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Emerging Opportunities in Cambodias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Published By :

Timetric

Published Date : May 2013

Category :

Banking

No. of Pages : 58 Pages

Synopsis

The report provides market analysis, information and insights into Cambodia’s cards and payments market, including:

  • Current and forecast values for each category of Cambodia’s cards and payments industry including debit cards, credit cards, prepaid cards and charge cards
  • Comprehensive analysis of the industry’s market attractiveness and future growth areas
  • Analysis of various market drivers and regulations governing Cambodia’s cards and payments industry
  • Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of Cambodia’s cards and payments industry

Executive summary

Cambodia’s cards and payments industry recorded a CAGR of 24.87%, rising from 525,900 cards in circulation in 2008 to 1.3 million cards in 2012. Over the forecast period, the industry is projected to grow at a CAGR of 10.96% from 1.5 million cards in 2013 to 2.3 million cards in 2017. With a large youth demographic, changing spending patterns, advancements in e-banking services and the emerging trend of online shopping, Cambodia’s card service providers have ample growth opportunities. 

The country’s GDP declined from 19.8% in 2008 to 2.6% in 2009, but recovered to reach 10.3% in 2012. The World Bank projects GDP growth will stabilize at 9.9% over the forecast period (2008−2017). FDI increased from US$553 million in 2010 to US$632 million in 2011. According to the Ministry of Tourism, 3.6 million tourists visited Cambodia in 2012, generating revenues of US$2.2 million. It is anticipated that four million visitors will visit Cambodia in 2013. Due to country’s continued economic growth, rising levels of household income and the relatively low penetration rate of existing banking services, Cambodia’s banking sector is expected to register significant growth both in volume and value terms over the forecast period. It is projected that by the end of 2017 the number of cards in circulation will reach 2.3 million and value KHR7.2 trillion (US$1.7 billion).

Scope

  • This report provides a comprehensive analysis of Cambodia’s cards and payments industry
  • It provides current values for Cambodia’s cards and payments industry for 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting Cambodia’s cards and payments industry
  • It outlines the current regulatory framework in the industry
  • It details the marketing strategies used by various bankers and other institutions
  • It profiles the major banks in Cambodia’s cards and payments industry

Key highlights

  • Cambodia’s cards and payments industry recorded a CAGR of 24.87%, rising from 525,900 cards in circulation in 2008 to 1.3 million cards in 2012. Over the forecast period, the industry is projected to grow at a CAGR of 10.96% from 1.5 million cards in 2013 to 2.3 million cards in 2017.
  • The number of trips taken by Cambodian outbound tourists in 2011 measured 709,616 and increased by 11.7% in 2012 to reach 792,398. Similarly, in 2012, the number of international outbound tourists also increased by 23.1% over 2011, to reach 3,504,584 in 2012. Many trips were made to Association of Southeast Asian Nations (ASEAN) countries and the increase in outbound tourism was mainly due to visa exemption agreements, the introduction of direct flights and an improvement in living standards.
  • According to the secretary of the Finance Ministry, Mr. Hang Choun Naron, in 2011 the nation’s level of foreign direct investment (FDI) increased from US$553 million in 2010 to US$632 million in 2011. As of June 2012, the travel and tourism sector accounted for 50% of the nation’s total FDI.
  • With a large youth demographic, changing spending patterns, advancements in e-banking services and the emerging trend of online shopping, Cambodia’s card service providers have ample growth opportunities.

Reasons to buy

  • Make strategic business decisions using historic and forecast market data related to Cambodia’s cards and payments industry and each market within it
  • Understand the key market trends and growth opportunities within Cambodia’s cards and payments industry
  • Assess the competitive dynamics in Cambodia’s cards and payments industry
  • Gain insights into the marketing strategies used for selling various types of cards in Cambodia
  • Gain insights into key regulations governing Cambodia’s cards and payments industry
Table of contents

1 Executive Summary

2 Industry Attractiveness and Future Prospects of Cards and Payments Industry

3 Analysis of Cambodia’s Cards and Payments Industry Drivers
3.1 Infrastructure Drivers
3.1.1 Increasing number of POS terminals
3.1.2 Growing number of ATMs
3.1.3 Growing number of internet users
3.1.4 Cards with enhanced security features
3.2 Business Drivers
3.2.1 Connection of ATM terminals network
3.2.2 Increasing number of outbound tourists
3.3 Macroeconomic fundamentals
3.3.1 GDP
3.3.2 Urban vs rural population
3.4 Card Fraud Statistics
3.5 Regulatory Framework

4 Emerging Consumer Attitudes and Trends
4.1 Industry Segmentation and Targeting
4.2 Retail Segment
4.3 Corporate Segment
4.4 Consumer Preference
4.4.1 Price
4.4.2 Services
4.4.3 Convenience
4.5 Online Purchasing Behavior
4.6 Preferred Payment Methods

5 Competitive Landscape and Industry Dynamics
5.1 Industry Share Analysis by Payment Channels
5.1.1 Overview of payment channels
5.1.2 Cash payments
5.1.3 Check payments
5.1.4 Card payments
5.2 Debit Cards Category Share
5.2.1 By bank
5.2.2 By scheme
5.3 Credit Cards Category Share
5.3.1 By bank
5.3.2 By scheme

6 Strategies Adopted by Key Operators
6.1 Market Entry Strategies
6.2 Marketing / Product Strategy
6.2.1 Debit cards
6.2.2 Credit cards
6.3 Pricing Strategies

7 Industry Size and Growth Potential of the Payment Card Industry
7.1 Industry Share Analysis by Type of Card
7.2 Total Industry Size and Forecast of Card Industry
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Cards Category Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
7.4 Prepaid Cards Category Size and Forecast
7.4.1 Analysis by number of cards
7.4.2 Analysis by segments – open and closed-loop cards
7.4.3 Analysis by transaction value
7.5 Credit Cards Category Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value
7.5.3 Analysis by transaction volume
7.5.4 Other key performance indicators
7.5.5 Average transaction value

8 Company Profiles, Products, and Marketing Strategies
8.1 ANZ Royal Bank (Cambodia) Ltd
8.1.1 Strategies
8.1.2 Credit cards offered
8.2 Canadia Bank Plc
8.2.1 Strategies
8.2.2 Credit cards offered
8.2.3 Debit cards offered
8.3 Singapore Banking Corporation Ltd
8.3.1 Strategies
8.3.2 Credit cards offered
8.3.3 Debit cards offered
8.4 Union Commercial Bank Plc
8.4.1 Strategies
8.4.2 Credit cards offered

9 Appendix
9.1 Methodology
9.1 Contact Us
9.2 About Timetric
9.3 Disclaimer

List of Table


Table 1: Cambodian Payment Channels (KHR Billion), 2008 and 2012
Table 2: Market Entry Strategies of Foreign Banks in Cambodia
Table 3: Cambodian Banks Fee Information for Credit Cards
Table 4: Cambodian Cards Industry by Type of Card (Thousands), 2008–2017
Table 5: Cambodian Cards Industry Size by Number of Cards (Thousands), 2008–2017
Table 6: Cambodian Cards Industry Size by Transaction Value (KHR Trillion), 2008–2017
Table 7: Cambodian Cards Industry Size by Transaction Value (US$ Million), 2008–2017
Table 8: Cambodian Cards Industry Size by Number of Transactions (Million), 2008–2017
Table 9: Cambodian Debit Cards Category Size by Number of Cards (Thousands), 2008–2017
Table 10: Cambodian Debit Cards Category Size by Transaction Value (KHR Billion), 2008–2017
Table 11: Cambodian Debit Cards Category Size by Transaction Value (US$ Million), 2008–2017
Table 12: Cambodian Debit Cards Category Size by Number of Transactions (Million), 2008–2017
Table 13: Cambodian Debit Cards Category Frequency of Use, 2008–2017
Table 14: Cambodian Prepaid Cards Category Size by Number of Cards (Thousands), 2008–2017
Table 15: Cambodian Open-Loop Prepaid Cards Segment Size by Number of Cards (Thousands),
Table 16: Cambodian Closed-Loop Prepaid Cards Segment Size by Number of Card (Thousands),
Table 17: Cambodian Prepaid Cards Category Size by Transaction Value (KHR Billion), 2008–2017
Table 18: Cambodian Prepaid Cards Category Size Transaction Value (US$ Million), 2008–2017
Table 19: Cambodian Credit Cards Category Size by Number of Cards (Thousands), 2008–2017
Table 20: Cambodian Credit Cards Category Size by Transaction Value (KHR Billion), 2008–2017
Table 21: Cambodian Credit Cards Category Size by Transaction Value (US$ Million), 2008–2017
Table 22: Cambodian Credit Cards Category Size by Number of Transactions (Million), 2008–2017
Table 23: Cambodian Credit Cards Category Frequency of Use, 2008–2017
Table 24: Cambodian Credit Cards Category Size by Average Transaction Value (KHR), 2008–2017
Table 25: Cambodian Credit Cards Category Size by Average Transaction Value (US$), 2008–2017

List of Chart


Figure 1: Growth of Various Card Categories in Cambodia, Review and Forecast Periods
Figure 2: Growth Potential of The Cambodian Cards and Payments Industry by Area of Usage
Figure 3: Cambodian Cards and Payments Industry Drivers
Figure 4: Number of POS Terminals in Cambodia (Thousands), 2008−2017
Figure 5: Number of ATMs in Cambodia (Thousands), 2008–2017
Figure 6: Internet Users in Cambodia (Thousands), 2008−2012
Figure 7: Internet Penetration in Cambodia (%), 2008−2012
Figure 8: Snapshot of SBC’s EMV Chip Credit Cards
Figure 9: Cambodian GDP Growth Rate (%), 2008–2017
Figure 10: Urban and Rural Population (Million) in Cambodia, 2008−2017
Figure 11: Cambodian Card Fraud Statistics (KHR Million), 2008–2012
Figure 12: Cambodian Consumer Preferences for Various Types of Cards
Figure 13: Share of Different Payment Channels in Cambodia (%), 2012
Figure 14: Cambodian Value of Cash Payments (KHR Billion), 2008–2012
Figure 15: Cambodian Value of Check Payments (KHR Billion), 2008–2012
Figure 16: Cambodian Value of Card Payments (KHR Billion), 2008–2012
Figure 17: Cambodian Debit Cards Category Share by Bank (%), 2011
Figure 18: Cambodian Debit Cards Category Share by Scheme (%), 2011
Figure 19: Cambodian Credit Cards Category Share by Bank (%), 2011
Figure 20: Cambodian Credit Cards Category Share by Scheme (%), 2011
Figure 21: Cambodian Cards Industry by Type of Card (%), 2008–2017
Figure 22: Cambodian Cards Industry Size by Number of Cards (Thousands), 2008–2017
Figure 23: Cambodian Cards Industry Size by Transaction Value (KHR Million), 2008–2017
Figure 24: Cambodian Cards Industry Size by Number of Transactions (Million), 2008–2017
Figure 25: Cambodian Debit Cards Category Size by Number of Cards (Thousands), 2008–2017
Figure 26: Cambodian Debit Cards Category Size by Transaction Value (KHR Billion), 2008–2017
Figure 27: Cambodian Debit Cards Category Size by Number of Transactions (Million), 2008–2017
Figure 28: Cambodian Debit Cards Category Frequency of Use, 2008–2017
Figure 29: Number of Debit Card Transactions at ATM and POS Terminals (Million), 2008–2017
Figure 30: Cambodian Prepaid Cards Category Size by Number of Cards (Thousands), 2008–2017
Figure 31: Cambodian Open-Loop Prepaid Cards Segment Size by Number of Cards (Thousands),
Figure 32: Cambodian Closed-Loop Prepaid Cards Segment Size by Number of Cards (Thousands),
Figure 33: Cambodian Prepaid Cards Category Size Transaction Value (KHR Billion), 2008–2017
Figure 34: Cambodian Credit Cards Category Size by Number of Cards (Thousands), 2008–2017
Figure 35: Cambodian Credit Cards Category Size by Transaction Value (KHR Billion), 2008–2017
Figure 36: Cambodian Credit Cards Category Size by Number of Transactions (Million), 2008–2017
Figure 37: Cambodian Credit Cards Category Frequency of Use, 2008–2017
Figure 38: Cambodian Credit Cards Category Size by Average Transaction Value (KHR), 2008–2017
Figure 39: ANZ Royal Bank’s Market Segmentation of Cards Offered
Figure 40: Canadia Bank’s Market Segmentation of Cards Offered
Figure 41: SBC Bank’s Market Segmentation of Cards Offered
Figure 42: Union Commercial Bank’s Market Segmentation of Cards Offered

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