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Croatia Beer Market Insights 2012

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Published Date : Sep 2012

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No. of Pages : 75 Pages

Product Synopsis

A detailed market research report on the Croatia beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises high level market research data on the Croatia beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
Key drivers lifted beer consumption most notably in on-premise, which had been the most exposed since the outbreak of the economic crisis.

What are the key drivers behind recent market changes?
Favourable spring weather and long warm autumn enabled early and prolonged sitting outside. The boom in radlers took consumers from soft drinks, especially carbonates.

What makes this report unique and essential to read?

The Croatia Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Croatia Beer industry. Data includes volumes from 2007 to 2011, plus forecasts for 2012, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
  • This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers.
  • This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, and multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices, are also included.

Key Market Issues
  • After a decline in the beginning of the year, the GDP showed signs of recovery and recorded growth in the next two quarters, but started to decline again in Q4-11.
  • The economic crisis, which started to affect Croatia at the end of 2008 and experienced its peak in 2009, does not seem that it will end soon.
  • Unemployment remained high in 2011 and it reached 18.7% in December 2011, which is slightly less than a year before.
  • 2012 is going to be another challenging year as the Croatian economy is expected to face recession again. The latest GDP forecasts for 2012 are negative.
  • The GDP is expected to contract due to anticipated further decline in investment, declining purchasing power as the unemployment rate is expected to increase, decline in industry production, and the poor economic situation in Europe.

Key Highlights

  • Despite market conditions, beer recorded a revival with the launch of radlers (beer mixes) by local brewers in spring 2011. Radlers gained instant popularity, with gains noted amongst female consumers and new consumers.
  • Lively growth in beer consumption was also assisted by a record tourist season, favourable spring weather, followed by a long and hot summer and intensive marketing activities of major breweries.
  • Key drivers lifted beer consumption most notably in on-premise, which had been the most exposed since the outbreak of the economic crisis.
  • Beer mixes were the most outstanding, starting in spring with launches by Karlovacka Pivovarna, immediately followed by Zagrebacka Pivovara.
  • New drinking occasions were created as they are perceived as a refreshing drink with low alcohol content, especially suitable during hot weather. Radler has developed as a threat to soft drinks consumption, especially carbonates in on-premise.
Table of Content

Market Context
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameter Tables
Population Size and Growth 1991-2014F
East Europe Population Size and Growth 2001-2012F
Economic Indicators 2003-2013F
East Europe Commercial Beverage Consumption - Per Capita, 2001-2012F
East Europe Commercial Beverage Consumption - Per Capita - % Share, 2001-2012F
East Europe Beverage Consumption Per Capita - Growth, 2002-2012F
Legislation and Taxation Tables
Table 1.5.1 - Taxation Base
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Market Background Briefing
Beer Definitions by Type - Local Segmentation
Beer Definitions by Type - Standard Price Segmentation
Beer Definitions by Type - Alcoholic Strength
Beer Definitions by Type - Beer Type
Beer Definitions by Type - Local, National and International
Market Update
Beer Key Facts
Market Size
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
Market Commentary
Current and Emerging Trends
Imports and Exports
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importers, 2011
Market Structure
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
Distribution and Pricing Tables
Table 3.4.1 - Outlet Universe For Beer - Number/% Share, 2007-2011
Table 3.5.1 - Leading Retail Groups For Beer - Number/% Share, 2007-2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012
Beer Data Tables
Commercial Beverage Consumption - per Capita - Litres, 2001-2012F
Commercial Beverage Consumption - per Capita - % Share, 2001-2012F
Commercial Beverage Consumption - per Capita - Growth, 2001-2011
Commercial Beverage Consumption - Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption - Growth, 2001-2012F
Consumption of FABs and Cider, 2003-2012F
Beer Foreign Trade By Country (Imports), 2008-2012F
Beer Foreign Trade By Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012F
Beer Distribution: On vs Off Premise, 2008-2012F
Brewers Profile
BUP Brand Volumes, 2007-2011

Carlsberg Croatia Brand Volumes, 2007-2011

Daruvarska Pivovara Brand Volumes, 2007-2011

Jadranska Pivovara Brand Volumes, 2007-2011

Karlovacka Pivovara Brand Volumes, 2007-2011

Osjecka Pivovara Brand Volumes, 2007-2011

Zagrebacka Pivovara Brand Volumes, 2007-2011

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