866-997-4948(US-Canada Toll Free)

Emerging Opportunities in Hungarys Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Published By :

Timetric

Published Date : Nov 2012

Category :

Banking

No. of Pages : 103 Pages


Synopsis

The report provides market analysis, information and insights into Hungarys cards and payments market, including:
  • Current and forecast values for each segment of Hungarys cards and payments market including debit cards, credit cards, prepaid cards and charge cards
  • Comprehensive analysis of the industrys market attractiveness and future growth areas
  • Analysis of various market drivers and regulations governing Hungary's cards and payments market
  • Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of Hungary's cards and payments market

Summary

The card industry in Hungary grew at a CAGR of 0.82% during the review period. The growth was mainly driven by the debit card category which grew at a CAGR of 1.52%. There was a general aversion to credit-fuelled spending as reflected by the declines in the credit and charge card categories. Credit cards declined at a CAGR of -3.70% during the review period, and charge cards at a CAGR of -1.23%. The prepaid card category posted the highest growth during the review period and grew at a CAGR of 9.05%. Prepaid cards will be an emerging growth opportunity in Hungarys cards and payments industry. The category accounted for 2% of the industry during the review period and is expected to occupy 2.8% over the forecast period. The category grew by 9.05% during the review period and is expected to grow at a CAGR of 11.46% over the forecast period. The emergence of contactless payments, near field communication (NFC) enabled smartphones, and the encouragement of cashless festivals in Hungary are expected to encourage the use of these cards. Closed-loop prepaid cards, issued by retail outlets, are expected to be the prime drivers of the category over the forecast period, with an expected CAGR of 16.89%.

Scope
  • This report provides a comprehensive analysis of Hungarys cards and payments market
  • It provides current values for Hungarys cards and payments market for 2011 and forecast figures for 2016
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Hungarys cards and payments industry
  • It outlines the current regulatory framework in the industry
  • It details the marketing strategies used by various bankers and other institutions
  • It profiles the major banks in Hungarys cards and payments market

Reasons To Buy
  • Make strategic business decisions using historic and forecast market data related to Hungarys cards and payments market and each market within it
  • Understand the key market trends and growth opportunities within Hungarys cards and payments market
  • Assess the competitive dynamics in Hungarys cards and payments market
  • Gain insights into the marketing strategies used for selling various types of cards in Hungarys cards and payments market
  • Gain insights into key regulations governing Hungarys cards and payments market

Key Highlights
  • The card industry in Hungary grew at a CAGR of 0.82% during the review period. The growth was mainly driven by the debit card category which grew at a CAGR of 1.52%. 
  • Credit cards declined at a CAGR of -3.70% during the review period, and charge cards at a CAGR of -1.23%. The prepaid card category posted the highest growth during the review period and grew at a CAGR of 9.05%. 
  • The emergence of NFC technology encouraged card use among Hungarian customers. NFC technology can be incorporated into mobile devices that have an NFC interface, and NFC-enabled smartphones can function as a contactless payment solution, which speeds up the processing of transactions and ensures greater security. 
  • In Hungary, price, convenience and value-added services are deciding factors when purchasing credit, debit and closed-loop prepaid cards.
  • The Hungarian SEPA Association was established in 2008 and is expected to encourage growth in the cards and payments industry by incorporating SEPA standards.
Table of Content

1 Executive Summary

2 Market Attractiveness and Future Prospects of Cards and Payments Industry

3 Analysis of Cards and Payments Industry Drivers

3.1 Macroeconomic Drivers
3.1.1 Gross domestic product growth rate (GDP)
3.1.2 Unemployment rate
3.1.3 Total investment outlay
3.1.4 Inflation rate
3.1.5 Benchmark interest rate
3.2 Infrastructure Drivers
3.2.1 NFC technology in smartphones
3.2.2 Emergence of contactless payments
3.2.3 Contactless-enabled devices
3.2.4 Internet penetration
3.2.5 Increasing acceptance of EMV cards
3.2.6 Growing number of ATMs
3.2.7 Growing number of POS terminals
3.3 Business Drivers
3.3.1 Mobile commerce
3.3.2 Virtual payment cards
3.3.3 Online commerce through personal computers and laptops
3.3.4 Social gifting firms
3.4 Consumer Drivers
3.4.1 Gross average monthly wages
3.4.2 Growth of tourism
3.4.3 Urbanization
3.5 Card Fraud Statistics
3.5.1 Card fraud by channel
3.6 Regulatory Framework
3.6.1 Regulatory standards in Hungarys cards and payments industry
3.6.2 SEPA Card standardization
3.6.3 Principles related to interchange fees
3.6.4 Rules under Credit Institutions and Financial Enterprises Act CXII of 1996
3.6.5 Anti-money laundering (AML) legislation and Customer Due Diligence (CDD) 

4 Emerging Consumer Attitudes and Trends
4.1 Industry Segmentation and Targeting
4.1.1 Retail segment
4.1.2 Corporate segment
4.2 Consumer Preference
4.2.1 Price
4.2.2 Convenience
4.2.3 Value added services
4.2.4 Rewards
4.2.5 Security
4.2.6 Problem resolution
4.2.7 Brands
4.3 Online Buying Behaviour
4.4 Preferred Payment Methods
4.4.1 Preferred payment methods for online travel purchases 

5 Competitive Landscape and Industry Dynamics
5.1 Market Share Analysis by Payment Channels
5.1.1 Overview of payment channels
5.1.2 Credit transfers
5.1.3 Direct debit
5.1.4 Card payments
5.2 Debit Cards Market Share
5.2.1 By bank
5.2.2 By scheme
5.3 Credit Cards Market Share
5.3.1 By bank
5.3.2 By scheme
5.4 Charge Cards Market Share
5.4.1 By scheme

6 Strategies Adopted by Key Players
6.1 Market Entry Strategies
6.2 Marketing Strategy
6.2.1 Debit card marketing strategy
6.2.2 Credit card marketing strategy
6.3 Pricing Strategies
6.3.1 Credit card pricing
6.3.2 Debit card pricing 

7 Market Size and Growth Potential of Payment Card Industry
7.1 Market Share Analysis by Type of Card
7.2 Total Market Size and Forecast of Card Industry
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Card Market Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
7.3.5 Use of debit cards at ATMs and POS terminals
7.4 Prepaid Card Market Size and Forecast
7.4.1 Analysis by number of cards
7.5 Charge Card Market Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value
7.5.3 Analysis by transaction volume
7.6 Credit Card Market Size and Forecast
7.6.1 Analysis by number of cards
7.6.2 Analysis by transaction value
7.6.3 Analysis by transaction volume
7.6.4 Other key performance indicators 

8 Company Profiles, Products and Marketing Strategies
8.1 CIB Bank
8.1.1 Strategies
8.1.2 Credit cards offered
8.1.3 Debit cards offered
8.2 K&H Bank
8.2.1 Strategies
8.2.2 Credit cards offered
8.2.3 Debit cards offered
8.3 MKB Bank
8.3.1 Strategies
8.3.2 Credit cards offered
8.3.3 Debit cards offered
8.4 Citibank
8.4.1 Strategies
8.4.2 Credit cards offered
8.4.3 Debit cards offered

9 Appendix
9.1 Methodology
9.2 Definitions
9.3 Methodology
9.4 Contact Us
9.5 About Timetric
9.6 Disclaimer

List of Table


Table 1: MasterCard Interchange Fee
Table 2: Visa Interchange Fee
Table 3: Hungary Payment Channels (HUF Million), 2008 and 2012
Table 4: Market Entry Strategies of Banks
Table 5: Credit Card Fee of Selected Banks
Table 6: Debit Card Fee of Selected Banks
Table 7: Hungary Cards and Payments Industry by Type of Card (Thousands), 20082017
Table 8: Hungary Industry Size by Volume (Thousands), 20082017
Table 9: Hungary Industry Size by Transaction Value (HUF Million), 20082017
Table 10: Hungary Industry Size by Transaction Value (US$ Million), 20082017
Table 11: Hungary Industry Size by Transaction Volume (Million), 20082017
Table 12: Hungary Debit Card Category Size (Thousands), 20082017
Table 13: Hungary Debit Card Category Size (HUF Million), 20082017
Table 14: Hungary Debit Card Category Size (US$ Million), 20082017
Table 15: Hungary Debit Card Category Size by Transaction Volume (Million), 20082017
Table 16: Hungary Card Category Size by Frequency of Use (Transaction/Card/Year), 20082017
Table 17: Hungary Prepaid Card Category Size (Thousands), 20082017
Table 18: Hungary Open-Loop Prepaid Cards Segment Size (Thousands), 20082017
Table 19: Hungary Closed-Loop Prepaid Cards Segment Size (Thousands), 20082017
Table 20: Hungary Prepaid Cards Category Size (HUF Million), 20082017
Table 21: Hungary Prepaid Cards Category Size (US$ Million), 20082017
Table 22: Hungary Charge Card Category Size (Thousands), 20082017
Table 23: Hungary Charge Card Category Size (HUF Million), 20082017
Table 24: Hungary Charge Card Category Size (US$ Million), 20082017
Table 25: Hungary Charge Card Category Size by Transaction Volume (Million), 20082017
Table 26: Hungary Charge Card Category Size by Frequency of Use (Transaction/Card/Year), 20082017
Table 27: Hungary Credit Card Category Size by Volume (Thousands), 20082017
Table 28: Hungary Credit Card Category Size by Transaction Value (HUF Million), 20082017
Table 29: Hungary Credit Card Category Size by Transaction Value (US$ Million), 20082017
Table 30: Hungary Credit Card Category Size by Transaction Volume (Million), 20082017
Table 31: Hungary Credit Card Category Size by Frequency of Use, 20082017
Table 32: Hungary Credit Card Category Size by Average Transaction Value (HUF), 20082017
Table 33: Hungary Credit Card Category Size by Average Transaction Value (US$), 20082017
Table 34: Key Definitions

List of Chart


Figure 1: Current and Future Prospects of Various Cards in Hungary
Figure 2: Growth Potential of Hungarian Cards by Area of Usage
Figure 3: Cards and Payments Industry Drivers
Figure 4: Hungary GDP Growth Rate (%), 20082017
Figure 5: Hungary Unemployment Rate (%), 20082017
Figure 6: Hungary Investment Growth Rate (%), 20082017
Figure 7: Hungary Inflation Rate (%), 20082017
Figure 8: Number of ATMs in Hungary (Thousands), 2008-2017
Figure 9: Hungary Number of POS Terminals (Thousands), 2008-2017
Figure 10: CIB Bank, Virtual Cards
Figure 11: Gross Average Monthly Wages of Full Time Employees (HUF/Month/Person), 20082012
Figure 12: Direct Contribution of Travel and Tourism to GDP (HUF Billion), 20082012
Figure 13: Growth of the Rural and Urban Populations (%), 20082012
Figure 14: Card Fraud Statistics by Channel (HUF Million), 20082012
Figure 15: Number of Internet Subscriptions (Million), 20082012
Figure 16: Number of Mobile Internet Subscriptions (Million), 20092011
Figure 17: Online Payment Methods For Travel Purchases (%)
Figure 18: Hungary Share of Payment Channels (%), 2012
Figure 19: Hungary Value and Growth of Credit Transfer (HUF Million), 20082012
Figure 20: Hungary Value and Growth of Direct Debit (HUF Million), 20082012
Figure 21: Hungary Value and Growth of Card Payment (HUF Million), 20082012
Figure 22: Hungary Debit Card Share by Banks (%), 2011
Figure 23: Hungary Debit Card Share by Schemes (%), 2011
Figure 24: Hungary Credit Card Share by Bank (%), 2011
Figure 25: Hungary Credit Card Share by Scheme (%), 2011
Figure 26: Hungary Charge Card Share by Scheme (%), 2011
Figure 27: Debit Card Marketing Strategy
Figure 28: Credit Card Marketing Strategy
Figure 29: Hungary Cards and Payments Industry by Type of Card (%), 20082017
Figure 30: Hungary Industry Size by Volume (Thousands), 20082017
Figure 31: Hungary Industry Size by Transaction Value (HUF Million), 20082017
Figure 32: Hungary Industry Size by Transaction Volume (Million), 20082017
Figure 33: Hungary Debit Card Category Size (Thousands), 20082017
Figure 34: Hungary Debit Card Category Size (HUF Million), 20082017
Figure 35: Hungary Debit Card Category Size by Transaction Volume (Million), 20082017
Figure 36: Hungary Card Category Size by Frequency of Use (Transaction/Card/Year), 20082017
Figure 37: Debit Card Usage ATMs and POS Terminals (Million), 20082017
Figure 38: Hungary Prepaid Card Category Size (Thousands), 20082017
Figure 39: Hungary Open-Loop Prepaid Cards Segment Size (Thousands), 20082017
Figure 40: Hungary Closed-Loop Prepaid Cards Segment Size (Thousands), 20082017
Figure 41: Hungary Prepaid Cards Category Size (HUF Million), 20082017
Figure 42: Hungary Charge Card Category Size (Thousands), 20082017
Figure 43: Hungary Charge Card Category Size (HUF Million), 20082017
Figure 44: Hungary Charge Card Category Size by Transaction Volume (Million), 20082017
Figure 45: Hungary Charge Card Category Size by Frequency of Use (Transaction/Card/Year)
Figure 46: Hungary Credit Card Category Size by Volume (Thousands), 20082017
Figure 47: Hungary Credit Card Category Size by Transaction Value (HUF Million), 20082017
Figure 48: Hungary Credit Card Category Market Size by Transaction Volume (Million), 20082017
Figure 49: Hungary Credit Card Category Size by Frequency of Use, 20082017
Figure 50: Hungary Credit Card Category Size by Average Transaction Value (HUF), 20082017
Figure 51: CIB Bank Segmentation of Cards Offered
Figure 52: K&H Bank Segmentation of Cards Offered
Figure 53: MKB Bank Segmentation of Cards Offered
Figure 54: Citibank Segmentation of Cards Offered

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *

Upcoming Reports

  • Mobile Commerce Market - Global Industry Size, Market Share, Trends, Analysis, And Forecast, 2012 - 2017

    Mobile commerce is handled by devices like laptops, cellular phones, Smart phones and tablet computers to execute online commercial transactions. Mobile commerce is experiencing continuous growth in a variety of fields including sales and purchase of a wide range of services and goods, payments of bills, net banking and so on. All these transactions are collectively known as m-commerce or mobile commerce. Mobile commerce is a successor o...

  • Online Banking Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2012 - 2018

    Online banking is a service provided by financial institutions that allows customers to carry out financial transactions through secure websites. Many customers are turning towards the convenience and ease of online banking to carry out their financial transactions. These websites can be operated through a virtual bank by using a retail operator or through a credit union. With online banking, customers can conduct transactions such as account m...

  • ATM Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019

    ATM is an abbreviation of automated teller machine which is also known as automated banking machine, cash point, cash machine or cash line. It is a computerized telecommunication device that enables a client of financial institution to perform transactions without the support of a cashier, bank teller or clerk. The customer can perform a transaction by inserting a plastic smart card or magnetic stripe with a chip containing a unique card number...