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Direct Line Group Profile

Published By :

Verdict Financial

Published Date : Mar 2016

Category :


No. of Pages : 41 Pages

Direct Line Group (DLG) is a UK general insurer serving the personal lines and SME commercial insurance market. Its brands offer motor, home, rescue, pet, travel, and commercial insurance products. This profile offers a review of the company, its business structure and strategy, its financial performance, and a SWOT analysis.

Key Findings

UK Insurance Limited is currently the sole underwriting entity for all of the brands in the group (with the exception of the international businesses and a small amount of personal lines business in the UK), as well as for partner brands.The company announced the sale of its international business units in 2014, thereby focusing on the UK as its sole core market .


Verdict Financials Insurance Competitor Profile: Direct Line Group provides a comprehensive review of the company and its UK business. This includes its structure, its performance in both the commercial and personal lines market, and its marketing and distribution strategy.

Key questions answered include:

  • What are DLGs brands within the group?
  • What are DLGs strengths and weaknesses?
  • What opportunities and challenges does the company face going forward?


Learn about DLGs organizational structure and its core business segments. Understand the group's advertising strategy.

Table of Contents

  • Operations
  • Strategy
  • Performance
  • SWOT Analysis

List of Table


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