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Emerging Opportunities in Indonesia's Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Published By :

Timetric

Published Date : Nov 2012

Category :

Banking

No. of Pages : 97 Pages

Synopsis

The report provides market analysis, information and insights into Indonesia's cards and payments market, including:

  • Current and forecast values for each segment of the Indonesian cards and payment market including debit cards, credit cards, prepaid cards and charge cards
  • Comprehensive analysis of the industry’s market attractiveness and future growth areas
  • Analysis of various market drivers and regulations governing Indonesia's cards and payment market
  • Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and buying preferences for cards
  • Competitive landscape of Indonesia's cards and payments market
Summary

The Indonesian cards and payments industry grew substantially both in volume and value terms during the review period. Transaction volumes increased from 1.3 billion in 2008 to 2.3 billion in 2012, at a CAGR of 16.7% during the review period. The industry grew at a CAGR of 19.3% during the review period from IDR846.8 trillion (US$84.6 billion) in 2008 to IDR1,715.1 trillion (US$188. 6 billion) in 2012 and is anticipated to grow at a CAGR of 10.7% over the forecast period (2013−2017), from IDR2,024.2 trillion (US$22.6 billion) in 2013 to IDR3,039.8 trillion (US$334.4 billion) in 2017. 

Debit cards dominated the industry with a market share of 57.7% in 2012, followed by prepaid, credit and charge cards with respective shares of 29.4%, 12.6% and 0.4%. Banks and card issuers in Indonesia have introduced several new technologies to increase levels of consumer convenience. For example, with the introduction of contactless technology, customers can make payments for small value purchases in seconds. Indonesian mobile operators are also making efforts to establish the required infrastructure for near field communication (NFC) technology through which customers can make purchases via their mobile phones. 

Banks are migrating to Europay, MasterCard and Visa (EMV) cards in order to provide enhanced security features to customers. EMV cards store customer data on a chip in an encrypted format which has led to increased EMV adoption in several regions across the world. With increased security features banks are intending to offer cards that can be used in any geographical location without any security issues. The introduction of these new technologies is expected to compel customers to carry advanced and secure card payment solutions.         

Scope

This report provides a comprehensive analysis of the Indonesian cards and payments market

  • It provides current values for Indonesia's cards and payments market for 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Indonesia's cards and payments industry
  • It outlines the current regulatory framework in the industry
  • It details the marketing strategies used by various bankers and other institutions
  • It profiles the major banks in Indonesia's cards and payments market
Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Indonesia's cards and payments market and each market within it
  • Understand the key market trends and growth opportunities within Indonesia's cards and payments market
  • Assess the competitive dynamics in Indonesia's cards and payments market
  • Gain insights into the marketing strategies used for selling various types of cards in Indonesia
  • Gain insights into key regulations governing Indonesia's cards and payment market
Key Highlights

  • Banks and card issuers in Indonesia have introduced several new technologies to increase levels of consumer convenience. For example, with the introduction of contactless technology, customers can make payments for small value purchases in seconds.
  • Indonesian mobile operators are also making efforts to establish the required infrastructure for near field communication (NFC) technology through which customers can make purchases via their mobile phones. Banks are migrating to Europay, MasterCard and Visa (EMV) cards in order to provide enhanced security features to customers.
  • Indonesian banks have been expanding their payment infrastructure during the review period. Banks have been expanding their networks of automatic teller machines (ATMs) in order to develop their business. The number of ATMs installed in Indonesia increased significantly during the review period, rising from 21,000 units in 2008 to 28,800 units in 2012 and recording a CAGR of 8.23%.  
  • Indonesia’s central bank, Bank Indonesia, has introduced new regulations for the credit card category, according to which it has placed a cap on the interest rates charged by banks on credit cards. Bank Indonesia has also set the minimum monthly income at IDR3 million and the maximum credit limit available at three times this rate.
Table of Content

1 Executive Summary

2 Market Attractiveness and Future Prospects of Cards and Payments Industry

3 Analysis of Indonesia Cards and Payments Market Drivers
3.1 Infrastructure Drivers
3.1.1 Complete migration to EMV technology
3.1.2 Contactless and NFC payments
3.1.3 Increasing penetration of internet and smartphone users
3.1.4 Growing investments in ATMs and POS
3.2 Business Drivers
3.2.1 Expansion of retail sector
3.2.2 Increase in competition
3.2.3 Increasing prepaid card penetration
3.2.4 High levels of tourist expenditure
3.2.5 Transportation card
3.3 Other Growth Drivers
3.3.1 Increasing acceptance of financial cards among consumers
3.3.2 Financial education to create awareness
3.3.3 Per capita annual disposable income
3.3.4 Positive job market
3.3.5 Urban vs rural population
3.4 Card Fraud Statistics
3.5 Regulatory Framework

4 Emerging Consumer Attitudes and Trends
4.1 Market Segmentation and Targeting
4.1.1 Retail customers
4.1.2 Corporate customers
4.2 Consumer Preference
4.2.1 Price
4.2.2 Convenience
4.2.3 Services
4.3 Online Buying Behaviour
4.4 Preferred Payment Methods

5 Competitive Landscape and Industry Dynamics
5.1 Market Share Analysis by Payment Channels
5.1.1 Overview of payment channels
5.1.2 Credit transfer
5.1.3 Cards payments
5.1.4 Checks
5.2 Debit Cards Market Share
5.2.1 By bank
5.2.2 By Scheme
5.3 Credit Cards Market Share
5.3.1 By bank
5.3.2 By Scheme
5.4 Charge Cards Market Share
5.4.1 By card type

6 Strategies Adopted by Key Players
6.1 Market Entry Strategies
6.2 Marketing / Product Strategy
6.2.1 Debit cards
6.2.2 Credit cards
6.2.3 Prepaid cards
6.3 Pricing Strategies

7 Market Size and Growth Potential of Payment Card Industry
7.1 Market Share Analysis by Type of Card
7.2 Total Market Size and Forecast of Card Industry
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Card Market Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
7.4 Prepaid Card Market Size and Forecast
7.4.1 Analysis by number of cards
7.4.2 Analysis by segments open and closed-loop cards
7.4.3 Analysis by transaction value
7.5 Charge Card Market Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value
7.5.3 Analysis by transaction volume
7.6 Credit Card Market Size and Forecast
7.6.1 Analysis by number of cards
7.6.2 Analysis by transaction value
7.6.3 Analysis by transaction volume
7.6.4 Other key performance indicators

8 Company Profiles, Product, and Marketing Strategies
8.1 PT Bank Internasional Indonesia
8.1.1 Strategies
8.1.2 Credit cards offered
8.1.3 Debit cards offered
8.1.4 Financial performance
8.2 Bank Danamon Indonesia
8.2.1 Strategies
8.2.2 Credit card offered
8.2.3 Debit cards offered
8.2.4 Financial performance
8.3 Bank Central Asia
8.3.1 Strategies
8.3.2 Debit card offered
8.3.3 Prepaid cards offered
8.3.4 Financial performance
8.4 Bank Mandiri
8.4.1 Strategies
8.4.2 Credit Cards offered
8.4.3 Debit cards offered
8.4.4 Prepaid cards offered
8.4.5 Financial performance

9 Appendix
9.1 Methodology
9.2 Definitions
9.3 Contact Us
9.4 About Timetric
9.4.1 Our Approach
9.5 Services
9.6 Disclaimer

List of Table


Table 1: Retail Sales Value in Indonesia (IDR Trillion), 20072016
Table 2: Retail Sales Value in Indonesia (US$ Billion), 20072016
Table 3: Indonesia Payment Channels (IDR Million), 20082012
Table 4: Market Entry Strategy of Foreign Banks in Indonesia
Table 5: Indonesia Cards Market by Type of Card (Number in Thousands), 20082017
Table 6: Indonesia Cards Market Size by Volume (Thousands), 20082017
Table 7: Indonesia Cards Market Size by Transaction Value (IDR Million), 20082017
Table 8: Indonesia Cards Market Size by Transaction Value (US$ Million), 20082017
Table 9: Indonesia Cards Market Size by Transaction Volume (Million), 20082017
Table 10: Indonesia Debit Card Category Market Size (Thousands), 20082017
Table 11: Indonesia Debit Card Category Market Size (IDR Million), 20082017
Table 12: Indonesia Debit Card Category Market Size (US$ Million), 20082017
Table 13: Indonesia Debit Card Category Market Size by Transaction Volume (Million), 20082017
Table 14: Indonesia Card Category Market Size by Frequency of Use (Transaction/Card/Year), 20082017
Table 15: Indonesia Prepaid Card Category Market Size (Thousands), 20082017
Table 16: Indonesia Open-Loop Prepaid Cards Category Market Size (Thousands), 20082017
Table 17: Indonesia Closed-Loop Prepaid Cards Category Market Size (Thousands), 20082017
Table 18: Indonesia Prepaid Cards Category Market Size (IDR Million), 20082017
Table 19: Indonesia Prepaid Cards Category Market Size (US$ Million), 20082017
Table 20: Indonesia Charge Card Category Market Size (Thousands), 20082017
Table 21: Indonesia Charge Card Category Market Size (IDR Million), 20082017
Table 22: Indonesia Charge Card Category Market Size (US$ Million), 20082017
Table 23: Indonesia Charge Card Category Market Size by Transaction Volume (Million), 20082017
Table 24: Indonesia Credit Card Category Market Size by Volume (Thousands), 20082017
Table 25: Indonesia Credit Card Category Market Size by Transaction Value (IDR Million), 2008
Table 26: Indonesia Credit Card Category Market Size by Transaction Value (US$ Million), 20082017
Table 27: Indonesia Credit Card Category Market Size by Transaction Volume (Million), 20082017
Table 28: Indonesia Credit Card Category Market Size by Frequency of Use, 20082017
Table 29: Indonesia Credit Card Category Market Size by Average Transaction Value (IDR), 2008
Table 30: Indonesia Credit Card Category Market Size by Average Transaction Value (US$), 20082017
Table 31: PT Bank Internasional Indonesia Financial Position, Fiscal Year Ending December 2011 (IDRBillion)
Table 32: Bank Danamon Indonesia Financial Position, Fiscal Year Ending December 2011 (IDR Billion)
Table 33: Bank Central Asia Financial Position, Fiscal Year Ending December 2011 (IDR Billion)
Table 34: Bank Mandiri Financial Position, Fiscal Year Ending December 2011 (IDR Billion)
Table 35: Cards and Payments Key Definitions

List of Chart


Figure 1: Current and Future Prospects of Various Cards in Indonesia
Figure 2: Growth Potential of The Indonesian Cards and Payments Industry by Area of Usage
Figure 3: Indonesian Cards and Payments Industry Drivers
Figure 4: Internet Penetration Rate in Indonesia (%), 2008

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