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Emerging Opportunities in Irans Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Published By :

Timetric

Published Date : Sep 2013

Category :

Banking

No. of Pages : 63 Pages


Synopsis

The report provides market analysis, information and insights into Iran\'s cards and payments market, including:

  • Current and forecast values for each category of Iran\'s cards and payments industry including debit cards, credit cards  and prepaid cards
  • Comprehensive analysis of the industry’s market attractiveness and future growth areas
  • Analysis of various market drivers and regulations governing Iran\'s cards and payments industry
  • Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of Iran\'s cards and payments industry

Summary

Iran’s card payments channel recorded growth during the review period. The nation’s improved banking infrastructure, a consumer shift towards card-based payments and government initiatives to accelerate card payments contributed to the growth during the review period (2008−2012). As the popularity of e-commerce increases and prepaid cards become more commonplace, the channel is projected to grow in volume and value terms over the forecast period (2013−2017). The card payments channel grew from 60.1 million cards in 2008 to 216.2 million in 2012, at a review-period CAGR of 37.73%. Over the forecast period, the total number of cards is projected to grow from 263.7 million to 423.2 million, representative of a forecast-period a CAGR of 12.56%. During the review period, the highest growth was registered in the prepaid cards category, which increased from 11.7 million cards in circulation in 2008 to 70.7 million in 2012, representing a review-period CAGR of 56.81%. It is projected to reach 170.6 million cards in 2017. 

Scope

  • This report provides a comprehensive analysis of Iran\'s cards and payments industry
  • It provides current values for Iran\'s cards and payments industry 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Iran\'s cards and payments industry
  • It outlines the current regulatory framework in the industry
  • It details the marketing strategies used by various bankers and other institutions.
  • It profiles the major banks in Iran\'s cards and payments industry

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Iran\'s cards and payments industry and each market within it
  • Understand the key market trends and growth opportunities within Iran\'s cards and payments industry
  • Assess the competitive dynamics in Iran\'s cards and payments industry
  • Gain insights into the marketing strategies used for selling various types of cards in Iran
  • Gain insights into key regulations governing Iran\'s cards and payments industry


Key Highlights

  • The card payments channel grew from 60.1 million cards in 2008 to 216.2 million in 2012, at a review-period CAGR of 37.73%. Over the forecast period, the total number of cards is projected to grow from 263.7 million to 423.2 million, representative of a forecast-period a CAGR of 12.56%. 
  • During the review period, the highest growth was registered in the prepaid cards category, which increased from 11.7 million cards in circulation in 2008 to 70.7 million in 2012, representing a review-period CAGR of 56.81%. It is projected to reach 170.6 million cards in 2017. 
  • In terms of the number of cards in circulation, the credit cards category recorded the second-highest review-period CAGR of 52.41% and is projected to record a forecast-period CAGR of 6.58%.
  • In terms of number of cards in circulation the debit cards category recorded a review-period CAGR of 31.50%, and is projected to record a forecast-period CAGR of 10.48%.
  • The key growth drivers during the review period were an increased demand from the unbanked population for transaction facilities, the use of prepaid cards for conducting e-commerce transactions, and reward programs.
Table of Content

1 Executive Summary

2 Market Attractiveness and Future Prospects of the Cards and Payments Industry

3 Analysis of Irans Cards and Payments Industry Drivers
3.1 Infrastructure Drivers
3.1.1 Increasing number of internet users
3.1.2 Increasing number of ATMs and POS terminals
3.2 Macroeconomic Fundamentals
3.2.1 Stable GDP growth
3.2.2 Urbanization
3.2.3 Tourism to support economic growth
3.3 Consumer Drivers
3.3.1 Increasing number of economically active persons
3.3.2 Increasing per capita income
3.4 Business Drivers
3.4.1 Growth in e-commerce
3.4.2 Growing popularity of web payment cards
3.5 Card Fraud Statistics
3.6 Regulatory Framework

4 Emerging Consumer Attitudes and Trends
4.1 Industry Segmentation and Targeting
4.1.1 Retail Segment
4.1.2 Corporate segment
4.2 Consumer Preference
4.2.1 Price
4.2.2 Service
4.2.3 Convenience

5 Competitive Landscape and Industry Dynamics
5.1 Industry Share Analysis by Payment Channels
5.1.1 Check payments
5.1.2 Card payments
5.1.3 Cash payments
5.2 Debit Cards Category Share
5.2.1 By bank
5.2.2 By scheme
5.3 Credit Cards Category Share
5.3.1 By bank
5.3.2 By scheme

6 Strategies Adopted by Key Operators
6.1 Market Entry Strategies
6.2 Marketing and Product Strategy
6.2.1 Debit cards
6.2.2 Credit cards
6.2.3 Prepaid cards
6.3 Pricing Strategies

7 Size and Growth Potential of the Card Payments Channel
7.1 Channel Share Analysis by Card Category
7.2 Size and Forecast of the Card Payments Channel
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Cards Category Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
7.4 Credit Cards Category Size and Forecast
7.4.1 Analysis by number of cards
7.4.2 Analysis by transaction value
7.4.3 Analysis by transaction volume
7.4.4 Average transaction value
7.4.5 Other key performance indicators
7.5 Prepaid Cards Category Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by segment open- and closed-loop cards
7.5.3 Analysis by transaction value

8 Company Profiles, Products and Marketing Strategies
8.1 EN Bank
8.1.1 Key financials
8.1.2 Card portfolio
8.1.3 Strategies
8.2 Bank Pasargad
8.2.1 Key financials
8.2.2 Card portfolio
8.2.3 Strategies
8.3 Bank Mellat
8.3.1 Card portfolio
8.3.2 Strategies
8.4 Parsian Bank
8.4.1 Key financials
8.4.2 Card portfolio
8.4.3 Strategies
8.5 Bank Keshavarzi
8.5.1 Key financials
8.5.2 Card portfolio
8.5.3 Strategies

9 Appendix
9.1 Methodology
9.2 Definitions
9.3 Contact Us
9.4 About Timetric
9.5 Timetrics Services
9.6 Disclaimer

List of Table


Table 1: Iranian Payment Channels (IIR Trillion), 2008 and 2012
Table 2: Market Entry Strategies of Foreign Banks in Iran
Table 3: Iranian Card Payments Channel by Card Category (Thousands), 20082017
Table 4: Iranian Card Payments Channel Size by Number of Cards (Million), 20082017
Table 5: Iranian Card Payments Channel Size by Transaction Value (IIR Trillion), 20082017
Table 6: Iranian Card Payments Channel Size by Transaction Value (US$ Billion), 20082017
Table 7: Iranian Card Payments Channel Size by Number of Transactions (Million), 20082017
Table 8: Iranian Debit Cards Category Size by Number of Cards (Million), 20082017
Table 9: Iranian Debit Cards Category Size by Value of Transaction (IIR Trillion), 20082017
Table 10: Iranian Debit Cards Category Size by Value of Transaction (US$ Billion), 20082017
Table 11: Iranian Debit Cards Category Size by Number of Transactions (Million), 20082017
Table 12: Iranian Debit Cards Category by Frequency of Use, 20082017
Table 13: Iranian Credit Cards Category Size by Number of Cards (Thousands), 20082017
Table 14: Iranian Credit Cards Category Size by Transaction Value (IIR Trillion), 20082017
Table 15: Iranian Credit Cards Category Size by Transaction Value (US$ Billion), 20082017
Table 16: Iranian Credit Cards Category Size by Number of Transactions (Million), 20082017
Table 17: Iranian Credit Cards Category Size by Average Transaction Value (IIR), 20082017
Table 18: Iranian Credit Cards Category Size by Average Transaction Value (US$), 20082017
Table 19: Iranian Credit Cards Category by Frequency of Use, 20082017
Table 20: Iranian Prepaid Cards Category Size by Number of Cards (Million), 20082017
Table 21: Iranian Open-Loop Prepaid Cards Segment Size by Number of Cards (Thousands), 20082017
Table 22: Iranian Closed-Loop Prepaid Cards Segment Size by Number of Cards (Million), 20082017
Table 23: Iranian Prepaid Cards Category Size by Transaction Value (IIR Trillion), 20082017
Table 24: Iranian Prepaid Cards Category Size by Transaction Value (US$ Billion), 20082017
Table 25: EN Bank Key Financial Indicators, 20112012
Table 26: EN Bank Card Portfolio
Table 27: Bank Pasargad Key Financial Indicators, 20102011
Table 28: Bank Pasargad Card Portfolio
Table 29: Bank Mellat Card Portfolio
Table 30: Parsian Bank Key Financial Indicators, 20112012
Table 31: Parsian Bank Card Portfolio
Table 32: Bank Keshavarzi Key Financial Indicators, 20102011
Table 33: Bank Keshavarzi Card Portfolio
Table 34: Key Definitions

List of Chart


Figure 1: Iran Growth of Various Card Categories (%), 20082017
Figure 2: Cards and Payments Industry Drivers in Iran
Figure 3: Number of Internet Users in Iran (Million), 20082012
Figure 4: Number of ATMs and POS terminals in Iran (Thousands), 20082017
Figure 5: Iranian GDP Growth Rate (%), 20082017
Figure 6: Urban and Rural Populations in Iran (Million), 20082017
Figure 7: Economically Active Population in Iran (Million), 20082017
Figure 8: Per Capita Income in Iran (IIR Million), 20082017
Figure 9: Iranian Card Fraud Statistics (IIR Billion), 20082012
Figure 10: Card Payments Channel Customer Segmentation in Iran
Figure 11: Types of Cards Offered by Banks in Iran
Figure 12: Shares of Different Payment Channels in Iran (%), 2008 and 2012
Figure 13: Value of Check Payments in Iran (IIR Trillion), 20082012
Figure 14: Value of Card Payments in Iran (IIR Trillion), 20082012
Figure 15: Value of Cash Payments in Iran (IIR Trillion), 20082012
Figure 16: Iranian Debit Cards Category Share by Bank (%), 2011
Figure 17: Iranian Debit Cards Category Share by Scheme (%), 2011
Figure 18: Iranian Credit Cards Category Share by Bank (%), 2011
Figure 19: Iranian Credit Cards Category Share by Scheme (%), 2011
Figure 20: Card Marketing Strategies of Banks in Iran
Figure 21: Iranian Card Payments Channel by Card Category (%), 20082017
Figure 22: Iranian Card Payments Channel Size by Number of Cards (Million), 20082017
Figure 23: Iranian Card Payments Channel Size by Transaction Value (IIR Trillion), 20082017
Figure 24: Iranian Card Payments Channel Size by Number of Transactions (Million), 20082017
Figure 25: Iranian Debit Cards Category Size by Number of Cards (Million), 20082017
Figure 26: Iranian Debit Cards Category Size by Value of Transaction (IIR Trillion), 20082017
Figure 27: Iranian Debit Cards Category Size by Number of Transactions (Million), 20082017
Figure 28: Iranian Debit Cards Category by Frequency of Use, 20082017
Figure 29: Iranian Debit Card Transactions at ATMs and POS Terminals (Million), 20082017
Figure 30: Iranian Credit Cards Category Size by Number of Cards (Thousands), 20082017
Figure 31: Iranian Credit Cards Category Size by Transaction Value (IIR Trillion), 20082017
Figure 32: Iranian Credit Cards Category Size by Number of Transactions (Million), 20082017
Figure 33: Iranian Credit Cards Category Size by Average Transaction Value (IIR), 20082017
Figure 34: Iranian Credit Cards Category by Frequency of Use, 20082017
Figure 35: Iranian Prepaid Cards Category Size by Number of Cards (Million), 20082017
Figure 36: Iranian Open-Loop Prepaid Cards Segment Size by Number of Cards (Thousands), 20082017
Figure 37: Iranian Closed-Loop Prepaid Cards Segment Size by Number of Cards (Million), 20082017
Figure 38: Iranian Prepaid Cards Category Size by Transaction Value (IIR Trillion), 20082017

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