Product SynopsisGBI Research, the leading business intelligence provider, has released its latest research, Direct to Consumer (DTC) Advertising in Pharmaceuticals Shift from Traditional Mass-Media Platforms towards Personalization via Online and Social Media, which provides insights into the up-and-coming trends of DTC advertising in the US and of awareness campaigns in Europe. The report provides an in-depth analysis of the types of marketing channels available to pharmaceutical marketers. In particular it focuses on how pharmaceutical marketers can make the most of digital media channels, including online advertising and social media. The report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by GBI Researchs... Read More
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By - Transparency
A Cooling Tower is a heat exchanger that extracts waste heat to the atmosphere through a cooling of a water stream. The heat transfer occurs through the process of heat exchange between water and air and evaporation of water part that needs to be cooled. The cooling towers eliminate heat absorbed in circulating cooling water systems. The overall market has been segmented on the basis of the heat transfer methods, air flow generation methods, design of a cooling tower, end users (heavy industrial and utility application, petrochemical industry, power, and petrochemical refining), as...
By - Williams and Marshal Strategy
This report presents a comprehensive overview of the edible salt market in Greece and its state as of January 2014. It provides detailed analysis of the industry, its dynamics and structure. The purpose of the report is to describe the state of the edible salt market in Greece, to present actual and retrospective information about the volumes and dynamics of production, imports, exports and consumption, the characteristics of the market for the period 2008-2012 and to build a forecast for the market development until 2018. In the same way, the report presents an elaborate overview of the...
By - Transparency
Styrene acrylonitrile (SAN) resin is a copolymer consisting of acrylonitrile and styrene. The SAN copolymer is generally made of 70 to 80% styrene and 20 to 30% acrylonitrile. Styrene acrylonitrile resins are produced by suspension, emulsion and continuous mass polymerization. Some of its features include good chemical resistance, high clarity, high rigidity, good dimensional stability, good flow, good processability and high heat resistance among others. Styrene acrylonitrile resin is similar in use to polystyrene. They are optically transparent and brittle in mechanical behavior. Styrene...