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Emerging Opportunities in Kazakhstans Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Published By :

Timetric

Published Date : Sep 2013

Category :

Banking

No. of Pages : 78 Pages


Synopsis

The report provides market analysis, information and insights into Kazakhstan\'s cards and payments market, including:

  • Current and forecast values for each category of Kazakhstan\'s cards and payments industry including debit cards, credit cards, charge cards and prepaid cards.
  • Comprehensive analysis of the industry’s market attractiveness and future growth areas.
  • Analysis of various market drivers and regulations governing Kazakhstan\'s cards and payments industry.
  • Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market.
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards.
  • Competitive landscape of Kazakhstan\'s cards and payments industry.

Executive summary

Kazakhstan’s card payments channel demonstrated robust growth during the review period. Improved banking infrastructure, consumers’ shift towards card-based payments and adoption of new technology to offer safe and secure banking contributed to the growth of the channel during the review period. The card payments channel grew from 7.2 million cards in 2008 to 11.9 million in 2012, at a CAGR of 13.38%. Over the forecast period, the total number of cards is projected to grow from 13.9 million to 17.9 million, at a CAGR of 6.55%. In terms of transaction value, the overall card payments channel grew at a CAGR of 25.43% during the review period, and is projected to grow from KZT7.0 trillion (US$47.7 billion) in 2013 to KZT10.4 trillion (US$70.6 billion) in 2017 at a CAGR of 10.28% over the forecast period.

Scope

  • This report provides a comprehensive analysis of Kazakhstan\'s cards and payments industry.
  • It provides current values for Kazakhstan\'s cards and payments industry for 2012 and forecast figures for 2017.
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Kazakhstan\'s cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details the marketing strategies used by various bankers and other institutions.
  • It profiles the major banks in Kazakhstan\'s cards and payments industry.

Reasons to buy

  • Make strategic business decisions using historic and forecast market data related to Kazakhstan\'s cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities within Kazakhstan\'s cards and payments industry.
  • Assess the competitive dynamics in Kazakhstan\'s cards and payments industry.
  • Gain insights into the marketing strategies used for selling various types of cards in Kazakhstan.
  • Gain insights into key regulations governing Kazakhstan\'s cards and payments industry.

Key highlights

  • The card payments channel grew from 7.2 million cards in 2008 to 11.9 million in 2012, at a CAGR of 13.38%. Over the forecast period, the total number of cards is projected to grow from 13.9 million to 17.9 million, at a CAGR of 6.55%.
  • During the review period, the highest growth was registered in the credit cards category which recorded a CAGR of 49.51% in terms of number of cards in circulation. The key drivers for the substantial growth were growing consumer awareness of the benefits of credit cards, customer-centric services, adoption of advanced technology to offer secure banking, and reward programs offered by card issuers.
  • During the review period, card payments recorded a CAGR of 25.43% to value KZT5.7 trillion (US$38.9 billion) in 2012, while credit transfer recorded a CAGR of 3.26% to value KZT118.9 trillion (US$809.5 billion) in 2012.
  • Growth in internet penetration and rising disposable incomes and consumer spending resulted in increased online retail sales in the country. During the review period, e-commerce grew at a CAGR of 91.51% to reach KZT58.5 billion (US$398.4 million) at the end of 2012.
Table of contents

1 Executive Summary

2 Market Attractiveness and Future Prospects of the Cards and Payments Industry

3 Analysis of Kazakhstan’s Cards and Payments Industry Drivers
3.1 Infrastructure Drivers
3.1.1 Increasing number of internet users
3.1.2 Increasing number of ATMs and POS terminals
3.1.3 Improvements in payment infrastructure
3.2 Business Drivers
3.2.1 Growth of e-commerce
3.2.2 Growing popularity of online payment cards
3.2.3 Growth of m-commerce
3.3 Consumer Drivers
3.3.1 Increasing number of outbound tourists
3.3.2 Increasing number of economically active individuals
3.4 Economic Fundamentals
3.4.1 Stable GDP
3.4.2 Increasing annual disposable income
3.4.3 Growing employment
3.5 Card Fraud Statistics
3.6 Regulatory Framework

4 Emerging Consumer Attitudes and Trends
4.1 Industry Segmentation and Targeting
4.1.1 Retail segment
4.1.2 Corporate segment
4.2 Consumer Preference
4.2.1 Price
4.2.2 Services
4.2.3 Convenience

5 Competitive Landscape and Industry Dynamics
5.1 Industry Share Analysis by Non-Cash Payment Channels
5.1.1 Credit transfers
5.1.2 Direct debits
5.1.3 Card payments
5.1.4 Check payments
5.2 Debit Cards Category Share
5.2.1 By bank
5.2.2 By scheme
5.3 Credit Cards Category Share by Scheme
5.4 Charge Cards Category Share by Scheme

6 Strategies Adopted by Key Operators
6.1 Market Entry Strategies
6.2 Marketing and Product Strategy
6.2.1 Debit cards
6.2.2 Credit cards
6.3 Pricing Strategies

7 Size and Growth Potential of the Card Payments Channel
7.1 Channel Share Analysis by Card Category
7.2 Size and Forecast of the Card Payments Channel
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Cards Category Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
7.4 Credit Cards Category Size and Forecast
7.4.1 Analysis by number of cards
7.4.2 Analysis by transaction value
7.4.3 Analysis by transaction volume
7.4.4 Average transaction value
7.4.5 Other key performance indicators
7.5 Charge Cards Category Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value
7.5.3 Analysis by number of transactions
7.5.4 Analysis by frequency of use
7.6 Prepaid Cards Category Size and Forecast
7.6.1 Analysis by number of cards
7.6.2 Analysis by segment – open and closed-loop cards
7.6.3 Analysis by transaction value

8 Company Profiles, Products and Marketing Strategies
8.1 Halyk Bank
8.1.1 Key financials
8.1.2 Card portfolio
8.1.3 Strategies
8.2 Kazkommertsbank
8.2.1 Key financials
8.2.2 Card portfolio
8.2.3 Strategies
8.3 Bank CenterCredit
8.3.1 Key financials
8.3.2 Card portfolio
8.3.3 Strategies
8.4 Alfa-Bank
8.4.1 Key financials
8.4.2 Card portfolio
8.4.3 Strategies
8.5 Kaspi Bank
8.5.1 Key financials
8.5.2 Card portfolio
8.5.3 Strategies

9 Appendix
9.1 Methodology
9.2 Definitions
9.3 Contact Us
9.4 About Timetric
9.5 Timetric’s Services
9.6 Disclaimer

List of Table


Table 1: Cards for Online Shoppers Offered by Various Banks in Kazakhstan
Table 2: Card for Senior Citizens Offered by Halyk Bank in Kazakhstan
Table 3: Cards for HNWIs Offered by Banks in Kazakhstan
Table 4: Corporate Cards Offered by Various Banks in Kazakhstan
Table 5: Kazakh Payment Channels (KZT Billion), 2008 and 2012
Table 6: Market Entry Strategies of Foreign Banks in Kazakhstan
Table 7: Credit Card Fees Charged by Banks in Kazakhstan
Table 8: Kazakh Card Payments Channel by Card Category (Thousands), 2008–2017
Table 9: Kazakh Card Payments Channel Size by Number of Cards (Thousands), 2008–2017
Table 10: Kazakh Card Payments Channel Size by Transaction Value (KZT Trillion), 2008–2017
Table 11: Kazakh Card Payments Channel Size by Transaction Value (US$ Billion), 2008–2017
Table 12: Kazakh Card Payments Channel Size by Number of Transactions (Million), 2008–2017
Table 13: Kazakh Debit Cards Category Size by Number of Cards (Million), 2008–2017
Table 14: Kazakh Debit Cards Category Size by Value of Transaction (KZT Trillion), 2008–2017
Table 15: Kazakh Debit Cards Category Size by Value of Transaction (US$ Billion), 2008–2017
Table 16: Kazakh Debit Cards Category Size by Number of Transactions (Million), 2008–2017
Table 17: Kazakh Debit Cards Category by Frequency of Use, 2008–2017
Table 18: Kazakh Credit Cards Category Size by Number of Cards (Thousands), 2008–2017
Table 19: Kazakh Credit Cards Category Size by Transaction Value (KZT Billion), 2008–2017
Table 20: Kazakh Credit Cards Category Size by Transaction Value (US$ Billion), 2008–2017
Table 21: Kazakh Credit Cards Category Size by Number of Transactions (Million), 2008–2017
Table 22: Kazakhstan Credit Cards Category Size by Average Transaction Value (KZT), 2008–2017
Table 23: Kazakh Credit Cards Category Size by Average Transaction Value (US$), 2008–2017
Table 24: Kazakh Credit Cards Category by Frequency of Use, 2008–2017
Table 25: Kazakh Charge Cards Category Size by Number of Cards (Thousands), 2008–2017
Table 26: Kazakh Charge Cards Category Size by Transaction Value (KZT Billion), 2008–2017
Table 27: Kazakh Charge Cards Category Size by Transaction Value (US$ Million), 2008–2017
Table 28: Kazakh Charge Cards Category Size by Number of Transactions (Thousands), 2008–2017
Table 29: Kazakh Charge Cards Category by Frequency of Use, 2008–2017
Table 30: Kazakh Prepaid Cards Category Size by Number of Cards (Thousands), 2008–2017
Table 31: Kazakh Open-Loop Prepaid Cards Segment Size by Number of Cards (Thousands), 2008–2017
Table 32: Kazakh Closed-Loop Prepaid Cards Segment Size by Number of Cards (Thousands), 2008–2017
Table 33: Kazakh Prepaid Cards Category Size by Transaction Value (KZT Million), 2008–2017
Table 34: Kazakh Prepaid Cards Category Size by Transaction Value (US$ Million), 2008–2017
Table 35: Halyk Bank – Key Financial Indicators, 2011–2012
Table 36: Halyk Bank – Card Portfolio
Table 37: Kazkommertsbank – Key Financial Indicators, 2011–2012
Table 38: Kazkommertsbank – Card Portfolio
Table 39: Bank CenterCredit – Key Financial Indicators, 2011–2012
Table 40: Bank CenterCredit – Card Portfolio
Table 41: Alfa-Bank – Key Financial Indicators, 2011–2012
Table 42: Alfa-Bank – Card Portfolio
Table 43: Kaspi Bank – Key Financial Indicators, 2010–2011
Table 44: Kaspi Bank – Card Portfolio
Table 45: Key Definitions

List of Chart


Figure 1: Kazakhstan – Growth of Various Card Categories (%), 2008–2017
Figure 2: Kazakhstan Cards and Payments Industry Drivers
Figure 3: Number of Internet Users in Kazakhstan (Million), 2008–2012
Figure 4: Number of ATMs and POS Terminals in Kazakhstan (Thousands), 2008–2017
Figure 5: E-Commerce Growth in Kazakhstan (KZT Million), 2008–2012
Figure 6: Outbound Tourists in Kazakhstan (Thousand), 2008–2012
Figure 7: Kazakh GDP Growth Rate (%), 2008–2017
Figure 8: Annual Disposable Income in Kazakhstan (KZT Trillion), 2008–2017
Figure 9: Employment Rate in Kazakhstan (%), 2008–2017
Figure 10: Kazakh Card Fraud Statistics (KZT Million), 2008–2012
Figure 11: Card Payments Channel Customer Segmentation in Kazakhstan
Figure 12: Types of Cards Offered by Banks in Kazakhstan
Figure 13: Shares of Payment Channels in Kazakhstan (%), 2008 and 2012
Figure 14: Value of Kazakh Credit Transfers (KZT Billion), 2008–2012
Figure 15: Value of Kazakh Direct Debits (KZT Billion), 2008–2012
Figure 16: Value of Kazakh Card Payments (KZT Billion), 2008–2012
Figure 17: Value of Kazakh Check Payments (KZT Billion), 2008–2012
Figure 18: Kazakh Debit Cards Category Share by Bank (%), 2011
Figure 19: Kazakh Debit Cards Category Share by Scheme (%), 2011
Figure 20: Kazakh Credit Cards Category Share by Scheme (%), 2011
Figure 21: Kazakh Charge Cards Category Share by Scheme (%), 2011
Figure 22: Card Marketing Strategies of Banks in Kazakhstan
Figure 23: Kazakh Card Payments Channel by Card Category (%), 2008–2017
Figure 24: Kazakh Card Payments Channel Size by Number of Cards (Thousands), 2008–2017
Figure 25: Kazakh Card Payments Channel Size by Transaction Value (KZT Billion), 2008–2017
Figure 26: Kazakh Card Payments Channel Size by Number of Transactions (Million), 2008–2017
Figure 27: Kazakh Debit Cards Category Size by Number of Cards (Million), 2008–2017
Figure 28: Kazakh Debit Cards Category Size by Value of Transaction (KZT Trillion), 2008–2017
Figure 29: Kazakh Debit Cards Category Size by Number of Transactions (Million), 2008–2017
Figure 30: Kazakh Debit Cards Category by Frequency of Use, 2008–2017
Figure 31: Kazakh Debit Card Transactions at ATMs and POS Terminals (Million), 2008–2017
Figure 32: Kazakh Credit Cards Category Size by Number of Cards (Thousands), 2008–2017
Figure 33: Kazakh Credit Cards Category Size by Transaction Value (KZT Million), 2008–2017
Figure 34: Kazakh Credit Cards Category Size by Number of Transactions (Million), 2008–2017
Figure 35: Kazakh Credit Cards Category Size by Average Transaction Value (KZT), 2008–2017
Figure 36: Kazakh Credit Cards Category by Frequency of Use, 2008–2017
Figure 37: Kazakh Charge Cards Category Size by Number of Cards (Thousands), 2008–2017
Figure 38: Kazakh Charge Cards Category Size by Transaction Value (KZT Billion), 2008–2017
Figure 39: Kazakh Charge Cards Category Size by Number of Transactions (Thousands), 2008–2017
Figure 40: Kazakh Charge Cards Category by Frequency of Use, 2008–2017
Figure 41: Kazakh Prepaid Cards Category Size by Number of Cards (Thousands), 2008–2017
Figure 42: Kazakh Open-Loop Prepaid Cards Segment Size by Number of Cards (Thousands), 2008–2017
Figure 43: Kazakh Closed-Loop Prepaid Cards Segment Size by Number of Cards (Thousands), 2008–2017
Figure 44: Kazakh Prepaid Cards Category Size by Transaction Value (KZT Million), 2008–2017

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