, including:

  • Current and forecast values for each segment of Kenya's cards and payments market including debit cards, credit cards, prepaid cards and charge cards
  • Comprehensive analysis of the industrys market attractiveness and future growth areas
  • Analysis of various market drivers and regulations governing Kenya's cards and payments market
  • Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of Kenya's cards and payments market

Summary

Kenya is the testing ground for a revolution that could help extend financial inclusion to some of the poorest and most remote places in the world. Its m-payments channel is considered to be in the same league as Korea and Japan. Over KES318 billion (US$3.9 billion) worth of m-payments were made in 2011, equivalent to 12% of the countrys GDP. With plans to form a currency bloc between Uganda, Tanzania, Burundi and Rwanda by 2012, Kenya could be the launch pad for a boom in electronic payments across east Africa. As mobile phone use rises, banks and governments in economies with less-developed payment infrastructures may be able to bypass investment in areas such as bank branches and ATMs. Instead, they can concentrate on tailoring their systems to benefit from the ever-increasing popularity of mobile phones as payment devices. Mobile is not the only part of the Kenyan payments system which is undergoing a period of growth; debit is also becoming an essential transaction platform. Despite the popularity of m-payments, debit remains the most popular payment option in terms of transaction volume.

Scope

This report provides a comprehensive analysis of Kenya's cards and payments market

  • It provides current values for Kenya's cards and payments market for 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Kenya's cards and payments industry
  • It outlines the current regulatory framework in the industry
  • It details the marketing strategies used by various bankers and other institutions.
  • It profiles the major banks in Kenya's cards and payments market

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Kenya's cards and payments market and each market within it
  • Understand the key market trends and growth opportunities within Kenya's cards and payments market
  • Assess the competitive dynamics in Kenya's cards and payments market
  • Gain insights into the marketing strategies used for selling various types of cards in Kenya
  • Gain insights into key regulations governing Kenya's cards and payments market

Key Highlights

  • Debit cards recorded a remarkable CAGR growth of 56.52%  during the review period (2008-2012)
  • The nation’s credit card category is relatively limited. Central Bank of Kenya (CBK) figures show there were 137,000 credit cards in circulation in total in 2012. Credit card spending registered a CAGR of 26.46% during the review period
  • Over KES318 billion (US$3.9 billion) worth of m-payments were made in 2011, equivalent to 12% of the country’s GDP. With plans to form a currency bloc between Uganda, Tanzania, Burundi and Rwanda by 2012, Kenya could be the launch pad for a boom in electronic payments across east Africa
  • The volume of internet users more than doubled in 2012, from 3 million in 2011 to 7.5 million in 2012. Government investment in fiber-optic cables is expected to increase the number of users, which will have a positive impact on internet banking
Table of Content

1 Executive Summary


2 Market Attractiveness and Future Prospects of Cards and Payments Industry

3 Analysis of Kenya Cards and Payments Industry Drivers
3.1 Macroeconomic Fundamentals
3.1.1 GDP growth
3.1.2 Annual disposable income
3.1.3 Inflation rate
3.2 Infrastructure Drivers
3.2.1 Opportunity in mobile payments
3.2.2 Evolution in M-Pesa
3.2.3 Internet banking
3.2.4 Emergence of contactless and NFC payments in Kenya
3.3 Business Drivers
3.3.1 Growing retail industry
3.3.2 Evolution in mobile commerce
3.4 Card Fraud Statistics
3.5 Regulatory Framework
3.5.1 Regulations pertaining to M-Pesa

4 Emerging Consumer Attitudes and Trends
4.1 Market Segmentation and Targeting
4.2 Consumer Preference
4.2.1 Price
4.2.2 Convenience
4.2.3 Services

5 Competitive Landscape and Industry Dynamics
5.1 Market Share Analysis by Payment Channels
5.1.1 Cash transactions
5.1.2 Credit transfer
5.1.3 Cards payments
5.1.4 Check payments
5.2 Debit Cards Market Share
5.2.1 By banks
5.2.2 By scheme
5.3 Credit Cards Market Share
5.3.1 By bank
5.3.2 By scheme
5.4 Charge Cards Market Share

6 Market Size and Growth Potential of Payment Card Industry
6.1 Market Share Analysis by Type of Card
6.2 Total Market Size and Forecast of Card Industry
6.2.1 By volume of cards
6.2.2 By value of transaction
6.2.3 By volume of transaction
6.3 Debit Card Category Size and Forecast
6.3.1 By volume of cards
6.3.2 By value of transaction
6.4 Credit Card Market Size and Forecast
6.4.1 By volume of cards
6.4.2 By value of transactions
6.4.3 By volume of transactions
6.5 Prepaid Card Market Size and Forecast
6.5.1 By volume of cards
6.5.2 By value of transactions
6.6 Charge Card Market Size and Forecast
6.6.1 By volume of cards
6.6.2 By value of transactions

7 Company Profiles, Product, and Marketing Strategies
7.1 Kenya Commercial Bank
7.1.1 Strategies
7.1.2 Kenya Commercial Bank key financials
7.2 Barclays Bank of Kenya Limited
7.2.1 Strategies
7.2.2 Barclays Bank of Kenya key financials
7.3 Standard Chartered Bank Ltd
7.3.1 Strategies
7.3.2 Kenya Commercial Bank key financials

8 Appendix
8.1 Methodology
8.1 Contact Us
8.2 About Timetric
8.3 Disclaimer

List of Table


Table 1: Kenyan GDP at Constant Prices (KES Billion), (Base Year 1999 - 2000), 2007 - 2016
Table 2: Kenyan Annual Disposable Income, (KES Billion), 2008 - 2017
Table 3: Kenyan Inflation Rates (%), 2008 - 2017
Table 4: Kenyan Payment Channels (KES Million), 2012
Table 5: Kenyan Cards and Payments Industry by Type of Card (Number in Thousands), 2008 - 2017
Table 6: Kenyan Cards Market Size by Volume (Thousands), 2008 - 2017
Table 7: Kenyan Cards and Payments Industry Size by Transaction Value (KES Million), 2008 - 2017
Table 8: Kenyan Cards and Payments Industry by Transaction Value (US$ Million), 2008 - 2017
Table 9: Kenyan Cards and Payment Industry, Transaction Volume (Million), 2008 - 2017
Table 10: Kenyan Debit Card Category, Market Size (Thousands), 2008 - 2017
Table 11: Kenyan Debit Card Category, Market Size (KES Million), 2008 - 2017
Table 12: Kenyan Debit Card Category, Market Size (US$ Million), 2008 - 2017
Table 13: Kenyan Credit Card Category, Market Size by Volume (Thousands), 2008 - 2017
Table 14: Kenyan Credit Card Category, Market Size by Transaction Value (KES Million), 2008 - 2017
Table 15: Kenya Credit Card Category, Market Size by Transaction Value (US$ Million), 2008 - 2017
Table 16: Kenyan Credit Card Category, Market Size by Transaction Volume (Million), 2008 - 2017
Table 17: Kenyan Prepaid Card Category, Market Size (Thousands), 2008 - 2017
Table 18: Kenyan Prepaid Cards Category, Market Size (KES Million), 2008 - 2017
Table 19: Kenyan Prepaid Cards Category, Market Size (US$ Million), 2008 - 2017
Table 20: Kenyan Charge Card Category, Market Size (Thousands), 2008 - 2017
Table 21: Kenyan Charge Card Category, Market Size (KES Million), 2008 - 2017
Table 22: Kenya Charge Card Category, Market Size (US$ Million), 2008 - 2017
Table 23: Kenya Commercial Bank Key Financial Indicators, 2010 - 2011
Table 24: Barclays Bank of Kenya Limited Key Financial Indicators, 2010 - 2011
Table 25: Standard Chartered Bank Kenya Key Financial Indicators, 2010 - 2011

List of Chart


Figure 1: Current and Future Prospects of Various Cards in Kenya
Figure 2: Kenyan Growth Potential of the Cards and Payments Industry by Area of Usage
Figure 3: Kenyan GDP at Constant Prices (KES Billion), (Base Year 1999 - 2000), 2007 - 2016
Figure 4: Kenyan Annual Disposable Income, (KES Billion), 2008 - 2017
Figure 5: Kenyan Inflation Rates (%), 2008 - 2017
Figure 6: Kenyan Internet Penetration Levels, (%), 2007 - 2011
Figure 7: Growth in Kenyan Retail Sector (US$ Million), 2008 - 2012
Figure 8: Kenyan Card Fraud Statistics (KES Million), 2008 - 2012
Figure 9: Kenyan Cards and Payments Industry Segmentation
Figure 10: Kenyan Consumer Preferences by Card Type
Figure 11: Number of POS Terminals in Kenya (Thousands), 2008 - 2017
Figure 12: Kenyan Share of Payment Channels (%), 2012
Figure 13: Kenyan Value and Growth of Cash Transactions (KES Million), 2008 - 2012
Figure 14: Kenyan Value and Growth of Credit Transfers (KES Million), 2008 - 2012
Figure 15: Kenyan Value and Growth of Card Payments (KES Million), 2008 - 2012
Figure 16: Kenyan Value and Growth of Check Payments (KES Million), 2008 - 2012
Figure 17: Kenya Debit Card, Market Share by Bank (%), 2011
Figure 18: Kenya Debit Cards, Market Share by Scheme (%), 2011
Figure 19: Kenya Credit Cards, Market Share by Bank (%), 2011
Figure 20: Kenyan Credit Cards, Market Share by Scheme (%), 2011
Figure 21: Kenyan Charge Cards, Market Share by Scheme (%), 2011
Figure 22: Kenyan Cards and Payments Industry by Type of Card (%), 2008 - 2017
Figure 23: Kenyan Cards Market Size by Volume (Thousands), 2008 - 2017
Figure 24: Kenyan Cards and Payments Industry by Transaction Value (KES Million), 2008 - 2017
Figure 25: Kenyan Cards and Payments Industry, Transaction Volume (Million), 2008 - 2017
Figure 26: Kenyan Debit Card Category, Market Size (Thousands), 2008 - 2017
Figure 27: Kenyan Debit Card Category, Market Size (KES Million), 2008 - 2017
Figure 28: Kenyan Credit Card Category, Market Size by Volume (Thousands), 2008 - 2017
Figure 29: Kenya Credit Card Category Market Size by Transaction Value (KES Million), 2008 - 2017
Figure 30: Kenyan Credit Card Category, Market Size by Transaction Volume (Million), 2008 - 2017
Figure 31: Kenyan Prepaid Card Category, Market Size (Thousands), 2008 - 2017
Figure 32: Kenya Prepaid Cards Category, Market Size (KES Million), 2008 - 2017
Figure 33: Kenyan Charge Card Category, Market Size (Thousands), 2008 - 2017
Figure 34: Kenya Charge Card Category, Market Size (KES Million), 2008 - 2017
Figure 35: Cards Offered by Kenya Commercial Bank
Figure 36: Cards Offered by Barclays Bank of Kenya Limited
Figure 37: Cards Offered by Standard Chartered Bank Kenya

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *

Upcoming Reports

  • Online Banking Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2012 - 2018

    Online banking is a service provided by financial institutions that allows customers to carry out financial transactions through secure websites. Many customers are turning towards the convenience and ease of online banking to carry out their financial transactions. These websites can be operated through a virtual bank by using a retail operator or through a credit union. With online banking, customers can conduct transactions such as account m...

  • ATM Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019

    ATM is an abbreviation of automated teller machine which is also known as automated banking machine, cash point, cash machine or cash line. It is a computerized telecommunication device that enables a client of financial institution to perform transactions without the support of a cashier, bank teller or clerk. The customer can perform a transaction by inserting a plastic smart card or magnetic stripe with a chip containing a unique card number...

  • Mobile Commerce Market - Global Industry Size, Market Share, Trends, Analysis, And Forecast, 2012 - 2017

    Mobile commerce is handled by devices like laptops, cellular phones, Smart phones and tablet computers to execute online commercial transactions. Mobile commerce is experiencing continuous growth in a variety of fields including sales and purchase of a wide range of services and goods, payments of bills, net banking and so on. All these transactions are collectively known as m-commerce or mobile commerce. Mobile commerce is a successor o...