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Emerging Opportunities in Italy's Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Published By :

Timetric

Published Date : Apr 2013

Category :

Banking

No. of Pages : 85 Pages


Synopsis

The report provides market analysis, information and insights into Italys cards and payments market, including:

  • Current and forecast values for each category of Italys cards and payments industry including debit cards, credit cards, prepaid cards and charge cards
  • Comprehensive analysis of the industrys market attractiveness and future growth areas
  • Analysis of various market drivers and regulations governing Italys cards and payments industry
  • Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of Italys cards and payments industry

Summary

The global financial crisis and conservative consumer spending are expected to provide substantial scope for the growth of prepaid cards in Italy over the forecast period, as prepaid cards enable customers to set spending limits. Debit cards will continue to remain as the largest card category both in terms of volume and transaction value. Credit and charge cards are both expected to record negative growth. The debt crisis and subsequent austerity policies have reduced customer confidence, leading to a decline in overall consumer spending. The traditionally credit-averse nature of Italian consumers, coupled with their conservative spending attitude, is expected to result in a decline in credit card-based transactions. This is expected to reduce new credit card issuance over the forecast period and increase issuance of prepaid cards as customers prefer pre-planned or budgeted spending. As a result, banks have attempted to add features to prepaid cards such as online functionality, global usability and easy reloading.

Scope

  • This report provides a comprehensive analysis of Italys cards and payments industry
  • It provides current values for Italys cards and payments industry for 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Italys cards and payments industry
  • It outlines the current regulatory framework in the industry
  • It details the marketing strategies used by various bankers and other institutions
  • It profiles the major banks in Italys cards and payments industry

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Italys cards and payments industry and each market within it
  • Understand the key market trends and growth opportunities within Italys cards and payments industry
  • Assess the competitive dynamics in Italys cards and payments industry
  • Gain insights into the marketing strategies used for selling various types of cards in Italy
  • Gain insights into key regulations governing Italys cards and payments industry

Key Highlights

  • The prepaid card category is expected to have the strongest growth prospects, both in terms of card volume and transaction value. The category is expected to grow at a CAGR of 6.37% in volume terms over the forecast period, and at a CAGR of 15.03% in terms of transaction value.
  • The growth of card-based transactions is also expected to be fueled by the Italian treasurys cap on merchant service charges (MSCs). These are the fees paid to acquiring banks by retailers which accept card payments. The Italian treasury has levied a 1.5% cap on MSCs for retail transactions, and has banned MSCs for petrol purchases below EUR100 (US$128.6 billion).
  • The Italian banking community has made significant efforts to align the countrys payment system with SEPA standards. SEPA credit transfers and payment cards were made available in Italy in January 2008, and in April 2011 the Bank of Italy introduced an e-Money directive to reduce cash transactions.
  • Non-banking operators such as Poste Italiane, which caters to a large customer base and offers diverse products, are posing intense competition to banks. This has prompted banks to diversify their product and marketing strategies, focusing on adding functionality to prepaid cards.
Table of Content

1 Executive Summary

2 Market Attractiveness and Future Prospects of Cards and Payments Industry
2.1 Growth Prospects of Cards and Payments Industry in Terms of Number of Cards
2.2 Growth Prospects in Terms of Transaction Value

3 Analysis of Country Cards and Payments Market Drivers
3.1 Economic Fundamentals
3.1.1 GDP
3.1.2 Total investment
3.1.3 Inflation
3.1.4 Total government expenditure
3.2 Infrastructure Drivers
3.2.1 Rising mobile penetration
3.2.2 Growth of internet penetration
3.2.3 Emergence of EMV infrastructure
3.3 Business Drivers
3.3.1 Annual disposable income
3.3.2 Online retail sales
3.3.3 Mobile payments
3.4 Consumer Drivers
3.4.1 Economically active population
3.4.2 Internet users
3.4.3 Mobile phone users
3.5 Card Fraud Statistics
3.6 Regulatory Framework
3.6.1 Prospective regulatory standards in Italys cards and payments industry

4 Emerging Consumer Attitudes and Trends
4.1 Market Segmentation and Targeting
4.2 Consumer Preference
4.2.1 Price
4.2.2 Convenience
4.2.3 Value-added services
4.2.4 Rewards
4.3 Online Buying Behavior
4.4 Preferred Payment Methods

5 Competitive Landscape and Industry Dynamics
5.1 Market Share Analysis by Payment Channels
5.1.1 Overview of the payment channels
5.1.2 Credit transfers
5.1.3 Direct debit
5.1.4 Card payments
5.1.5 Check payments
5.2 Debit Cards
5.2.1 By leading issuers
5.2.2 By scheme
5.3 Credit Cards
5.3.1 By leading issuers
5.3.2 By scheme
5.4 Charge Cards
5.4.1 By card type

6 Strategies Adopted by Key Operators
6.1 Market Entry Strategies
6.2 Marketing and Product Strategies
6.2.1 Debit cards
6.2.2 Credit cards
6.2.3 Prepaid cards
6.3 Pricing Strategies

7 Market Size and Growth Potential of the Payment Card Industry
7.1 Market Share Analysis by Type of Card
7.2 Total Size and Forecast of the Card Industry
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Card Category Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
7.4 Prepaid Card Category Size and Forecast
7.4.1 Analysis by number of cards
7.4.2 Analysis by segment open- and closed-loop cards
7.4.3 Analysis by transaction value
7.5 Charge Card Category Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value
7.5.3 Analysis by transaction volume
7.5.4 Other key performance indicators
7.5.5 Frequency of use
7.6 Credit Card Category Size and Forecast
7.6.1 Analysis by number of cards
7.6.2 Analysis by transaction value
7.6.3 Analysis by transaction volume
7.6.4 Analysis by transaction volume

8 Company Profiles, Product, and Marketing Strategies
8.1 Banca Nazionale del Lavoro (BNL)
8.1.1 Strategies
8.1.2 Debit card offered
8.1.3 Credit cards offered
8.2 Deutsche Bank
8.2.1 Strategies
8.2.2 Debit cards offered
8.2.3 Credit cards offered
8.2.4 Prepaid Cards offered
8.3 Findomestic Bank
8.3.1 Strategies
8.3.2 Credit cards offered

9 Appendix
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.3.1 Timetrics approach
9.4 Services
9.5 Disclaimer

List of Table


Table 1: Italian Payment Channels (EUR Million), 20082012
Table 2: Credit Card Fees of Selected Italian Banks
Table 3: Debit Card Fees of Selected Italian Banks
Table 4: Italian Card Industry by Type of Card (Thousand), 20082017
Table 5: Italian Cards Industry Size by Volume (Thousands), 20082017
Table 6: Italian Cards Industry Size by Transaction Value (EUR Million), 20082017
Table 7: Italian Cards Industry Size by Transaction Value (US$ Million), 20082017
Table 8: Italian Cards Industry Size by Transaction Volume (Million), 20082017
Table 9: Italian Debit Card Category Size (Thousands), 20082017
Table 10: Italian Debit Card Category Size (EUR Million), 20082017
Table 11: Italian Debit Card Category Size (US$ Million), 20082017
Table 12: Italian Debit Card Category Size by Transaction Volume (Million), 20082017
Table 13: Italian Debit Card Category Size by Frequency of Use (Transactions per Card per Year), 20082017
Table 14: Italian Prepaid Card Category Size (Thousands), 20082017
Table 15: Italian Open-Loop Prepaid Cards Segment Size (Thousands), 20082017
Table 16: Italian Closed-Loop Prepaid Cards Segment Size (Thousands), 20082017
Table 17: Italian Prepaid Cards Category Size (EUR Million), 20082017
Table 18: Italian Prepaid Cards Category Size (US$ Million), 20082017
Table 19: Italian Charge Card Category Size (Thousands), 20082017
Table 20: Italian Charge Card Category Size (EUR Million), 20082017
Table 21: Italian Charge Card Category Size (US$ Million), 20082017
Table 22: Italian Charge Card Category Size by Transaction Volume (Million), 20082017
Table 23: Italian Charge Card Category Size by Frequency of Use (Transactions per Card per Year), 20082017
Table 24: Italian Credit Card Category Size by Volume (Thousands), 20082017
Table 25: Italian Credit Card Category Size by Transaction Value (EUR Million), 20082017
Table 26: Italian Credit Card Category Size by Transaction Value (US$ Million), 20082017
Table 27: Italian Credit Card Category Size by Transaction Volume (Million), 20082017
Table 28: Italian Credit Card Category Size by Frequency of Use, 20082017
Table 29: Italian Credit Card Category Size by Average Transaction Value (EUR), 20082017
Table 30: Italian Credit Card Category Size by Average Transaction Value (US$), 20082017

List of Chart


Figure 1: Current and Future Prospects of Various Cards in Italy
Figure 2: Current and Future Prospects of Various Cards in Italy
Figure 3: Growth Potential of the Italian Cards and Payments Industry by Area of Use
Figure 4: Italian Cards and Payments Industry Drivers
Figure 5: Italian GDP Growth at Constant Prices (%), 20082017
Figure 6: Italian Total investment as a Percentage of GDP (%), 20082017
Figure 7: Italian Average Consumer Price Inflation Growth (%), 20082017
Figure 8: Total Italian Government Expenditure as a Percentage of GDP (%), 20082017
Figure 9: Mobile Penetration in Italy (%), 20082012
Figure 10: Internet Penetration in Italy (%), 20082012
Figure 11: Italian Annual Disposable Income (EUR Million), 20082017
Figure 12: Italian Online Retail Sales (EUR Million), 20082012
Figure 13: Italian Mobile Payments (EUR Million), 20082012
Figure 14: Economically Active Population in Italy (Million), 20082017
Figure 15: Number of Internet Users in Italy (Million), 20082012
Figure 16: Number of Mobile Phone Users in Italy, 20082012
Figure 17: Italian Card Fraud Statistics (EUR Million), 20082012
Figure 18: Italian Cards and Payments Industry Segmentation by Card Type
Figure 19: Italian Consumer Preferences on Various Types of Card
Figure 20: Growth of Internet Users and Online Retail Sales in Italy, 20082012
Figure 21: Growth of Mobile Users and Mobile Payments in Italy, 20082012
Figure 22: Goods and Services Purchased Online in Italy as a Percentage of the Online Population (%), 2010
Figure 23: Leading Italian B2C Sites by Share of Total Sales, 2010
Figure 24: Preferred E-Commerce Payment Methods in Italy (%), 2011
Figure 25: Shares of Different Payment Channels in Italy (%), 2012
Figure 26: Value and Growth of Credit Transfers in Italy (EUR Million), 20082012
Figure 27: Value and Growth of Direct Debit in Italy (EUR Million), 20082012
Figure 28: Value and Growth of Card Payments in Italy (EUR Million), 20082012
Figure 29: Value and Growth of Check Payments in Italy (EUR Million), 20082012
Figure 30: Italian Debit Card Category Shares by Bank, (%), 2011
Figure 31: Italian Debit Card Category Shares by Scheme, (%), 2011
Figure 32: Italian Credit Card Category Shares by Bank (%), 2011
Figure 33: Italian Credit Card Category Shares by Scheme (%), 2011
Figure 34: Italian Charge Card Category Shares by Scheme (%), 2011
Figure 35: Card Marketing Strategies of Italian Banks
Figure 36: Italian Cards Industry by Type of Card (%), 20082017
Figure 37: Italian Cards Industry Size by Volume (Thousands), 20082017
Figure 38: Italian Cards Industry Size by Transaction Value (EUR Million), 20082017
Figure 39: Italian Cards Industry Size by Transaction Volume (Million), 20082017
Figure 40: Italian Debit Card Category Size (Thousands), 20082017
Figure 41: Italian Debit Card Category Size (EUR Million), 20082017
Figure 42: Italian Debit Card Category Size by Transaction Volume (Million), 20082017
Figure 43: Italian Debit Card Category Size by Frequency of Use (Transactions per Card per Year), 20082017
Figure 44: Italian Debit Card Use at ATMs and POS Terminals (Million), 20082017
Figure 45: Italian Prepaid Card Category Size (Thousands), 20082017
Figure 46: Italian Open-Loop Prepaid Cards Segment Size (Thousands), 20082017
Figure 47: Italian Closed-Loop Prepaid Cards Segment Size (Thousands), 20082017
Figure 48: Italian Prepaid Cards Category Size (EUR Million), 20082017
Figure 49: Italian Charge Card Category Size (Thousands), 20082017
Figure 50: Italian Charge Card Category Size (EUR Million), 20082017
Figure 51: Italian Charge Card Category Size by Transaction Volume (Million), 20082017
Figure 52: Italian Charge Card Category Size by Frequency of Use(Transactions per Card per Year), 20082017
Figure 53: Italian Credit Card Category Size by Volume (Thousands), 20082017
Figure 54: Italian Credit Card Category Size by Transaction Value (EUR Million), 20082017
Figure 55: Italian Credit Card Category Size by Transaction Volume (Million), 20082017
Figure 56: Italian Credit Card Category Size by Frequency of Use, 20082017
Figure 57: Italian Credit Card Category Size by Average Transaction Value (EUR), 20082017

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