866-997-4948(US-Canada Toll Free)

Emerging Opportunities in Egypts Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Published By :

Timetric

Published Date : May 2013

Category :

Banking

No. of Pages : 67 Pages

Synopsis

The report provides market analysis, information and insights into Egypt’s cards and payments market, including:

  • Current and forecast values for each category of Egypt’s cards and payments industry including debit cards, credit cards, prepaid cards and charge cards
  • Comprehensive analysis of the industry’s market attractiveness and future growth areas
  • Analysis of various market drivers and regulations governing Egypt’s cards and payments industry
  • Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of Egypt’s cards and payments industry

Executive summary

Egypt’s card industry witnessed strong growth during the review period (2008–2012). In volume terms, the overall industry recorded an impressive CAGR of 14.07%, rising from 9.1 million cards in 2008 to 15.4 million in 2012. The industry is forecast to grow at a CAGR of 6.48% over the forecast period (2013–2017), from 16.5 million cards in 2013 to 21.3 million in 2017. The prepaid cards category recorded the highest growth rate of all card categories with a CAGR of 37.55% during the review period, growing from 385,500 cards in 2008 to 1.3 million in 2012. 

This category is expected to register a strong CAGR of 19.16% over the forecast period, rising from 1.6 million cards in 2013 to 3.2 million in 2017. In 2012, the debit card category held the highest market share of 79.3% in terms of number of cards in circulation, followed by the credit card category with a market share of 12.3%. The prepaid cards category held the lowest market share of 8.3% in 2012.

Scope

  • This report provides a comprehensive analysis of Egypt’s cards and payments industry
  • It provides current values for Egypt’s cards and payments industry for 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Egypt’s cards and payments industry
  • It outlines the current regulatory framework in the industry
  • It details the marketing strategies used by various bankers and other institutions
  • It profiles the major banks in Egypt’s cards and payments industry

Key highlights

  • The number of cards in circulation in Egypt increased from 9.1 million in 2008 to 15.4 million in 2012, at a CAGR of 14.07% during the review period. The prepaid cards category is expected to record a CAGR of 19.16% over the forecast period and hold a significant market share of the unbanked population. The debit card category registered a CAGR of 14.27% during the review period, increasing from 7.2 million cards in 2008 to 12.2 million in 2012.
  • Along with the growing number of internet users, online retail is gaining popularity in the country as consumers start to realize its benefits. Notably, 22.4% of internet users in the country in 2012 used e-commerce services to buy products, avail services and make bill payments.
  • In order to serve the unbanked population in the country, the Central Bank of Egypt (CBE) partnered with GiroNil. GiroNil was founded in 2005 by domestic banks such as Banque MISR, Egypt Post, and Commercial International Bank (CIB) to develop and implement a shared cashless (giro) payment system. In 2010, CBE selected GiroNil to co-develop the national Automated Clearing House (ACH) system for Egypt.
  • As a result of improved awareness among consumers and enhanced security measures such as EMV chip-based technology on card products, fraudulent transactions declined significantly during the review period, from EGP99.1 million (US$18.4 million) in 2008 to EGP60.0 million (US$10.0 million) in 2012. Card fraud at ATMs accounted for the highest share of total fraud in the country.

Reasons to buy

  • Make strategic business decisions using historic and forecast market data related to Egypt’s cards and payments industry and each market within it
  • Understand the key market trends and growth opportunities within Egypt’s cards and payments industry
  • Assess the competitive dynamics in Egypt’s cards and payments industry
  • Gain insights into the marketing strategies used for selling various types of cards in Egypt
  • Gain insights into key regulations governing Egypt’s cards and payments industry
Table of contents

1 Executive Summary

2 Market Attractiveness and Future Prospects of Card and Payments Industry

3 Analysis of Egypt’s Cards and Payments Industry Drivers
3.1 Infrastructure Drivers
3.1.1 Increasing number of POS terminals
3.1.2 Rising number of internet users
3.1.3 Increase in smartphone users encouraged mobile payments
3.1.4 Growing number of ATMs
3.2 Business Drivers
3.2.1 Rising internet retail
3.2.2 Cash-based economy shifting to e-money
3.2.3 Growing payment infrastructure
3.3 Other Growth Drivers
3.3.1 Urban vs. rural population
3.3.2 Rising consumer confidence
3.3.3 Changing lifestyles and spending habits
3.4 Card Fraud Statistics
3.5 Regulatory Framework

4 Emerging Consumer Attitudes and Trends
4.1 Market Segmentation and Targeting
4.1.1 Retail customers
4.1.2 Corporate customers
4.2 Consumer Preference
4.2.1 Price
4.2.2 Service
4.2.3 Convenience

5 Competitive Landscape and Industry Dynamics
5.1 Industry Share Analysis by Payment Channels
5.1.1 Overview of payment channels
5.1.2 Credit transfers
5.1.3 Card payments
5.1.4 Check payments
5.2 Debit Cards Category Share
5.2.1 By bank
5.2.2 By scheme
5.3 Credit Cards Category Share
5.3.1 By bank
5.3.2 By scheme

6 Strategies Adopted by Key Operators
6.1 Market Entry Strategies
6.1.1 Case studies
6.2 Marketing / Product Strategy
6.2.1 Debit cards
6.2.2 Credit cards
6.2.3 Prepaid cards
6.3 Pricing Strategies

7 Industry Size and Growth Potential of Payments Card Industry
7.1 Industry Share Analysis by Type of Card
7.2 Total Industry Size and Forecast of Cards Industry
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Card Category Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
7.4 Prepaid Card Category Size and Forecast
7.4.1 Number of cards by segment
7.4.2 Analysis by transaction value
7.5 Credit Card Category Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value
7.5.3 Analysis by number of transactions
7.5.4 Other key performance indicators

8 Company Profiles, Products and Marketing Strategies
8.1 Banque Misr (S.A.E.)
8.1.1 Strategies
8.1.2 Debit cards offered
8.1.3 Credit cards offered
8.1.4 Prepaid cards offered
8.2 Commercial International Bank (CIB)
8.2.1 Strategies
8.2.2 Credit cards offered
8.2.3 Prepaid cards offered
8.3 HSBC Bank Egypt
8.3.1 Strategies
8.3.2 Credit cards offered
8.3.3 Debit cards offered

9 Appendix
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Disclaimer 

List of Table

Table 1: Egyptian Payment Channels (EGP Million), 2008 and 2012
Table 2: Egyptian Cards Industry Size by Type of Card (Thousand), 2008–2017
Table 3: Egyptian Cards Industry Size by Number of Cards (Thousand), 2008–2017
Table 4: Egyptian Cards Industry Size by Transaction Value (EGP Million), 2008–2017
Table 5: Egyptian Cards Industry Size by Transaction Value (US$ Million), 2008–2017
Table 6: Egyptian Cards Industry Size by Number of Transactions (Million), 2008–2017
Table 7: Egyptian Debit Card Category Size by Number of Cards (Thousand), 2008–2017
Table 8: Egyptian Debit Card Category Size by Transaction Value (EGP Million), 2008–2017
Table 9: Egyptian Debit Card Category Size by Transaction Value (US$ Million), 2008–2017
Table 10: Egyptian Debit Card Category Size by Number of Transactions (Million), 2008–2017
Table 11: Egyptian Debit Card Category by Frequency of Use, 2008–2017
Table 12: Egyptian Prepaid Card Category Size by Number of Cards (Thousand), 2008–2017
Table 13: Egyptian Open-Loop Prepaid Cards Segment Size by Number of Cards (Thousand),
Table 14: Egyptian Closed-Loop Prepaid Cards Segment by Number of Cards (Thousand),
Table 15: Egyptian Prepaid Card Category Size by Transaction Value (EGP Million), 2008–2017
Table 16: Egyptian Prepaid Card Category Size by Transaction Value (US$ Million), 2008–2017
Table 17: Egyptian Credit Card Category Size by Number of Cards (Thousand), 2008–2017
Table 18: Egyptian Credit Card Category Size by Transaction Value (EGP Million), 2008–2017
Table 19: Egyptian Credit Card Category Size by Transaction Value (US$ Million), 2008–2017
Table 20: Egyptian Credit Card Category Size by Number of Transactions (Million), 2008–2017
Table 21: Egyptian Credit Card Category by Frequency of Use, 2008–2017
Table 22: Egyptian Credit Card Category Size by Average Transaction Value (EGP), 2008–2017
Table 23: Egyptian Credit Card Category Size by Average Transaction Value (US$), 2008–2017

List of Chart


Figure 1: Current and Future Growth of Various Card Categories in Egypt (%), 2008–2017
Figure 2: Growth Potential of Egypt’s Cards and Payments Industry by Area of Usage
Figure 3: Egypt’s Cards and Payments Industry Drivers
Figure 4: Number of POS Terminals in Egypt (Thousand), 2008–2017
Figure 5: Number of Internet Users in Egypt (Million), 2008–2012
Figure 6: Internet Penetration Rate in Egypt (%), 2008–2012
Figure 7: Banque Misr’s Internet Credit Card and its Features
Figure 8: Number of ATMs in Egypt (Thousand), 2008–2017
Figure 9: Internet Retailers in Egypt
Figure 10: Urban vs. Rural Population in Egypt (Million), 2008–2017
Figure 11: Egyptian Card Fraud Statistics (EGP Million), 2008–2012
Figure 12: Retail Customer Segmentation of Cards Offered in Egypt
Figure 13: Corporate Customer Segmentation of Cards Offered in Egypt
Figure 14: Consumer Preferences on Various Types of Cards
Figure 15: Share of Different Payment Channels in Egypt (%), 2008 and 2012
Figure 16: Value of Credit Transfers in Egypt (EGP Million), 2008–2012
Figure 17: Value of Card Payment Transactions in Egypt (EGP Million), 2008–2012
Figure 18: Value of Check Payments in Egypt (EGP Million), 2008–2012
Figure 19: Egyptian Debit Card Category Share by Bank (%), 2011
Figure 20: Egyptian Debit Card Category Share by Scheme (%), 2011
Figure 21: Egyptian Credit Card Category Share by Bank (%), 2011
Figure 22: Egyptian Credit Card Category Share by Scheme (%), 2011
Figure 23: Mode of Entry into Egypt by Foreign Banks
Figure 24: Comparison of Charges on Credit Cards Offered by Citibank in Egypt
Figure 25: Egyptian Cards Industry Size by Type of Card (%), 2008–2017
Figure 26: Egyptian Cards Industry Size by Number of Cards (Thousand), 2008–2017
Figure 27: Egyptian Cards Industry Size by Transaction Value (EGP Million), 2008–2017
Figure 28: Egyptian Cards Industry Size by Number of Transactions (Million), 2008–2017
Figure 29: Egyptian Debit Card Category Size by Number of Cards (Thousand), 2007–2017
Figure 30: Egyptian Debit Card Category Size by Transaction Value (EGP Million), 2008–2017
Figure 31: Egyptian Debit Card Category Size by Number of Transactions (Million), 2008–2017
Figure 32: Egyptian Debit Card Category by Frequency of Use, 2008–2017
Figure 33: Egyptian Number of Debit Card Transactions at ATMs and POS Terminals (Million),
Figure 34: Egyptian Prepaid Card Category Size by Number of Cards (Thousand), 2008–2017
Figure 35: Egyptian Open-Loop Prepaid Cards Segment Size by Number of Cards (Thousand),
Figure 36: Egyptian Closed-Loop Prepaid Cards Segment by Number of Cards (Thousand),
Figure 37: Egyptian Prepaid Card Category Size by Transaction Value (EGP Million), 2008–2017
Figure 38: Egyptian Credit Card Category Size by Number of Cards (Thousand), 2008–2017
Figure 39: Egyptian Credit Card Category Size by Transaction Value (EGP Million), 2008–2017
Figure 40: Egyptian Credit Card Category Size by Number of Transactions (Million), 2008–2017
Figure 41: Egyptian Credit Card Category by Frequency of Use, 2008–2017
Figure 42: Egyptian Credit Card Category Size by Average Transaction Value (EGP), 2008–2017
Figure 43: Banque Misr – Market Segmentation of Cards Offered
Figure 44: Banque Misr – Ahly Club Membership Installment Card and Features
Figure 45: Commercial International Bank – Market Segmentation of Cards Offered
Figure 46: HSBC Bank Egypt – Market Segmentation of Cards Offered
Figure 47: Special Offers on Card Products by HSBC Bank Egypt

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *

Upcoming Reports

  • Mobile Commerce Market - Global Industry Size, Market Share, Trends, Analysis, And Forecast, 2012 - 2017

    Mobile commerce is handled by devices like laptops, cellular phones, Smart phones and tablet computers to execute online commercial transactions. Mobile commerce is experiencing continuous growth in a variety of fields including sales and purchase of a wide range of services and goods, payments of bills, net banking and so on. All these transactions are collectively known as m-commerce or mobile commerce. Mobile commerce is a successor o...

  • Online Banking Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2012 - 2018

    Online banking is a service provided by financial institutions that allows customers to carry out financial transactions through secure websites. Many customers are turning towards the convenience and ease of online banking to carry out their financial transactions. These websites can be operated through a virtual bank by using a retail operator or through a credit union. With online banking, customers can conduct transactions such as account m...

  • ATM Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019

    ATM is an abbreviation of automated teller machine which is also known as automated banking machine, cash point, cash machine or cash line. It is a computerized telecommunication device that enables a client of financial institution to perform transactions without the support of a cashier, bank teller or clerk. The customer can perform a transaction by inserting a plastic smart card or magnetic stripe with a chip containing a unique card number...